What Butterick Coaching & Communications LLC does

Butterick Coaching & Communications LLC is a sole-proprietor consulting and content business operated by Betsy Butterick, a former coach who now works as 'The Coaches' Coach' — a communication specialist serving sports coaches, athletic departments, and sports organizations from youth to professional and Olympic levels. The company helps clients improve how they connect with and coach modern (primarily Gen Z and Gen Alpha) athletes through proprietary frameworks such as T.E.A.C.H.E.R.S. and CLEAR, delivered via in-person workshops, virtual sessions, team program retainers, personal coaching, and Program 360 assessments.

The product portfolio comprises three self-paced digital courses sold through a Kajabi-powered website ('Winning With Words' at $297, 'Effectively Coaching Gen Z' at ~$99, and 'Gen Z Updates from the Field' at $99, the last two also bundled), the published book 'Kids These Days: Effective Strategies for Coaching Gen Z and Beyond' available in paperback ($29), ebook, and audiobook across Audible, Spotify, Apple Books, and Kobo, and a physical 52-card 'Friday Field Notes' deck priced at $25. Free top-of-funnel content is distributed via a Substack newsletter, a YouTube channel hosting 40 ACT (Active Communication Technique) videos and podcast appearances, plus LinkedIn and Instagram presences and conference speaking.

Revenue is generated through a mix of professional-services fees (retainers, daily rates, workshops, keynotes), one-time digital and physical product sales, and tiered bulk pricing for institutional book purchases. The customer base of 300+ includes NCAA Division I programs (University of Maryland, University of Texas, Stanford, Ohio State, University of Missouri, George Washington, University of Tampa, Whittier, UC San Diego), professional teams (Las Vegas Raiders, USA Weightlifting), government clients (US Coast Guard Academy), and coaching associations (IWLCA, NFHCA, WBCA, United Soccer Coaches). Distribution is direct-to-consumer via the company website, with additional reach through Amazon, audiobook marketplaces, and Stripe-based card-deck checkout.

Name

Butterick Coaching & Communications LLC

Legal name

Butterick Coaching & Communications LLC

Website

https://betsybutterick.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Butterick Coaching & Communications LLC, operated by Betsy Butterick, is a sole-proprietor coaching and content business that helps sports coaches, athletic departments, and sports organizations improve communication with and coaching of modern athletes through courses, a book, a card deck, workshops, and speaking engagements.

Ownership category

akta.pro rank

Product category

Sports Coaching Communication Consulting

NAICS

Sports and Recreation Instruction (611620), Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industries

Conflict Resolution, Negotiation & Stakeholder Management Coaching (EDABANAK), Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

Keywords

• Sports coaching consulting
• Communication training services
• Leadership development programs
• Athletic communication coaching
• Coach education courses

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Coaching & Consulting Services: Personal coaching, team program retainers, Program 360 assessments, and daily rate bookings for coaches and athletic programs seeking communication improvement.
2. Digital Courses: Self-paced online courses including 'Winning with Words' ($297), 'Effectively Coaching Gen Z' (~$99), and 'Gen Z Updates from the Field' ($99). Delivered via Kajabi platform.
3. Speaking Engagements: Keynote speaking, leadership retreats, staff development sessions, and custom workshops for conferences and organizations.
4. Book Sales: Physical paperback and digital eBook sales of 'Kids These Days: Effective Strategies for Coaching Gen Z and Beyond' priced at $29 per copy with bulk discounts available.
5. Audiobook Sales: Audiobook version of 'Kids These Days' available on Audible, Spotify, Apple Books, and Kobo platforms.
6. Card Deck Sales: Friday Field Notes card deck - 52 communication tips for coaches, priced at $25 with free US shipping. Bulk orders available at discounts.
7. Course Bundles: Bundled Gen Z courses offered at discounted rate compared to individual course purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Butterick Coaching & Communications LLC is a sports coaching communication consultancy led by Betsy Butterick, operating under the brand "The Coaches' Coach." The company provides one-on-one coaching, team program retainers, workshops, and Program 360 assessments for athletic departments and individual coaches. It monetizes its proprietary frameworks (T.E.A.C.H.E.R.S., CLEAR, Active Communication Techniques) through digital self-paced courses, a published book in paperback/ebook/audiobook formats, a physical card deck, and keynote speaking engagements.

Product overview

Butterick Coaching & Communications LLC offers a coaching and communication consulting business centered on Betsy Butterick as 'The Coaches' Coach.' The portfolio includes three digital courses ('Winning With Words: Championship Communication for Coaches,' 'Effectively Coaching Gen Z,' and 'Gen Z - Updates From The Field') sold individually or as a Gen Z Bundle, a book ('Kids These Days: Effective Strategies for Coaching Gen Z and Beyond') available in paperback, ebook, and audiobook formats, a Friday Field Notes physical card deck with 52 communication tips, and various services including Team Program Retainers, Personal Coaching, Program 360 assessments, Daily Rate sessions, Virtual/In-Person Workshops, and Speaking Engagements. The company also provides free resources including Substack newsletters and ACT videos on YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids These Days: Effective Strategies for Coaching Gen Z and Beyond

Quantifiable outcome

• More favorable feedback on end-of-season student-athlete surveys
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Positive Coaching Alliance (PCA): PCA is a national nonprofit offering coach education, workshops, and certification across youth and high school sports, addressing the same communication and culture topics as Butterick but at broader scale and institutional level.
• National Federation of State High School Associations (NFHS): NFHS provides nationwide online coach certification and continuing education across high school sports, competing for the same coaching professional development budget that Butterick's courses target.
• USA Football (Coach Education): USA Football offers formal coach certification courses and clinics for football coaches across levels, addressing the same coach education/certification space at national governing-body scale.

Direct peers

• Alan Stein Jr. Alan Stein Jr. produces books, podcasts, and workshops on basketball performance and leadership for coaches and athletes, comparable as a solo-operator coach educator monetizing through similar product formats.
• Jeff Janssen (Sports Leadership): Jeff Janssen sells books, leadership workshops, and team culture content to collegiate and high school coaches, overlapping directly with Butterick's communications-and-culture positioning in the same customer segment.
• Dr. Jim Afremow: Dr. Jim Afremow sells sports psychology books and coach/athlete content around mental performance and motivation, overlapping with Butterick's communication and engagement frameworks for coaches.
• Changing the Game Project (John O'Sullivan): Founded by John O'Sullivan, Changing the Game Project offers books, courses, and speaking for youth sports coaches and parents, directly mirroring Butterick's playbook of book-plus-course-plus-speaking targeting coach-athlete communication.
• Brian Cain (Peak Performance): Brian Cain sells books, courses, and speaking on mental performance and coaching mindset, directly competing for the same coach-communication and mental-game content buyer that Butterick serves.
• Lead 'Em Up: Lead 'Em Up delivers sports leadership and team culture training programs (books, curricula, workshops) to athletic departments and coaches, comparable in target market and productized curriculum delivery to Butterick's offerings.

Others

• Kajabi (Creator Platform): Kajabi is the platform Butterick uses to host and deliver her courses; it is not a peer but an enabling infrastructure provider for creators selling digital courses, comparable in role to a SaaS enabler.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BetsyButterick
• Instagraminstagram.com/betsy_thecoachescoach
• LinkedInlinkedin.com/company/butterick-coaching-communications-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butterick Coaching & Communications LLC