Gray Space Architecture, DPC (formerly BAI Group, Inc)
Gray Space Architecture, DPC is a New York City commercial interior architecture firm serving building owners, property managers, and corporate tenants with office fit-out, pre-build, test-fit, base-building, and rendering services under NYC DOB and REBNY standards.
- Company typePrivate
- Founded1987
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gray Space Architecture, DPC (formerly BAI Group, Inc) does
Gray Space Architecture, DPC is a New York City-based commercial interior architecture firm originally founded in 1987 as BAI Group, Inc. and later rebranded under its current name. The firm is headquartered at 15 Maiden Lane, Suite 808 in Manhattan and operates with a small, streamlined team led by principal Michael Haack. It serves building owners, property managers, and commercial tenants primarily in Manhattan and New Jersey.
The firm offers an integrated suite of architectural services across six lines: Corporate Interiors (full office fit-out from schematic design through construction documentation), Leasing Test-Fits (quick space-planning layouts to help building owners close tenant deals), Pre-builds (core template spaces with flexible marketing plans showing different program ratios), Base Buildings (lobbies, amenity spaces, rooftop terraces, and corridors), Renderings (photo-realistic visualization used to build consensus and reduce construction uncertainty), and Residential (wholesale renovation strategies applied to unit templates and shared spaces). Its licensed professionals work in compliance with NYC Department of Buildings codes and REBNY leasing standards, and partner with overseas designers when needed to maintain design intent while navigating local requirements.
The business operates on a project-based professional services revenue model with quote-based, scope-specific pricing. The go-to-market is consultative and sales-led, engaging directly with enterprise clients and prospective tenants through test-fits, pre-builds, and renderings that help them envision and commit to spaces. Marketing is driven by an extensive portfolio of case studies (Chobani, Vita Coco, Nike Communications, Movable Ink, Ring Concierge, Dash Financial, Alur, Herald Towers, Linwood Plaza) and content marketing via blog and LinkedIn.
Gray Space Architecture, DPC (formerly BAI Group, Inc) firmographics
Firmographics- Name
- Gray Space Architecture, DPC (formerly BAI Group, Inc)
- Legal name
- Gray Space Architecture, DPC
- Website
- https://grayspacearch.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gray Space Architecture, DPC is a New York City commercial interior architecture firm serving building owners, property managers, and corporate tenants with office fit-out, pre-build, test-fit, base-building, and rendering services under NYC DOB and REBNY standards.
- Ownership category
- akta.pro rank
Gray Space Architecture, DPC (formerly BAI Group, Inc) industry classification
Industry- Product category
- Commercial Interior Architecture
- NAICS
- Interior Design Services (541410), Architectural Services (54131)
- akta.pro primary industry
- Space Planning & Workplace Design (BPAHAKAI)
- akta.pro secondary industry
- Space Planning & Test Fits (BPABAFAB)
Keywords
Where Gray Space Architecture, DPC (formerly BAI Group, Inc) is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gray Space Architecture, DPC (formerly BAI Group, Inc) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Architectural Services: Professional architectural services for commercial interior projects including corporate interiors, base building improvements, pre-build design, leasing test-fits, and architectural renderings. Revenue is generated through project-based fees for design, documentation, and construction support services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Gray Space Architecture, DPC (formerly BAI Group, Inc) product offering
Product offeringCore offering
Gray Space Architecture provides commercial interior architecture and office fit-out design services for building owners, property managers, and corporate tenants in NYC. The firm delivers an integrated suite including Corporate Interiors (full office fit-out), Leasing Test-Fits, Pre-builds (core template spaces with marketing options), Base Buildings (lobbies and amenity spaces), and Renderings (photo-realistic visualization), with services spanning schematic design through construction documentation and project oversight.
Product overview
Gray Space Architecture is a streamlined architecture firm offering a unified suite of commercial interior architecture services in New York City. The core offering combines Corporate Interiors (full office fit-out and design), Leasing Test-Fits (space planning for prospective tenants), Pre-builds (core template spaces with flexible marketing plans), Base Buildings (shared amenity and lobby design), and Renderings (photo-realistic visualization services). These services work together as an integrated design-to-delivery process: the firm partners with building owners and tenants from initial space consultation through schematic design, construction documentation, and project completion. The Residential service extends the firm's corporate interior expertise to renovation projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Interiors
Companies that use Gray Space Architecture, DPC (formerly BAI Group, Inc)
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Gray Space Architecture, DPC (formerly BAI Group, Inc) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gray Space Architecture, DPC (formerly BAI Group, Inc) partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Gray Space Architecture, DPC (formerly BAI Group, Inc) competitors and assessment
Company assessmentDirect peers
- Baskervill: Architecture and interior design firm with corporate interior design, branding integration, and tenant fit-out services for an enterprise client base closely comparable to Gray Space Architecture's.
