Name

Jafra Manufacturing S.A.

Legal name

Jafra Manufacturing S.A.

Website

https://jafra.com.mx

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jafra Manufacturing S.A. is a Mexican cosmetics and personal care manufacturer and direct seller offering skincare, fragrance, makeup, body care, and baby products through independent beauty consultants (Consultoras JAFRA) and the jafra.com.mx e-commerce platform.

Ownership category

akta.pro rank

Product category

Cosmetics and Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Deodorants & Antiperspirants (CRADANAA), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Direct selling cosmetics
• Skincare manufacturing
• Fragrance products
• Beauty consulting
• Personal care

Headquarters

HQ city

Querétaro

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Jafra generates revenue through direct sales of beauty and personal care products via independent consultants who purchase products at wholesale prices and resell to end consumers. The company also sells directly to consumers through its e-commerce platform jafra.com.mx. Consultants earn margins on product sales through personal selling and can build teams to expand their business.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jafra Manufacturing S.A. manufactures and distributes a comprehensive portfolio of cosmetics and personal care products — including fragrances, skincare, color cosmetics, body care, sun care, and baby/children's care — through a network of independent beauty consultants (Consultoras JAFRA) and its direct-to-consumer e-commerce platform jafra.com.mx in Mexico. The company operates a cosmetics and personal care plant in Querétaro and a corporate headquarters in Mexico City, supporting multiple sub-brands such as Royal Jelly, Novomarine, BIOLAB, Double Nature, Gold Dynamics, JAFRA SUN, Tender Moments, and Color Passion/Color Glow.

Product overview

Jafra Manufacturing S.A. is a direct-selling cosmetics and personal care company offering a comprehensive beauty portfolio through its Mexican e-commerce platform. The product offering consists of multiple interconnected product lines organized into facial care (Revitalize, Royal Jelly, Novomarine, BIOLAB, Gold Dynamics, Royal Clear Smart, Royal Boost, Royal Men), makeup (Color Passion, Color Glow, Always 24HR), body care (Royal Almond/Olive/Coconut/Rose, Royal Lavender, JAFRA SPA, Botanical Expertise, Frutería, Intimates), fragrances (JF9, Navîgo, Double Nature, Eau d'Arômes, Legend), sun care (JAFRA SUN), and baby/children's care (Tender Moments, Coreta, Skid). The company operates through a consultant-based direct sales model with an e-commerce platform for consumer purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Royal: Body and bath care products line
• Royal Jelly
• Double Nature
• Navîgo
• Lujoso
• Color Passion
• Color Glow
• Always 24HR
• JAFRA SPA
• Botanical Expertise
• JAFRA Royal Men
• JAFRA SUN
• JAFRA BIOLAB
• Novomarine
• JAFRA Royal Clear Smart
• JAFRA Royal Boost
• Gold Dynamics
• Tender Moments
• Coreta
• Skid

