Kenya Institute of Mass Communication

What Kenya Institute of Mass Communication does

Kenya Institute of Mass Communication (KIMC) is a Kenyan State Corporation (Semi-Autonomous Government Agency) established in 1961 under Legal Notice No. 197 of 2011, operating as the oldest middle-level media training institution in Kenya and the East/Central Africa region. Originally founded as the Voice of Kenya Training School to train electronic engineering technicians for the Kenya Broadcasting Corporation, KIMC now delivers certificate, diploma, and postgraduate programmes through five training departments: Information Training (journalism, broadcast journalism, PR and advertising), TV/Radio Production, Engineering Training (telecommunications, electrical, electronics, web design, media technology), Film/Video Production (directing, editing, sound, camera, animation, graphic design), and Postgraduate Training and Research.

The institute's core delivery platform integrates physical broadcasting infrastructure — including an operational student-run community radio station (ECN 99.9 FM), television studios, green studios, film production studios, animation labs, audio/video editing suites, engineering laboratories, and seven computer labs — with theoretical instruction across print, broadcast, film, and digital media disciplines. Programmes run in regular (weekday) and evening/part-time modes, with an upcoming KIMC TV facility extending the existing broadcast infrastructure.

KIMC generates revenue primarily through tuition and programme fees (processed via the national e-citizen portal and an Online Student Management Information System), supplemented by a non-refundable Kshs 1,000 application fee. Student acquisition occurs through two channels: government placement via the Kenya Universities and Colleges Central Placement Services (KUCCPS) for regular programmes, and direct application through the e-citizen portal for self-sponsored and evening programmes. The institute operates two campuses — a main Nairobi campus (South B, off Mombasa Road) and an Eldoret campus (established 2019 through an MoU with the County Government of Uasin Gishu) — and draws students from Kenya, Somalia, Sudan, Rwanda, and other African countries. Ownership rests with the Government of Kenya through the Ministry of Information, Communications and Digital Economy, with no external venture or private equity investment.

Name

Kenya Institute of Mass Communication

Legal name

Kenya Institute of Mass Communication

Website

https://kimc.ac.ke

Company type

Private

Founded year

1961

Operating status

Operating

Short description

Kenya Institute of Mass Communication (KIMC) is a Kenyan State Corporation, established in 1961, that delivers certificate, diploma, and postgraduate training in journalism, broadcasting, film production, engineering, and animation across five departments and two campuses, serving Kenyan and East African students through TVETA-accredited programmes.

Ownership category

akta.pro rank

Product category

Media and Communication Education

NAICS

Junior Colleges (61121)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Media training programs
• Journalism education
• Broadcasting training
• Film production courses
• Telecommunications engineering

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Programme Fees: Students pay tuition fees for various programmes including diploma, certificate, and postgraduate courses. Fee payment is processed through the e-citizen portal and online SMIS system.
2. Application Fees: Non-refundable application fee of Kshs 1,000 charged to prospective students

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kenya Institute of Mass Communication (KIMC) is a government State Corporation established in 1961 that delivers pre-service and in-service training for media and communication professionals. It offers certificate, diploma, and postgraduate diploma programs in journalism, broadcasting (radio and television), film and video production, telecommunications and electronics engineering, animation, graphic design, and related disciplines, supported by working studios and laboratories.

Product overview

Kenya Institute of Mass Communication (KIMC) is a premier media training institution offering a platform-plus-departments architecture with five training departments: Information Training, TV/Radio Production, Engineering Training, Film/Video Production, and Postgraduate Training and Research. The institute provides programmes ranging from certificates to postgraduate diplomas across journalism, broadcasting, film production, engineering, and creative arts disciplines. Training is delivered through both regular (weekday) and evening/weekend modes, with facilities including television studios, radio station (ECN 99.9 FM), video/audio editing suites, film laboratories, and computer labs. KIMC operates its main Nairobi campus and an Eldoret campus, with courses accredited by TVETA and registered with KUCCPS.

Differentiator

Problem solved

Functional benefit

Products and services

• Certificate Programs in Media and Communication Entry-level certificate courses covering foundational skills in journalism, broadcasting, and media practice, intended for school leavers and entry-level trainees seeking accredited media qualifications.
• Diploma Programs in Media and Engineering

Quantifiable outcome

• Graduates employed across regional media organizations as producers, anchors, reporters, technicians, and managers

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kabarak UniversitycoreStrategic or Co-development Partner · 25 March 2026KIMC and Kabarak University Forge Strategic Alliance to Elevate Media Excellence. Partnership announced in Naakuru, Kenya on March 25, 2026 to enhance media training collaboration and excellence.
• County Government of Uasin GishucoreStrategic or Co-development Partner · 1 January 2019MoU signed between County Government of Uasin Gishu and KIMC for establishment of Eldoret Campus. County Government allocated land at Ngeria (Kiambaa area) for campus construction. Establishment approved by National Government in 2019.
• University of NairobiminorStrategic or Co-development Partner · 1 January 2010KIMC started offering degree programs in collaboration with University of Nairobi since 2010, expanding from diploma and certificate level training to higher education partnerships.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Daystar University: Daystar University is a private Kenyan university with a strong communication department offering degree programs in mass communication, public relations, and digital media. It competes with KIMC for Kenyan secondary school leavers seeking media careers at the degree level.
• Kenyatta University Department of Communication and Media Technology: Kenyatta University is a major Kenyan public university with a communication and media technology department offering undergraduate and postgraduate programs. It competes with KIMC in the Kenyan market for media-focused students at the degree level.
• MultiMedia University of Kenya: MultiMedia University of Kenya is a public university specializing in mass communication, journalism, film, and IT disciplines — operating as a higher-credential direct competitor in the same Kenyan media education market. It competes for similar students but offers full degree programs rather than KIMC's diploma/certificate focus.
• University of Nairobi School of Journalism and Mass Communication: The University of Nairobi offers undergraduate and postgraduate journalism and mass communication degrees and is itself a strategic partner to KIMC (since 2010). It represents a higher-tier incumbent that competes for the same student pool but at the university degree level.

Direct peers

• National Institute of Mass Communication (India): National Institute of Mass Communication (NIMC) is an Indian government institution offering diploma and postgraduate diploma programs in journalism and mass communication. It is a close structural peer to KIMC as a state-affiliated vocational media training college with similar program offerings.
• African Institute of Journalism and Communication (AIJC): AIJC is a private journalism training institution in Cameroon offering diploma and degree programs in journalism and communication. It is a direct peer operating in the same Francophone African media education market with comparable target customers and program structures.
• Ghana Institute of Journalism: Ghana Institute of Journalism (GIJ) is a public tertiary institution dedicated to journalism, media, and communication training, established in 1959. It is the most direct international peer to KIMC — both are government-affiliated middle-tier media training colleges with similar diploma/degree program structures serving as the primary training ground for national broadcasters.

Emerging players

• Aga Khan University Media and Communications Programs: Aga Khan University operates in East Africa (with a strong Nairobi presence) and offers media-related educational programs at the graduate level. It represents an emerging private-sector peer with potentially higher tuition positioning and brand strength that may compete for the upper segment of KIMC's postgraduate cohort.

Regional players

• University of Dar es Salaam School of Journalism: The University of Dar es Salaam offers journalism and mass communication programs as Tanzania's flagship public university. It is a regional peer operating in a neighboring East African country with comparable program structures and target student segments.
• Makerere University Department of Journalism and Communication: Makerere University is Uganda's premier public university with a long-standing journalism and communication department. It is a regional peer in the East African media education market, serving a comparable student demographic in a neighboring country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KIMC

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenya Institute of Mass Communication