Haymon-verlag Ges.m.b.h
Haymon Verlag is a privately held Austrian book publisher in Innsbruck publishing German-language literary fiction, crime novels, and non-fiction via its own e-commerce site, partner bookstores, and the artfolio distribution cooperation across the DACH region.
- Company typePrivate
- Founded2003
- HeadquartersInnsbruck, Austria
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Haymon-verlag Ges.m.b.h does
Haymon Verlag Ges.m.b.H. is a privately held Austrian book publisher headquartered in Innsbruck, Tyrol. The company publishes literary fiction, crime novels (Krimi), and non-fiction (Sachbuch) in the German language, organized across three imprints: Haymon Verlag (general), Haymon Krimi (crime fiction), and Haymon Sachbuch (non-fiction). It also produces the semi-annual cultural magazine 'Quart Heft für Kultur Tirol'. The catalogue is anchored by long-running author relationships, most notably Herbert Dutzler's Gasperlmaier crime series (12+ volumes, 500,000+ copies sold) and award-winning authors including Lena Avanzini (Friedrich-Glauser-Preis), Tatjana Kruse (Marlowe-Preis, Nordfälle-Preis), and Selim Özdogan (Adelbert-von-Chamisso-Preis). Herbert Dutzler received the Österreichischer Krimipreis in 2022.
The business operates a direct-to-consumer e-commerce model via haymonverlag.at (free shipping to Austria and Germany, payment by credit card, PayPal, Sofortüberweisung) layered with retail distribution through partner bookstores (Thalia, Tyrolia, Heyn, Morawa, Wagner'sche, Seeseiten, Buchkontor) and the artfolio Vertriebskooperation for German non-fiction distribution via Seyfarth Vertriebsbüro in Munich. Pricing is unit-based (€9.95-€17.90 per book) with e-book variants, plus a €29/year or €18 single-copy Quart magazine subscription and a free newsletter. Marketing is multi-channel: website magazine content, dedicated Instagram/Facebook/YouTube properties (including a Haymon Krimi sub-brand channel), author readings and festivals across Austria and Germany (Krimibrunch, Summerstage, Posthof), and a structured reading-circle (Lesekreise) program managed by Bianca Kneißl with virtual visits and advance reading copies.
The publisher employs 11-50 staff under Managing Director Markus Hatzer and benefits from Kunstförderung (arts funding) from the Austrian Federal Chancellery, which provides institutional financial support. Its geographic focus is the DACH region (Austria and Germany), with no disclosed subsidiaries, M&A activity, funding rounds, or AI/technology capabilities in the available data. Founded per firmographics in 1982 (company-history timeline shows 2003, with copyright notice 2003-2024), Haymon is a stable, regionally anchored independent publisher rather than a venture-backed growth company.
Haymon-verlag Ges.m.b.h firmographics
Firmographics- Name
- Haymon-verlag Ges.m.b.h
- Legal name
- Haymon Verlag Ges.m.b.H.
- Website
- https://haymonverlag.at
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haymon Verlag is a privately held Austrian book publisher in Innsbruck publishing German-language literary fiction, crime novels, and non-fiction via its own e-commerce site, partner bookstores, and the artfolio distribution cooperation across the DACH region.
- Ownership category
- akta.pro rank
Haymon-verlag Ges.m.b.h industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (51313), Periodical Publishers (513120)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
- akta.pro secondary industries
- Mass Market & Paperback Publishing (MPAJAAAD), Hardcover & Premium Editions Publishing (MPAJAAAE)
Keywords
Where Haymon-verlag Ges.m.b.h is headquartered
LocationHeadquarters
- HQ city
- Innsbruck
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Haymon-verlag Ges.m.b.h business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Book Sales: Revenue from the sale of physical and digital books (e-books) across literature, crime fiction, and non-fiction categories. Books are priced individually (e.g., 9.95€ to 17.90€ per title) and sold via the publisher's own e-commerce site and partner bookstores.
- Quart Magazine Subscription: The cultural magazine 'Quart Heft für Kultur Tirol' is sold via annual subscription (29€ per year for 2 issues) and single copy sales (18€ per issue). This provides recurring subscription revenue.
