Global Mission Awareness

What Global Mission Awareness does

Global Mission Awareness (GMA) is a U.S.-based 501(c)(3) nonprofit religious organization founded in 1999 by Leif and Jennifer Hetland and headquartered in Peachtree City, Georgia. The organization educates, equips, and mobilizes Christian individuals, churches, and ministry partners to reach unreached people groups with the gospel, operating across 25 countries spanning North America, Latin America, Europe, Africa, the Middle East, South Asia, Southeast Asia, and Oceania. Its programmatic portfolio centers on the Lighthouses of Love house-church and Kingdom community network (187 sites in Latin America with a stated goal of 1,000 by 2027), formal theological education and church planting through GMA Pakistan (1,117 churches, 236,000+ individuals in discipleship training, with 12 campuses planned by 2029), short-term mission trips (e.g., Philippines November 2025 at $2,650 per participant), crisis relief in conflict and disaster zones, the One Percent Movement donor pledge program, and a prayer and content ecosystem anchored by the Kingdom Family Talks podcast, a Shopify-based training resources store, and an annual Kingdom Family Gathering conference.

GMA has no proprietary technology platform; its digital stack consists of a WordPress-style website, the Kindful donation and payment platform, a Shopify storefront, and standard social media channels. Its revenue model is donation-driven, supplemented by mission trip fees and merchandise sales (primarily books authored by Leif Hetland such as Called to Reign, Giant Slayers, Seeing Through Heaven's Eyes, and Healing the Orphan Spirit), with bulk wholesale discounts of 30–40% on book orders. Go-to-market is community-led, relying on content marketing, events, the Kingdom Family Gathering conference, prayer movement sign-ups, mission trip applications, and referrals through churches and Kingdom builder partnerships. Reported quantifiable outcomes include over 1 million souls saved through the founder's ministry globally, resources translated into 17 languages, and 36+ global leaders trained in 2024.

The organization is led by Leif Hetland (President & CEO) and Jennifer Hetland (Vice President & Board Chair), with a Board of Directors of 8 members drawn primarily from senior pastors and ministry leaders. Headcount is 1–10, consistent with a capital-light operating model that relies on distributed field partners rather than centralized staff expansion. GMA holds a GuideStar Platinum Seal of Transparency and is incorporated in Georgia, USA, with no parent company, subsidiaries, or external equity backers disclosed.

Name

Global Mission Awareness

Legal name

Global Mission Awareness, Inc.

Website

https://globalmissionawareness.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Mission Awareness is a U.S. 501(c)(3) founded in 1999 that mobilizes Christians and churches across 25 nations to reach unreached people groups through Lighthouses of Love house churches, mission trips, theological training, and crisis relief.

Ownership category

akta.pro rank

Product category

Religious Mission Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410), Grantmaking and Giving Services (81321), Tour Operators (56152)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Faith-Based & Mission Service Programs (EDAIAGAI), Faith-Based Group Travel (Church/Mosque/Temple) Organizers (THAKAHAH), International & Local Implementing NGOs (HLAJAKAD)

Keywords

• Christian missionary organization
• Unreached people groups
• Short-term mission trips
• Nonprofit religious services
• Kingdom family ministry

Headquarters

HQ city

Tyrone

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: GMA is a 501(c)(3) tax-exempt organization that generates the majority of its revenue through charitable donations from individuals and churches. Donors can give to specific campaigns: Lighthouses of Love, Kingdom fund, Love (support for Leif Hetland), Crisis Relief, and Non-Cash/Tangible Gifts (stocks). U.S. donations are tax-deductible.
2. Mission Trip Fees: GMA charges participants for short-term mission trips — the Philippines November 2025 trip costs $2,650 per person (plus $50 application fee), which covers meals, lodging, and in-country travel. International airfare, insurance, and visa are excluded.
3. Merchandise and Resource Sales: GMA operates an online store (shop.globalmissionawareness.com) selling books, resources, and merchandise authored by Leif Hetland. Products include Called to Reign, Giant Slayers, Seeing Through Heaven's Eyes, and Healing the Orphan Spirit. Bulk wholesale discounts are available (30% for 15–100 books; 40% for 100+).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels14 records

Core offering

Global Mission Awareness is a 501(c)(3) Christian nonprofit that mobilizes donors, prayer partners, and short-term mission trip participants to reach unreached people groups across 25 countries. Its core activities include deploying missionary families through Lighthouses of Love permanent presence sites, delivering crisis relief, producing training resources and a Global Missions Guide, and sustaining the One Percent Movement giving initiative and Prayer Movement. The organization sells expedition-style mission trips and merchandise while raising donations to underwrite operations.

