Hila

What Hila does

Hila (legal entity UAB "SK Impeks Medicinos diagnostikos centras", company code 111508848) is a private multi-specialty medical diagnostic, treatment, and rehabilitation center headquartered in Vilnius, Lithuania. Founded in 1995, the company operates more than ten sites across Vilnius, Kaunas, and Klaipėda, providing services that span family medicine, laboratory diagnostics, MRI/CT imaging, surgical operations across 20+ specialties, rehabilitation and sports medicine, ophthalmology (including the only SCHWIND Amaris 10150RS laser in Lithuania), and mammology. The center holds JCI hospital accreditation, ISO 15189 laboratory accreditation (first in Lithuania, 2011), TEMOS, TAA, and GCR certifications, positioning it as the most internationally accredited private healthcare provider in the Baltic region. Operational scale includes 390+ medical staff, 50,000+ patients annually, 5,000+ surgical procedures, and 334,000+ laboratory tests per year, with reported 95% customer satisfaction and an NPS of 93.

The business model is direct-to-consumer, with multi-channel patient acquisition including an online registration portal (registracija.hila.lt), phone booking, the uhealth mobile application for remote consultations and e-prescriptions, walk-in registration, and a referral network of more than 200 Lithuanian healthcare institutions. Revenue is generated through per-service fees (consultations, diagnostics, surgeries, rehabilitation), Health Insurance Fund (PSDF) reimbursement for insured patients with valid referrals, direct billing through partnerships with Lithuanian and international health/life insurers, and consumer installment financing via the MEDLIZINGAS partnership with General Financing. Pricing follows a three-tier structure: Regular Price (no referral), Standard Center Price (PSDF-compensated), and Hila Standard Price (premium services), with consultation fees varying by physician qualification.

Digital infrastructure supports but does not differentiate the core offering. The technology stack includes the uhealth mobile app, online registration with SMS/Smart-ID authentication, the Gydytojų Akademija medical training platform hosted on Salesforce, and analytics tooling (Google Analytics, Hotjar, Facebook Pixel, LinkedIn Insight). The company is independently owned with no disclosed external investment, no acquisitions or divestitures on record, and no AI/ML capabilities disclosed across the data set.

Name

Hila

Legal name

UAB "SK Impeks Medicinos diagnostikos centras"

Website

https://hila.lt

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Hila is Lithuania's most comprehensive private multi-specialty medical center, operating 10+ sites across Vilnius, Kaunas, and Klaipėda with 390+ medical staff serving 50,000+ patients annually across diagnostics, surgery, and rehabilitation.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medical Consultations: Doctor consultations with pricing based on doctor's scientific degree and specialization
2. Laboratory Diagnostics: Blood, urine, and other laboratory tests with same price for insured and uninsured patients
3. Surgical Operations: Surgical procedures including anesthesia, implants, materials, and hospital stay costs
4. Instrumental Studies: MRI, CT, endoscopy, ultrasound and other imaging studies with pricing including contrast, anesthesia when needed
5. Rehabilitation Services:
6. Vaccination Services: Vaccination services with consultation when required
7. Health Insurance Compensation: Services compensated by PSDF (Health Insurance Fund) for insured patients with proper referrals
8. Installment Payment (MEDLIZINGAS): Installment payment option through General Financing partnership

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Hila operates a multi-specialty private medical diagnostic and treatment center in Lithuania, providing comprehensive healthcare services spanning preventive care, laboratory and imaging diagnostics, outpatient specialist consultations, inpatient and day-case surgery, rehabilitation, family medicine, and vaccination. The center operates through digital channels (online registration portal, uhealth mobile application for telemedicine), physical clinic locations across Vilnius, Kaunas, and Klaipėda, and a gift-voucher e-commerce shop, serving individual patients and corporate clients directly and via insurance company billing.

Product overview

Hila (Medicinos diagnostikos ir gydymo centras) is a comprehensive multi-specialty private healthcare provider operating as a unified platform with specialized sub-brands and modules. The core offering includes diagnostic services (laboratory, MRI), primary care (Family Medicine Center), rehabilitation (Rehabilitation and Sports Medicine Centers), and 25+ medical specialties ranging from cardiology and orthopedics to plastic surgery and pain management. Digital services include telemedicine consultations via the uhealth mobile app, online appointment registration, and the Gydytojų Akademija training platform. The company operates multiple clinic locations in Vilnius, Kaunas, and Klaipėda with approximately 390+ medical staff serving over 50,000 patients annually.

