What Granger & Co does

Granger & Co. is a UK-based, family-owned hospitality business operating four all-day Australian-inspired neighborhood restaurants in London's Chelsea, King's Cross, Marylebone, and Notting Hill. The brand was established by Australian chef and food writer Bill Granger, who opened the original 'bills' restaurant in Sydney in 1993 and is credited with pioneering the global Australian cafe concept; the business Granger & Co. in London began expanding in the 2010s. After Bill Granger's death in 2023, the UK entity — Sydney Food Limited (company number 07443090), registered in Borehamwood, Hertfordshire — continues under his partner Natalie Elliott and their daughters. The company serves general-public diners and event guests (e.g., private dining for up to 18 at Chelsea) across breakfast, lunch, afternoon tea, dinner, and drinks, with takeaway orders handled via Deliveroo and reservations through SevenRooms. Its core product is the in-restaurant dining experience, built on Australian cafe-style cuisine, seasonal UK-sourced ingredients (suppliers include La Latteria, The Estate Dairy, Dusty Knuckle, and Natoora), and a walk-in-friendly service model. A secondary product line — 'Granger & Co. at Home' — extends the brand through an e-commerce storefront selling the 'Australian Food' cookbook (£25), Dinosaur Designs Salt Pot (£40), and a brass peppermill (£80), plus branded gift vouchers (denominations £20–£300). Revenue mechanics are primarily transaction-based (dine-in covers and product sales); commercial channels span Instagram, email newsletter, the company website, Deliveroo, and SevenRooms. No public financials, AI/ML capabilities, or external funding are disclosed in the source data.

Name

Granger & Co

Legal name

Sydney Food Limited

Website

https://grangerandco.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Granger & Co., operated as UK-based Sydney Food Limited, runs four all-day Australian-inspired neighborhood restaurants in London (Chelsea, King's Cross, Marylebone, Notting Hill) and sells branded cookbooks, homeware and gift vouchers online, serving walk-in diners, takeaway customers, and home consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: Revenue from serving breakfast, lunch, afternoon tea, dinner, and drinks at four London restaurant locations. All-day dining model with walk-ins welcome.
2. Online Product Shop: Sells branded merchandise including Australian Food cookbook, Salt Pot, Brass Peppermill, and gift vouchers through their e-commerce storefront.
3. Product Delivery: Shipping revenue from UK (£5 standard), Europe (£20), and rest of world (£30) deliveries of physical products.
4. Gift Vouchers: Gift vouchers sold at £20, £50, £100, £150, £200, £300 denominations, valid for one year for food, drink, or product purchases in restaurants or online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Granger & Co operates all-day Australian-inspired restaurants across four London neighborhoods (Chelsea, King's Cross, Marylebone, and Notting Hill), serving breakfast, brunch, lunch, and dinner in a neighborhood-dining format. The business is run under the legal entity Sydney Food Limited (registered in England and Wales) and extends beyond the restaurants into an online shop selling branded merchandise such as Bill Granger cookbooks, salt pots, brass peppermills, and gift vouchers. Reservations are handled through SevenRooms and delivery through Deliveroo.

Product overview

Granger & Co. is a hospitality business comprising four London restaurants offering Australian-inspired all-day dining, plus an e-commerce shop selling curated home products and merchandise. The core offering consists of restaurant dining experiences across Chelsea, King's Cross, Marylebone, and Notting Hill locations, serving breakfast, lunch, afternoon tea, and dinner. The online shop extends the brand to homes with tableware accessories (Brass Peppermill, Salt Pot), a cookbook, and gift vouchers available in multiple denominations. The restaurants use local seasonal ingredients and operate all day, every day, while the shop offers delivery within the UK and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Gift Vouchers: Gift vouchers valid for breakfast, lunch, dinner or drinks at any of the restaurants or via the online shop. Available in amounts from £20 to £300.
• Brass Peppermill
• Salt Pot
• Australian Food

