Intuition First Aid

What Intuition First Aid does

Intuition First Aid is a privately held Canadian Red Cross Training Partner founded in 2012 and headquartered in Kingston, Ontario, with a secondary training location in Brockville. The company delivers certified first aid, CPR, and Basic Life Support (BLS) courses to individuals, employers, and government-regulated industries across Eastern Ontario. Its core course portfolio includes Emergency First Aid & CPR, Standard First Aid & CPR, CPR (levels A, C, BLS), Marine Basic First Aid (Transport Canada TP 13008 compliant), Recertification, and youth programs (Babysitting and Stay Safe!), delivered in-person and via blended online-plus-skills formats. Courses are priced on a per-seat, pay-as-you-go basis ranging from $50 + HST to $165 + HST, with optional training pack add-ons ($10–$15) covering pocket masks and gloves.

Owner and lead instructor Fiona Shearer has 15 years of first aid instruction experience in Kingston and over 25 years of water-safety and first-aid training experience across Canada and overseas. The company also sells Red Cross-branded first aid supplies (basic, deluxe, and personal kits; CPR pocket masks; keychain mask and gloves) priced from $4.50 to $49.95 via contact-based ordering. Distribution is executed through the company website (intuitionfirstaid.ca), an online self-service registration portal, and phone scheduling for group bookings. Revenue is generated from two streams: per-seat course fees (one-time training) and first aid supply hardware sales. The blended learning model combines online theory instruction with required in-person hands-on skill evaluation.

Name

Intuition First Aid

Legal name

Intuition First Aid

Website

https://intuitionfirstaid.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Intuition First Aid is a Canadian Red Cross Training Partner founded in 2012 that delivers certified first aid, CPR, BLS, and Marine Basic First Aid courses to individuals, employers, and regulated industries across Kingston, Brockville, and Eastern Ontario.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. First Aid and CPR Training Courses: One-time fee courses providing Canadian Red Cross certification. Course types include Emergency First Aid, Standard First Aid, CPR levels (A, C, BLS), Marine Basic First Aid, and recertification courses. Pricing ranges from $85-$165 plus HST depending on course duration and type.
2. First Aid Supplies: Sale of first aid kits and supplies including Basic First Aid Kit ($29.95), Deluxe First Aid Kit ($49.95), CPR Pocket Masks ($12.00), Personal First Aid Kits ($5.00-$10.00), and CPR accessories. Products sold via contact-based ordering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Intuition First Aid delivers Canadian Red Cross certified first aid, CPR, and Basic Life Support training courses in Kingston and Brockville, Ontario, using a blended format of online theory and in-person hands-on skills sessions. The company also retails a small lineup of Canadian Red Cross branded first aid kits and CPR accessories to course participants and the general public.

