Heyde Hoeve BV

What Heyde Hoeve BV does

Heyde Hoeve BV is a Netherlands-based, farmer-owned premium pork brand operating under the umbrella of the Heihoef cooperative, a group of pig farming families originally structured in 2000 and rebranded as Heyde Hoeve in 2014. The company's core technological proposition is a proprietary cross-Duroc pig genetics program, developed and stewarded by the cooperative's eight named farming families (Schepers, Meulendijks, Leenders, Jutte, Lommen, Verdonschot, Van der Pas, and Vorselen), which combines the intramuscular marbling of Duroc with a leaner overall fat profile. The product portfolio spans fresh cuts such as Tomapork, Ribroast, Boston Butt (Procureur), Spareribs, Schnitzel, and Speklappen, alongside processed items including the DurocBurger, Smokey Duroc Burger, Sausages, Slavink, and a Low & Slow BBQ assortment. Sales channels are deliberately exclusive: certified artisanal butchers and meat specialists, foodservice distributors (Makro, Chateauviande, Van der Heijden Horecaslager), three regional wholesalers covering the Netherlands (HEMS, Den Houdijker, Van Gilles), the company's own e-commerce ordering platform routing to affiliated retailers, and a branded food truck used at partner events. Customers are primarily SMB artisanal butchers, restaurants, chefs, competitive and enthusiast BBQ teams, and premium-oriented consumers, with the brand reinforced by an ambassador network that has captured multiple KCBS and EBCC European and World championship titles between 2018 and 2025. Pricing is not publicly disclosed, the company is privately held with no external investment or parent entity, and revenue figures are not reported.

The firm's headquarters are at Rullen 15, 5674 PC Nuenen (Gerwen) in North Brabant, with operations and customer reach concentrated in the Netherlands and early activity in Belgium via Tavola 2026. The company markets under the tagline "De smaak van vrüger" (the taste of old) and has built its positioning on transparent supply chain, animal welfare (pigs raised in social groups with light and space), and consistent quality validated through chef selection and international barbecue competition wins.

Name

Heyde Hoeve BV

Legal name

Heyde Hoeve BV

Website

https://heydehoeve.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Heyde Hoeve BV is a Netherlands-based, farmer-cooperative-owned brand producing premium cross-Duroc pork and distributing it exclusively through certified artisanal butchers, foodservice distributors, and regional wholesalers across the Netherlands.

Ownership category

akta.pro rank

Product category

Premium Pork Production

NAICS

Hog and Pig Farming (112210), Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Food And Kindred Products (2000)

akta.pro primary industry

Wean-to-Finish Hog Operations (AFAEAEAC)

akta.pro secondary industries

Pork Processing & Packing (AFAKALAB), Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB), High-Health/Biosecure Hog Production (SPF/Pedigree Nucleus) (AFAEAEAL)

Keywords

• Premium pork production
• Duroc pig farming
• Artisan meat processing
• Specialty sausage making
• Heritage pork products

Headquarters

HQ city

Nuenen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Wholesale to Butchers & Specialists: Heyde Hoeve sells its premium Duroc pork wholesale to certified butchers, artisanal meat specialists, and restaurant chefs across the Netherlands. This is the primary commercial channel, with the brand positioned as exclusive and premium, available only at quality-focused retail outlets.
2. Out-of-Home / Foodservice B2B: B2B sales to restaurants, catering companies, and hospitality businesses. The company works with specialized food service distributors and producers to supply the professional kitchen market with their Duroc pork products.
3. Direct E-commerce: The company operates its own online ordering system, selling Heyde Hoeve products directly to end consumers who visit their website and order from affiliated specialist retailers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Heyde Hoeve BV is a Netherlands-based producer of premium Duroc pork, operating through a cooperative (Heihoef) of eight named pig farmers. The company supplies cuts, burgers, sausages, and related pork products via certified butchers, foodservice operators, and a direct online channel. The brand is anchored by a family farm dating to 1312 and currently controlled by the Schepers family since 1955.

