Goodway Benelux B.v.

What Goodway Benelux B.v. does

Goodway Benelux B.V. is an authorized distributor of Goodway Technologies (USA) industrial cleaning and maintenance equipment, headquartered in Werkendam, Netherlands, with a documented operating history of over 30 years serving European HVAC and industrial markets. The company supplies tube cleaning systems, descaling equipment, and chemical cleaning solutions used to remove scale, biofilm, algae, and corrosion deposits from heat exchangers, condensers, chillers, boilers, and cooling towers. Core product lines include the RAM series (RAM-4, RAM-4X, RAM-5 with Speed-Feed technology), AWT series (AWT-100, AWT-100X), QS-300 Quick Shot projectile system (90/10 air-water ratio), BFP Big Shot kinetic-hydrostatic system, and PSM-500 drilling system, complemented by a consumables range including polyethylene/nylon/carbon steel projectiles, brushes (nylon, brass, stainless steel, Spin-Grit), flexible shafts, and chemical descalers such as ScaleBreak-MP.

Revenue is generated through one-time equipment sales priced between €2,295 and €45,000 per system, repeatable consumables sales sized to specific machines, and technical support and on-site training services delivered by project engineers. The company operates a direct sales motion augmented by an e-commerce storefront, serves enterprise customers across energy and power generation (Vattenfall, Uniper, RWE, ENGIE, Axpo, EPZ), maritime and offshore (DFDS, AIDA Cruises, Viking Cruises, Jan De-Nul), chemicals (BASF, Dupont, Shell Pernis), food processing (FrieslandCampina, Cargill), and pharmaceuticals (GSK). Distribution is supported by multilingual websites in Dutch, English, German, French, and Spanish, and B2B payment terms of 14–30 days for established customers. The business operates as a regional distribution channel rather than a manufacturer, with proprietary technology residing at Goodway Technologies (USA).

Name

Goodway Benelux B.v.

Legal name

Goodway Benelux B.V.

Website

https://goodwaybenelux.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodway Benelux B.V. is an authorized distributor of Goodway Technologies industrial tube cleaning and maintenance equipment, serving enterprise customers across European energy, maritime, chemical, food processing, and pharmaceutical markets from its Werkendam, Netherlands headquarters for over 30 years.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Equipment

NAICS

Broom, Brush, and Mop Manufacturing (339994)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Parts Washing & Degreasing Equipment (IMAHALAD)

Keywords

• Tube cleaning equipment
• Heat exchanger maintenance
• Industrial cleaning systems
• Condenser tube cleaning
• Descaling pump solutions

Headquarters

HQ city

Werkendam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Cleaning Equipment Sales: Sale of tube cleaning machines including RAM series, AWT series, QS-300, BFP Big Shot systems, and PSM-500 drilling systems. Equipment prices range from €2,295 to €45,000 depending on system capability.
2. Accessories and Consumables: Sales of flexible shafts, brushes (nylon, brass, stainless steel, spin-grit), projectiles (polyethylene, nylon, carbon steel), and specialized tools. Consumables are repeatable purchases for ongoing operations.
3. Technical Support and Training: On-site technical support, training, and consulting services provided by project engineers to help customers select optimal cleaning solutions and maintain equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Goodway Benelux sells and supports Goodway Technologies industrial cleaning and maintenance equipment for heat exchangers, condensers, chillers, boilers and cooling towers across European commercial and industrial HVAC markets. The offering includes projectile-based tube cleaning systems (QS-300, BFP Big Shot), mechanical rotary brush tube cleaners (RAM-4, RAM-4X, RAM-5, AWT-100, AWT-100X), the PSM-500 drilling system, descaling pumps (GDS-160, GDS-200), chemical descaling solutions (ScaleBreak-MP), and a full accessories range (brushes, projectiles, flexible shafts, scrapers).

