HB-Medical

What HB-Medical does

HB-Medical B.V. is a Dutch specialty medical device distributor founded in 2008 and headquartered in Arnhem, Netherlands. The company distributes innovative surgical instruments, implants, and consumables for orthopedic, traumatology, and maxillofacial surgery to hospitals and clinics throughout the Netherlands. Its portfolio spans surgical retractors (Subtilis), bone processing equipment (Noviomagus Bone Mill, Mini Mill, Micro Mill, Femoral Head Reamer), arthroscopy shaver blades (DR MEDICAL triple-cut technology), Swiss-quality disposable saw blades (Gomina), bone harvesting instruments (Safescraper Twist, Micross Bot Collector), resorbable bone substitutes (PerOssal), and complete orthopedic instrument catalogs (Innomed, Platts & Nisbett, Baeramed). HB-Medical holds exclusive Dutch distribution rights for multiple premium international brands, including Gomina (since 2012) and DR MEDICAL, which together provide access to patented product technologies not otherwise available in the Dutch market.

The company operates a sales-led, consultative B2B model: revenue is generated through hardware sales at undisclosed quote-based prices, with customer acquisition driven by personal engagement with orthopedic surgeons, maxillofacial surgeons, and operating room staff rather than digital or self-serve channels. HB-Medical collaborates with clinical users to identify product improvement opportunities and to inform its curated product selection. The business is structured as a private limited company with 1-10 employees and no disclosed external funding, M&A activity, or ownership changes. Its competitive position rests on the combination of exclusive supplier agreements, three registered patents covering saw blade geometry, keel blade design, and shaver blade technology, and deep domain specialization in three surgical verticals. The company is GDPR-compliant and currently operating.

Name

HB-Medical

Legal name

HB-Medical BV

Website

https://hb-medical.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Device Distribution: HB-Medical distributes innovative quality products within orthopedics, traumatology, and maxillofacial surgery to hospitals and clinics. Revenue is generated through product sales with personal consultation and direct customer relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

HB-Medical develops and distributes orthopedic, traumatology, and maxillofacial surgical instruments and medical products for hospitals and clinics across the Netherlands. As a specialized B2B dealer, the company holds exclusive distribution rights for international manufacturers including Innomed, Gomina, DR MEDICAL, Platts & Nisbett, Noviomagus, and Baeramed, and continuously collaborates with surgeons and operating room staff to develop and refine products. Its portfolio spans surgical retractors, bone mills, bone harvesting instruments, disposable saw blades, arthroscopy shaver blades, resorbable bone substitutes, pulse lavage systems, fixation cerclage systems, implant connection systems, cement restrictors, surgical positioning devices, and post-operative braces.

Product overview

HB-Medical is a Dutch medical device distributor specializing in orthopedic, traumatology, maxillofacial, and spinal surgery products. The company operates as a dealer for multiple international brands including Innomed (orthopedic instruments), Gomina (Swiss-quality surgical saw blades), Noviomagus (bone processing equipment), Dr Medical (arthroscopy blades), and Platts & Nisbett (surgical retractors). Their portfolio includes surgical instruments (retractors, osteotomes, extractors), bone substitute materials (PerOssal), irrigation/lavage systems, fixation systems, and bone mills in various sizes for different surgical applications. HB-Medical serves hospitals and clinics throughout the Netherlands, focusing on innovative quality products for hip, knee, spine, jaw, and general orthopedic surgery.

Differentiator

Problem solved

Functional benefit

Brands

• HB-Medical B.V.

