Helix Performance
Helix Performance is a Toronto-based athletic development company founded in 2010 by Dr. Jason Izraelski, offering integrated sports chiropractic therapy and strength and conditioning services to professional, amateur, and recreational athletes in the Greater Toronto Area, with a small digital training product line.
- Company typePrivate
- Founded2010
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Helix Performance does
Helix Performance is a Toronto-based, privately held athletic development company founded in 2010 by Dr. Jason Izraelski. The company operates a two-pronged service model combining "Helix Care," a manual therapy and rehabilitation practice grounded in chiropractic sports science, with "Helix Training," a strength and conditioning program covering mobility, strength, power, speed, agility, nutrition, and mental skills. Its core clinical framework, the Helix Care Method, sequences patient education, soft tissue treatment, joint mobilizations, and functional movement reintegration into a structured rehabilitation protocol.
The business is delivered primarily in-person at its Toronto facility (with a second address at 4610 Dufferin Street), supplemented by a small digital product line (e.g., the In-Season Goalie Training program priced at $299.99). Go-to-market is sales-led and direct, with bookings managed through the Jane App, alongside content marketing via a blog, Instagram (@helixperform), and an email newsletter. The target customer base spans professional athletes (NHL, NFL, CFL, European Basketball), elite amateurs at the NCAA, USports, Junior A, and AAA levels, and recreational "weekend warriors" in the Greater Toronto Area.
Monetization is unit-based, pay-as-you-go professional services: $190 for a 60-minute initial consultation, $95 for 30-minute follow-ups, and $120 per 60-minute S&C session, augmented by one-time digital program purchases. The company is founder-owned, with no disclosed institutional funding, no patents, no partnerships, and a clinical team that includes at least one Sports Specialist Chiropractic Resident. Operations remain concentrated in a single Canadian market, with digital products representing a nascent, secondary revenue stream.
Helix Performance firmographics
Firmographics- Name
- Helix Performance
- Legal name
- Helix Performance
- Website
- https://helixperformance.ca
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Helix Performance is a Toronto-based athletic development company founded in 2010 by Dr. Jason Izraelski, offering integrated sports chiropractic therapy and strength and conditioning services to professional, amateur, and recreational athletes in the Greater Toronto Area, with a small digital training product line.
- Ownership category
- akta.pro rank
Helix Performance industry classification
Industry- Product category
- Athletic Development and Sports Therapy Services
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
- akta.pro secondary industries
- Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)
Keywords
Where Helix Performance is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Helix Performance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Clinical Services (Helix Care): Manual therapy and rehabilitation sessions including initial consultations and follow-up appointments. Billed per session with hourly rates.
- Strength & Conditioning Sessions: Athletic development sessions including program design, technical coaching, and conditioning. Billed per 60-90 minute session.
- Custom Athlete Programming (Digital Products): Pre-designed training programs sold as digital products (e.g., In-Season Goalie Training). One-time purchase model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Initial Consultation - 60 minute comprehensive assessment |
| Unit Pricing | Pay-as-you-go | Follow-up Appointments - 30 minute treatment sessions |
| Unit Pricing | Pay-as-you-go | Strength & Conditioning Session - 60 minutes |
| One time/ perpetual license | Pay-as-you-go | In-Season Goalie Training (Digital Program) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Helix Performance product offering
Product offeringCore offering
Helix Performance is an athletic development company that delivers manual therapy, sports rehabilitation, strength and conditioning, and athlete education through two integrated service lines—Helix Care and Helix Training—offered in one-on-one, semi-private, and team formats at its Toronto facility. It also sells pre-designed digital training programs targeted at specific athlete populations, such as the In-Season Goalie Training program for hockey goalies.
Product overview
Helix Performance is a full-service athletic development company offering two primary integrated service lines: Helix Care (manual therapy and rehabilitation) and Helix Training (strength and conditioning programs). The company also sells digital training products including the In-Season Goalie Training program. Services are delivered through one-on-one, semi-private, and team training formats, with offerings spanning injury rehabilitation, athletic performance enhancement, nutritional guidance, and mental skills training.
Differentiator
Problem solved
Functional benefit
Products and services
- Helix Care Manual therapy and rehabilitation service focused on acute and chronic injuries, movement pattern analysis, and treatment/rehabilitation planning delivered at the Toronto facility. Billed per session with $190 initial consultations (60 minutes) and $95 follow-up appointments (30 minutes).
- Helix Training Strength and conditioning service covering athletic development programs including mobility, strength, power, speed, and agility training, along with nutritional guidance and mental skills training. Offered through one-on-one, semi-private, and team formats at $120 per 60-minute session.
- In-Season Goalie Training Pre-designed digital training program for hockey goalies during the competitive season, sold as a one-time downloadable program at $299.99 (originally priced $350.00). Available through the company's online store.
Quantifiable outcome
- Minor injuries and non-chronic issues can see improvement within 4-6 sessions
- +2 more outcomes
Companies that use Helix Performance
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Helix Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Helix Performance partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Helix Performance competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Helix Performance social profiles
Digital presenceHelix Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helix Performance leadership team
Management profileNumber of profiles
Profiles2 records
Helix Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helix Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helix Performance
What does Helix Performance do?
Helix Performance is an athletic development company that delivers manual therapy, sports rehabilitation, strength and conditioning, and athlete education through two integrated service lines—Helix Care and Helix Training—offered in one-on-one, semi-private, and team formats at its Toronto facility. It also sells pre-designed digital training programs targeted at specific athlete populations, such as the In-Season Goalie Training program for hockey goalies.
Is Helix Performance a public or private company?
Helix Performance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Helix Performance founded?
Helix Performance was founded in 2010. It employs 1 to 10 people.
Where is Helix Performance based?
Helix Performance is headquartered in Toronto, Canada, in the North America region.
How does Helix Performance make money?
Three revenue lines are on record. Clinical Services (Helix Care) is the primary driver. The others are strength & Conditioning Sessions and custom Athlete Programming (Digital Products).
Does Helix Performance have an API?
No public API is recorded for Helix Performance.
What industry is Helix Performance in?
Helix Performance's product category is Athletic Development and Sports Therapy Services. Its primary akta.pro industry code is HSADAEAB, Strength & Conditioning / Athletic Performance Training, with a secondary code of HSADAIAB, Sports Physical Therapy & Return-to-Play Rehab. Its NAICS code is 611620 and its SIC code is 8200.