Product overview

Heyde Hoeve BV is a premium Dutch pork company offering a range of Duroc-cross pork products primarily for barbecue and specialty meat applications. The product portfolio centers on cross-Duroc genetics (Duroc base combined with other breeds for balanced marbling and leaner profile) and includes fresh cuts (Tomapork, Ribroast, Boston Butt/Procureur, Spareribs), processed products (Burgers, Sausages, Schnitzel, Speklappen, Slavink), and specialty barbecue items (Smokey Duroc Burger, BBQ Worsten). Products are sold exclusively through butchers, specialists, and the out-of-home channel, targeting quality-conscious consumers and barbecue enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Heyde Hoeve Duroc: Premium Duroc pork product line from Heyde Hoeve, featuring cross-Duroc pork with marbling and rich flavor
• Heihoef

Products and services

• Premium Duroc Pork Cuts
• Artisan Pork Burgers
• Artisan Pork Sausages
• Direct-to-Consumer Online Pork Orders

Quantifiable outcome

• European BBQ Champion 2018, 2019, 2020, 2021, 2023, and 2025; International Team of the Year KCBS Europe 2018 and 2025; 2nd place World Ribs 2025
• +1 more outcomes

Named customers8 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Heihoef CooperativecoreStrategic or Co-development Partner · 1 January 2014Heihoef is the farmer cooperative founded in 2000 that forms the foundation of Heyde Hoeve. It consists of pig farmers committed to a transparent and sustainable ('volhoudbare') chain. Since 2014, Heyde Hoeve has been marketed as a joint brand by this cooperative. The cooperative manages the cross-Duroc genetics program, coordinates the eight named farmer families, and oversees the entire supply chain.
• Compaxo Vlees (Slaughterhouse)coreStrategic or Co-development Partner · 1 January 2014Compaxo Vlees is the family-owned slaughterhouse where Heyde Hoeve pigs have been processed for years. They represent a long, trusted history within the Dutch meat industry. Compaxo Vleeswaren is the related company producing artisanal meat products from Heyde Hoeve Duroc pork.
• HEMScoreChannel Partner/ Reseller/ DistributorRegional wholesale distributor for South Netherlands (Zuid-Nederland). Supplier of a complete range of quality meat and meat products to butchers and foodservice in the southern region.
• Den HoudijkercoreChannel Partner/ Reseller/ DistributorRegional wholesale distributor for Central Netherlands. Supplier of quality meat and artisanal meat products to butchers and foodservice in the central region.
• Van GillescoreChannel Partner/ Reseller/ DistributorRegional wholesale distributor for North Holland. Supplier of quality meat with their own artisanal sausage-making facility, serving butchers and foodservice in North Holland.
• Vleesrokerij en -zouterij Ad ReindersminorStrategic or Co-development PartnerProduces the famous Heyde Hoeve dry sausages (Dommelaartjes) in 16 different flavors. Also known for artisanal dry hams, breakfast bacon, and coppa using Heyde Hoeve Duroc pork.
• Thomas Koppens VleeswarenminorStrategic or Co-development PartnerFamous for the award-winning 'Best Aspergeham van Brabant.' Focuses on specializations for butcher and specialty stores. Wins annual international trade competitions using Heyde Hoeve Duroc pork as the base.
• ChateauviandeminorChannel Partner/ Reseller/ DistributorWholesale meat supplier of high quality, providing portion-controlled custom cuts for butchers and hospitality. Packages the Heyde Hoeve Duroc low and slow assortment.
• Makro GroothandelminorChannel Partner/ Reseller/ DistributorFoodservice wholesale supplier for hospitality and out-of-home channel. With the Heyde Hoeve low and slow assortment, they target professional BBQ and catering chefs.
• INAMOODminorStrategic or Co-development PartnerCollaborated with Heyde Hoeve and international BBQ champion Jolanda Kwint to develop the Smokey Duroc Burger, made with 100% natural ingredients. INAMOOD also features Heyde Hoeve recipes on their platform.
