Haagsche Rugby Club (HRC)

What Haagsche Rugby Club (HRC) does

Haagsche Rugby Club (HRC) is a Dutch community rugby sports club (vereniging) founded in 1932 in The Hague, Netherlands, and operating from a single site at Theo Mann-Bouwmeesterlaan 800. The club runs the full rugby lifecycle, from introductory programs for children as young as four (Guppen, Turven) through competitive youth age groups (Benjamins, Mini's, Cubs, Junioren, Colts) and into senior men's teams (HRC 1 in the Ereklasse, HRC 2/Future, HRC 3, HRC Espoirs), a women's team (HRC Xtreme), and a touch rugby division (HRC Touch) that recently merged with Haagse Touch. Supporting products include RugbySkillz holiday camps for ages 6-17, a Touch Rugby Summer Program, and the Sport Performance Centrum — a multi-vendor athlete services hub operated with Fysioplein (physiotherapy), Albersen Osteopathie, and Sky Health (strength and conditioning).

HRC's commercial infrastructure is centered on a 1,300 sqm, two-story sustainable clubhouse completed in the early 2020s, which features 234 solar panels, infrared heating, HR+++ glass, and LED lighting, and which is leased in part to external tenants (a physiotherapy practice, a catering operator, and educational programs). Revenue is generated through annual membership subscriptions across all divisions, clubhouse bar and catering income (operated by Match Day Meals following the departure of Food to Love), rental income from third-party tenants and facility users, merchandise sales via a SumUp online shop, and sponsorship from partners including Rabobank, Canterbury (official kit supplier), Nebim, Nooteboom Tours, Zuid Hollands Landschap, Chicken Tonight, and others. Marketing is community-led, relying on social media (Facebook, Instagram, LinkedIn), email newsletters, local events (Haagse Vrouwendagen, Haagsche Rugby Dagen), rugby camps and clinics, and an online Sponsorkliks affiliate program.

The club is volunteer-run with a board of directors elected by members; recent leadership transitions include the departure of chairman Sebastiaan ten Hagen (replacement search active), Hadley Jackson's exit as HRC 1 head coach after two consecutive national championships (succeeded by Khaya Majola), and a new Futures head coach (Thomas) and ICT manager (Erik Nijs). The club has produced nationally successful teams, with HRC 1 winning the Dutch national championship in both 2024/25 and 2025/26, HRC Touch winning three consecutive Dutch Cup titles (most recently in 2026), HRC Cubs winning the national championship in 2026, and nine HRC Touch players plus four staff representing the Netherlands at the European Touch Championships in Vichy.

Name

Haagsche Rugby Club (HRC)

Legal name

Haagsche Rugby Club

Website

https://haagscherugbyclub.nl

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Haagsche Rugby Club (HRC) is a Dutch volunteer-run rugby association in The Hague, founded in 1932, offering rugby programs from age 4 through senior level for men, women (HRC Xtreme), and touch rugby, supported by a sustainable 1,300 sqm multi-tenant clubhouse.

Ownership category

akta.pro rank

Product category

Sports Club (Rugby)

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Rugby club memberships
• Youth rugby programs
• Competitive rugby teams
• Touch rugby programs
• Rugby training camps

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership subscriptions: Annual membership fees collected from all members across youth, junior, senior, and touch rugby divisions. One-time contribution increase of €50 per member was implemented in 2019 to fund clubhouse construction.
2. Clubhouse operations and catering: Revenue from clubhouse bar operations, catering services provided by external partners, and rental income from external parties using the club facilities.
3. Merchandise sales: HRC shop selling club merchandise including official Canterbury clothing and branded items through SumUp store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Haagsche Rugby Club is a Dutch community sports club that organizes and delivers rugby participation across all ages and skill levels. It fields competitive senior men's teams (HRC 1 in the Ereklasse, HRC 2/Future, HRC 3, HRC Espoirs), a senior women's team (HRC Xtreme), a touch rugby program (HRC Touch), and a complete youth pathway from Guppen (ages 4-5) through Colts (ages 16-18), including international youth tournament participation. Revenue is generated through annual memberships, clubhouse bar and catering operations, merchandise sales, sponsorship, and rental of the 1,300 sqm sustainable clubhouse to external tenants including a physiotherapy practice and catering company.

Product overview

Haagsche Rugby Club (HRC) is a comprehensive rugby sports club offering a full spectrum of programs and services. The club operates a multi-level competitive structure with senior teams (HRC 1 competing in the Ereklasse, HRC 2/Future, HRC 3, HRC Espoirs) and a women's team (HRC Xtreme). Youth development spans from Guppen (age 4-5) through Mini's, Cubs, Junioren to Colts (age 16-18), with specialized touch rugby (HRC Touch) added through a merger. Supporting services include an e-commerce shop, RugbySkillz training camps, and a Sport Performance Centrum (partnered with Fysioplein/Albersen Osteopathie/Sky Health). The club's 1300 sqm sustainable clubhouse serves as a multi-use facility with third-party tenants. The clubhouse features 234 solar panels and infrared heating, targeting energy-neutral operations.