Products and services

• Granger & Co Chelsea All-day Australian-inspired neighborhood restaurant in Chelsea serving breakfast, brunch, lunch, and dinner to London diners and visitors.
• Granger & Co King's Cross All-day Australian-inspired neighborhood restaurant in King's Cross serving breakfast, brunch, lunch, and dinner to London diners and visitors.
• Granger & Co Marylebone All-day Australian-inspired neighborhood restaurant in Marylebone serving breakfast, brunch, lunch, and dinner to London diners and visitors.
• Granger & Co Notting Hill All-day Australian-inspired neighborhood restaurant in Notting Hill serving breakfast, brunch, lunch, and dinner to London diners and visitors.
• Bill Granger Cookbook Branded Bill Granger cookbook sold through the Granger & Co online shop to home cooks and cookbook enthusiasts.
• Granger Salt Pot Branded salt pot sold as part of the Granger & Co merchandise range through the online shop.
• Granger Brass Peppermill Brass peppermill sold as part of the Granger & Co merchandise range through the online shop.
• Gift Voucher Gift voucher redeemable at Granger & Co restaurants, sold through the online shop for gifting to diners.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DeliveroocoreChannel Partner/ Reseller/ DistributorThird-party food delivery service used for takeaway orders from Granger & Co. London restaurants. Orders placed through Deliveroo platform and subject to Deliveroo's separate terms and conditions.
• SevenRoomscoreChannel Partner/ Reseller/ DistributorOnline reservation booking platform used across all Granger & Co. London locations. Manages table reservations and is subject to SevenRooms' separate terms and conditions.
• La LatteriacoreOthersSupplier of ricotta and mozzarella cheese to Granger & Co. restaurants.
• The Estate DairycoreOthersSupplier of milk to Granger & Co. restaurants, based in Somerset.
• Dusty KnucklecoreOthersSupplier of sourdough bread to Granger & Co. restaurants.
• NatooracoreOthersSupplier of fresh fruit and vegetables to Granger & Co. restaurants.
• Dinosaur DesignsminorOthersSydney-based designer and manufacturer of the Salt Pot product sold through Granger & Co.'s online shop.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dishoom: London all-day Bombay-inspired cafés (currently 8+ sites) with walk-ins, breakfast through dinner service and a merchandise/retail arm. Highly comparable operating model and brand-led growth strategy.
• Polpo: London-based small-plates/Italian all-day dining group with multiple neighborhood locations. Comparable neighborhood all-day positioning with table service.
• Ottolenghi: London-based group of delis/restaurants with strong cookbook brand, retail products (merchandise, gift items) and all-day dining. Comparable on the all-day model plus the cookbook/retail extension that Granger & Co. operates.
• bills (Australia/Japan/Korea): The original Bill Granger brand operating restaurants in Australia, Japan and Korea - effectively the sister brand to Granger & Co. within the wider Granger family of 18 restaurants.
• The Breakfast Club: London group of all-day casual dining cafés with walk-ins, brunch focus and a merchandise/retail presence. Compares on all-day, walk-in friendly neighborhood positioning.
• The Wolseley: Iconic all-day grand café in Piccadilly serving breakfast through dinner with table service. Closest direct peer to Granger & Co.'s all-day neighborhood restaurant format in central London.
• Caravan Restaurants: All-day restaurant group with locations in London and beyond, offering globally-inspired brunch, lunch and dinner. Matches Granger & Co.'s all-day format and casual-but-quality positioning.

Others

• Daylesford: UK organic farm and café brand with farm-shop retail, cookbooks and lifestyle products alongside all-day cafés. Adjacent comparison given Granger & Co.'s parallel focus on quality local suppliers, cookbooks and lifestyle retail.

Broad incumbents

• The Ivy: Established London all-day brasserie brand with multiple sites and high-profile celebrity/cultural cachet. A broader incumbent operating similar all-day premium casual dining in London.
• Granger & Co. (Parent Group): The wider 18-restaurant Bill Granger group across Australia, Japan, Korea and the UK - same founder DNA and operating ethos, but a broader incumbent relative to the standalone UK Granger & Co. entity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/grangerandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granger & Co