Gremi D'hotels De Barcelona S.l.

What Gremi D'hotels De Barcelona S.l. does

Gremi d'Hotels de Barcelona S.l. is the business association (Gremi) representing the hotel sector in Barcelona and the wider province. It is a privately held Sociedad Limitada (CIF G08460263) headquartered at Via Laietana 47, 08003 Barcelona, with a single office and a small executive team led by President Jordi Clos and Vice President Santiago García-Nieto. The association aggregates 489 member establishments spanning hotels, hotel-apartments, hostels/pensions, and tourist apartments (HUT) in concentration, encompassing 42,973 rooms and 85,970 beds. Its core function is collective advocacy, regulatory representation, and member services rather than commercial product sales, with membership-based dues funding operations.

The association operates a portfolio of member-facing digital platforms and initiatives: Preveo (a unified digital event agenda for Barcelona designed to anticipate event impact and improve service planning), Barcelona Travel Hub (an innovation community connecting tourism entities, companies, and entrepreneurs to drive new technology adoption), MésQHotels (a leisure guide bringing hotel amenities and events to residents and visitors), and ViTels (a music and wine festival held in member hotels). It also runs the IA Hotels educational resource on AI applications in hospitality, professional training programs, market statistics, and sustainability certification support (#HotelsCompromesos / Biosphere). Revenue mechanics, pricing, and detailed financial data are not publicly disclosed; the business model is membership-funded plus project-based contributions.

Gremi d'Hotels de Barcelona is institutionally embedded across city, regional, national, and European hospitality bodies, including CEHAT, CEOE, HOTREC, Foment del Treball Nacional, Turisme de Barcelona, Agència Catalana de Turisme, Fira de Barcelona, Cambra de Comerç de Barcelona, Barcelona Global, and the Pla Estratègic de Turisme de la Ciutat de Barcelona. It does not operate outside the Barcelona / Province of Barcelona geographic scope, does not have a mobile app, and does not have publicly disclosed APIs, patents, or proprietary software products. Its competitive positioning rests on institutional representation, collective scale of its membership, and access to destination-level market intelligence rather than on technology differentiation.

Name

Gremi D'hotels De Barcelona S.l.

Legal name

Gremi d'Hotels de Barcelona

Website

https://barcelonahotels.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Gremi d'Hotels de Barcelona S.l. is a business association representing 489 hotel, hotel-apartment, hostel, and tourist apartment establishments in Barcelona and its province, advocating for the sector and providing member services, training, and digital platforms.

Ownership category

akta.pro rank

Product category

Hotel Industry Association Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Hotel industry association
• Hospitality sector representation
• Tourism advocacy services
• Hotel member services
• Destination promotion

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels6 records

Core offering

Gremi d'Hotels de Barcelona is a business association representing the hotel sector in Barcelona, with 489 member establishments comprising 42,973 rooms and 85,970 beds. It provides collective representation, advocacy, training, statistics, sustainability certification support, and operates digital platforms including Preveo (digital event agenda), Barcelona Travel Hub (innovation community), and MésQHotels (leisure guide) for its hotel members.

Product overview

Gremi d'Hotels de Barcelona is an industry association representing the hotel sector in Barcelona with 489 associated establishments comprising hotels, hotel-apartments, hostels/pensions, and tourist apartments (42,973 rooms, 85,970 places). The organization offers a portfolio of member services including Preveo (digital event agenda), Barcelona Travel Hub (innovation community), and MésQHotels (leisure guide). The association organizes signature events like the Setmana de les Terrasses, ViTels music and wine festival, BCN Hotel Games, and Monument Hotel Routes. It also provides AI education resources for the sector through its IA Hotels platform.

