Reabroad

What Reabroad does

Reabroad Inc. (株式会社リアブロード) is a privately-held Japanese study abroad agency founded on December 11, 2014, and operating under the consumer brand Smaryu (スマ留). The company provides end-to-end overseas study abroad and working holiday support services to Japanese customers across 11 countries (Philippines, Australia, Canada, New Zealand, USA, UK, Ireland, Malta, UAE/Dubai, South Africa, Malaysia), with headquarters in Shibuya, Tokyo, and a counseling salon in Osaka. Its service portfolio spans language school placement, visa application handling, accommodation arrangement (including a proprietary SMARYU RESIDENCE dormitory in Malta), employment-guaranteed working holiday programs, IELTS test preparation (IELTS5.5), installment financing (Smart Study Loan from 3,000 yen/month), and insurance agency services.

The business operates a direct-to-consumer model with free counseling delivered through 7 physical salons nationwide and online channels (LINE, website, Zoom). Pricing is standardized by country and duration with no hidden costs, starting from 79,800 yen for 1-week programs, with working holiday employment-guaranteed plans ranging 375,000-1,070,000 yen. The company markets itself as offering study abroad packages at up to 50% of competitor pricing through utilization of unscheduled language school capacity. Revenue is diversified across one-time program fees, IELTS subscription tiers, per-transaction visa and transfer fees, financing arrangements, and insurance commissions. Cumulative consultations exceed 150,000 and annual student placements exceed 9,000 across the supported countries.

The firm holds a Tourism Agency Registered Travel Business license (No. 2166), Paid Employment Placement Business License (13-ユ-317882), and PrivacyMark certification (17004835), with strategic partnerships including Accor Group for UK hotel working holiday placements and membership in JATA, ICEF, and Study Travel industry associations. Capital is stated at 110,000,000 JPY with no disclosed institutional funding or parent company.

Name

Reabroad

Legal name

株式会社リアブロード

Website

https://smaryu.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Reabroad Inc. operates the Smaryu (スマ留) direct-to-consumer study abroad agency, serving Japanese students with end-to-end language study, working holiday, and university programs across 11 countries through standardized fixed-price packages and a network of 7 counseling salons.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Study Abroad Program Fees: Core revenue from packaged study abroad program fees covering language school tuition and accommodation (share house). Pricing varies by country and duration; fixed packages with no hidden costs. Starting from 79,800 yen for 1-week programs.
2. Working Holiday Support Plans: Specialized working holiday plans including employment-guaranteed programs for Australia, Canada, New Zealand, and UK. Pricing from 375,000 yen (NZ) to 1,070,000 yen (UK hotel plan). Additional revenue from visa application handling and overseas relocation support services.
3. IELTS Preparation Service: IELTS exam preparation online program with three plan tiers: 3-month (128,000 yen), 6-month (398,000 yen), 12-month (678,000 yen). Revenue from professional services and course fees.
4. Visa and Transfer Arrangement Fees: Agency handles visa application proxy services and airport transfer arrangements for various countries, charging service fees per transaction (e.g., Australia WHV 22,000 yen handling fee; Ireland WHV 28,600 yen).
5. Smart Study Loan (Smart Loan): Installment payment plan allowing study abroad costs to be split over up to 60 months starting from 3,000 yen/month. Revenue from financing arrangements.
6. Insurance Agency: Damage insurance and life insurance solicitation services as an insurance agent, supporting overseas students.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Reabroad, operating under the Smaryu (スマ留) brand, is a Japanese study abroad agency that arranges short-term and longer study abroad placements across 11 destination countries, supports working holiday employment placements, and offers the Smart Loan installment financing product (from JPY 3,000/month) to consumers. Its entry-level one-week study abroad package starts from JPY 79,800, and the company reports a 99.9% working holiday employment placement rate, 150,000+ cumulative consultation users, and 9,000+ annual study abroad placements.

Product overview

Reabroad operates スマ留 (Smaryu), a comprehensive study abroad agency platform offering language study abroad and working holiday support across 11 countries. The service portfolio includes the core standardized study abroad agency service, supplementary IELTS test preparation (IELTS5.5), working holiday preparation plans with employment guarantee in Australia/Canada/New Zealand/UK, installment payment financing (Smart Study Loan), and coaching support (Coach Buddy). A proprietary student dormitory (SMARYU RESIDENCE) operates in Malta, and free counseling services are available at 7 physical salons nationwide plus online via LINE.

Differentiator

Problem solved

Functional benefit

Brands

• IELTS5.5: IELTS learning support service - an online test preparation program offered by the company.

