Doğa Koleji
Doğa Koleji is Turkey's largest private K-12 education network, operating 100+ campuses across 40+ cities and Northern Cyprus under the İTÜ ETA Vakfı, serving preschool through high school families via tuition, scholarship exams, and a digital learning platform.
- Company typePrivate
- Founded2002
- HeadquartersAtaşehir (İstanbul), Türkiye
- Headcount—
- GTM typeB2C
- OfferingServices
What Doğa Koleji does
Doğa Koleji, legally operating as İTÜ ETA Vakfı Doğa Koleji, is Turkey's largest private K-12 education network, founded in 2002 and headquartered in Ataşehir, İstanbul. It operates more than 100 campuses across 40+ Turkish cities and one campus in Northern Cyprus (Doğu Akdeniz, Gazimagusa), serving students from preschool (Anaokulu, ages 3-6) through high school (Lise, grades 9-12), with specialized tracks including Fen ve Teknoloji Lisesi (Science & Technology High School) and IB High School. The network is supported by a franchise/licensed-operator expansion model, sub-brands (Doğa Mini standalone preschool, Doğa Store for uniforms and merchandise), and proprietary academic programs (t-MBA Leadership Academy, CODEMATH methodology, Doğa BAP international science conference) plus a digital learning platform (Doğa'm Evimde, E-DOĞA).
The business is anchored in tuition and schooling fees paid annually across the K-12 grade levels, augmented by branded merchandise sales and examination/assessment fees from the Bursluluk Sınavı (scholarship placement exam, which attracted 201,183 candidates in January 2022) and the Online Akademik Değerlendirme Sınavı. Marketing combines direct-to-consumer campus enrollment via a 444 36 42 central line and online registration form with substantial earned-media presence on major Turkish television channels (Show TV, Habertürk, NTV, Bloomberg HT, CNN Türk, FOX TV) and flagship events including the t-MBA Zirvesi at Lütfi Kırdar and DOĞA TALKS speaker series. Competitive positioning rests on a stated university-preparation focus (LGS and YKS coaching), STEM/robotics programs with international competition success (VEX Robotics, FRC, TÜBİTAK), and a partnership ecosystem spanning İstanbul Bilgi Üniversitesi, Arizona State University, Haliç Üniversitesi, and ITU ETA Vakfı that supports K-12-to-doctorate articulation. The network disclosed 1.34 billion TRY revenue in 2018, ranking among Turkey's top 500 companies per Capital magazine, and is led by CEO Dr. İsmail Kızlıbay under Chairman Serhat Özeren, with publicly stated growth targets of 150 campuses and 150,000 students.
Doğa Koleji firmographics
Firmographics- Name
- Doğa Koleji
- Legal name
- İTÜ ETA Vakfı Doğa Koleji
- Website
- https://dogakoleji.k12.tr
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- Doğa Koleji is Turkey's largest private K-12 education network, operating 100+ campuses across 40+ cities and Northern Cyprus under the İTÜ ETA Vakfı, serving preschool through high school families via tuition, scholarship exams, and a digital learning platform.
- Ownership category
- akta.pro rank
Doğa Koleji industry classification
Industry- Product category
- Private K-12 Education
- NAICS
- Elementary and Secondary Schools (611110)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
Keywords
Where Doğa Koleji is headquartered
LocationHeadquarters
- HQ city
- Ataşehir (İstanbul)
- HQ country
- Türkiye
- HQ region
- Europe
Offices104 records
Markets served
Doğa Koleji business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Tuition and schooling fees: Core revenue is generated from tuition fees charged across all K-12 programs including Anaokulu (preschool), İlkokul (primary), Ortaokul (middle school), Lise (high school), Fen ve Teknoloji Lisesi (Science & Technology High School), and IB High School. Fee structures are grade-level dependent, with scholarships (Bursluluk Sınavı) providing up to 100% tuition coverage for qualifying students.
- School uniforms and merchandise: Sales of branded school uniforms (uniformalar), PE kits, and accessories through the online store edogastore.com and on-campus sales points.
- Examination and assessment fees: Revenue from administering the Bursluluk Sınavı (scholarship placement exam) and the Online Akademik Değerlendirme Sınavı (online academic evaluation exam).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Anaokulu (Preschool) tuition |
| Subscription | Annual | İlkokul (Primary school) tuition |
| Subscription | Annual | Ortaokul (Middle school) tuition |
| Subscription | Annual | Lise (High school) tuition |
| Subscription | Annual | Bursluluk Sınavı scholarship — up to 100% tuition |
| Subscription | Annual | LGS Bursu — up to 100% tuition for high exam scorers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Doğa Koleji product offering
Product offeringCore offering
Doğa Koleji is a private K-12 education network operating more than 100 campuses across Turkey and Northern Cyprus. It delivers preschool, primary, middle, and high school education programs, including specialized tracks such as Fen ve Teknoloji Lisesi (Science & Technology High School) and IB High School, complemented by the proprietary t-MBA Leadership Academy and digital learning platforms Doğa'm Evimde and E-DOĞA.
