Highlife Entertainment Nz

What Highlife Entertainment Nz does

Highlife Entertainment NZ is a private New Zealand event promoter founded in 2003 and headquartered in Takapuna. It produces and operates a small portfolio of curated entertainment events, with two visible recurring products: NYE (New Year's Eve) celebrations and the Sunsetter Festival. The business targets individual festival-goers and event attendees in New Zealand seeking live entertainment experiences, and acquires customers primarily through event marketing, its own email newsletter, and Eventbrite marketplace listings.

The company's core operational model is event-driven promotion. It does not operate a software platform; its product surface consists of individual ticketed events. Ticketing is distributed through Eventbrite as a third-party marketplace, with no disclosed proprietary technology, integrations, or AI features. An email newsletter subscription form on the company's website serves as the primary direct-marketing channel for top-of-funnel audience capture and event announcements. The corporate website was refreshed in 2024 with an updated logo asset.

Commercially, Highlife Entertainment generates revenue via ticket sales (transaction-fee style) processed through Eventbrite, with no publicly disclosed pricing tiers or sponsor information. The company is small (1-10 employees), operates exclusively within New Zealand, and has no disclosed funding history, ownership structure, management team, partnerships, awards, or M&A activity. Evidence base is thin: no revenue, headcount detail, or financial disclosures are available.

Name

Highlife Entertainment Nz

Legal name

Highlife Entertainment

Website

https://highlifeentertainment.co.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Highlife Entertainment NZ is a New Zealand-based event promoter founded in 2003 that produces music festivals and curated live entertainment experiences, including NYE celebrations and the Sunsetter Festival, selling tickets through Eventbrite to New Zealand festival-goers and event attendees.

Ownership category

akta.pro rank

Product category

Live Event Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industry

Nightlife Events & Club Tickets (THAJAFAK)

Keywords

• Music festivals
• Event promotion
• Live entertainment
• Festival ticketing
• Event management

Headquarters

HQ city

Takapuna

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Ticket Sales: The company generates revenue through ticket sales for its organized entertainment events including NYE celebrations and the Sunsetter Festival. Tickets are sold through Eventbrite platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Highlife Entertainment NZ is an entertainment event promoter that produces music festivals and curated event experiences in New Zealand, including NYE (New Year's Eve) celebrations and the Sunsetter Festival. The company sells tickets for these events primarily through the Eventbrite marketplace and engages customers via an email newsletter subscription service.

Product overview

Highlife Entertainment NZ is an entertainment company offering event-based products and services, including NYE (New Year's Eve) ticketing for its celebration events and the Sunsetter Festival. The company operates through Eventbrite for ticketing distribution and maintains a newsletter subscription service for customer engagement. The portfolio consists of individual event offerings rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Highlife NYE New Year's Eve celebration event organized by Highlife Entertainment, with tickets sold through Eventbrite to consumers in New Zealand seeking curated NYE entertainment experiences.
• Sunsetter Festival Music festival event produced by Highlife Entertainment offering festival-goers in New Zealand a curated live music and entertainment experience.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Regional players

• Eventfinda: New Zealand's largest event listing platform. Comparable as an adjacent NZ event-discovery channel and indirect competitor, though it operates as a marketplace rather than a promoter.

Direct peers

• Homegrown Festival: Wellington-based NZ festival promoter producing homegrown music events. Comparable as a domestic NZ festival producer targeting similar NZ mass-attendee audiences.
• Bay Dreams: New Zealand music festival promoter operating annual multi-day events (Bay Dreams in Tauranga and Nelson). Directly comparable as a NZ-domestic festival producer with similar customer base and ticketed-event model.
• Patronage Entertainment: New Zealand event promoter producing boutique concerts and events. Comparable as a NZ-domiciled independent event promoter with similar event-driven model and target audience.
• Eccies Entertainment: New Zealand event promoter producing music events and club nights. Comparable as a NZ-based independent promoter operating in the same ticketed live-entertainment category.
• Rhythm and Vines: Iconic Gisborne-based NZ New Year's Eve music festival. Directly comparable to Highlife's NYE festival business with overlapping timing, audience, and ticketing model.

Broad incumbents

• Frontier Touring: Australia-based concert promoter that brings tours to Australasia including NZ. Comparable as a regional live-event promoter, though focused on touring concerts rather than self-produced festivals.
• Live Nation Entertainment: World's largest live entertainment promoter and ticketing company (Ticketmaster). Comparable as a broad incumbent across the promotion and ticketing value chain that Highlife operates in.
• TEG (Ticketek Entertainment Group): Asia-Pacific live entertainment and ticketing group (Ticketek, TEG Live). Comparable as a regional promoter/ticketer with broad event portfolio including concerts and festivals.
• AEG Presents: Global live entertainment promoter and venue operator. Comparable as a broad incumbent in the live events/festival space, though operating at much larger scale than Highlife.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/highlifeentertainment
• LinkedInlinkedin.com/company/highlife-entertainment-nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highlife Entertainment Nz