Grid Coffee Limited
Grid Coffee Limited is a family-owned, single-location coffee roastery in Dunedin, New Zealand, that roasts four signature blends and sells them direct-to-consumer via an online storefront, a 12-week subscription service, and on-site machine sales, repair, and barista training.
- Company typePrivate
- Founded-
- HeadquartersDunedin, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grid Coffee Limited does
Grid Coffee Limited, trading as Grid Coffee Roasters, is a family-owned and operated single-location coffee roastery based at 172 Eglinton Road, Dunedin, New Zealand. The company roasts and retails four signature blends — the Reference house blend (Colombian-based, medium-bodied), Gridlock (Colombian and Papua New Guinean dark roast), a Single Origin Guatemalan, and the Off The Grid decaf — packaged as whole bean or ground coffee in 250g, 500g, and 1kg formats for direct-to-consumer sale via the gridcoffee.co.nz e-commerce storefront and the physical roastery counter. Pricing spans roughly NZ$15.50–$60 per unit.
The business operates a diversified but small revenue mix: (i) one-off coffee bean sales; (ii) a 12-week weekly coffee subscription ($199–$630) with included postage that delivers fresh coffee to customers' doors nationwide; (iii) ancillary equipment and services including espresso machine sales, repair, and maintenance; and (iv) barista training delivered at the Dunedin roastery. Distribution is single-country/domestic, combining retail storefront hours (Monday–Friday 7am–3pm, Saturday 8:30am–1pm) with own-storefront e-commerce and subscription fulfillment across New Zealand.
The company has no disclosed institutional investors, no parent company, no subsidiaries, no published financials, no patents or trademarks, and no named leadership beyond the family ownership team. Marketing is limited to the website plus organic Facebook and Instagram presence, and the headcount band of 1–10 indicates an owner-operator micro-business. The competitive positioning is built on local identity, family service ethos, and curated in-house roasting rather than scale, technology, or distribution breadth.
Grid Coffee Limited firmographics
Firmographics- Name
- Grid Coffee Limited
- Legal name
- Grid Coffee Roasters
- Website
- https://gridcoffee.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grid Coffee Limited is a family-owned, single-location coffee roastery in Dunedin, New Zealand, that roasts four signature blends and sells them direct-to-consumer via an online storefront, a 12-week subscription service, and on-site machine sales, repair, and barista training.
- Ownership category
- akta.pro rank
Grid Coffee Limited industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (31192)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
Keywords
Where Grid Coffee Limited is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Grid Coffee Limited business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Coffee Bean Sales: Direct sales of roasted coffee beans in various blends including Reference, Gridlock, Single Origin Guatemalan, and Off The Grid decaf. Sold in sizes of 250g, 500g, and 1kg with options for whole beans or ground (plunger, espresso, stovetop).
- Coffee Subscriptions: 12-week recurring subscription delivering fresh coffee weekly to customers' doors. Includes weekly shipping cost. Allows customers to select blend, grind, and size preferences.
- Equipment Services: Machine sales, repair and maintenance services for coffee equipment.
- Barista Training: Training services offered at the Dunedin roastery location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee beans priced by blend and size |
| Subscription | Multi-year contract | 12-week weekly coffee subscription |
Distribution channels3 records
Marketing channels3 records
Grid Coffee Limited product offering
Product offeringCore offering
Grid Coffee Roasters is a family-owned coffee roastery based in Dunedin, New Zealand that roasts and sells specialty coffee beans under four core blends (Reference house blend, Gridlock dark roast, Single Origin Guatemalan, and Off The Grid decaf) in 250g, 500g, and 1kg sizes, available whole bean or ground. The company also operates a 12-week weekly coffee subscription with delivery included, and offers complementary services including coffee machine sales, repair and maintenance, and barista training at its Dunedin roastery location.
Product overview
Grid Coffee Roasters is a family-owned and operated single-location coffee roastery based in Dunedin, New Zealand. The company offers a portfolio of four core coffee blends (Reference house blend, Gridlock dark roast, Single Origin Guatemalan, and Off The Grid decaf) available as whole beans or ground coffee in various sizes and grinds. In addition to retail coffee sales, the business provides machine sales, repair and maintenance services, and barista training. The company also operates a 12 Week Coffee Subscription service delivering fresh coffee weekly to customers' doors, with all blends available for subscription purchase including complimentary weekly postage.