- Quart Single Issue Sales: Individual issues of the cultural magazine 'Quart Heft für Kultur Tirol' are sold for 18€ per single copy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual book price (paperback/trade paperback) |
| Subscription | Annual | Quart magazine annual subscription |
| Freemium | Monthly | Free newsletter |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Haymon-verlag Ges.m.b.h product offering
Product offeringCore offering
Haymon Verlag is an Austrian book publisher that produces and sells German-language literary fiction, crime fiction (Krimi), and non-fiction (Sachbuch) under its main imprint, the Haymon Krimi crime fiction sub-imprint, and the Haymon Sachbuch non-fiction line. It also publishes the semi-annual cultural magazine 'Quart Heft für Kultur Tirol'. Titles are sold directly through the publisher's e-commerce site and distributed via partner bookstores across Austria and Germany.
Product overview
Haymon Verlag is a book publisher based in Innsbruck, Austria, operating through its core publishing brand Haymon Verlag and crime fiction sub-brand Haymon Krimi. The company publishes literary fiction, non-fiction, and crime novels by authors including Herbert Dutzler (Ausseer Krimis/Gasperlmaier series), Tatjana Kruse (crime comedy novels), and Selim Özdogan. The company also publishes the cultural magazine Quart Heft für Kultur Tirol. Services include a newsletter, reading circles for book discussions, and author events across Austria and Germany. Books are sold through the company's own website and distributed via retailers including Thalia, Tyrolia, Heyn, Morawa, and the Artfolio distribution cooperative for non-fiction.
Differentiator
Problem solved
Functional benefit
Brands
- Haymon Krimi: Crime fiction imprint of Haymon Verlag featuring mystery and detective novels
- Haymon Sachbuch
Products and services
- Haymon Verlag books (Literatur, Sachbuch, Krimi catalogue) Core publishing programme of literary fiction, non-fiction, and crime novels sold in print (hardcover, paperback, Klappenbroschur) and e-book formats, priced individually from 9.95€ to 17.90€ per title. Targeted at German-speaking readers in Austria and Germany.
- Haymon Krimi (crime fiction imprint) Dedicated crime fiction sub-imprint featuring detective novels, mysteries, and thrillers from authors such as Herbert Dutzler (Gasperlmaier/Altaussee series, 12+ volumes, 500,000+ copies sold) and Isabella Archan. Targeted at fans of regional Austrian and German-language crime fiction.
- Quart Heft für Kultur Tirol (cultural magazine) Semi-annual cultural magazine published since 2002 covering art, culture, literature, and music with a Tyrolean regional focus and over-regional appeal. Available via annual subscription (29€ for 2 issues) or single copy (18€ per issue). Co-edited by Heidi Hackl and Andreas Schett.
- Haymon Sachbuch (non-fiction imprint) Non-fiction imprint of Haymon Verlag distributed through the artfolio Vertriebskooperation (Seyfarth Vertriebsbüro, Munich) for the German market, covering topics including current affairs, cultural analysis, and societal commentary such as 'Jahre im Feuer: Die Zerstörung der Ukraine'.
Quantifiable outcome
- Over 500,000 books sold for the Herbert Dutzler Gasperlmaier series alone
- +2 more outcomes
Companies that use Haymon-verlag Ges.m.b.h
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Haymon-verlag Ges.m.b.h technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Haymon-verlag Ges.m.b.h partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Artfolio VertriebskooperationcoreHaymon Sachbuch (non-fiction division) is a member of the artfolio Vertriebskooperation, a distribution cooperation serving the German market. Seyfarth Vertriebsbüro (Neumarkter Straße 23, D 81673 München) manages the distribution on behalf of member publishers. This partnership enables broader distribution of Haymon's non-fiction titles in Germany.
Scale indicators5 records
Recent moves1 record
Expansion highlights4 records
Haymon-verlag Ges.m.b.h competitors and assessment
Company assessmentDirect peers
- Kampa Verlag: Swiss literary publisher with notable crime and thriller titles. Comparable in editorial positioning and German-language distribution footprint to Haymon Krimi.
