Name

Canine Craze

Legal name

Canine Craze, LLC

Website

https://caninecraze.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

akta.pro secondary industries

Small-Group / Structured Dog Daycare (HSANAFAD), Puppy Daycare (HSANAFAG), Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Dog training services
• Positive reinforcement training
• Puppy obedience classes
• Private dog training
• Dog daycare alternative

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dog Perfect Membership: Monthly subscription membership providing 15-week structured training exercises from foundational to advanced skills, semi-monthly live Q&As, downloadable worksheets, access to Craze Trained Club activities, and virtual community support.
2. Plus CTC Membership: Monthly membership at $35 providing monthly drop-in class credit, exclusive class and event access, quarterly newsletter, unlimited virtual Dog Perfect access with live Q&As, community page access, and Open Gym program access.
3. Basic CTC Membership: Entry-level monthly membership providing foundational community access and virtual content.
4. Day School (Drop-off Training): Drop-off daytime training program where dogs spend their day learning with experienced trainers. Dogs attend 1-4 days per week with 7am-10am drop-off and 4pm-5:30pm pick-up. Includes Day Training and optional Train & Play components.
5. Private Training: Personalized one-on-one training sessions either with trainer working directly with dog (minimum three sessions plus transfer session) or as personal training where owner participates. Sessions available at facility or in home.
6. Group Classes: In-person classes including AKC S.T.A.R. Puppy (6-week group class), puppy building blocks, obedience, agility, trick dog, therapy dog, Canine Good Citizen, and specialty classes. Classes held evenings and weekends.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Canine Craze provides dog training services delivered through an in-person Urbandale, Iowa facility and online platforms. The core offerings are drop-off Day School training, Private Training sessions, Group Classes (AKC S.T.A.R. Puppy, obedience, agility, trick dog, therapy dog, Canine Good Citizen), Puppy Training, and the Craze Trained Club membership. Training is delivered using science-based, force-free positive reinforcement methods and the proprietary Dog Perfect curriculum.

Product overview

Canine Craze is a dog training facility offering a multi-format training ecosystem. The portfolio includes in-person services (Day School for dogs 6+ months, Puppy Training for puppies 8-24 weeks, Private Training, and Group Classes), an online virtual program (Dog Perfect 15-week curriculum at $20/month), and a community membership program (Craze Trained Club with Basic $10/month, Plus $35/month, and Dog Perfect membership tiers). Services are delivered through force-free, positive reinforcement methods. The Day School program uses a proprietary Dog Perfect training curriculum focused on dog neutrality, emotional regulation, and foundational obedience.

Differentiator

Problem solved

Functional benefit

Products and services

• Day School Drop-off daytime training program for dogs over 6 months where dogs spend their day learning with experienced trainers. Focuses on dog and people neutrality, emotional regulation, socialization, impulse control, and creating a thinking dog. Includes structured rest periods in kennels for healthy decompression. Dogs attend 1-4 days per week with 7am-10am drop-off and 4pm-5:30pm pick-up.
• Puppy Training Expert puppy training for puppies aged 8-24 weeks including group classes, daytime programs (Puppy Building Blocks), and private sessions. Covers socialization, crate training, potty training, basic obedience, demand barking, puppy biting and chewing, and confidence building.
• Private Training Individualized one-on-one training sessions targeting specific problem behaviors and customized training plans. Two delivery modes: Personal Training (trainer guides the owner who does all training) and 1-on-1 (trainer works directly with the dog, minimum three sessions plus a transfer session). Sessions available at the Urbandale facility or in-home.
• Group Classes In-person training classes held evenings and weekends, including AKC S.T.A.R. Puppy (6-week group class), obedience, agility, trick dog, therapy dog, Canine Good Citizen, and specialty classes. Registration via the DogBizPro platform.
• Dog Perfect 15-week structured virtual training program with exercises from foundational to advanced skills. Includes semi-monthly live Q&As, downloadable worksheets, access to Craze Trained Club activities, and virtual community support. Priced at $20 per month as part of the Dog Perfect CTC Membership.
• Craze Trained Club Membership Community membership program offering exclusive educational events, flexible classes, virtual community access, and challenges. Available in three monthly tiers: Basic CTC ($10/month), Dog Perfect ($20/month), and Plus CTC ($35/month). Plus tier includes one monthly drop-in class credit, exclusive class/event registration, quarterly newsletter, unlimited virtual Dog Perfect access with live Q&As, community page access, and Open Gym access.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Ankeny Animal & Avian CliniccoreStrategic or Co-development Partner · 1 April 2024Fear Free Certified veterinary clinic partner where Canine Craze holds training sessions as part of its Fear Free initiative launched in spring 2024. The partnership enables cooperative care training to reduce fear, anxiety, and stress in dogs during veterinary visits, serving the Des Moines metro area.
• Puppy Jake FoundationcoreStrategic or Co-development PartnerNon-profit service dog organization where Canine Craze's owner Renee Moore serves as Lead Trainer (2013-2018, rejoined as consultant in 2020). In 2023, she led development and launch of updated five-phase training program for service dogs from puppyhood through veteran placement. In 2025, Puppy Jake Foundation acquired Canine Craze.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sirius Dog Training: Dog training company offering both in-person training at their Irvine, CA facility and a popular online Puppy Training Course — comparable to Canine Craze's hybrid facility plus Dog Perfect virtual membership model.
• Bark Busters Home Dog Training: Global in-home dog training franchise with a force-free, positive reinforcement methodology — directly comparable to Canine Craze's science-based, force-free training approach.
• Fitdog Sports Club: Premium dog daycare and fitness/training facility combining supervised play with structured training and agility. Directly comparable to Canine Craze's Train & Play and agility class offerings.
• Camp Bow Wow: Franchise dog daycare and boarding operator with training add-on services. Comparable to Canine Craze in combining supervised daytime dog care with basic training and enrichment programming.
• Dogtopia: Largest dog daycare franchise in North America with over 200 locations. Offers daycare, boarding, grooming, and structured training programs — directly comparable to Canine Craze's Day School and Group Classes model.
• Dog Wizard: Dog training franchise offering group classes, private lessons, and board-and-train programs. Comparable to Canine Craze's Private Training and Day School drop-off model.
• Zoom Room: Dog training franchise offering group classes, private training, and socialization events across U.S. locations. Closely matches Canine Craze's group class and community-driven training model.

Broad incumbents

• PetSmart: Largest U.S. specialty pet retailer operating in-store dog training classes (previously through PetSmart Training). Competes broadly with Canine Craze's Group Classes at lower price points but as part of a much wider retail portfolio.
• Petco: Major U.S. pet retailer offering in-store positive-reinforcement dog training. Overlaps with Canine Craze's group class offerings but operates within a far broader retail and services portfolio.

Others

• Puppy Jake Foundation: Nonprofit service dog organization that acquired Canine Craze in 2025. Operates adjacent mission (training service dogs for veterans) while sharing trainers, methodology, and Renee Moore as Director of Training across both organizations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/canine-craze

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canine Craze