Products and services

• Subtilis Retractors Retractor instruments used by orthopedic surgeons and traumatology operating teams to expose and maintain surgical access during orthopedic procedures.
• Hip and Knee Extraction Set with Flexible Chisels (Extractieset voor Heup en Knie – Flexibele Beitels) Extraction set for hip and knee procedures featuring flexible chisels designed to loosen implants from cemented or uncemented fixations, supplied by Baeramed.
• CLEANEST Pulse Lavage System Pulse lavage system used for wound irrigation and cleaning during surgical procedures, providing pressurized fluid delivery for efficient site preparation.
• Charnley Initial Incision Retractor Retractor for initial surgical incisions manufactured by Platts & Nisbett, used in hip and general orthopedic procedures.
• PerOssal Resorbable Bone Substitute Resorbable biocompatible bone substitute for filling bone defects in orthopedic, hip, knee, and spine surgeries.
• Neptunus eMotion Lavage System Jet lavage system for surgical wound cleaning and irrigation during orthopedic and revision procedures.
• CCG System – Bone Stabilization Cerclage System Cerclage bone stabilization system used for fracture fixation and bone cerclage in orthopedic procedures.
• BIOBALL System System for connecting implant heads and adapters in hip arthroplasty, providing modular linkage between femoral heads and adapter components.
• Noviomagus Cup Resector Instrument for resecting acetabular cups during revision hip surgery, enabling removal of well-fixed implant components.
• Kniebrace NORTH66° Knee brace for post-operative support and cold therapy applications following knee surgery.
• Reciprocating Keel Blade (Oxford Keel Blade – Gomina) Massive reciprocating saw blade for the Oxford hemi-knee procedure with parallel-walled grooves providing precise and reproducible groove depths; available in cemented and uncemented versions, eliminating the need for a picker and operating with lower temperatures at the cutting surface.
• Gomina Swiss Quality Disposable Saw Blades (Zaagbladen "Swiss Quality") High-quality disposable surgical saw blades manufactured by Gomina in Switzerland, featuring patented diamond-shaped tooth geometry allowing both cutting and rasping work and minimizing lateral breakout.
• DR MEDICAL Arthroscopy Shaver Blades Triple-cut arthroscopy shaver blades manufactured by DR MEDICAL, sharper than competitors and significantly reducing operation time; Swiss-quality design compatible with major arthroscopy hub systems including Arthrex and Stryker.
• Flexible Osteotomes Set (Baeramed) Set of flexible osteotomes supplied by Baeramed for loosening implants from cement or uncemented fixations during orthopedic procedures.
• Noviomagus Bone Mill Bone mill that produces bone chips with intact trabecular bone structure by breaking spongy tissue into 'croutons' rather than rasping, eliminating the risk of wear or metal debris; suitable for orthopedic applications with multiple drum types.
• Noviomagus Mini Mill Compact mini bone mill that produces bone croutons with intact trabecular bone structure, capable of grinding bone particles in less than 10 seconds, for plastic surgery, spine surgery, maxillofacial surgery, and hand-foot surgery.
• Noviomagus Micro Mill Compact bone mill specifically designed for implantology procedures in oral and maxillofacial surgery, producing bone particles of 0.5–2 mm.
• Safescraper Twist Cortical bone harvesting device using a minimally invasive technique with exclusive cutting performance that maintains maximum cell vitality, essential for transplant integration.
• Micross Bot Collector (Micross bone collector) Manual bone collection system for harvesting autograft bone from difficult-to-reach locations near bone defects, guaranteeing optimal cell vitality preservation of cortical tissue for implant integration.
• C~Plug Resorbable Cement Restrictor Resorbable biocompatible distal cement restrictor for sealing the intramedullary space during cemented arthroplasty.
• LEGHOLDER RX CE Leg holder enabling 6 different stable knee positions during surgery, reducing the need for surgical assistants during knee procedures.
• Bone Harvesting System System for harvesting autogenous bone through minimal incision, consisting of ratchet T-handle, bone graft push rod, and four sizes of drills.
• Noviomagus Femoral Head Reamer Set Reamer set for removing cartilage and sclerotic bone from femoral heads in under 30 seconds, compatible with AO or Zimmer-Stryker-Hall couplings.
• Noviomagus Revision Mesh Series of stainless steel reconstruction meshes for optimal containment in bone impaction procedures.
• Bone Impaction Grafting System Impactor set for bone impaction grafting technique in acetabular revision surgery, using anatomically shaped impactors.
• Femoral Shaft Revision Centralizer Instrument for simple and effective removal of bone cement in cemented hip revisions without risk of false route.
• Innomed Orthopedic Instrumentarium Complete Innomed orthopedic instrument catalog distributed by HB-Medical in the Netherlands, covering universal trauma surgery instrumentation, primary and revision hip instruments, primary and revision knee instruments (including Lambotte instruments and cup removal osteotomes), upper extremity and small bone instruments (Orthovise), and hip exposure and patient positioning instruments.
• Platts & Nisbett Instrumentarium Collaboration range of specialized orthopedic retractors and instruments from UK-based Platts & Nisbett, including the Charnley Initial Incision Retractor and other hip surgery instruments.