Products and services

• JAFRA Revitalize Complete facial care line including Revitalize Suero Facial Todo-en-1 (all-in-one facial serum), Revitalize Crema Facial Revitalizante (revitalizing facial cream), and Revitalize Gel Facial Limpiador (cleansing facial gel) for comprehensive skin treatment, sold through Consultoras JAFRA and jafra.com.mx.
• JAFRA Royal Jelly Premium anti-aging facial care collection featuring Royal Jelly Crema Facial Hidratante, Royal Jelly Suero Facial Hidratante, and Royal Jelly Rose Gold Crema Facial formulated with royal jelly and rose gold for hydration and anti-aging benefits.
• JAFRA Novomarine Advanced marine-based skincare line with Novomarine Suero Facial con Péptidos y extractos de Algas (peptide and algae facial serum), Novomarine Red Alga Roja de Nieve Crema Facial Longevidad (longevity facial cream), and Novomarine BioAlgae Restorative formulations.
• JAFRA BIOLAB Scientific dermatological skincare line including BIOLAB Anti-signos Menopáusicos Suero Facial, BIOLAB Crema Facial Anti-manchas, BIOLAB Suero Minimizador de ojeras, and BIOLAB Suero Facial Alisador with advanced formulations.
• JAFRA Color Passion & Color Glow Comprehensive color cosmetics line featuring Color Passion Suprematte lipsticks and powder compacts, Color Glow Ultra Gloss lip glosses, Always 24HR long-wear foundations and lip products, mascaras, and eye products.
• JAFRA Always 24HR Long-wear makeup collection including Always 24HR Maquillaje de Larga Duración Alta Cobertura (long-wear high-coverage foundation), Always 24HR Corrector de Larga Duración (long-wear concealer), and Always Delineador Inkwell Líquido para Ojos (liquid eyeliner) with 24-hour wear formulas.
• JAFRA Fragancias Complete fragrance collection including JF9 (Black, Gold, Blue, Green, Red, Indigo, Chrome), Navíego (Homme, Femme, Luxus, Profondo), Double Nature, Eau d'Arômes, Legend, Miss Adorisse, Adorisse Enigmatic, and other fragrance lines for men, women, teens, and children, in Eau de Parfum, Eau de Toilette, and body mist formats.
• JAFRA Double Nature Disney Collection Limited edition 2024 Disney-licensed fragrance collection featuring character-inspired variants of the Double Nature line, including Double Nature Angel (Disney princess inspired), Double Nature Devil, Double Nature Malevolent, and Double Nature Dreamer.
• JAFRA Royal (Almond, Olive, Coconut, Rose) Luxury body care line featuring Royal Almond Aceite Corporal, Royal Almond Loción Corporal, Royal Olive Manteca Corporal, Royal Coconut Aceite Corporal, and Royal Rose products for moisturizing and nourishing skin.
• JAFRA Royal Lavender Sleep and relaxation body care collection including Royal Lavender Relajación Nocturna Aceite Corporal, Royal Lavender Bruma Nocturna, and Royal Lavender Loción Corporal with lavender aromatherapy.
• JAFRA Royal Men Men's skincare line including Royal Men Crema Facial Hidratante (moisturizing facial cream), Royal Men Gel de Limpieza Facial (facial cleansing gel), and Royal Men Loción Facial para Después de Afeitar (aftershave facial lotion) designed for male skin.
• JAFRA SPA Spa-style body care collection featuring JAFRA SPA Exfoliante Corporal con Extracto de Jengibre y Sal Marina (ginger and sea salt body scrub), JAFRA SPA Mascarilla para Cabello y Cuero Cabelludo (hair and scalp mask), and foot care products.
• JAFRA Botanical Expertise Vegan hair and body care line including Botanical Expertise Mascarilla para Cabello Reparadora Intensiva (intensive reparative hair mask), Botanical Expertise Spray para Peinar (detangler spray), and hair care capsules for vegan hair treatment.
• JAFRA Frutería Fruit-inspired body care line featuring JAFRA Frutería Very Verde, JAFRA Frutería So Cítrico, and JAFRA Frutería Coco Fresco products including body lotions, hand creams, and lip balms.
• JAFRA SUN Sun protection line including JAFRA SUN Protector Solar para el Cuerpo FPS 50+ (broad-spectrum SPF 50+ body sunscreen), JAFRA SUN Protector Solar Facial FPS 50+ (facial sunscreen), and JAFRA SUN Loción para Después del Sol (after-sun lotion) for complete sun care.
• JAFRA Gold Dynamics Gold-infused anti-aging skincare line featuring Gold Dynamics Gel Reafirmante para Cuello (neck firming gel), Gold Dynamics Cápsulas Faciales con Retinol (retinol facial capsules), and Gold Dynamics Crema Facial Humectante Reafirmante de Noche (night firming moisturizer).
• JAFRA Royal Clear Smart Pore-focused skincare collection including ROYAL Clear Smart Gel Facial Hidratante Especializado en Poros (pore-specialized moisturizing gel), ROYAL Clear Smart Protector Solar Facial Control de Brillo FPS 25 (shine-control facial sunscreen), and clarifying toners.
• JAFRA Royal Boost Hydration-boosting skincare line featuring ROYAL Boost Crema Facial Humectante (moisturizing facial cream), ROYAL Boost Protector Solar FPS 30 (SPF 30 sunscreen), and ROYAL Boost Mascarilla de Arcilla (clay mask) for enhanced moisture.
• JAFRA Tender Moments Baby and infant care collection featuring Tender Moments Shampoo Para El Cabello y Cuerpo Del Bebé (baby hair and body shampoo), Tender Moments Crema de Masaje Confortante para Bebé con Lavanda y Manzanilla (comforting baby massage cream with lavender and chamomile), and Tender Moments Colonia Refrescante para Bebé (refreshing baby cologne).
• JAFRA Coreta & Skid Children's fragrance and care line featuring Coreta Colonia, Coreta Deo Roll-On, Skid Agua de Tocador, and body care products designed specifically for children.
• JAFRA Intimates Intimate care line including JAFRA Intimates Toallitas Limpiadoras para la zona íntima (intimate cleansing wipes, 30 pieces) and JAFRA Intimates Limpiador para la zona íntima 2 en 1 (2-in-1 intimate cleanser).
• JAFRA Frutería Very Verde, So Cítrico & Coco Fresco Fruit-inspired body care products including JAFRA Frutería Very Verde Crema para Manos (green hand cream, 75 ml) and So Cítrico and Coco Fresco product variants for hand, body, and lip care.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• L'Oréal Mexico: Mexican subsidiary of the world's largest beauty multinational; overlaps Jafra across mass-market and luxe skincare, color cosmetics, and hair care, with vastly larger R&D, marketing, and media budgets competing for the same Mexican consumer wallet.
• M·A·C Cosmetics: Global color-cosmetics specialist with strong Mexican footprint via department stores and freestanding retail; directly comparable to Jafra's Color Passion, Color Glow, and Always 24HR lines in the color cosmetics category.
• Natura &Co: Large LATAM beauty multinational (Natura, Avon, The Body Shop, Aesop) with significant Mexico operations combining direct sales, retail, and e-commerce; competes with Jafra across the same mid-tier beauty categories but with a far broader portfolio and global scale.
• Estée Lauder Mexico: Premium beauty multinational with established Mexico operations and brand portfolio (Estée Lauder, Clinique, MAC), competing in the skincare, fragrance, and color segments adjacent to Jafra's BIOLAB and Double Nature lines.