Differentiator

Problem solved

Functional benefit

Brands

• uhealth: Mobile application for remote consultations with family doctors, e-prescriptions, referrals, and laboratory test comments

Products and services

• Rehabilitation and Sports Medicine Center (Reabilitacijos ir sporto medicinos centras)
• Family Medicine Center (Šeimos medicinos centras)
• Laboratory Diagnostics Center (Laboratorinės diagnostikos centras)
• MRI Examinations (MRT tyrimai)

Quantifiable outcome

• 95% customer satisfaction with services
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered major and core.

• VšĮ Naujosios Vilnios poliklinikamajorStrategic or Co-development Partner · 30 September 2024EU-funded project partner for health center infrastructure modernization. Project budget: 1,838,507.77 EUR with EU co-funding.
• Vilnius City Municipality AdministrationmajorStrategic or Co-development Partner · 30 September 2024Project executor for EU project NR. 09-022-P-0053 'Naujosios Vilnios sveikatos centro sveikatos priežiūros paslaugoms teikti reikiamos infrastruktūros modernizavimas'.
• Vilnius University Medical FacultycoreStrategic or Co-development Partner · 1 January 2017Established annual prize for best 5th-year medical student and created medical student training base.
• Lithuanian Medical ClustercoreStrategic or Co-development Partner · 1 January 2013Initiator and founding member of Lithuanian Medical Cluster - network of 16 medical, rehabilitation, SPA, hotel and specialized tourism companies.
• Valstybinis patologijos centrascoreTechnology or IntegrationPathology diagnostics center - Vilnius University Hospital Santaros Klinikos branch providing pathology diagnostic services.
• Teritorinės ligonių kasos (Territorial Health Insurance Funds)coreChannel Partner/ Reseller/ DistributorNational health insurance fund partnerships enabling PSDF (Health Insurance Fund) compensation for insured patients.
• Health and Life Insurance CompaniescoreChannel Partner/ Reseller/ DistributorPartnerships with Lithuanian and international health and life insurance companies for direct billing and service coverage.

Scale indicators11 records

Recent moves12 records

Expansion highlights2 records

Direct peers

• Kardiolita Private Hospital: Private multi-specialty hospital in Vilnius offering diagnostics, surgery, and outpatient specialties. Directly comparable Lithuanian private-clinic peer competing for the same self-pay, insured, and medical-tourism patients.
• Northway Medical and Diagnostic Centre: Lithuania's largest privately-owned multi-specialty medical center operating in Vilnius, Klaipėda, and other cities. Most directly comparable peer given overlapping multi-specialty diagnostics, surgery, and family medicine services targeting the same private-pay and insured patient base in Lithuania.

Broad incumbents

• Medicover: Sweden-listed integrated healthcare provider with clinics and diagnostic centers across Central and Eastern Europe, including operations in Poland, Germany, and Romania. Comparable on multi-specialty private-clinic model and CEE expansion thesis, though it does not operate in Lithuania.
• Affidea: European outpatient diagnostics and cancer-care operator with MRI, CT, and laboratory services across 15+ countries. Comparable on advanced imaging scale and outpatient diagnostic volume, and a relevant peer for Hila's MRI and laboratory business.
• Synlab: Europe's largest medical diagnostics services provider, with clinical laboratories and diagnostic centers across the continent. Comparable on the 334,000+ annual laboratory test volume at Hila's ISO 15189-accredited lab, though Synlab is a pure-play lab rather than a multi-specialty operator.
• Orpea (Emeis): Major European operator of rehabilitation clinics, nursing homes, and post-acute care facilities. Comparable on the rehabilitation and post-acute recovery side of Hila's offering, though focused on residential long-term care rather than multi-specialty acute services.

Others

• ARS Treatment Abroad Network: International medical-tourism directory and accreditation body under which Hila previously held Treatment Abroad Accreditation. Relevant ecosystem peer because it channels cross-border patient flow to accredited clinics and its accreditation is a gating credential for premium international patients.

Regional players

• Vita Longa Private Clinic: Lithuanian private clinic focused on family medicine, diagnostics, and specialist consultations. Comparable Lithuanian primary-care-and-diagnostics peer, though smaller in scale and without Hila's surgery and rehabilitation footprint.

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hila_lt
• Facebookfacebook.com/hilalietuva
• LinkedInlt.linkedin.com/company/hilalietuva
• Instagraminstagram.com/hila_lietuva

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hila