Quantifiable outcome

• Noviomagus Mini Mill grinds bone particles in less than 10 seconds
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• InnomedcoreTechnology or IntegrationHB-Medical is a dealer for Innomed orthopedic instruments, offering their complete catalog including trauma instruments, hip instruments, knee instruments, and upper extremity instruments. Innomed is known for specialized medical instruments particularly for revision surgery and orthopedic procedures, often designed in collaboration with leading surgeons.
• GominacoreChannel Partner/ Reseller/ DistributorHB-Medical has been the exclusive distributor of Gomina's premium disposable medical saw blades since 2012. Gomina is a Swiss expert in medical saw blades, also manufacturing blades for the iconic Victorinox Swiss Army Knife and Leatherman Multitool, demonstrating their precision manufacturing capabilities.
• DR MEDICALcoreChannel Partner/ Reseller/ DistributorHB-Medical is the exclusive supplier of DR MEDICAL arthroscopy shaver blades in the Netherlands. DR MEDICAL is known for delivering higher quality arthroscopy shaver blades than competitors, with the only triple-cut blade technology that significantly reduces operation time.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Waldemar Link GmbH & Co. KG: Privately-held German orthopedic implant and instrument specialist focused on hip, knee and revision surgery. Comparable to HB-Medical in surgical-segment focus (orthopedics/revision) but at significantly larger scale and as a manufacturer rather than distributor.
• Medacta International: Swiss orthopedic specialist with strong positions in hip, knee, spine and sports medicine—providing surgical instruments and implants comparable in surgical focus to HB-Medical's Noviomagus/Innomed portfolio, but globally scaled.
• Lima Corporate: Italian orthopedic implant and instrument manufacturer focused on shoulder, hip, knee and revision. Comparable to HB-Medical in revision and specialty orthopedic focus, but with manufacturing depth HB-Medical lacks.

Emerging players

• Peter Brehm GmbH: German specialist orthopedic implant maker focused on hip stems and revision surgery. Similar specialty focus and German-speaking European sales footprint as HB-Medical's Innomed-trauma instrumentation offering.
• Corin Group: UK-headquartered orthopedic technology company focused on hip, knee and ankle implants and instruments. Operates in adjacent orthopedic surgical niches to HB-Medical with a similarly focused, surgeon-driven product philosophy.
• Normed Medizin-Technik GmbH: German manufacturer of surgical instruments, implants and procedure sets for orthopedics, ENT and maxillofacial surgery. Closely comparable to HB-Medical's combined orthopedic + maxillofacial surgical instrument focus at a similar sub-scale specialty size.
• implantcast GmbH: German orthopedic implant and instrument company specializing in tumor, trauma and revision extremity surgery. Closely aligned with HB-Medical's revision/trauma surgical niche and German/European orthopedic surgeon customer base.

Direct peers

• Innomed: US-headquartered orthopedic instrument designer/manufacturer whose complete catalog HB-Medical distributes in the Netherlands (trauma, hip, knee, upper extremity instruments). Core supplier relationship makes Innomed the closest direct peer—both as a comparable niche surgical instrument business and as HB-Medical's principal partner.

Regional players

• Ortho Development: US-based orthopedic implant and instrument company specializing in knee, hip and trauma—comparable surgical-segment focus to HB-Medical, but with a North American distribution footprint rather than Dutch/Benelux.
• Adler Ortho: Italian orthopedic prosthesis manufacturer serving hip, knee and shoulder surgery. Overlaps with HB-Medical in hip/knee surgical instrumentation and biologics-adjacent orthopedic segments, but operates primarily in Southern Europe rather than the Benelux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hb-medical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HB-Medical