Differentiator

Problem solved

Functional benefit

Brands

• HRC Xtreme: The women's rugby team of Haagsche Rugby Club
• HRC Touch

Products and services

• HRC Annual Memberships (Youth, Senior Men, Senior Ladies, Touch)
• Senior Men's Competitive Teams (HRC 1, HRC 2/Future, HRC 3, HRC Espoirs)
• HRC Xtreme (Women's Rugby Team)
• HRC Touch (Touch Rugby Program)
• Youth Rugby Programs (Guppen through Colts)
• RugbySkillz Holiday Camps
• Touch Rugby Summer Program
• Sport Performance Centrum
• Clubhouse Facilities and Rental
• HRC Shop (Club Merchandise)

Quantifiable outcome

• 3 consecutive Dutch Cup championships (HRC Touch)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• Sky HealthcoreStrategic or Co-development Partner · 1 January 2024Performance partner since 2024, supporting players from all teams with strength and conditioning programs as part of the Sport Performance Centrum initiative.
• B&B Healthcare (Fysioplein)coreStrategic or Co-development PartnerB&B Healthcare operates a physiotherapy practice from the ground floor of HRC's clubhouse. Partnership established as part of the multifunctional Sport Performance Centrum development.
• Food to LovecoreStrategic or Co-development PartnerCatering company uses the clubhouse kitchen for match day meals and events, generating rental income for the club.
• De Harde LeerschoolminorStrategic or Co-development PartnerRuns educational programs at the HRC clubhouse, utilizing the facility for youth development activities.
• RabobankmajorGTM or Marketing PartnerMajor sponsor and supporter of HRC, providing financial support for club operations and development.
• CanterburymajorGTM or Marketing PartnerOfficial kit supplier with long-term contract extension, providing match and training attire for all teams.
• Matchis (Stichting Matchis)minorOthersStem cell registry foundation supported by HRC. HRC 3 raised €757.70 for Matchis during a reunion event.
• Biblionef NederlandminorOthersNon-profit organization receiving support from HRC as one of the club's designated charitable causes.
• RugbySkillzminorChannel Partner/ Reseller/ DistributorRuns holiday rugby camps at HRC for children ages 6-17, led by international players including Jordy Hop and Noa Donkersloot.
• Zuid Hollands LandschapminorGTM or Marketing PartnerLocal environmental organization partnered with HRC for sustainable initiatives.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• RC 't Gooi: 't Gooi Rugby Club plays in the Dutch Ereklasse alongside HRC 1, offering a directly comparable competitive rugby product at the same top-tier level with similar club-based community operations.
• RFC Haarlem: RFC Haarlem is a Dutch rugby club competing in the Ereklasse with HRC, sharing the same league structure, club membership model, and competitive youth-to-senior pathway.
• RC Eemland: RC Eemland is a Dutch Ereklasse rugby club directly competing with HRC, recently defeated by HRC Cubs in the national Cubs championship, making it a comparable competitive rugby organization.
• Hoek van Holland RFC: Hoek van Holland Rugby Football Club competes in the Dutch Ereklasse with HRC, sharing the same amateur rugby league ecosystem and community-club operating structure.
• Rotterdamse RC: Rotterdamse Rugby Club competes in the Dutch Ereklasse directly against HRC 1 and is part of the same top-flight Dutch rugby league with comparable club-based structure and competitive ambitions.
• DIOK Rugby: DIOK is a historic Dutch rugby club competing in the Ereklasse with HRC, sharing the same Dutch rugby competition ecosystem and amateur-club operating model.
• Amsterdamse Rugby Club (AAC): Amsterdamse Rugby Club (AAC) competes in the Dutch Ereklasse with HRC and operates a similar community rugby club model in a major Dutch city.
• Castricum RC: Castricum Rugby Club competes in the Dutch Ereklasse alongside HRC, operating a comparable community-based rugby club model with similar competitive and developmental programs.
• RFC Oisterwijk Oysters: RFC Oisterwijk Oysters is a Dutch Ereklasse rugby club directly comparable to HRC in league participation, community-club structure, and amateur rugby operations.
• RC The Dukes: RC The Dukes is a top-tier Dutch rugby club that contested the Ereklasse final against HRC 1 (lost 24-32), making it the closest head-to-head competitive peer in the league.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/haagscherugbyclub
• LinkedInlinkedin.com/company/haagsche-rugby-club
• Instagraminstagram.com/haagscherugbyclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haagsche Rugby Club (HRC)