Cadillac Area Chamber Of Commerce

What Cadillac Area Chamber Of Commerce does

The Cadillac Area Chamber of Commerce (CACC) is a 501(c)(6) non-profit membership organization founded in 1899 and headquartered at 222 North Lake Street, Cadillac, Michigan. It serves businesses across the greater Cadillac area and Wexford County, operating with a four-person staff (President & CEO Dave Cox, Investment Director Caitlyn Kerns, Marketing & Communications Coordinator Victoria Martin, and Leadership & Operations Director Nicole Richardson). CACC delivers its mission across six service areas: visibility/marketing, business resources, savings, leadership/talent pipeline, legislative advocacy, and networking. Core products include tiered membership investments ($350 to $5,700 annually across Core, Commerce, Business, Impact, and Visionary tiers), the nine-month Cadillac Leadership Program, the Connect2Cadillac networking initiative, the Member2Member Advantage discount program, quarterly Business Magazine, annual Membership Directory, the Ambassadors Club, and an annual Awards Gala. The Chamber operates no proprietary technology, relying on the third-party GrowthZone SaaS platform for member management, event registration, job board, and public directory.

The Chamber's revenue model combines recurring subscription revenue (membership investments) with advertising and sponsorship revenue (quarterly magazine, annual directory, e-newsletter, event sponsorships at the Awards Dinner, Briefcase Open, Governor's Breakfast, and Leadership Programs) and a managed services stream via its workers' compensation group program with Accident Fund Insurance Company of America (in partnership since 1995, having paid over $37 million in cumulative dividends to group participants). Go-to-market is sales-led: prospective members apply online through the GrowthZone platform and are onboarded via the Ambassador program and direct staff outreach. CACC pursues legislative advocacy through the Northern Michigan Chamber Alliance (a 16-chamber coalition) and delivers economic development services in partnership with the Alliance for Economic Success (AES).

Customer segments span small business (primary), manufacturing, healthcare, education, non-profit, tourism/hospitality, and retail. Notable member logos include B&P Manufacturing, Munson Healthcare Cadillac Hospital, Cadillac Casting, Rexair, BorgWarner, Akwel, Consumers Energy, Baker College, Blue Cross Blue Shield of Michigan, State Farm, Cadillac Area YMCA, Wolverine Power Cooperative, and Avon Protection. The board (2025/2026 term) includes representatives from Consumers Energy, AAR Mobility Systems, B&P Manufacturing, UHY Advisors, Munson Healthcare Cadillac Hospital, Wexford Transit Authority, Cadillac Area Public Schools, 9/10 Media, Horizon Bank, Centennial Wealth Advisory, and others. The Chamber maintains media partnerships with Cadillac News and 9and10News, scholarship partnerships with Wolverine Power Cooperative, Baker College, and Blue Cross Blue Shield, and referral relationships with local insurance agents distributing the Accident Fund program.

Name

Cadillac Area Chamber Of Commerce

Legal name

Cadillac Area Chamber of Commerce

Website

https://cadillac.org

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

1–10 employees

Short description

The Cadillac Area Chamber of Commerce is a 501(c)(6) non-profit founded in 1899, serving businesses across Cadillac and Wexford County, Michigan. It delivers tiered membership programs, networking events, leadership development, legislative advocacy, and publications through a four-person staff.

Ownership category

akta.pro rank

Headquarters

HQ city

Cadillac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Investments/Dues: Annual membership investments at tiered levels ranging from $350 to $5,700, providing access to networking, advocacy, marketing, and leadership programs.
2. Event Sponsorships: Sponsorship opportunities at Chamber events including Awards Dinner, Briefcase Open, Governor's Breakfast, and Leadership Programs.
3. Advertising & Publications: Revenue from quarterly Business Magazine ads, annual Membership Directory listings, e-newsletter advertising, and website promotional placements.
4. Workers' Compensation Group Program: Partnership with Accident Fund Insurance Company of America offering group workers' compensation insurance; chamber benefits from member participation in the program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Cadillac Area Chamber of Commerce is a nonprofit business association that sells tiered membership investment programs to local businesses, providing promotional exposure, networking events, legislative advocacy, leadership development, group workers' compensation insurance, and member-to-member discount benefits. Core services are delivered through annual membership tiers, organized events and programs, partnered publications (Business Magazine and Membership Directory), and an online member portal built on the GrowthZone platform.