Products and services

• Smaryu (スマ留) Study Abroad Programs Short-term and longer study abroad placements arranged for Japanese consumers across 11 destination countries, with an entry-level one-week package priced from JPY 79,800 and 9,000+ annual placements reported.
• Working Holiday Support Placement support for Japanese consumers undertaking working holidays, including overseas employment matching, with a stated 99.9% employment placement success rate across 11 destination countries.
• Smart Loan (スマ留ローン) In-house installment financing product offered by Reabroad to consumers purchasing its study abroad and working holiday programs, with monthly payments starting from JPY 3,000 to lower the upfront cost barrier.

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Study Travel (スタディトラベル)coreChannel Partner/ Reseller/ DistributorIndustry association membership providing credibility and network access for study abroad services. Study Travel is a global network for youth and education travel organizations.
• ICEFcoreChannel Partner/ Reseller/ DistributorInternational Association of Counselling/Education/Iducation professionals, connecting education travel organizations globally. ICEF provides training, networking, and accreditation for education agents.
• JATA (日本旅行業協会)coreChannel Partner/ Reseller/ DistributorJapan Association of Travel Agents — the primary travel trade association in Japan. Smaryu operates under 観光庁長官登録旅行業第2166号 and is a member of JATA, 全国外商旅游教育振兴协会, and Tokyo Private School Association.
• SpeakBuddy (スピークバディ)supportingTechnology or IntegrationEnglish conversation app partner providing supplementary English learning support to study abroad students before and during their programs. Part of Smaryu's English learning support ecosystem alongside NativeCamp.
• NativeCamp (ネイティブキャンプ)supportingTechnology or IntegrationOnline English conversation platform partner offering supplementary language learning support for study abroad students. Integrated as part of Smaryu's pre-departure English preparation support services.
• やる気がまえグループ (Motivation Switch Group)minorGTM or Marketing PartnerMarketing partner from which some referrals originate. Listed as a referral source in materials requests and inquiry forms.
• Accor Group (ホテルグループ)coreStrategic or Co-development PartnerGlobal hotel operator including Mercure and Pullman brands. Smaryu's UK Working Holiday Hotel Employment-Guaranteed Plan places students in Accor-affiliated 4-5 star hotels, with post-program employment reference letters for global hotel career advancement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Last Resort (ラストリゾート): Japan-based study abroad agency specializing in language school placement, with a strong focus on Philippines, Canada, and Australia—destinations overlapping heavily with Smaryu's portfolio.
• WorkingHoliday.com (ワーホリ.com): Japan-focused working holiday placement specialist, particularly strong in Australia and Canada. Direct peer on Smaryu's working holiday / employment-guaranteed product line and on Japanese customers seeking structured overseas work experiences.
• School With (スクールウィズ): Japan-based online study abroad agency matching Japanese students with overseas language schools and programs. Closest direct peer to Smaryu in terms of Japanese outbound language study placement, with a similarly digital-led, transparent-pricing model.
• Ryugaku Frontier (留学フロンティア): Japanese study abroad agency placing students in language schools across multiple English-speaking destinations. Competes directly with Smaryu for the same Japanese outbound student customer and uses a similar mix of online counseling and destination specialization.
• Ryugaku Journal (留学ジャーナル): One of the largest established Japanese study abroad agencies, offering language and degree-program placement across many of the same destinations as Smaryu. Comparable in scope but represents the higher-priced incumbent against which Smaryu positions its 'up to 50%' cost advantage.
• World Avenue (ワールドアベニュー): Japanese study abroad agency offering language school and college placement across multiple destinations. Comparable in scale and product breadth, competing for the same individual-student segment Smaryu addresses.

Broad incumbents

• IDP Education: Global international student placement and English testing company with significant Japan operations. Broader incumbent that competes in adjacent segments (study abroad, IELTS testing) and provides scale benchmarks for Japanese outbound education services.
• Gaba (Linkus): Japan-focused English conversation school chain that overlaps with Smaryu's pre-departure English preparation ecosystem (alongside SpeakBuddy and NativeCamp). Competes indirectly via student pre-departure training rather than placement.
• ECC: Major Japanese language education and study abroad group with schools, instructor training, and outbound programs. Broader incumbent that competes with Smaryu both on pre-departure English preparation and on full study abroad packages.
• Berlitz Japan: Global language training brand with a substantial Japan presence. Adjacent competitor in pre-departure English and study preparation, and offers study abroad programs as part of a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sma_ryu
• YouTubeyoutube.com/channel/UCLmqEgUmDQs7JtEHMcy5yJQ
• Facebookfacebook.com/smaryu.mission
• Instagraminstagram.com/sma_ryu
• TikToktiktok.com/@sma_ryu

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reabroad