Differentiator

Problem solved

Functional benefit

Brands

• MésQHotels: A guide to leisure activities at Barcelona hotels, a project launched in 2010 that aims to bring hotels and their spaces closer to citizens through promotion and activation of their entertainment spaces
• Preveo
• Barcelona Travel Hub
• MésQHotels

Products and services

• Preveo A unified digital event agenda for Barcelona that anticipates event impact and improves planning of associated services, providing advance visibility on city events for hotel operations.
• Barcelona Travel Hub A community platform connecting tourism entities, businesses, and entrepreneurs to drive innovation and new technologies in the sector, fostering open innovation synergies between local and international platforms.
• MésQHotels A leisure guide for Barcelona hotels that brings hotels, their spaces and services closer to Barcelona residents and visitors through specific campaigns and promotional activities such as the Setmana de les Terrasses initiative.
• ViTels Music and wine festival held at Barcelona hotels, featuring local musicians performing in iconic hotel spaces paired with Catalan wineries and cava.
• IA Hotels (AI in Hotels) Collection of videos, podcasts and documentation about artificial intelligence applications in the hotel sector, covering AI-powered search, conversational booking engines, and Google AI innovations for hotel professionals.
• Hotel Specializations (Cultural, Gastronomic, Monument) Hotel specialization certification programs that recognize and promote Barcelona's historical, cultural and gastronomic heritage, helping attract visitors interested in experiencing the city's heritage through member hotels.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

25 partnerships are on record, tiered core, major and minor.

• HOTRECcoreStrategic or Co-development PartnerConfederation of National Associations of Hotels, Restaurants, Cafes and similar establishments in the European Union and European Economic Area. Provides European-level representation and policy influence for the Barcelona hotel sector.
• CEHAT - Confederación Española de Hoteles y Alojamientos TurísticoscoreStrategic or Co-development PartnerSpanish Confederation of Hotels and Tourist Accommodations. Santiago García-Nieto, Vice President of Gremi d'Hotels de Barcelona, serves as Vice President of CEHAT's Executive Committee.
• CEOE - Confederación Española de Organizaciones EmpresarialescoreStrategic or Co-development PartnerSpanish Confederation of Business Organizations. Provides national-level business advocacy representation.
• Turisme de BarcelonacoreStrategic or Co-development PartnerPrimary tourism promotion organization for Barcelona. Collaborates on tourist promotion and MICE segment development.
• Agència Catalana de TurismecoreStrategic or Co-development PartnerCatalan Tourism Agency of the Generalitat de Catalunya. Joint tourism promotion activities.
• Fira de BarcelonacoreStrategic or Co-development PartnerBarcelona's major convention and exhibition center. Collaboration on MICE (Meetings, Incentives, Conventions, Exhibitions) segment promotion.
• Foment del Treball NacionalcoreStrategic or Co-development PartnerMajor business federation in Catalonia. Provides institutional representation and advocacy support.
• Barcelona GlobalmajorStrategic or Co-development PartnerAssociation promoting Barcelona's international positioning and attractiveness.
• Barcelona Forum DistrictmajorStrategic or Co-development PartnerUrban district organization. Collaboration on social inclusion projects including 'Oci en Família' initiative.
• Barcelona ObertamajorStrategic or Co-development PartnerBusiness association for Barcelona's shopping and commercial districts.
• Cambra Oficial de Comerç, Indústria, Serveis i Navegació de BarcelonamajorStrategic or Co-development PartnerOfficial Chamber of Commerce of Barcelona. Institutional and business representation.
• Consell de GremismajorStrategic or Co-development PartnerCouncil of Guilds representing various business associations in Barcelona.
• PIMECmajorStrategic or Co-development PartnerSmall and medium enterprise association of Catalonia. Represents SME interests.
• Tech Tourism ClustermajorTechnology or IntegrationTechnology and tourism innovation cluster. Promotes innovation and technology adoption in tourism sector.
• Pla Estratègic de Turisme de la Ciutat de BarcelonacoreStrategic or Co-development PartnerStrategic Tourism Plan of Barcelona. Active participation in city tourism governance.
• Ajuntament de Barcelona - Consorci de Turisme i CiutatcoreStrategic or Co-development PartnerBarcelona City Council Tourism Consortium. Joint tourism promotion and city tourism management.
• IBTM WorldmajorGTM or Marketing PartnerMajor international business travel and meetings industry exhibition held in Barcelona. Active participation in event.
• HIP - Horeca Professional ExpomajorGTM or Marketing PartnerMajor hospitality industry trade show. Participation as industry representative.
• Fundació Barcelona Capital NàuticaminorStrategic or Co-development PartnerFoundation promoting Barcelona's nautical capital status.
• Fundació Barcelona CulturaminorStrategic or Co-development PartnerFoundation promoting Barcelona's cultural sector.
• Fundació Formació i TreballminorStrategic or Co-development PartnerSocial foundation. Collaboration on social commitment initiatives, including furniture and clothing donations from member hotels.
• Asociación Hotelera y Extrahotelera de Tenerife (Ashotel)minorStrategic or Co-development PartnerHotel association from Tenerife. Partner in Red Española de Hoteles Creativos project for creative tourism.
• Asociación Empresarial Hotelera de Madrid (AEHM)minorStrategic or Co-development PartnerMadrid hotel business association. Partner in Red Española de Hoteles Creativos project for creative tourism.
• EUTDH - Escola Universitària de Turisme i Direcció HoteleraminorStrategic or Co-development PartnerUniversity tourism and hotel management school. Education and training collaboration.
• CONFECAT - Confederació Empresarial d'Hostaleria i Restauració de CatalunyamajorStrategic or Co-development PartnerBusiness Confederation of Hospitality and Restoration of Catalonia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ashotel - Asociación Hotelera y Extrahotelera de Tenerife: Tenerife's hotel association representing another major Spanish destination. Direct peer in scope and function, partnering with Gremi on creative tourism projects and facing similar regulatory and overtourism dynamics.
• UMIH - Union des Métiers et des Industries de l'Hôtellerie: France's primary hotel and independent hospitality trade association. Closest functional international peer, representing individual hotel establishments across a national territory with advocacy, training, and member services.
• UKHospitality: UK's leading hospitality trade association covering hotels, restaurants, and pubs. Functional peer operating at national scope, focused on advocacy, representation, and member services for accommodation and food service operators.
• AEHM - Asociación Empresarial Hotelera de Madrid: Madrid's hotel business association — the closest functional peer, representing hotels in another major Spanish capital. Comparable in scope (city-level representation, advocacy, member services), with whom the Gremi collaborates on initiatives like Red Española de Hoteles Creativos.