Product overview

Intuition First Aid is a Canadian Red Cross Training Partner offering a portfolio of Red Cross certified first aid, CPR, and BLS training courses alongside first aid supply products. The course portfolio includes six core training programs — Basic/Emergency First Aid & CPR, Standard First Aid & CPR, CPR (A/C/BLS levels), Marine Basic First Aid, First Aid & CPR Recertification, and Basic Life Support (BLS) — supplemented by blended learning variants and youth programs (Babysitting and Stay Safe!). Training Packs with pocket masks and gloves are available as add-ons for courses. The product line also includes seven first aid supply SKUs — Basic First Aid Kit, Deluxe First Aid Kit, CPR Pocket Mask, Personal First Aid Kit (Plastic Case), Personal First Aid Kit (Red Nylon Bag), Red Cross CPR Key Chain Mask & Gloves, and Canadian Red Cross Personal First Aid Kit — sold to course participants and the general public. The company operates in Kingston, Brockville, and surrounding areas of Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency First Aid & CPR Course One-day basic course ($110 + HST, 6–8 hours) providing an overview of first aid and CPR skills for the workplace or home, meeting Ontario OHS regulations for Basic First Aid. Delivered to individuals seeking certification or workplace compliance.
• Standard First Aid & CPR Course Comprehensive two-day course ($155 + HST, 13–14 hours) covering first aid and CPR for work requirements or home emergency response, meeting federal and provincial/territorial regulations for Intermediate/Standard First Aid and CPR.
• CPR Course (CPR A, CPR C, CPR BLS) One-day CPR course ($90 + HST, 5–6 hours) teaching skills to recognize and respond to cardiovascular emergencies and choking in adults, children, and babies across CPR A, CPR C, and CPR BLS levels.
• Marine Basic First Aid Course Two-day course ($165 + HST, 16 hours) offering an overview of first aid and CPR for the marine/fishing industry, meeting Transport Canada TP 13008 requirements for marine workers and certification endorsements.
• First Aid and CPR Recertification Course Recertification courses ($105 + HST, 4–9 hours) for Standard First Aid, CPR A, CPR C, and CPR BLS, available to holders of current certification (one-time recertification for Standard First Aid; no recertification for Emergency or Marine First Aid).
• Basic Life Support (BLS/HCP) Course BLS course ($85 + HST, 4 hours) for in-facility care providers such as nursing staff, care aides, medical and dental professionals, fire service, and rescue teams, with certification valid for one year and optional Airway Management and Oxygen Theory add-ons at $10 each.
• Blended Learning First Aid and CPR Courses Blended delivery format combining online theory with in-person hands-on skills training, available as Blended CPR ($90), Blended Emergency First Aid ($110), and Blended Standard First Aid ($155), with optional Training Packs for $10–$15.
• Babysitting Course (Youth Program) 7–8 hour course ($60 + HST) for youth aged 11–15 covering responsibility, leadership, child developmental stages, first aid and CPR skills, and the business of babysitting.
• Stay Safe! Program (Youth Program) 5–6 hour course ($50 + HST) for children aged 9–11 (with grade 3 completion as the pre-requisite) covering safety rules, staying safe at home and in the community, and basic first aid skills.
• Basic First Aid Kit First aid kit ($29.95) stocked to manage bleeds, burns, sprains, eye emergencies, and small wounds, including bandages, gauze, CPR barrier, gloves, cold pack, and emergency blanket.
• Deluxe First Aid Kit Enhanced first aid kit ($49.95) including a CPR Pocket Mask with one-way valve and O2 inlet, multiple pairs of gloves, Canadian Red Cross Pictograph Booklet, bandage scissors, splinter forceps, and glow stick.
• CPR Pocket Mask CPR pocket mask ($12.00) with one-way valve acting as a physical barrier device during respiratory and cardiac emergencies, including an oxygen inlet for supplemental oxygen.
• Personal First Aid Kit in Plastic Case with CPR Faceshield Compact personal first aid kit in a plastic case with CPR faceshield ($7.50), stocked for minor wound needs and including Quick Access Bandages and Canadian Red Cross Pictograph Booklet.
• Personal First Aid Kit in Red Nylon Bag with CPR Faceshield Lightweight personal first aid kit ($10.00) in a red nylon bag with CPR faceshield, suitable for home, work, vehicle, or outdoors, including Quick Access Bandages and Canadian Red Cross Pictograph Booklet.
• Red Cross CPR Key Chain Mask & Gloves Compact CPR face shield and gloves set ($4.50) on a key ring providing immediate access to protective barriers, including a Red Cross CPR face shield with filter and latex-free vinyl gloves.
• The Canadian Red Cross Personal First Aid Kit Lightweight Canadian Red Cross personal first aid kit ($5.00) for home, work, vehicle, or outdoors, stocked for minor wound needs including burns and stings, with Quick Access Bandages.

Quantifiable outcome

• 3168+ group course participants trained
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Canadian Red CrosscoreStrategic or Co-development Partner · 1 January 2021Official Training Partner authorized to deliver Canadian Red Cross first aid and CPR certification courses. The partnership provides curriculum, certification authority, and brand association. Intuition First Aid has maintained this partnership for 5 years as of 2026.
• Transport CanadacoreStrategic or Co-development PartnerRegulatory partner through Transport Publication (TP) 13008 for Marine Basic First Aid certification. The company offers courses meeting Transport Canada requirements for marine/fishing industry certification.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/intuitionfirstaidtraining

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intuition First Aid