• Fire&Food Barbecuemagazine / FoodMediairminorGTM or Marketing PartnerFeatured in Fire&Food magazine (FoodMediair, publisher Bastiaan Schlosser), the most popular outdoor cooking magazine in the Netherlands and Belgium. The magazine ran 27 BBQ recipes and featured Heyde Hoeve's cross-Duroc genetics and BBQ suitability.
• The BBQ Ranch (Jolanda Kwint)coreStrategic or Co-development PartnerJolanda Kwint is team captain of The BBQ Ranch, an elite Dutch BBQ team that has won multiple international KCBS and EBCC championships using Heyde Hoeve Duroc. She operates The BBQ Ranch venue in Echteld and hosts workshops. She is a prominent brand ambassador and recipe developer.
• BBQ+ (Mano Zaal)coreStrategic or Co-development PartnerMano Zaal is captain and pitmaster of the Belgian top BBQ team BBQ+. Under his leadership, the team won KCBS European Championships in 2018, 2019, 2023, and 2025, and International Team of the Year. They are a core brand ambassador for Heyde Hoeve Duroc in the competitive BBQ circuit.
• Jord Althuizen / Smokey GoodnesscoreGTM or Marketing PartnerJord Althuizen is a leading Dutch BBQ author and personality. He dedicated a complete chapter to Heyde Hoeve and farmer Tiny Schepers in his book 'Smokey Goodness, BBQ Feast on Fire.' He has been a long-term brand ambassador, choosing Heyde Hoeve for its perfect fat-to-meat ratio, best taste, and authentic transparent story.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bell & Evans: US family-owned producer of premium all-natural and organic chicken and heritage pork sold through specialty retail and foodservice. Comparable on family-led, premium-breed, transparent-supply-chain positioning and chef/butcher-channel mix.
• Cinco Jotas (5J): Spanish premium Ibérico pork brand owned by Grupo Osborne, selling acorn-fed Ibérico ham and pork products through specialty retail and foodservice. Highly comparable to Heyde Hoeve as a category-defining heritage pork brand with single-breed provenance and chef-led distribution.
• Snake River Farms: US premium heritage-pork and American Wagyu brand (part of Agri Beef Co.) known for Kurobuta pork sold to chefs, butchers, and direct consumers. Comparable on premium heritage-breed positioning, butcher/foodservice channel mix, and storytelling-led brand.
• Joselito: Family-owned Spanish producer of premium 100% Ibérico bellota ham and pork. Comparable on the heritage-pork, scarcity-driven, chef-and-specialist-channel premium model that Heyde Hoeve also pursues.
• D'Artagnan: US premium meats company specializing in heritage breeds (Kurobuta pork, lamb, duck, foie gras) for chefs, butchers, and home cooks. Comparable premium-niche, heritage-breed, specialty-channel operating model.
• De Groene Weg: Dutch organic-meat cooperative and brand owned by Vion, supplying organic beef, pork, and chicken through Dutch butchers and foodservice. Closest Dutch cooperative/butcher-channel peer for Heyde Hoeve, though at a broader meat category.

Broad incumbents

• Vion Food Group: Largest Dutch meat processor, also owner of De Groene Weg, with broad pork, beef, and derivatives across retail and foodservice. Relevant as the dominant Dutch incumbent that could launch competing premium Duroc or heritage lines targeting the same butchers.
• Tönnies: German family-owned pork and beef processor, one of Europe's largest meat companies, supplying retail and foodservice across the continent. Broad incumbent comparable on pork scale and German-speaking European footprint.
• Danish Crown: Global pork cooperative processing millions of pigs annually, supplying retail and foodservice across Europe. Comparable on cooperative structure and pork category, but operates at vastly larger scale as a broad incumbent.

Others

• Topigs Norsvin: Global pig genetics company supplying breeding stock (including Duroc lines) to commercial pork producers worldwide. Not a direct competitor in pork products, but the upstream enabler most directly comparable to the proprietary genetic program that underpins Heyde Hoeve's value proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/heydehoevebbq
• LinkedInlinkedin.com/company/heyde-hoeve

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heyde Hoeve BV