Haunted Happenings Ltd

What Haunted Happenings Ltd does

Haunted Happenings Ltd is a UK-based experiential entertainment company that organises overnight ghost hunts, paranormal investigations, and themed ghost tour events for individual consumers, corporate groups, and private parties. Founded in 2006 and headquartered in Nottingham (Company No. 06501093), the company operates from a lean team of 1–10 employees and runs events at 50+ haunted UK and European venues — including prisons (Shepton Mallet, Gloucester, Shrewsbury), castles (Warwick), abandoned asylums (Newsham Park Hospital), and the Poltergeist House at 30 East Drive. The company's core product is the overnight ghost hunt, in which guests participate in traditional experiments (table tipping, glass moving, vigils, séances using Ouija boards) alongside modern electronic detection equipment (EMF meters, K2 meters, REM pods, motion sensor balls, trigger objects). Pricing is unit-based: £49–£69 per person for standard overnight events, with £20 deposits and balance due four weeks before the event; weekend packages through sister company Ghostly Getaways (e.g., the Pendle Witch Weekend) are priced at £349 per person including 4-star hotel accommodation, meals, coach tours, and historian-led tours, with 2027 pricing disclosed at £359. The business model is direct-to-consumer via the company's e-commerce website (hauntedhappenings.co.uk) with 24/7 online booking through WorldPay, supplemented by telephone sales support, and is reinforced by seasonal demand peaks around Halloween and Friday the 13th.

The go-to-market is community-led, leveraging an active social media presence (Facebook page and group, Twitter/X, Instagram), an email newsletter, a content blog covering event reports and ghost stories, and earned media coverage from outlets such as the Daily Mail, Manchester Evening News, and Mirror. Celebrity endorsements and TV partnerships (including Celebrity Coach Trip/Celebrity Ghost Trip appearances by David Hasselhoff, Scott Mills, Kerry Katona, and the Emmerdale cast) provide additional brand visibility. The company claims to have served over 300,000 guests across more than 6,000 events, with a 47% repeat-customer rate indicating strong enthusiast loyalty. Revenue streams include individual ghost hunt tickets, weekend tour packages via Ghostly Getaways, and custom private/corporate events, with gift vouchers adding a gifting channel. There are no disclosed funding rounds, M&A activity, or institutional investors; the company is privately held under Managing Director Hazel Ford.

Haunted Happenings competes within the niche paranormal and experiential tourism sector, where barriers to entry are moderate — venue access, brand credibility, and community trust are the primary differentiators rather than proprietary technology. The company has no AI, software platform, or app; its technology stack is limited to payment processing (WorldPay) and standard marketing tools. Operational expansion has historically been organic: UK venue portfolio growth, thematic event diversification (Friday 13th, Halloween, Bank Holiday, Sleepover), weekend packaging through the sister brand, and selective European tour offerings. Forward booking calendars extend through 2026 and 2027, signalling stable ongoing operations but no evidence of hypergrowth, large-scale geographic expansion, or external capital deployment.

Name

Haunted Happenings Ltd

Legal name

Haunted Happenings Ltd

Website

https://hauntedhappenings.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Haunted Happenings Ltd is a UK-based experiential entertainment company founded in 2006 that organises overnight ghost hunts, paranormal investigations, and themed ghost tour events for individual consumers, private groups, and corporate clients at 50+ haunted UK and European venues.

Ownership category

akta.pro rank

Product category

Experiential Entertainment / Paranormal Events

NAICS

Amusement Parks and Arcades (7131), Historical Sites (71212)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)

akta.pro secondary industry

Seasonal & Special-Event Parks (Halloween/Christmas, Pop-Up Experiences) (THAJAEAH)

Keywords

• Ghost hunting events
• Paranormal investigations
• Overnight ghost hunts
• Haunted venue experiences
• Ghost tour weekends

Headquarters

HQ city

Long Eaton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Ghost Hunt Tickets: Single overnight ghost hunt events at various haunted locations across the UK, priced per person ranging from £49 to £69
2. Weekend Tour Packages: Multi-day ghost hunting weekend tours including accommodation (4-star hotels), meals, guided tours, and multiple ghost hunts at various locations. Priced at £349 per person for Pendle Witch Weekend packages.
3. Private and Corporate Events: Custom ghost hunting events designed according to client budget and number of guests for celebrations and corporate entertainment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Haunted Happenings organises overnight ghost hunts, paranormal investigations, and themed weekend ghost tour events at more than 50 haunted UK venues including prisons, castles, asylums, and hospitals. Guests participate in traditional experiments such as table tipping, glass moving, vigils, and séances using Ouija boards, alongside modern detection equipment (EMF meters, K2 meters, REM pods, motion sensor balls). The company sells per-person event tickets, multi-day weekend packages, and custom private and corporate events.