Others

• Tech Tourism Cluster: Barcelona-based cluster promoting technology adoption in tourism. Gremi is a member/partner; it is an adjacent innovation ecosystem player rather than a competing association, but relevant for benchmarking Gremi's Barcelona Travel Hub initiative.
• Turisme de Barcelona: Barcelona's official destination marketing organization. Not a hotel association but a closely related ecosystem partner — a public-private consortium promoting the city, with which Gremi jointly markets member hotels and the destination.

Broad incumbents

• HOTREC - Hotels, Restaurants, Cafes & Pubs in Europe: European-level umbrella confederation for national hotel and hospitality associations. Gremi participates via HOTREC to influence EU policy, making it a hierarchical peer operating at continental rather than city scope.
• CONFECAT - Confederació Empresarial d'Hostaleria i Restauració de Catalunya: Catalan-wide hospitality and restaurant confederation. A partner of Gremi, it represents the broader hospitality industry at the regional (Catalan) level, while Gremi specializes in hotels within Barcelona.
• CEHAT - Confederación Española de Hoteles y Alojamientos Turísticos: National-level Spanish hotel confederation that Gremi d'Hotels de Barcelona feeds into via its Vice President on CEHAT's executive committee. It is the umbrella trade body covering hotel associations across all of Spain, making it a hierarchical rather than direct competitor but a key institutional peer.

Regional players

• Federació Provincial d'Hostaleria de Barcelona: Provincial hospitality federation in Barcelona covering the broader hospitality sector (restaurants, bars, hotels). Overlapping membership with Gremi, it operates at the same geographic level but a broader category scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bcnhotelsguide
• LinkedInlinkedin.com/company/gremi-d-hotels-de-barcelona

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gremi D'hotels De Barcelona S.l.