Product overview

Goodway Benelux B.v. is an authorized distributor of Goodway® industrial cleaning and maintenance equipment, offering a comprehensive portfolio of tube cleaning systems and accessories for commercial and industrial heating and cooling systems. The product portfolio consists of core tube cleaning systems (RAM-5, BFP Big Shot, QS-300, AWT-100X, AWT-100, RAM-4X, RAM-4, PSM-500) designed for cleaning heat exchangers, chillers, condensers, boilers and cooling towers, complemented by descaling equipment (GDS-160, GDS-200) and chemical cleaning solutions (ScaleBreak). The accessories range includes projectiles (polyethylene, nylon, carbon steel), various brushes (nylon, spin-grit, brass, stainless steel, spider brushes), flexible shafts for wet and dry cleaning, Flex Hub centrifugal scrapers, and supporting equipment like the BSL-50 gun and GTC-705-4 air lubrication system. The portfolio serves multiple industries including maritime, offshore, power generation, district heating/cooling, food and beverage processing, chemical production, and general manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Goodway Technologies (licensed brand): Licensed distributor of Goodway Technologies (USA) industrial cleaning and maintenance equipment product lines

Products and services

• RAM-5 Tube Cleaner (RAM-5 Pijpreiniger) Mobile, innovative electric tube cleaning system featuring Speed-Feed technology for cleaning heat exchanger tubes up to four times faster than conventional cleaners while minimizing operator fatigue. For industrial facilities with high tube counts.
• BFP Big Shot System High-power projectile cleaning system using kinetic-hydrostatic technology delivering 28 BAR at 132 liters per minute, capable of propelling carbon steel projectiles to remove hard deposits including stubborn scale from large volumes of straight heat exchanger and condenser tubes.
• QS-300 Quick Shot Compact projectile tube cleaning system combining 90% air pressure with 10% low-pressure water to propel projectiles through tubes in seconds, designed for cleaning large quantities of straight, smooth heat exchanger and condenser tubes.
• AWT-100X Tube Cleaner (AWT-100X Pijpreiniger) Air-powered professional-grade tube cleaning system with variable speed and torque control for heat exchangers, boilers and other systems, particularly suited to marine exhaust gas boilers.
• AWT-100 Tube Cleaner (AWT-100 Pijpreiniger) Compact, lightweight air-powered tube cleaning system for heat exchangers, boilers and other systems, ideally suited to exhaust gas boilers on marine vessels.
• RAM-4X Tube Cleaner (RAM-4X Pijpreiniger) Electric tube cleaning system with higher brush rotation speeds for industrial cleaning applications in heat exchangers, boilers and various systems.
• RAM-4 Tube Cleaner (RAM-4 Pijpreiniger) Lightweight, portable electric tube cleaning device for rapid and effective cleaning of heat exchanger tubes, suited to facilities with multiple heat exchangers spread across different areas.
• PSM-500 Drilling System (PSM-500 Boorsysteem) Air-powered drilling system designed for rapid cleaning of small-diameter straight heat exchanger tubes, particularly effective for removing heavy deposits or opening clogged pipes.
• GDS-200 Descaling Pump (GDS-200 Ontkalkingspomp) High-capacity descaling pump for chemical cleaning and descaling of plate heat exchangers and other systems.
• GDS-160 Descaling Pump (GDS-160 Ontkalkingspomp) Descaling pump for chemical cleaning and descaling applications in heat exchange systems.
• CC-400HF Condenser Cleaner Equipment for cleaning finned coils and air conditioning condensers.
• ScaleBreak-MP Descaler (20L) Chemical descaling solution for removing scale deposits from heat exchange equipment.
• Carbon Steel Projectiles (Koolstofstalen Projectielen) Carbon steel projectiles designed for removing medium to hard deposits from straight, smooth heat exchanger and condenser tubes, particularly effective against scale, calcium carbonate, zebra mussels and barnacles. Reusable 7-10 times.
• Polyethylene Projectiles (Polyethyleen Projectielen) Polyethylene projectiles designed for removing light to medium deposits from straight, smooth heat exchanger and condenser tubes. Reusable 2-4 times.
• Nylon Projectiles (Nylon Projectielen) Nylon projectiles designed for removing light to medium-hard deposits from straight, smooth heat exchanger and condenser tubes. Reusable 3-5 times.
• Blue Nylon Tube Cleaning Brushes (Blauwe Nylon Pijpreinigingsborstels) Blue nylon brushes with X-filament technology for removing light deposits from straight, smooth heat exchanger tubes.
• Spin-Grit Tube Cleaning Brushes (Spin-grit Pijpreinigingsborstels) Silicon carbide coated nylon brushes for removing light to medium deposits from straight, smooth heat exchanger tubes, with longer life and enhanced cleaning effect.
• CoilShine Cleaning Solution (CoilShine Reinigingsmiddel) Cleaning solution for coil and condenser fin cleaning applications.
• Technical Support, Training and Project Engineering Services On-site technical consultation, project engineering, training and after-sales support provided by Goodway Benelux sales representatives and project engineers to help enterprise customers select optimal cleaning solutions and maintain equipment across European sites.