Direct peers

• Avon: Global direct-selling beauty company with a long-standing and significant presence across Latin America, including Mexico. Closely matches Jafra on direct-sales GTM, broad fragrance/cosmetics/skincare portfolio, and multi-country consultant network.
• Yanbal: Latin American direct-selling beauty company with operations in Mexico and several Andean countries, offering fragrances, skincare, and color cosmetics through an independent consultant network structurally similar to Jafra's Consultoras.
• Mary Kay: US-headquartered direct-selling cosmetics leader with Mexican operations (Mary Kay de México), competing head-to-head on independent consultant sales of skincare, fragrance, and color cosmetics to a similar female customer base.
• Oriflame: Sweden-based global direct-selling beauty company with established Hispanic America / Mexico footprint, selling skincare, fragrance, and personal care through a consultant model that maps directly onto Jafra's GTM.
• Belcorp: Peruvian-founded LATAM direct-selling beauty company (CYZONE, Esika, L'Bel) that competes with Jafra on consultant-led sales of color cosmetics, fragrances, and skincare across Hispanic America, including Mexico.

Others

• Sephora Mexico: Multi-brand beauty retailer carrying many of the same competitor brands (L'Oréal, Estée Lauder, etc.); relevant as an indirect competitor for Mexican beauty consumer share of wallet and as a channel through which Jafra does not currently distribute.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/JAFRAMEXICO
• Facebookfacebook.com/jaframxoficial
• Instagraminstagram.com/jafra_mx
• TikToktiktok.com/@jafra_mx
• LinkedInlinkedin.com/company/jafra-quer-taro-dcj

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jafra Manufacturing S.A.