HAIR REBORN

What HAIR REBORN does

HAIR REBORN is a UK-registered charity (No. 1185832) founded in 2017 by hairdresser Joe Milazzo, owner of Esente Hair in Wimbledon, and his wife Lina Milazzo, following Lina's recovery from breast cancer. The charity delivers a free, structured four-step hair styling programme (Re-Assure, Re-Start, Re-Style, Re-Born) for UK residents aged 16+ experiencing hair loss from chemotherapy treatment. The programme provides up to three free in-salon appointments, addressing emotional distress, scalp care during treatment, and the unique challenges of managing post-chemotherapy hair regrowth, which often returns with different texture, colour, and curliness.

Services are delivered through a network of approximately 34-35 trained and appointed partner salons across England, Scotland, Wales, and Northern Ireland, with stylists volunteering their time. Guests are acquired via a centralised telephone helpline, referrals through hospital chemotherapy wards (e.g., Nottingham City Hospital), and structured partnerships with major UK cancer charities including Macmillan Cancer Support, Teenage Cancer Trust, Maggie's, Shine Cancer Support, HeadWrappers, and Victoria's Promise. The charity has positioned itself as the leading hair care advice and practical support provider for Teenage Cancer Trust and has formalised regional coordinator/trainer roles, including a North West appointment.

The operating model is entirely non-commercial: all services are free to eligible guests, salons and stylists cannot accept tips, and the charity is funded solely through donations via JustGiving, bank transfers, easyfundraising, and community fundraising. Underlying technology is limited to standard web infrastructure (WordPress, WooCommerce, Stripe, PayPal, Campaign Monitor, Google Analytics, Cloudflare); there is no proprietary technology, AI/ML capability, or mobile application. No financial figures are disclosed, and the charity operates with 1-10 employees and a volunteer-driven delivery model.

Name

HAIR REBORN

Legal name

Hair Reborn Charity

Website

https://hairreborn.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

HAIR REBORN is a UK-registered charity providing a free, structured four-step hair styling programme (Re-Assure, Re-Start, Re-Style, Re-Born) for cancer patients experiencing chemotherapy-related hair loss, delivered through a network of 34-35 trained volunteer partner salons across the UK.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Beauty Salons (812112)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF)

akta.pro secondary industry

Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK)

Keywords

• Cancer hair loss support
• Chemotherapy hair styling
• Free cancer support services
• Cancer patient hair care
• Charity hair programme

Headquarters

HQ city

Wimbledon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Donations and Fundraising: HAIR REBORN operates as a registered UK charity (No. 1185832) funded entirely through donations. The appointed salons and stylists volunteer their time free of charge. Donations cover marketing, advertising, leaflets, stationery, website costs, training, and setting up facilities at new appointed salons. The charity accepts donations via JustGiving, bank transfers, and through easyfundraising.org.uk shopping partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HAIR REBORN is a UK-registered charity (No. 1185832) that provides a free four-step hair styling programme (Re-Assure, Re-Start, Re-Style, Re-Born) for people experiencing hair loss as a result of cancer chemotherapy treatment. The charity delivers the programme through a network of approximately 34-35 appointed, specially trained partner salons across the UK, with up to 3 free in-salon appointments per guest, supplemented by a telephone helpline and ongoing advice on scalp care, wigs, headwear, and scalp cooling.

Product overview

HAIR REBORN is a UK-based cancer charity offering a free four-step hair styling programme (Re-Assure, Re-Start, Re-Style, and Re-Born) for people experiencing hair loss from chemotherapy. The programme provides up to 3 free salon visits at a network of trained partner salons across the UK. Additional services include partner wig suppliers, headwear providers, scalp cooling guidance, and cancer support charity partnerships. The charity operates through a telephone helpline and maintains a network of approximately 30-35 appointed salons providing the programme.

Differentiator

Problem solved

Functional benefit

Products and services

• HAIR REBORN Programme
• Telephone Support Helpline
• Appointed Partner Salon Network

Quantifiable outcome

• Regained confidence and self-esteem through the programme, with guests reporting feeling 'reborn' with their new hairstyles

Named customers6 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• REVAMP WigscoreStrategic or Co-development PartnerREVAMP Wigs has created a dedicated wig bank accepting donated real hair wigs, professionally restoring and styling them, and gifting to those in need. They have restored over 1,000 wigs helping men and women across the UK and Europe.
• Aderans-TrendcocoreStrategic or Co-development PartnerOne of the UK's largest wig and hairpiece suppliers including bespoke pieces and headwear. NHS contracted supplier accepting wig prescriptions. Operates salons around the country and holds free workshops and support groups. HAIR REBORN guests receive 10% discount with code HAIRREBORN10.
• Macmillan Cancer SupportcoreStrategic or Co-development PartnerMajor cancer support charity providing help with money worries, work advice, and emotional support. Macmillan provides referrals to HAIR REBORN through their support network and distribution of HAIR REBORN materials.
• HeadWrapperscoreStrategic or Co-development PartnerHair loss advisory service focusing on alternatives to wigs and practical tips. Holds sessions at cancer support units at hospitals within London and the South East. Cross-referral partnership where HeadWrappers introduces guests to the HAIR REBORN programme.
• Shine Cancer SupportsecondaryStrategic or Co-development PartnerUK charity supporting adults in their 20s, 30s, and 40s who have experienced a cancer diagnosis. Provides networking, mentoring, and community support. Refers young adults to HAIR REBORN programme.
• Maggie'scoreStrategic or Co-development PartnerCharity providing free cancer support and information in centres across the UK and online. Offers access to Support Specialists, Psychologists, and Benefits Advisors. Works with HAIR REBORN to support patients through their hair loss journey.
• Teenage Cancer TrustcoreStrategic or Co-development PartnerThe only UK charity dedicated to meeting the needs of young people aged 13-24 with cancer. HAIR REBORN is proud to be the leading hair care advice and practical support provider for the Teenage Cancer Trust.
• Victoria's PromisesecondaryStrategic or Co-development PartnerCharity empowering young women and their families through cancer and beyond. Offers nationwide community support via their app with weekly webinars and support groups.
• PaxmansecondaryStrategic or Co-development PartnerLeading global expert in scalp cooling for cancer chemotherapy patients. HAIR REBORN works alongside Paxman in patient care, advising patients early on about the benefits of using cold caps for the best possible results.
• Little Princess TrustsecondaryStrategic or Co-development PartnerProvides real hair wigs free of charge to children and young people up to age 24 who have lost their hair due to cancer treatment and other conditions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hairreborncharity
• LinkedInlinkedin.com/company/hair-reborn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAIR REBORN