Product overview

The Cadillac Area Chamber of Commerce operates as a membership-based organization focused on driving business forward through six key service areas: visibility and marketing, business resources, savings, leadership and talent pipeline, legislative advocacy, and networking. The core offerings include tiered membership investment programs (ranging from $350 to $5,700 annually), the Cadillac Leadership Program (a nine-month development course), Connect2Cadillac networking initiatives, the Member2Member Advantage discount program, quarterly Business Magazine and annual Membership Directory publications, economic development through the Alliance for Economic Success partnership, advocacy via the Northern Michigan Chamber Alliance, group workers' compensation insurance through Accident Fund, and annual Awards programs recognizing community and business excellence. Additional programs include the Ambassadors Club for member engagement and a comprehensive events platform.

Differentiator

Problem solved

Functional benefit

Brands

• Cadillac Leadership Program: A nine-month leadership development program meeting monthly October through May with an opening retreat in September, designed to develop emerging leaders and benefit the Cadillac community.
• Connect2Cadillac
• Member2Member Advantage Program

Products and services

• Membership Investment Programs Tiered membership investment program (Core Investor $350, Commerce Investor $460, Business Investor $890, Impact Investor $1,545, Visionary Investor $5,700) providing advertising, event tickets, sponsorship opportunities, and marketing exposure to local businesses in the Cadillac area.
• Cadillac Leadership Program A nine-month leadership development program running October through May with a two-day opening retreat in September. Participants network with area business leaders, learn about community impact, and focus on servant leadership. Tuition is $1,600 for Chamber members and $1,800 for non-members.
• Connect2Cadillac Networking initiative rotating monthly between large activity events, coffee and connections sessions, and leadership development afternoons, designed to help business professionals live, work, and grow in the Cadillac area.
• Member2Member Advantage Program Discount program allowing Chamber members to advertise promotions and offer special pricing to other Cadillac Area Chamber of Commerce members, enabling increased referral-based business and member-to-member connections.
• Business Magazine Quarterly publication released in partnership with Cadillac News, focused on different topics affecting the Cadillac area and featuring local businesses and community changes.
• Community Profile & Chamber Membership Directory Annual publication created in partnership with Harbor House Publishers, showcasing members and increasing referral-based business. Available in both printed and electronic formats.
• Economic Development Services Economic development initiatives through partnership with the Alliance for Economic Success (AES), providing business and community development services to create prosperity for the greater Cadillac area.
• Advocacy Services Legislative advocacy through the Northern Michigan Chamber Alliance, working at local, state, and federal levels to benefit the Cadillac area and rural Michigan through four pillars: rural business development, attracting talent, rural housing, and access to child care.
• Group Workers' Compensation Insurance Workers' compensation group program offered exclusively to Chamber members in partnership with Accident Fund Insurance Company of America, providing up to 5% upfront discount and potential long-term dividends based on group profitability.
• Ambassadors Club Volunteer member group serving as the greeting arm of the Chamber, coaching new members on membership benefits and meeting monthly to support Chamber events.
• Chamber Awards Programs Annual awards including Spirit of the Community Award, Outstanding Citizen Award, Dawna Marie Emerging Business Excellence Award (for businesses under 3 years), and Legacy Business Excellence Award, presented at the annual Awards Gala.
• Member Directory & Investor Directory Online searchable directory of Chamber members and investors, accessible through the GrowthZone platform.
• Events Platform Chamber-organized events platform including Annual Awards Dinner, Governor's Breakfast, Connect2Cadillac networking, Rise Up! Cadillac, Government Affairs meetings, HR Group, and Lecture Luncheons.

