Brookfield Farm (dorset) Limited

What Brookfield Farm (dorset) Limited does

Brookfield Farm (Dorset) Limited is a UK-based meat and poultry broker founded in 2020 and headquartered in Dorset. The firm operates an asset-light brokerage model, intermediating between producers and buyers rather than holding inventory or running cold-chain infrastructure, and earns revenue on transaction fees at margins reported to be roughly one-fifth those of traditional meat wholesalers. It sources across the United Kingdom and Ireland and serves catering butchers, food service businesses, and high street butchers — predominantly small and mid-sized operators that lack the scale to deal directly with large processors. The company holds Red Tractor certification, providing the quality-assurance baseline required by many UK catering and food service accounts.

The business is built around a small senior team: founder Ben Bayer, former long-tenured CEO of DB Foods (1991–2020), serves as Managing Director; Adam McGuinness was appointed CEO in 2021 to run day-to-day operations; and Dan Park joined as Sales Director in 2022. The model relies on Bayer's accumulated supplier and buyer relationships and the team's commercial execution rather than proprietary technology. There is no disclosed funding, no headcount beyond the named senior team, and no revenue or GMV disclosed in the source material, which constrains any quantitative triangulation of scale.

Revenue mechanics are brokerage-style: the firm earns a percentage margin on each transaction matched between a supplier and a buyer, with no inventory risk, no capex-heavy facilities, and minimal fixed costs. Customer acquisition is relationship-led via the founding team's network, and customer concentration is implicitly diffuse given the fragmented SMB buyer base, though no individual customer revenue contribution is disclosed. Competitive differentiation rests on domain experience, trust-based intermediation, and the Red Tractor credential, with no proprietary AI, data, or platform layer called out in the available information.

Name

Brookfield Farm (dorset) Limited

Legal name

BROOKFIELD FARM (Dorset)

Website

https://brookfield-farm.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Brookfield Farm (Dorset) Limited is a UK and Ireland meat and poultry broker founded in 2020 that intermediates between producers and small catering butchers, food service operators, and high street butchers on a transaction-fee, asset-light basis.

Ownership category

akta.pro rank

Product category

Meat and Poultry Brokerage

NAICS

Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Meat, Poultry & Seafood Wholesale Distribution (CRAOAAAD)

akta.pro secondary industries

Meat, Poultry & Seafood Wholesale (AFAIABAF), Poultry Wholesale (Whole Birds, Parts) (AFAIADAC)

Keywords

• Meat brokerage services
• Poultry wholesale supply
• Food service procurement
• Butcher meat sourcing
• Direct supply chain

Headquarters

HQ city

Wimborne Minster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Brokerage Margin on Meat & Poultry: Brookfield Farm operates on approximately one-fifth of the margin that traditional bricks and mortar wholesalers charge. The company quotes customers the processor's cost price with a very small margin added, leveraging bulk purchasing power and paying processors quickly to secure competitive pricing. Revenue is generated through transaction fees/margins on each sale rather than subscription or licensing models.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Brookfield Farm (Dorset) Limited operates as a wholesale meat and poultry broker, sourcing products from high-quality processors across the UK, Ireland and overseas. The company follows a Source-Quote-Deliver process, quoting customers the processor cost price plus a small margin, and arranging direct delivery from the producer to the customer's premises using trusted hauliers with real-time tracking.

Product overview

Brookfield Farm (Dorset) Limited operates as a meat and poultry brokerage business offering a single integrated service. The core offering combines brokerage services with a Source, Quote, Deliver process and Direct Delivery service. The company shortens the supply chain by sourcing from UK, Ireland, and international processors and delivering directly to customers, eliminating the multiple handling and storage costs associated with traditional wholesalers.

Differentiator

Problem solved

Functional benefit

Products and services

• Meat and Poultry Brokerage Service Wholesale meat and poultry brokerage sourcing from high-quality UK, Irish and international processors and arranging direct delivery to business customers, operating on approximately one-fifth the margin of traditional brick-and-mortar wholesalers.
• Source, Quote, Deliver Procurement Service A three-step procurement service: sourcing meat and poultry from processors across the UK, Ireland and internationally; quoting customers the processor cost price plus a small margin; and delivering product directly from producer to customer premises.
• Direct Producer-to-Premises Delivery Service Direct delivery from processors to customer premises using trusted hauliers with real-time tracking, eliminating traditional wholesaler storage and double-handling while maximising product shelf life.

Quantifiable outcome

• Cost savings of up to 80% compared to traditional wholesaler margins
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bidfood: Bidfood is a major UK foodservice wholesaler distributing ambient, chilled, and frozen products including meat and poultry to caterers and hospitality operators. Comparable as a broadline incumbent competing for the same end customers with deeper product range but higher cost base.
• Booker Group: Booker is the UK's largest food wholesaler serving independent retailers, caterers, and small businesses through cash-and-carry and delivery. It competes for Brookfield's high-street butcher and small caterer customers across a much broader grocery and protein assortment.
• Brakes Group: Brakes Group is one of the UK's largest broadline foodservice distributors, supplying meat, poultry, and grocery to caterers, pubs, and restaurants. It overlaps with Brookfield in protein supply to foodservice but operates a much wider portfolio through owned warehousing and fleet.
• JJ Foodservice: JJ Foodservice is a UK delivered foodservice wholesaler supplying independent restaurants and caterers with ambient, chilled, and frozen products. It is comparable as a delivery-led broadline distributor competing for the same SMB foodservice customers.

Emerging players

• Dovecote Park: Dovecote Park is a UK specialist beef processor and supplier focused on premium, traceable British beef to foodservice and retail. It represents the processor-end of Brookfield's supply chain and could become either a partner or a competitive threat as it expands direct foodservice channels.
• Cranswick: Cranswick is a major UK food producer with significant pork, poultry, and cooked meats operations supplying retail and foodservice. Comparable as a vertically integrated protein producer that competes with Brookfield's downstream customers for supply and could compete upstream by going more direct.

Direct peers

• Hilton Food Solutions: Hilton Food Solutions is a UK-based meat-packaging and portion-control business serving retail and foodservice. It is comparable as a specialised protein supplier competing for foodservice protein spend, although at larger scale and with owned processing assets.
• DB Foods: DB Foods is the UK's largest independent meat and poultry wholesaler, founded and led by Brookfield's Managing Director Ben Bayer from 1991 to 2020. It is the most direct comparator because Brookfield's founders built it and explicitly positioned their new model against its traditional bricks-and-mortar structure.
• Fairfax Meadow: Fairfax Meadow is a UK specialist meat and poultry supplier serving hotels, restaurants, and caterers nationwide. It competes head-to-head with Brookfield for the same foodservice and catering-butcher customer base with a comparable focus on quality and certified supply.
• Direct Meat Company: Direct Meat Company is a UK meat wholesaler supplying independent butchers, caterers, and food-service operators with a delivery-led model. It overlaps closely with Brookfield's SMB customer segments and similar product mix in fresh and frozen meat and poultry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brookfield-farm-dorset-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookfield Farm (dorset) Limited