Product overview

Global Mission Awareness is a faith-based nonprofit organization offering a portfolio of mission and ministry services focused on reaching unreached people groups with the Gospel of the Kingdom of God. The core offerings include short-term mission trips, Lighthouses of Love (Kingdom community networks), training resources, crisis relief programs, the One Percent Movement initiative, podcast content, and prayer movement participation. The organization operates across 25 nations with a focus on the 10/40 window and maintains partnerships with Kingdom builders worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-term Mission Trips Organized short-term mission trips for individuals and church groups to unreached people groups across 25 countries, designed to provide hands-on participation in field ministry.
• Lighthouses of Love Permanent presence ministry sites that serve as long-term Kingdom family outposts in unreached people group locations, providing sustained gospel witness and indigenous partnership.
• Crisis Relief Disaster and crisis response deployments that leverage the organization's existing 25-country field presence to deliver relief in affected regions.
• One Percent Movement Recurring giving initiative encouraging supporters to commit one percent of their income to fund Global Mission Awareness's missionary and relief operations.
• Prayer Movement Ongoing prayer mobilization program that engages supporters in sustained prayer for unreached people groups, field workers, and crisis relief operations.
• Global Missions Guide Training and orientation resource equipping missionaries, trip participants, and partner churches with cross-cultural ministry and missions field knowledge.
• Podcast Faith-based podcast featuring stories, teaching, and updates from Global Mission Awareness's field ministry, distributed to supporters and the broader evangelical audience.
• Merchandise Branded merchandise sold to supporters to raise funds and awareness for Global Mission Awareness's missionary and relief programs.

Quantifiable outcome

• Over 1 million souls saved through Leif Hetland's ministry globally
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Marqus and Yasmin Fida (Pakistan)coreStrategic or Co-development PartnerGMA partners with Marqus and Yasmin Fida in Pakistan to equip and empower individual believers and churches. This includes formal theological education (associate, bachelor's, master's degrees), 1,117 churches in the GMA Pakistan network, over 236,000 individuals in discipleship training, and expansion to 12 campuses by 2029. They also partner in interfaith, peace, and harmony gatherings and provide crisis relief for earthquake, flood, and persecution victims.
• Paul and Ahlmira Yadao / Destiny Ministries InternationalcoreStrategic or Co-development PartnerGMA partners with Paul and Ahlmira Yadao and Destiny Ministries International (DMI) in the Philippines to equip and raise up future leaders in different spheres of society for community transformation. Activities include the DMI Kingdom Family Gathering event gathering ministers, leaders, and missionaries from Southeast Asia, church planting, and partnership with movements throughout Southeast Asia for revival and Kingdom expansion.
• Jack R. TaylorminorStrategic or Co-development PartnerJack R. Taylor introduced the Kingdom Family model to GMA in 2000 when GMA established work in Mozambique and Pakistan. GMA adopted and spread this paradigm throughout its global network as a core ministry model.
• Dr. Randy ClarkminorStrategic or Co-development PartnerIn 2001, Leif Hetland connected with Dr. Randy Clark and grew passionate about reaching the Muslim world. This connection shaped GMA's missiology and focus on unreached people groups.
• The Traveling TeamminorGTM or Marketing PartnerGMA references The Traveling Team as a source for statistics on unreached people groups and missions imbalance. The Traveling Team provides data that GMA uses in its marketing materials and One Percent Movement campaign to raise awareness about the need to fund unreached peoples missions.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Christian Mission Aid: Faith-based organization funding unreached-people-group missionaries, church planting, and crisis relief. Comparable to GMA's One Percent Movement, crisis relief in restricted countries, and donor-driven operating model.
• Global Advance: Faith-based nonprofit that trains and resources indigenous church leaders in closed and restricted-access nations. Closely comparable to GMA's theological education (associate through master's) in Pakistan and emphasis on disciple-making.
• Joshua Project: Research and mobilization ministry that profiles the world's unreached people groups and helps churches and missionaries engage them. Functionally aligned with GMA's use of unreached-people-group data and the One Percent Movement campaign.
• Frontiers USA: Faith-based missionary organization focused on reaching unreached people groups, particularly among Muslims, through church planting and member care. Directly comparable to GMA's unreached-peoples focus and partnerships with field workers.

Others

• The Traveling Team: Mission mobilization organization that produces data on unreached people groups used by GMA in its marketing materials. Adjacent peer that supplies the ecosystem intelligence GMA leverages.

Emerging players

• Mission Frontiers: Publication and mobilization community focused on frontier mission movements and unreached peoples. Comparable to GMA's content, conferences, and donor mobilization approach, though primarily a media/community rather than field operator.

Broad incumbents

• Assemblies of God World Missions: Large established missions agency with global church planting, crisis relief, and theological education programs. Overlaps with GMA's global Lighthouses, Pakistan network, and crisis relief operations, but at denomination-backed scale.
• YWAM (Youth With A Mission): One of the largest global faith-based mission organizations, operating in 180+ countries with Discipleship Training Schools and short-term mission trips. Highly comparable to GMA's missions + training + discipleship model, but at much larger scale and broader scope.
• TWR (Trans World Radio): Global Christian media and missions organization that broadcasts gospel content in 300+ languages, including in restricted-access nations. Comparable to GMA's 17-language resource translation and field distribution strategy.

Regional players

• Bethany Christian Services (global arm): Faith-based humanitarian organization with international adoption, orphan care, and crisis relief programming. Comparable to GMA's crisis relief and orphan-focused (Healing the Orphan Spirit) book/resource line, though stronger in child welfare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gmawareness
• YouTubeyoutube.com/user/GlobalMisionAwarenes
• Facebookfacebook.com/globalmissionawareness1
• Instagraminstagram.com/globalmissionawareness
• LinkedInlinkedin.com/company/global-mission-awareness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Mission Awareness