- Ware Malcomb: Commercial architecture firm with a dedicated interiors practice delivering corporate office, industrial, and tenant improvement work; serves a similar mix of building owners and corporate tenants in major US markets.
- IA Interior Architects: One of the largest dedicated commercial interior architecture firms globally, IA Interior Architects competes directly with Gray Space Architecture for corporate fit-out, workplace strategy, and tenant improvement work for similar enterprise clients in NYC and other major markets.
- Spector Group: NYC-based architecture and interior design practice delivering corporate interiors, amenity spaces, and tenant fit-outs for Manhattan landlords and tenants — a closely comparable peer for the same local market.
- STUDIOS Architecture: Architecture firm with a major NYC presence focused on corporate interiors, workplace strategy, and base building improvements; directly comparable to Gray Space Architecture in service mix and target tenant profile.
- TPG Architecture: NYC-headquartered commercial interior architecture firm serving corporate, financial, and media tenants in Manhattan — overlapping directly with Gray Space Architecture's core market of NYC corporate fit-outs and tenant improvement work.
- Vocon: National commercial interior architecture and design firm serving corporate, financial, and healthcare tenants with comparable services around test-fits, fit-outs, and workplace design.
Broad incumbents
- M Moser Associates: Global workplace design and architecture firm with significant NYC presence, competing for the same enterprise tenant improvement and workplace strategy engagements but with broader geographic and service scope than Gray Space Architecture.
- Gensler: Largest global architecture and design firm with a strong NYC practice serving many of the same enterprise clients on corporate interiors, base building, and workplace strategy; competes on the same RFPs despite a much broader scope.
- HOK: Global architecture practice with a significant NYC interiors team serving corporate and commercial real estate clients on workplace strategy and fit-out work — an incumbent peer with broader services and scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Gray Space Architecture, DPC (formerly BAI Group, Inc) social profiles
Digital presenceGray Space Architecture, DPC (formerly BAI Group, Inc) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gray Space Architecture, DPC (formerly BAI Group, Inc) leadership team
Management profileNumber of profiles
Profiles1 record
Gray Space Architecture, DPC (formerly BAI Group, Inc) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gray Space Architecture, DPC (formerly BAI Group, Inc) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gray Space Architecture, DPC (formerly BAI Group, Inc)
What does Gray Space Architecture, DPC (formerly BAI Group, Inc) do?
Gray Space Architecture provides commercial interior architecture and office fit-out design services for building owners, property managers, and corporate tenants in NYC. The firm delivers an integrated suite including Corporate Interiors (full office fit-out), Leasing Test-Fits, Pre-builds (core template spaces with marketing options), Base Buildings (lobbies and amenity spaces), and Renderings (photo-realistic visualization), with services spanning schematic design through construction documentation and project oversight.
Is Gray Space Architecture, DPC (formerly BAI Group, Inc) a public or private company?
Gray Space Architecture, DPC (formerly BAI Group, Inc) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gray Space Architecture, DPC (formerly BAI Group, Inc) founded?
Gray Space Architecture, DPC (formerly BAI Group, Inc) was founded in 1987. It employs 1 to 10 people.
Where is Gray Space Architecture, DPC (formerly BAI Group, Inc) based?
Gray Space Architecture, DPC (formerly BAI Group, Inc) is headquartered in New York, United States, in the North America region.
How does Gray Space Architecture, DPC (formerly BAI Group, Inc) make money?
One revenue line is on record: architectural Services.
Who are Gray Space Architecture, DPC (formerly BAI Group, Inc)'s main competitors?
Direct peers on record are Baskervill, Ware Malcomb, IA Interior Architects, Spector Group, STUDIOS Architecture, TPG Architecture and Vocon. Broad incumbents are M Moser Associates, Gensler and HOK.
Does Gray Space Architecture, DPC (formerly BAI Group, Inc) have an API?
No public API is recorded for Gray Space Architecture, DPC (formerly BAI Group, Inc).
What industry is Gray Space Architecture, DPC (formerly BAI Group, Inc) in?
Gray Space Architecture, DPC (formerly BAI Group, Inc)'s product category is Commercial Interior Architecture. Its primary akta.pro industry code is BPAHAKAI, Space Planning & Workplace Design, with a secondary code of BPABAFAB, Space Planning & Test Fits. Its NAICS code is 541410.