Greenbuilt Projects, Inc

What Greenbuilt Projects, Inc does

Greenbuilt Projects, Inc, operating as Compelling Homes, is a family-owned design-build residential remodeling firm founded in 2009 and headquartered at 5650 NW Johnston Dr., Suite A, Johnston, Iowa. The firm delivers end-to-end kitchen, bathroom, basement, whole-home, and home addition remodeling services to homeowners across the Des Moines metro area, including Johnston, Urbandale, West Des Moines, Clive, Grimes, Adel, Waukee, Ankeny, Polk City, and the South of Grand neighborhood. A specialty Deck-to-4-Season Room Conversion service was introduced with project pricing ranging from $55,000 to $180,000.

The core operating technology is a proprietary five-step design-build methodology — research and pre-planning, design agreement with color renderings, shopping and selections, construction, and final close-out — supported by an in-house designer and a dedicated project manager with daily on-site presence. This integrated design-and-construction single-roof model is the firm's principal service differentiator versus conventional general contractors. The 3-year warranty is positioned as best-in-class within the Des Moines market, and owner Rusty Green (30+ years of experience, National Carpentry Champion, 2000) anchors the talent base.

The business model is direct-to-consumer with project-based fixed-price contracts. Homeowners engage via phone (515-306-5893), website contact forms, referrals, or the annual Des Moines Tour of Remodeled Homes. Lead generation is supported by free downloadable pricing guides across each service category, organic Facebook and Instagram presence, and content marketing via blog and before/after galleries. Revenue is generated entirely through one-time project fees; no SaaS, subscription, licensing, or recurring service revenue exists. The firm has no disclosed funding, no parent company, no institutional investors, and operates as an independent private contractor with 1-10 employees.

Name

Greenbuilt Projects, Inc

Legal name

Compelling Homes

Website

https://compellinghomes.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenbuilt Projects, Inc (dba Compelling Homes) is a family-owned design-build home remodeling firm in Johnston, Iowa, delivering kitchen, bathroom, basement, whole-home, and addition projects to homeowners across the Des Moines metro via an integrated five-step design-build methodology.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Residential home remodeling
• Design-build remodeling
• Kitchen renovation services
• Bathroom remodeling services
• Home additions construction

Headquarters

HQ city

Grimes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Home Remodeling Services: Project-based fees for kitchen, bathroom, basement, whole-home remodeling, and additions. Fixed-price contracts provided after design phase. Pricing guides available for various project types (kitchens, bathrooms, basements, additions, deck conversions) to help homeowners budget.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Greenbuilt Projects, Inc. (doing business as Compelling Homes) provides design-build residential home remodeling services in the Des Moines, Iowa metro area. The company manages end-to-end renovation projects — including kitchen, bathroom, basement, and whole-home remodels, home additions, and deck-to-four-season-room conversions — through a single integrated design-and-build team based in Johnston, Iowa.

Product overview

Compelling Homes operates as a design-build home remodeling company offering comprehensive renovation services under a unified five-step process. The core portfolio includes kitchen remodeling, bathroom remodeling, basement remodeling, whole home remodeling, and home additions, all delivered through an in-house design-build methodology. Specialty services include deck-to-sunroom conversions (three-season and four-season rooms) with pricing ranging from $55,000 to $180,000. The company provides free pricing guides for each service category and operates a 3-year warranty program. All services are concentrated in the Des Moines metro area, primarily serving Johnston, West Des Moines, Ankeny, Urbandale, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling
• Bathroom Remodeling
• Basement Remodeling
• Whole Home Remodeling
• Home Additions
• Deck to Four-Season Room Conversion

Quantifiable outcome

• Sunroom projects estimated ROI of 49%
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Houzz Pro: Software platform that connects homeowners with design-build contractors and remodelers and supports project management. Not a direct competitor but a key lead-generation and tooling ecosystem for firms like Compelling Homes.

Broad incumbents

• Neighborly: Parent platform for a portfolio of home services franchises (plumbing, electrical, remodeling, handyman) including Mr. Handyman. Sets broad competitive context for franchise-based residential services against Compelling Homes' independent design-build approach.
• Mr. Handyman: Neighborly-owned franchise brand offering residential maintenance, repair, and small remodel projects. Comparable customer (residential homeowner) and D2C channel, but broader/less premium positioning than Compelling Homes' full design-build remodels.

Direct peers

• Handyman Connection: Franchise brand delivering residential repair, remodeling, and home improvement services via a D2C model. Comparable on residential project work and customer experience, though typically smaller-ticket than full design-build remodels.
• Kitchen Tune-Up: National kitchen and bath remodeling franchise offering design-consult, cabinet refacing, and full remodels with a direct-to-consumer motion. Highly comparable to Compelling Homes' kitchen and bathroom lines and competing for the same homeowners.
• DreamMaker Bath & Kitchen: Design-build remodeling franchise serving homeowners on kitchen, bath, and whole-home remodels. Closely mirrors Compelling Homes' design-build positioning, project mix, and residential customer base.
• Bath Fitter: National bath renovation franchise specializing in acrylic tub and shower liners and full bath conversions. Direct competitor on Compelling Homes' bathroom remodels, with shared D2C marketing and homeowner lead conversion motion.
• Re-Bath: National bathroom remodeling franchise selling and installing complete bathroom renovations, including wet-area updates. Directly comparable on Compelling Homes' bathroom remodeling service line and target customer (residential remodel consumer).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/compellinghomes
• Instagraminstagram.com/compellinghomes
• LinkedInlinkedin.com/company/greenbuilt-projects

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenbuilt Projects, Inc