Product overview
Doğa Koleji is Turkey's largest K-12 private school network operating over 100 campuses across the country. The institution offers a comprehensive educational portfolio spanning preschool (Anaokulu) through high school (Lise), featuring specialized programs including Science and Technology High Schools (Fen ve Teknoloji Lisesi), International Baccalaureate (IB) High School, and the recently launched independent preschool brand Doğa Mini for ages 3-6. Supporting infrastructure includes t-MBA Leadership Academy for entrepreneurship education, the Doğa'm Evimde digital learning platform for distance education, E-DOĞA student portal, and Doğa Store for uniforms. The institution is organized under Can Eğitim Grubu with Istanbul Bilgi University affiliation, holding the ITU ETA Foundation brand.
Differentiator
Problem solved
Functional benefit
Brands
- Doğa Mini: Independent preschool/kindergarten brand for 3-6 age group, positioned as Turkey's preschool education pioneer.
- IB High School
- t-MBA Liderlik Akademisi
- Fen ve Teknoloji Lisesi
- Doğa Store
- E-DOĞA
- Doğa'm Evimde
Products and services
- Doğa Koleji K-12 Education Full-time private K-12 education delivered through preschool (Anaokulu/Doğa Mini), primary (İlkokul), middle (Ortaokul), and high school (Lise) programs at 100+ campuses, designed for Turkish families seeking academic, bilingual, and STEM-focused schooling.
- Doğa Mini
Quantifiable outcome
- 11 students ranked 1st in Turkey in LGS 2026 entrance exam
- +9 more outcomes
Companies that use Doğa Koleji
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles1 record
Doğa Koleji technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Doğa Koleji partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- İstanbul Bilgi Üniversitesi (Bilgi University)coreDoğa Koleji was acquired by Can Eğitim Grubu, which also owns İstanbul Bilgi University. This created a K-12 to doctorate educational ecosystem spanning preschool through higher education. Bilgi University's 248-year İTÜ academic tradition was cited as a key differentiator. Bilgi University also provides academic support to Doğa Koleji through joint events (BİLGİ-Doğa toplantısı, Cumhuriyet Balosu at Enerji Müzesi), research mentorship for students, and a roadmap for implementing ASU's K-12 education model.
- Arizona State University (ASU)coreDoğa Koleji entered a collaboration with Arizona State University (ASU), one of the leading US universities, to develop a new K-12 education model. ASU's K-12 educational framework inspired Doğa Koleji's new educational structure, with the goal of providing dual-diploma opportunities and international pathways for students. The collaboration was announced in August 2022 and involves Bilgi University as a coordinating partner in developing the academic roadmap.
- Haliç Üniversitesi (Haliç University)minorA strategic cooperation protocol was signed between Doğa Koleji and Haliç University covering education, research, career development, and social responsibility areas. The agreement was announced in late 2025.
- İTÜ ETA Vakfı (İstanbul Technical University ETA Foundation)coreHistorically, Doğa Koleji operated as 'İTÜ ETA Vakfı Doğa Koleji' (ITU ETA Foundation Doğa Koleji), with ITU's academic foundation embedded in its brand identity. İTÜ professors serve as academic mentors, guest lecturers, and research advisors. İTÜ Rektörü Prof. Dr. İsmail Koyuncu visited the school in 2021. ITU's 248 years of academic tradition is leveraged for student projects, TÜBİTAK research mentorship, and FRC robotics team support.
- TÜBİTAKcoreDoğa Koleji students regularly participate in TÜBİTAK competitions (2204-A Lise Öğrencileri Araştırma Projeleri, 2204-B Ortaokul Öğrencileri Araştırma Projeleri, 53. Lise Öğrencileri Araştırma Projeleri Yarışması) and the school has produced national champions and international qualifiers. TÜBİTAK Başkanı Prof. Dr. Hasan Mandal appeared as a guest speaker at Doğa Koleji's t-MBA Girişimcilik ve İnovasyon Seminerleri.
- NASA / ESA — Astronot Andre Kuipers Uzay SergisiminorDoğa Koleji was the education sponsor of the NASA Space Exhibition in Turkey. ESA astronaut Andre Kuipers met with Doğa Koleji students as part of this program, which visited Istanbul in 2021.
- Erasmus+ PATHWAYS Project ConsortiumminorDoğa Koleji participates in the Erasmus+ PATHWAYS project, hosting student and teacher exchanges with partner schools including Deutsche Schule Athen (Athens, Greece). Focus areas include environmental sustainability, climate action, and active citizenship.
- Stevie AwardsminorDoğa Koleji's Doğa'm Evimde platform was awarded the Bronze Stevie Award (3rd place) in the 'Best IT Department of the Year' category at the 18th Stevie International Business Awards, recognizing digital transformation in education.
