Hamers Totaal B.v.

What Hamers Totaal B.v. does

Hamers Totaal B.v. is a Dutch private limited company (B.v.) and operating sub-brand within the family-owned Beerens Group, headquartered at Europalaan 2, 5121 DJ Rijen, Netherlands. It designs and manufactures custom interior fittings for retail chains ("retail formulas"), premium A-brands, and demanding B2B clients, with a stated history of more than 55 years in interior delivery (Beerens Group traces its founding to 1968). The company's stated customer base includes named enterprise accounts such as Rituals (wellness/beauty), Kruidvat (health & beauty chain), Karwei Bouwmarkten (DIY/building materials), Zeeman (fashion/textiles), Wereldhave Winkelcentra and Hillewaere Vastgoed (commercial real estate), and The Den (modern workplace in Rijswijk).

The core offering covers the full interior project lifecycle — engineering, project management, production, logistics, assembly, storage, formula management, and ongoing service — supported by in-house manufacturing capability that includes a proprietary registered trademark product, the BMS® (Beerens Metal Shelving) flexible retail shelving system, available from stock and configurable with custom wooden panels fabricated in-house. The group operates more than 20,000 m3 of office, production, warehouse, and logistics space and has cumulatively completed 19,233 casco panden (shell buildings) fitted with interior concepts.

Commercially, Hamers Totaal sells through a direct, enterprise field-sales motion targeting large retail chains and B2B clients, with pricing conducted on a quote/brochure basis against bespoke project specifications rather than via published catalog pricing. Marketing reaches prospects through a multilingual website (Dutch, English, German) plus LinkedIn, Facebook, and Instagram channels, supported by a reference-project showcase page. Ownership remains with second-generation family owner Jeroen Beerens, with no disclosed external institutional investors and no M&A, funding rounds, regulatory actions, or leadership changes recorded in the available data.

Name

Hamers Totaal B.v.

Legal name

Hamers Totaal B.v.

Website

https://hamerstotaal.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Hamers Totaal B.v., a sub-brand of the family-owned Beerens Group, designs and manufactures custom interior fittings and proprietary BMS® metal shelving for retail chains, A-brands, and B2B clients across the Benelux and broader European market.

Ownership category

akta.pro rank

Product category

Commercial Interior Manufacturing and Fit-Out

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)

akta.pro secondary industry

Laundry Room, Mudroom & Entryway Storage Systems (Non-Construction) (HSAFAHAE)

Keywords

• Retail interior fit-out
• Custom millwork
• Modular shelving systems
• Store fixtures manufacturing
• Commercial interior design

Headquarters

HQ city

Goirle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure

Revenue model

1. Interior Project Services: Revenue generated through bespoke interior project delivery for retail formulas and B2B clients. Services include engineering, project management, production, logistics, assembly, storage, and formula management. Projects range from standardized shelving to one-off custom interiors and scalable (serial producible) interior concepts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hamers Totaal B.v. designs, manufactures, and installs custom commercial interiors for retail chains and B2B clients, producing proprietary modular shelving (BMS®), scalable serial-production interiors for chain rollouts, and one-off bespoke interior fit-outs. Operations span 11 production halls across 8 countries, with more than 20,000 m3 of wood processed annually, serving clients including Rituals, Kruidvat, Zeeman, Karwei, HEMA, Wereldhave, Hillewaere, The Den, Van der Valk, and BNNVARA.

Product overview

Hamers Totaal is a sub-brand under the Beerens Group, which specializes in scalable and custom interior projects for retail formulas, A-brands, and B2B clients. The group offers standardized shelving systems (BMS®), custom store fixtures, serial furniture production, and full interior build-out services including engineering, project management, production, logistics, assembly, storage, and service.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 19,233 casco panden (shell buildings) completed with characteristic interior concepts
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Vitra: Vitra is a Swiss-founded, family-influenced design and furniture company with European manufacturing and B2B contract interiors. Its emphasis on design-led office and commercial interiors — including custom solutions for premium clients — parallels Hamers Totaal's A-brand luxury-fit positioning.
• Steelcase: Steelcase is a global office furniture manufacturer with deep capabilities in workplace interiors, partitions, and storage systems. While not focused on retail fit-out, it overlaps with the B2B office interiors portion of Hamers Totaal's value proposition and represents the scaled-incumbent benchmark for institutional buyers.
• Haworth: Haworth is a major global office furniture and interiors group offering workstations, storage, and architectural interiors. It is comparable as a broad incumbent competing for the B2B office and commercial interiors projects in Hamers Totaal's portfolio.

Direct peers

• Umdasch Shopfitting Solutions: Umdasch Shopfitting is an Austrian family-led shop-fitting company that designs, engineers, manufactures, and installs retail interiors for international retail chains and A-brands. It is the closest direct analogue to Beerens Group / Hamers Totaal in terms of full-service retail interior project delivery across Europe.
• Wanzl GmbH & Co. KGaA: Wanzl is a German family-owned manufacturer of shop fittings, retail shelving, and merchandising systems used by major retail chains across Europe. It competes in the same commercial store-fixture category as Hamers Totaal, particularly on standardized shelving, displays, and rollout-capable solutions.
• Tegometall International: Tegometall is a Swiss manufacturer of retail shelving and store fixture systems widely used in European chain stores. Its focus on configurable metal retail shelving aligns directly with the BMS® value proposition, and its European footprint overlaps with Hamers Totaal's commercial geography.
• Kesseböhmer Group: Kesseböhmer is a German manufacturer of metal retail shelving, drawer systems, and store fixtures for global brands, sold both as proprietary product systems and bespoke retail fittings. The combination of stock shelving products (like BMS®) with custom interior solutions makes it directly comparable to Hamers Totaal's offering.

Emerging players

• Blocher Blocher Partners: Blocher Partners is a German retail design and implementation boutique serving brands across Europe with store concepts and rollout services. While more design-led than Hamers Totaal, it competes for similar brand-experience interior mandates on the A-brand/retail formula side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/beerensgroup
• LinkedInlinkedin.com/company/hamers-totaal-b-v-
• Instagraminstagram.com/beerens_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hamers Totaal B.v.