- Kein & Aber Verlag: Swiss literary publisher with a strong crime and literary fiction list. Comparable in editorial mix and DACH distribution profile, though with greater emphasis on translated international titles.
- Diogenes Verlag: Swiss-based independent publisher with a flagship detective series (e.g., Martin Suter, Donna Leon distribution) — directly comparable to Haymon's crime franchise model via Haymon Krimi, though operating at a larger scale.
- Folio Verlag: Austrian-South Tyrolean independent publisher of literary fiction and non-fiction. Comparable in scale, regional positioning, and DACH distribution to Haymon, with a similar emphasis on culturally anchored titles.
- Sonderzahl Verlag: Vienna-based Austrian literary publisher producing literary fiction and non-fiction in German. Comparable in scale and editorial scope to Haymon's main trade catalogue.
- Tyrolia Verlag: Tyrolean-rooted Austrian publisher with overlapping regional identity and a mixed literary/regional catalogue. Geographic and editorial overlap with Haymon's Innsbruck base and Alpine literary positioning.
- Residenz Verlag: Austrian literary publisher based in St. Pölten/Salzburg with a similar focus on literary fiction, crime fiction, and regional Austrian authors. Closely comparable in scale, editorial philosophy, and DACH distribution profile to Haymon Verlag.
- Septime Verlag: Austrian independent publisher of literary and essayistic non-fiction. Closely comparable in scale, regional focus, and trade positioning to Haymon Sachbuch.
- Droschl Verlag: Austrian literary publisher (Graz-based) focused on contemporary literary fiction and essays. Directly comparable in size, editorial direction, and DACH independent-trade positioning to Haymon Verlag.
Broad incumbents
- btb Verlag: German literary imprint of Random House (Penguin Random House) publishing literary fiction and crime in translation. Overlaps with Haymon's catalogue but operates at significantly larger scale as part of a major publishing group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Haymon-verlag Ges.m.b.h social profiles
Digital presenceHaymon-verlag Ges.m.b.h financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haymon-verlag Ges.m.b.h leadership team
Management profileNumber of profiles
Profiles3 records
Haymon-verlag Ges.m.b.h funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haymon-verlag Ges.m.b.h M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haymon-verlag Ges.m.b.h
What does Haymon-verlag Ges.m.b.h do?
Haymon Verlag is an Austrian book publisher that produces and sells German-language literary fiction, crime fiction (Krimi), and non-fiction (Sachbuch) under its main imprint, the Haymon Krimi crime fiction sub-imprint, and the Haymon Sachbuch non-fiction line. It also publishes the semi-annual cultural magazine 'Quart Heft für Kultur Tirol'. Titles are sold directly through the publisher's e-commerce site and distributed via partner bookstores across Austria and Germany.
Is Haymon-verlag Ges.m.b.h a public or private company?
Haymon-verlag Ges.m.b.h is a private company. It is classified as unknown and is currently operating.
When was Haymon-verlag Ges.m.b.h founded?
Haymon-verlag Ges.m.b.h was founded in 2003. It employs 11 to 50 people.
Where is Haymon-verlag Ges.m.b.h based?
Haymon-verlag Ges.m.b.h is headquartered in Innsbruck, Austria, in the Europe region.
How does Haymon-verlag Ges.m.b.h make money?
Three revenue lines are on record. Book Sales are the primary driver. The others are quart Magazine Subscription and quart Single Issue Sales.
Who are Haymon-verlag Ges.m.b.h's main competitors?
Direct peers on record are Kampa Verlag, Kein & Aber Verlag, Diogenes Verlag, Folio Verlag, Sonderzahl Verlag, Tyrolia Verlag, Residenz Verlag, Septime Verlag and Droschl Verlag. btb Verlag is listed as a broad incumbent.
Does Haymon-verlag Ges.m.b.h have an API?
No public API is recorded for Haymon-verlag Ges.m.b.h.
What industry is Haymon-verlag Ges.m.b.h in?
Haymon-verlag Ges.m.b.h's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction), with a secondary code of MPAJAAAD, Mass Market & Paperback Publishing. Its NAICS code is 51313 and its SIC code is 2731.