Differentiator
Problem solved
Functional benefit
Products and services
- Reference
Companies that use Grid Coffee Limited
Customer profileSegments2 records
Ideal customer profiles2 records
Grid Coffee Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grid Coffee Limited partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Grid Coffee Limited competitors and assessment
Company assessmentDirect peers
- Counter Culture Coffee: US specialty coffee roaster known for direct-trade sourcing, single-origin focus, wholesale cafe supply, and subscription programs. Comparable to Grid Coffee in direct-trade specialty positioning and multi-channel distribution model.
- Flight Coffee: Wellington-based NZ specialty coffee roaster with roastery, wholesale supply, and cafe operations. Closely comparable to Grid Coffee in product mix (roasted beans, equipment, cafe/roastery hybrid) and customer base (NZ specialty consumers and cafes).
- Coffee Supreme: New Zealand specialty coffee roaster offering wholesale and retail coffee, espresso equipment, and barista training across NZ and Australia. Directly comparable to Grid Coffee as a NZ specialty roaster with a multi-channel B2B/B2C model, though at significantly larger scale.
- Mojo Coffee: New Zealand specialty coffee roaster with cafes, wholesale supply, and online retail. Similar B2B (cafe supply) + B2C (online/cafe) model and roastery-cafe hybrid format as Grid Coffee, though with broader NZ footprint.
Broad incumbents
- Blue Bottle Coffee: US-based specialty coffee roaster and cafe operator with global presence, subscription service, and equipment partnerships. Comparable third-wave specialty positioning to Grid Coffee but operating at a much larger scale with institutional backing.
- Stumptown Coffee Roasters: US specialty coffee roaster with direct-trade sourcing, wholesale, retail cafes, and subscription (Hair Bender etc.). Operates in the same specialty coffee category as Grid Coffee but at significantly larger scale with broad US distribution.
- Allpress Espresso: NZ-founded specialty coffee roaster that has expanded across NZ, Australia, and Asia with a focus on espresso blends, wholesale cafe supply, and equipment. Larger and more geographically diverse than Grid Coffee, but operates in the same specialty roasting/cafe supply space.
Regional players
- Toby's Estate: Australian specialty coffee roaster with roastery, wholesale supply, cafe, and barista training across Australia. Operates an analogous specialty roastery-plus-services model to Grid Coffee, serving the trans-Tasman specialty market rather than NZ domestic.
Others
- La Marzocco: Italian manufacturer of premium espresso machines widely used in specialty coffee shops and by home baristas. Adjacent to Grid Coffee because Grid sells and services coffee equipment and offers barista training — putting La Marzocco in its equipment ecosystem.
- Breville: Australian consumer appliance maker with a dedicated espresso machine line for home baristas. Comparable as an ecosystem participant since Grid Coffee's equipment sales/repair services and barista training target the same home barista segment that buys Breville machines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Grid Coffee Limited social profiles
Digital presenceGrid Coffee Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grid Coffee Limited leadership team
Management profileNumber of profiles
Profiles1 record
Grid Coffee Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grid Coffee Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grid Coffee Limited
What does Grid Coffee Limited do?
Grid Coffee Roasters is a family-owned coffee roastery based in Dunedin, New Zealand that roasts and sells specialty coffee beans under four core blends (Reference house blend, Gridlock dark roast, Single Origin Guatemalan, and Off The Grid decaf) in 250g, 500g, and 1kg sizes, available whole bean or ground. The company also operates a 12-week weekly coffee subscription with delivery included, and offers complementary services including coffee machine sales, repair and maintenance, and barista training at its Dunedin roastery location.
Is Grid Coffee Limited a public or private company?
Grid Coffee Limited is a private company. It is classified as family owned and is currently operating.
When was Grid Coffee Limited founded?
Grid Coffee Limited was founded in -1. It employs 1 to 10 people.
Where is Grid Coffee Limited based?
Grid Coffee Limited is headquartered in Dunedin, New Zealand, in the Oceania region.
How does Grid Coffee Limited make money?
Four revenue lines are on record. Coffee Bean Sales are the primary driver. The others are coffee Subscriptions, equipment Services and barista Training.
Who are Grid Coffee Limited's main competitors?
Direct peers on record are Counter Culture Coffee, Flight Coffee, Coffee Supreme and Mojo Coffee. Broad incumbents are Blue Bottle Coffee, Stumptown Coffee Roasters and Allpress Espresso. Toby's Estate is listed as a regional player. Others are La Marzocco and Breville.
Does Grid Coffee Limited have an API?
No public API is recorded for Grid Coffee Limited.
What industry is Grid Coffee Limited in?
Grid Coffee Limited's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 31192.