Product overview

Haunted Happenings Ltd operates a portfolio of ghost hunting event products centered around overnight paranormal investigation experiences at haunted UK locations. The core offerings include Overnight Ghost Hunts (where guests participate in traditional ghost hunting activities such as table tipping, glass moving, vigils, and séances using ghost hunting equipment), UK Weekend Ghost Tours (multi-day tours visiting multiple haunted locations), and themed events including Friday 13th Ghost Hunts, Halloween Ghost Hunts, Sleepover Ghost Hunts, and Bank Holiday Ghost Hunts. The company also organizes specialist events such as the Pendle Witch Weekend (a 2-night experience following the footsteps of the Pendle Witches with 4-star hotel accommodation), tours of haunted asylums, hospitals, prisons, courts, and historic castles. Additional services include Ghost Suppers (dining experiences at haunted locations), Private & Corporate Events (custom ghost hunting experiences), and Gift Vouchers. The company also operates sister brand Ghostly Getaways for extended ghost tour packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Overnight Ghost Hunts Overnight ghost hunting experiences at haunted UK locations where guests participate in paranormal investigations including table tipping, glass moving, vigils, and séances using ghost hunting equipment. Targeted at adults aged 18+ seeking unique entertainment experiences.
• UK Weekend Ghost Tours Multi-day ghost hunting tours across the UK with visits to multiple haunted locations, including 4-star hotel accommodation, meals, coach travel, guided historian tours, and multiple ghost hunts. Targeted at paranormal enthusiasts seeking extended themed experiences.
• Pendle Witch Weekend A specific two-night themed weekend ghost hunt tracing the history of the Pendle Witches, with 4-star hotel accommodation (B&B), evening meals, guided historian tour, and ghost hunts at Pendle Hill and Dunkenhalgh Hotel. Targeted at enthusiasts interested in British witchcraft history.
• Friday 13th Ghost Hunts Special ghost hunting events held on Friday the 13th at various haunted UK locations, leveraging the date's superstition for a themed experience.
• Halloween Ghost Hunts Special overnight ghost hunting events during the Halloween period at haunted locations across the UK, capitalising on the peak seasonal demand for paranormal experiences.
• Sleepover Ghost Hunts Overnight ghost hunts with optional overnight accommodation included at haunted locations, allowing guests to remain onsite through the night for extended paranormal investigation.
• Ghost Hunts at Haunted Prisons, Courts & Jails Overnight ghost hunting events held at haunted former prisons, courts, and jails across the UK, marketed as some of the most terrifying paranormal venues in the country.
• Ghost Hunts at Haunted Asylums & Hospitals Ghost hunting events at haunted former asylums and hospitals known for paranormal activity, offering exclusive overnight access to abandoned medical institutions.
• Bank Holiday Ghost Hunts Ghost hunting events timed to UK bank holidays, providing extended weekend paranormal experiences for guests seeking a long-weekend activity.
• Private & Corporate Ghost Hunt Events Custom-designed ghost hunting events tailored to client budget and guest numbers for private celebrations and corporate entertainment. Targeted at businesses and organisations seeking unique team-building or celebration experiences.
• Gift Vouchers Gift vouchers for any Haunted Happenings ghost hunting experience, valid for 12 months from purchase, marketed for gift-givers seeking unusual present options.

Quantifiable outcome

• 47% of clients are repeat customers
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Ghostly GetawayscoreStrategic or Co-development PartnerSister company handling weekend ghost tour packages including accommodation, coach travel, historian-led tours, and multi-location ghost hunting experiences. Ghostly Getaways organises themed weekends such as Pendle Witch Weekend, Tour of the Damned, Terror of the Tudors, and Victorian Vengeance. Bookings for weekend tours can be made through Ghostly Getaways website (ghostlygetaways.co.uk) or by phone (03330169981). Both companies share the same parent registration (Company No. 06501093).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ghostly Getaways: Sister company of Haunted Happenings (same Companies House registration No. 06501093) offering multi-day ghost hunting weekend packages with accommodation and guided historian tours.
• Ghost Tours Edinburgh: Operator of guided ghost walks and paranormal tours in Edinburgh's historic underground vaults; comparable city-based ghost tour product though delivered as short walking tours rather than overnight hunts.
• Spooky Nights: UK ghost hunting events operator that runs overnight paranormal investigations at haunted locations; comparable event format, pricing, and target audience to Haunted Happenings.
• York Ghost Merchants: York-based operator of guided ghost walks and themed paranormal tours; comparable guided ghost tour format with similar customer demographic to Haunted Happenings.
• Most Haunted Experience: Direct UK competitor running overnight ghost hunts and paranormal investigations at haunted venues, with a comparable ticket model and TV/celebrity heritage that parallels Haunted Happenings.
• The Ghost Bus Tours: Themed theatrical ghost tour bus operator in Edinburgh and London, providing comparable guided ghost-themed entertainment to thrill-seekers in the UK paranormal tourism market.

Broad incumbents

• Tulleys Shocktober Fest: Major UK Halloween destination attraction; competes for the same Halloween discretionary spend and thrill-seeker audience though via a multi-attraction theme park model rather than overnight hunts.
• Scare Kingdom Scream Park: Established UK Halloween scream park / haunted attraction operator; broader seasonal entertainment portfolio overlapping Haunted Happenings' Halloween and Friday 13th event categories.

Emerging players

• America Haunts: US directory and aggregator for haunted houses, ghost tours and paranormal events, representing an adjacent North American market model for spooky experience aggregation and ticketing.

Others

• Walks (The Tour Company): UK guided walking tour operator including themed historical and ghost walks; adjacent experience-tourism model using live guides at historic locations, with overlapping distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hauntedhapp
• Facebookfacebook.com/hauntedhappeningsuk
• Instagraminstagram.com/hauntedhapp
• LinkedInlinkedin.com/company/haunted-happenings-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haunted Happenings Ltd