Grupo R Comunicación

What Grupo R Comunicación does

Grupo R Comunicación (legal entity Grupo R Valencia Imagen Estratégica S.L.U., CIF B97964803) is a communications and public relations agency headquartered in Valencia, Spain, with a second operational office in Madrid. The firm delivers five core service lines: corporate image (Imagen), media relations (Medios), public relations (RR.PP), digital marketing (Marketing Digital), and events (Eventos), and explicitly positions itself across three specialization areas — corporate, social/NGO, and healthcare. The customer base spans large enterprise accounts such as Telefónica, CEMEX, Heineken España, Sanitas, and Valencia CF alongside institutional and NGO clients including Casa Caridad, COLCV, ANAPAL, CEEI Valencia, and FVET.

The business operates on a professional services model with custom, retainer- and project-based pricing rather than standardized product tiers. Self-reported performance metrics include 2,500 daily media impacts per client, an average 140% ROI on PR services, and an 11-influencer contact roster, all of which point to a media-relations-led delivery model rather than a technology platform. Headcount is disclosed in the 11–50 range with at least 9 staff, and the firm is founder-led by a former Expansión journalist with additional ex-journalist talent on the team.

Beyond service delivery, the agency maintains institutional partnerships with CEEI Valencia, IVACE, and the Diputación de Valencia (via the Go Rural program), and has secured a small MOVES III EU subsidy for electric-vehicle fleet modernization. The firm is private, with no disclosed funding rounds, acquisitions, or leadership transitions in the available data, and no proprietary technology platform, AI/ML capability, or productized offering is referenced.

Name

Grupo R Comunicación

Legal name

Grupo R Valencia Imagen Estratégica S.L.U.

Website

https://www.gruporcomunicacion.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo R Comunicación is a Valencia-headquartered, Madrid-operating communications and PR agency serving corporate, social/NGO, and healthcare clients across Spain with corporate image, media relations, PR, digital marketing, and events services on a custom retainer basis.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Reputation & Thought Leadership (MPAAAOAF)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Nonprofit & Cause Communications (BPAFADAK), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations services
• Press office management
• Corporate communication strategy
• Media relations agency
• Crisis communication consulting

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Communication & PR Services: Professional services revenue from delivering bespoke communication strategies, press office management, public relations, digital marketing, and event management. Billed through project fees, retainers, or service agreements with corporate, healthcare, and NGO clients.
2. Crisis Management & Consulting: Crisis communication, spokesperson training, and corporate reputation advisory services, likely billed as consulting engagements or retainer arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Grupo R Comunicación is a full-service communication, press office, and public relations agency based in Valencia, Spain, that delivers strategic communication services across five integrated service lines: corporate image, media relations, public relations, digital marketing, and event management. The firm serves corporate, healthcare, and NGO clients across Spain, leveraging a team composed primarily of former journalists with direct media contacts to generate measurable media impact for clients.

Product overview

Grupo R Comunicación operates as a full-service communication, press office, and public relations agency offering a unified portfolio of professional services rather than a software product platform. The core offering spans five integrated service lines: Imagen (corporate image strategy), Medios de Comunicación (media relations), RR.PP (public relations), Marketing Digital (digital marketing), and Eventos (events). These services are delivered across three specialization areas—Comunicación Corporativa (corporate), Comunicación de Salud (health), and Comunicación Social y ONGs (social/NGO)—allowing the agency to act as an embedded communications department for clients across various sectors including telecommunications, construction, healthcare, transportation, and non-profits.

Differentiator

Problem solved

Functional benefit

Products and services

• Imagen (Corporate Image Services)
• Medios de Comunicación (Media Relations)
• RR.PP (Public Relations)
• Marketing Digital (Digital Marketing)
• Eventos (Events)

Quantifiable outcome

• 2,500 daily media impacts per client
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CEEI ValenciacoreGTM or Marketing PartnerCEEI Valencia (European Business and Innovation Center of Valencia) collaborates with Grupo R Comunicación on joint initiatives such as the Go Rural awards and entrepreneurship events. Grupo R provides communication services for CEEI Valencia's programs and activities, including newsroom coverage of events like Raúl Royo's re-election and Go Rural awards.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LLYC (Llorente y Cuenca): Spain-headquartered multinational communications and public relations consultancy offering corporate communication, crisis management, and digital marketing services to enterprise clients across Spanish-speaking markets. Highly comparable as a full-service Spanish PR/communications agency competing for similar corporate and institutional budgets.
• Tinkle: Spanish communications and PR agency offering corporate communication, content, digital, and events services. Comparable mid-sized Iberian peer competing for similar corporate and consumer accounts.
• Berbés Asociados: Madrid-based PR agency specialized in healthcare, pharmaceutical, and institutional communication. Highly comparable for the health communication vertical Grupo R operates in (e.g., TTD oncology research, Sanitas, COLCV).
• Atrevia: Spanish communications and public relations consultancy with broad service lines across corporate, health, and consumer communication. Direct peer in the Spanish market offering integrated communication, crisis management, and digital strategy to enterprise clients.
• Marco de Comunicación: Madrid-based communication and public relations agency serving large enterprises and institutions in Spain. Comparable as a Spanish national full-service PR firm targeting corporate reputation and media relations work for blue-chip clients.

Broad incumbents

• Weber Shandwick España: Spain operations of the global Weber Shandwick network, delivering integrated communications, public relations, and digital engagement to enterprise clients. Comparable as a broader incumbent offering overlapping capability sets across corporate and healthcare communication.
• Ketchum España: Iberian arm of Ketchum, an international public relations consultancy providing media relations, corporate communications, and content marketing. Comparable as an established multinational PR network serving overlapping enterprise and consumer clients in the Spanish market.
• Hotwire PR España: Spain presence of the Hotwire global communications consultancy offering corporate, technology, and consumer PR plus digital marketing services. Comparable as a multinational network competitor serving similar technology and enterprise clients.
• Edelman España: Spain affiliate of global public relations firm Edelman, providing corporate communications, crisis management, public affairs, and digital services to multinational clients. Comparable as a larger network competitor serving the same enterprise reputation and crisis mandates in Spain.

Regional players

• Brujula Comunicación: Spanish integrated communication consultancy offering corporate communication, public relations, and digital marketing. Comparable peer in the Spanish regional mid-market segment competing for similar SMB and enterprise accounts.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gruporcomunicacion5257
• Facebookfacebook.com/gruporcomunicacion
• LinkedInlinkedin.com/company/grupo-r-comunicaci%C3%B3n/posts/?feedView=all
• Instagraminstagram.com/gruporcomunicacion
• Xx.com/GrupoRComunica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo R Comunicación