Gray Space Architecture, DPC (formerly BAI Group, Inc)

What Gray Space Architecture, DPC (formerly BAI Group, Inc) does

Gray Space Architecture, DPC is a New York City-based commercial interior architecture firm originally founded in 1987 as BAI Group, Inc. and later rebranded under its current name. The firm is headquartered at 15 Maiden Lane, Suite 808 in Manhattan and operates with a small, streamlined team led by principal Michael Haack. It serves building owners, property managers, and commercial tenants primarily in Manhattan and New Jersey.

The firm offers an integrated suite of architectural services across six lines: Corporate Interiors (full office fit-out from schematic design through construction documentation), Leasing Test-Fits (quick space-planning layouts to help building owners close tenant deals), Pre-builds (core template spaces with flexible marketing plans showing different program ratios), Base Buildings (lobbies, amenity spaces, rooftop terraces, and corridors), Renderings (photo-realistic visualization used to build consensus and reduce construction uncertainty), and Residential (wholesale renovation strategies applied to unit templates and shared spaces). Its licensed professionals work in compliance with NYC Department of Buildings codes and REBNY leasing standards, and partner with overseas designers when needed to maintain design intent while navigating local requirements.

The business operates on a project-based professional services revenue model with quote-based, scope-specific pricing. The go-to-market is consultative and sales-led, engaging directly with enterprise clients and prospective tenants through test-fits, pre-builds, and renderings that help them envision and commit to spaces. Marketing is driven by an extensive portfolio of case studies (Chobani, Vita Coco, Nike Communications, Movable Ink, Ring Concierge, Dash Financial, Alur, Herald Towers, Linwood Plaza) and content marketing via blog and LinkedIn.

Name

Gray Space Architecture, DPC (formerly BAI Group, Inc)

Legal name

Gray Space Architecture, DPC

Website

https://grayspacearch.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Gray Space Architecture, DPC is a New York City commercial interior architecture firm serving building owners, property managers, and corporate tenants with office fit-out, pre-build, test-fit, base-building, and rendering services under NYC DOB and REBNY standards.

Ownership category

akta.pro rank

Product category

Commercial Interior Architecture

NAICS

Interior Design Services (541410), Architectural Services (54131)

akta.pro primary industry

Space Planning & Workplace Design (BPAHAKAI)

akta.pro secondary industry

Space Planning & Test Fits (BPABAFAB)

Keywords

• Commercial interior architecture
• Office fit-out design
• Corporate interior design
• Architectural rendering services
• Base building design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Architectural Services: Professional architectural services for commercial interior projects including corporate interiors, base building improvements, pre-build design, leasing test-fits, and architectural renderings. Revenue is generated through project-based fees for design, documentation, and construction support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gray Space Architecture provides commercial interior architecture and office fit-out design services for building owners, property managers, and corporate tenants in NYC. The firm delivers an integrated suite including Corporate Interiors (full office fit-out), Leasing Test-Fits, Pre-builds (core template spaces with marketing options), Base Buildings (lobbies and amenity spaces), and Renderings (photo-realistic visualization), with services spanning schematic design through construction documentation and project oversight.

Product overview

Gray Space Architecture is a streamlined architecture firm offering a unified suite of commercial interior architecture services in New York City. The core offering combines Corporate Interiors (full office fit-out and design), Leasing Test-Fits (space planning for prospective tenants), Pre-builds (core template spaces with flexible marketing plans), Base Buildings (shared amenity and lobby design), and Renderings (photo-realistic visualization services). These services work together as an integrated design-to-delivery process: the firm partners with building owners and tenants from initial space consultation through schematic design, construction documentation, and project completion. The Residential service extends the firm's corporate interior expertise to renovation projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Interiors

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Baskervill: Architecture and interior design firm with corporate interior design, branding integration, and tenant fit-out services for an enterprise client base closely comparable to Gray Space Architecture's.
• Ware Malcomb: Commercial architecture firm with a dedicated interiors practice delivering corporate office, industrial, and tenant improvement work; serves a similar mix of building owners and corporate tenants in major US markets.
• IA Interior Architects: One of the largest dedicated commercial interior architecture firms globally, IA Interior Architects competes directly with Gray Space Architecture for corporate fit-out, workplace strategy, and tenant improvement work for similar enterprise clients in NYC and other major markets.
• Spector Group: NYC-based architecture and interior design practice delivering corporate interiors, amenity spaces, and tenant fit-outs for Manhattan landlords and tenants — a closely comparable peer for the same local market.
• STUDIOS Architecture: Architecture firm with a major NYC presence focused on corporate interiors, workplace strategy, and base building improvements; directly comparable to Gray Space Architecture in service mix and target tenant profile.
• TPG Architecture: NYC-headquartered commercial interior architecture firm serving corporate, financial, and media tenants in Manhattan — overlapping directly with Gray Space Architecture's core market of NYC corporate fit-outs and tenant improvement work.
• Vocon: National commercial interior architecture and design firm serving corporate, financial, and healthcare tenants with comparable services around test-fits, fit-outs, and workplace design.

Broad incumbents

• M Moser Associates: Global workplace design and architecture firm with significant NYC presence, competing for the same enterprise tenant improvement and workplace strategy engagements but with broader geographic and service scope than Gray Space Architecture.
• Gensler: Largest global architecture and design firm with a strong NYC practice serving many of the same enterprise clients on corporate interiors, base building, and workplace strategy; competes on the same RFPs despite a much broader scope.
• HOK: Global architecture practice with a significant NYC interiors team serving corporate and commercial real estate clients on workplace strategy and fit-out work — an incumbent peer with broader services and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grayspacearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gray Space Architecture, DPC (formerly BAI Group, Inc)