Quantifiable outcome

• Cleaning time reduced by 80% (from 6-7 days to 1-2 days) using QS-300 projectile system for heat pump condensers
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Goodway Technologies (USA)coreChannel Partner/ Reseller/ DistributorGoodway Benelux is a trusted and authorized distributor of Goodway Technologies (USA) products for European HVAC and industrial markets. The partnership provides access to Goodway's complete portfolio of tube cleaning equipment, descaling systems, and heat exchanger maintenance solutions. Goodway Benelux has operated as the authorized distributor for over 30 years, providing sales, technical support, and training to customers across Benelux and broader Europe.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hammelmann GmbH: German manufacturer of high-pressure plunger pumps and water-jetting systems used for industrial cleaning of heat exchangers, tanks, and process equipment. Directly competes with Goodway's projectile-based systems for the same industrial maintenance budgets in Europe.
• HydroChemPSC: US industrial cleaning services company specializing in heat-exchanger cleaning, hydroblasting, and chemical cleaning for refineries and power plants. Comparable as a service-led alternative to equipment-led cleaning, serving overlapping enterprise customers in energy and process industries.
• NLB Corporation: US manufacturer of high-pressure water-jetting equipment and automated tube cleaning systems for power plants, refineries, and marine operators. Comparable as a competing industrial tube-cleaning equipment vendor serving the same end customers.
• URACA: German manufacturer of high-pressure plunger pumps and cleaning systems used in refinery, petrochemical, and power-plant maintenance. Competes with Goodway Benelux for tube cleaning and surface preparation contracts across European industrial sites.
• Conco Systems: US-based provider of condenser and heat-exchanger tube cleaning services, including mechanical, chemical, and hydroblast methods. Comparable as both a buyer and competitor of the same industrial cleaning equipment that Goodway Benelux sells, and shares the same nuclear/power-plant customer base.
• Goodway Technologies Corporation: US-based manufacturer of the tube-cleaning equipment, descaling pumps, and consumables that Goodway Benelux distributes across Europe. Operates in the same product category (heat-exchanger/condenser tube cleaning) and effectively sets the technology roadmap and pricing for the Benelux entity.

Broad incumbents

• Veolia Environmental Services: Global environmental services group offering industrial cleaning, water treatment, and energy-efficiency services to power, chemical, and marine customers. Adjacent incumbent that bundles cleaning as part of broader facility-management contracts and competes for the same end-customer maintenance budgets.
• RIDGID (Emerson): Emerson-owned brand of professional-grade drain, pipe, and tube cleaning tools serving plumbing, HVAC, and industrial maintenance markets. A broader incumbent that overlaps at the lower end of Goodway Benelux's mechanical tube-cleaning product portfolio.

Emerging players

• KMT Waterjet Systems (Flow International): Manufacturer of high-pressure waterjet pumps and cutting/cleaning systems used in industrial surface preparation and tube cleaning. Overlaps with Goodway Benelux at the high-pressure cleaning equipment tier for industrial customers.
• Aquajet Systems (HK Hydrocleans): Swedish-headquartered manufacturer of robotic hydrojetting and tube-cleaning equipment for heat exchangers and condensers. Direct overlap with Goodway's RAM and BFP product lines, focused on European power and process industry customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodwaybeneluxbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodway Benelux B.v.