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Accident Fund Insurance Company of AmericacoreGTM or Marketing Partner · 1 January 1995Workers' compensation group program exclusively for Chamber members. Since 1995, Accident Fund has paid more than $37 million in dividends to group program participants. Offers 5% upfront discount, potential long-term dividends, and access to WorkSafe Toolbox. Since 2004, paid Northern Michigan regional chamber members dividends exceeding $2.5 million.
• Alliance for Economic Success (AES)coreStrategic or Co-development PartnerCACC partners with AES to promote economic growth and development in the greater Cadillac area. AES provides business and community development services, creating prosperity through partnership. Contact: (231) 723-4325 or [email protected]
• Northern Michigan Chamber Alliance (NMCA)coreStrategic or Co-development PartnerCACC works with NMCA to push legislation at local, state, and federal levels to benefit Cadillac area and rural Michigan. Partnership focuses on competitive business environment, job creation, workforce education, and infrastructure investment. The NMCA advocates for 16 chamber coalition on rural prosperity issues.
• Harbor House PublishersminorStrategic or Co-development PartnerPartnership to create Community Profile and Chamber Membership Directory, available in both printed and electronic formats.
• Cadillac NewsminorStrategic or Co-development PartnerLocal newspaper partnership to create quarterly Business Magazine highlighting businesses and community changes.
• Local Partnerships (City, Visitors Bureau, Community Foundation)coreStrategic or Co-development PartnerCACC maintains local partnerships with City of Cadillac, Cadillac Area Visitors Bureau, and Community Foundation for economic development, advocacy, and community engagement.
• Business Resources Partners (SBDC, VentureNorth, Housing North, Score, MEDC, MiWorks)minorOthersCACC connects members to various business development resources including Small Business Development Center (SBDC), VentureNorth, Housing North, Score, Michigan Economic Development Corporation (MEDC), and MiWorks for workforce and business assistance.
• Wolverine Power CooperativeminorOthersScholarship sponsor for Cadillac Leadership Program, helping fund leadership development opportunities for community participants.
• Baker College of CadillacminorOthersScholarship sponsor for Cadillac Leadership Program, supporting tuition assistance for program participants.
• Blue Cross Blue Shield of MichiganminorOthersScholarship sponsor for Cadillac Leadership Program, contributing to tuition assistance availability.
• Local Insurance AgentsminorChannel Partner/ Reseller/ DistributorLocal insurance agent partners for Accident Fund workers' compensation program: Blick Dillon Insurance, Peterson McGregor & Associates, Fekete Knaggs & Burr Insurance, Schepers Agency.
• 9and10NewsminorGTM or Marketing PartnerMedia partner providing news coverage and visibility for chamber events and member businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holland Area Chamber of Commerce: Michigan-based local chamber of commerce serving a comparable small-city market. Similar community-focused model with business development, advocacy, and member services as core offerings.
• Lansing Regional Chamber of Commerce: Mid-sized Michigan chamber serving the Lansing region. Comparable in tiered membership structure, advocacy services, leadership programming, and economic development partnerships.
• Grand Rapids Area Chamber of Commerce: Larger Michigan-based chamber of commerce serving the Grand Rapids metropolitan area. Same mission and business model with tiered membership, advocacy, networking events, and leadership programs, but at significantly larger scale.
• Greater Kalamazoo Chamber of Commerce: Michigan regional chamber serving the Kalamazoo area. Functions as a similar business membership organization with networking, advocacy, publications, and economic development services.
• Traverse City Area Chamber of Commerce: Similar-sized local chamber of commerce serving the Traverse City area in Northern Michigan. Directly comparable in mission (membership-based business advocacy, networking events, leadership programs) and geography (rural/regional Michigan).
• Petoskey Regional Chamber of Commerce: Another Northern Michigan chamber of commerce serving a similar small-town/regional market. Comparable in scope, member base composition (SMB, tourism, healthcare, manufacturing), and service offerings (advocacy, networking, publications).
• Alpena Area Chamber of Commerce: Small Northern Michigan chamber serving the Alpena area. Directly comparable in size, market type (rural/small-town), member base, and core service offerings (advocacy, networking, publications).
• Greater Muskegon Chamber of Commerce: Regional Michigan chamber serving the Muskegon lakeshore area. Directly comparable in structure, tiered membership model, and community development focus including manufacturing workforce and economic development advocacy.

Broad incumbents

• Michigan Chamber of Commerce: State-level chamber of commerce operating across Michigan. Serves as the statewide umbrella organization that local chambers like CACC often coordinate with for legislative advocacy efforts.
• U.S. Chamber of Commerce: National federation of chambers of commerce. While not a direct competitor, serves as the umbrella organization influencing the entire chamber ecosystem in which CACC operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CadillacChamber
• Instagraminstagram.com/cadillac.chamber
• LinkedInlinkedin.com/company/cadillac-area-chamber-commerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadillac Area Chamber Of Commerce