- IDC (International Data Corporation)minorIDC recognized Doğa Koleji with the CIO Awards 2021 in the 'Future of Work / Borderless Organization' category and named the Doğa'm Evimde platform a finalist in the Best of Future of Digital Innovation Award 2021 competition.
- Satranç Federasyonu (Chess Federation)minorDoğa Koleji collaborated with the Turkish Chess Federation and Karaman Provincial Directorate of National Education to donate 3,350 chess books to 182 schools, supporting chess education across Turkey.
- Orman Yangınlarıyla Mücadele Hizmetlerini Destekleme Vakfı (Forest Fire Combat Support Foundation)minorDoğa Koleji t-MBA students donated to the foundation following the Hatay wildfires, demonstrating social responsibility initiatives.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Doğa Koleji competitors and assessment
Company assessmentDirect peers
- Özel Enka Okulları: Industrial-group-affiliated (Sabancı/Enka) private K-12 institution with strong STEM and university-prep positioning, similar Bursluluk Sınavı scholarship pathways, and a comparable IB/American program offering for premium segments.
- MEF Okulları: Istanbul-based private K-12 network with strong IB and national curriculum programs, multi-campus presence, and similar Bursluluk-based scholarship model. Competes directly for the same Turkish urban private school demographic.
- Özel Hisar Okulları: Established Istanbul-based private K-12 school with strong IB diploma program, STEM emphasis, and university-prep orientation. Comparable in premium positioning, IB offering, and international pathway focus.
- Bahçeşehir Koleji: Turkey's other large-scale private K-12 network with similar multi-city campus footprint, foundation/Koç-affiliated ownership, IB and national curriculum tracks, and Bursluluk Sınavı-style scholarship intake. Most directly comparable competitor to Doğa Koleji in scale and positioning.
- Özel FMV Okulları (Ayazağa Işık Okulları): FMV Foundation-operated private K-12 institution with strong STEM, IB, and university-prep programs. Comparable foundation structure and aspirational positioning to Doğa Koleji.
- Bilfen Okulları: Major Turkish private K-12 chain with national campus presence, scholarship exam model, and Anaokulu through Lise coverage. Direct competitor for Turkish private school families across major cities.
- Uğur Okulları: Large-scale Turkish private K-12 chain with broad multi-city presence, scholarship exam intake, and Anaokulu through Lise coverage. Competes for similar mid-market private school families with Bursluluk-style discounts.
- Özel Koç Okulu: Premium private K-12 school operated by the Koç Foundation with strong STEM, leadership, and university-prep orientation. Comparable in parent-group backing, foundation structure, and aspirational positioning.
Broad incumbents
- Nord Anglia Education: Global premium private K-12 network with university partnerships (similar in spirit to Doğa Koleji's ASU/Bilgi articulation strategy), IB emphasis, and STEM/programmatic differentiation. Relevant benchmark for what a Turkish K-12 network could become at international scale.
- GEMS Education: Global K-12 private school operator and pre-K provider with international curriculum focus. Comparable in private K-12 scale, premium tuition model, and franchise/operating-partner growth approach; relevant benchmark for cross-border expansion potential.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Doğa Koleji social profiles
Digital presenceDoğa Koleji financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doğa Koleji leadership team
Management profileNumber of profiles
Profiles14 records
Doğa Koleji subsidiaries and ownership
Company hierarchySubsidiaries5 records
Doğa Koleji funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doğa Koleji M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doğa Koleji
What does Doğa Koleji do?
Doğa Koleji is a private K-12 education network operating more than 100 campuses across Turkey and Northern Cyprus. It delivers preschool, primary, middle, and high school education programs, including specialized tracks such as Fen ve Teknoloji Lisesi (Science & Technology High School) and IB High School, complemented by the proprietary t-MBA Leadership Academy and digital learning platforms Doğa'm Evimde and E-DOĞA.
Is Doğa Koleji a public or private company?
Doğa Koleji is a private company. It is classified as corporate owned and is currently operating.
When was Doğa Koleji founded?
Doğa Koleji was founded in 2002.
Where is Doğa Koleji based?
Doğa Koleji is headquartered in Ataşehir (İstanbul), Türkiye, in the Europe region.
How does Doğa Koleji make money?
Three revenue lines are on record. Tuition and schooling fees are the primary driver. The others are school uniforms and merchandise and examination and assessment fees.
Who are Doğa Koleji's main competitors?
Direct peers on record are Özel Enka Okulları, MEF Okulları, Özel Hisar Okulları, Bahçeşehir Koleji, Özel FMV Okulları (Ayazağa Işık Okulları), Bilfen Okulları, Uğur Okulları and Özel Koç Okulu. Broad incumbents are Nord Anglia Education and GEMS Education.
Does Doğa Koleji have an API?
No public API is recorded for Doğa Koleji.
What industry is Doğa Koleji in?
Doğa Koleji's product category is Private K-12 Education. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.). Its NAICS code is 611110 and its SIC code is 8200.