Calentadores Magamex, S.a. De C.v.

What Calentadores Magamex, S.a. De C.v. does

Magamex is a 100% Mexican-owned designer and manufacturer of residential water heaters, founded in 1966 and headquartered at Calle Aluminio No. 5, Colonia Esfuerzo Nacional Xalostoc, Ecatepec de Morelos, State of Mexico. The company operates a single integrated manufacturing site and produces four product categories: storage water heaters (depósito), rapid recovery heaters (de paso), instant/tankless heaters (instantáneos), and solar thermal systems (solares), with fuel options spanning natural gas, LP gas, and wood (the K 40 model). Core technology includes porcelain-coated storage tanks designed for extremely cold climates with long pipe runs, electronic ignition systems that eliminate pilot lights and deliver up to 75% gas savings, glass-lined anti-scale and anti-rust protection (Glass Protect), economizer combustion systems delivering up to 45% gas savings on rapid recovery units, and stainless-steel vacuum-tube solar collectors in 8/10/12/15-tube configurations. Products carry NOM, EMA, and ANCE certifications verified by the company's in-house certified laboratory.

The business model is single-stream hardware unit sales with no recurring revenue component: each water heater is sold once through wholesale channels and the company offers a free one-year extended warranty that requires online registration. Distribution is wholesale-only and operates exclusively through a network of more than 3,000 points of sale across Mexico (some sources cite 3,500+), spanning 20+ states and anchored by national retailers such as Coppel, Grupo Azulejero de Mayoristas, MADO Comercial, Ferreteria Zapopan, and Casa Cravioto, alongside hundreds of local hardware stores and building materials retailers. The company does not sell directly to consumers online but augments wholesale reach with a WhatsApp-guided product selection funnel (wa.me/525585768427) and an online warranty registration portal.

Revenue mechanics are entirely transactional (one-time unit pricing, no subscription or service-revenue layer identified), and pricing is not publicly disclosed — distributors and end consumers obtain pricing through physical retail locations and direct inquiry. End customer segments are Mexican households and families seeking reliable year-round hot water across diverse climate conditions, with a specific go-to-market emphasis on cold-climate regions of Mexico where porcelain-coated storage tanks and high-recovery units address long pipe-run and freeze-resistance requirements. The company also serves swimming pool heating use cases via its solar product line.

Name

Calentadores Magamex, S.a. De C.v.

Legal name

Calentadores Magamex, S.a. De C.v.

Website

https://magamex.mx

Company type

Private

Founded year

1966

Operating status

Operating

Short description

Magamex is a 100% Mexican-owned manufacturer of residential water heaters founded in 1966, producing storage, rapid recovery, instant, and solar thermal units distributed through 3,000+ wholesale points of sale across Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Ecatepec De Morelos

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Water Heater Hardware Sales: Magamex generates revenue through the manufacture and sale of water heaters. The company sells storage tanks, instant water heaters, rapid recovery units, and solar water heaters in various capacities. Revenue is one-time per unit with no recurring component. Extended warranty is provided free for the first year with optional registration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Calentadores Magamex is a Mexican manufacturer of residential water heaters established in 1966. The company designs, manufactures, and distributes a complete line of water heating solutions including storage (deposit), rapid recovery (de paso), instant, and solar water heaters, primarily serving Mexican households through a network of more than 3,000 distributors and hardware stores nationwide.

Product overview

Calentadores Magamex is a 100% Mexican company with 60 years of experience manufacturing water heaters. The company offers four distinct product lines: (1) Calentadores de Depósito (Storage Water Heaters) - including the ULTRA 55 Electrónico, Arturito Ecológico series, G series (G 15, G 20, G 30, G 40), and K 40 for wood burning; (2) Calentadores de Paso de Rápida Recuperación (Rapid Recovery Water Heaters) - including CRRP series (CRRP 06 E, CRRP-06-C, CRRP 06 Electrónico, CRRP 07 P, CRRP 09, CRRP 14 P, CRRP 22 P) and ARTURITO RRC-MINI; (3) Calentadores Instantáneos (Instant Water Heaters) - including Arturito Plus CIAP 06 and Arturito Plus CIAP 06 E with solar sensor compatibility; and (4) Calentadores Solares (Solar Water Heaters) - including CSM Solar series (8, 10, 12, and 15 tubes). The products are available with various gas types (natural gas, LP gas, wood) and include features such as Glass Protect anti-scale technology, electronic ignition, and extended warranty programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 75% gas savings with instant electronic water heaters
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered major and minor.

• Coppel, S.A. de C.V.majorChannel Partner/ Reseller/ DistributorNational retail chain with locations across Mexico including Culiacan, Sinaloa. Distributes Magamex water heaters through their retail locations.
• Grupo Azulejero de Mayoristas, S.A. de C.V.majorChannel Partner/ Reseller/ DistributorMajor national distributor based in Mexico City (Juarez, Cuauhtemoc delegation) distributing building materials and water heaters.
• MADO Comercial, S.A. de C.V.majorChannel Partner/ Reseller/ DistributorMajor distributor in Mexico City (Lomas de Chapultepec) offering Magamex products.
• Ferreteria Zapopan, S.A. de C.V.majorChannel Partner/ Reseller/ DistributorEstablished hardware store in Zapopan, Jalisco serving the greater Guadalajara metropolitan area.
• EMA (Entidad Mexicana de Acreditacion)minorOthersMexican accreditation entity that certifies Magamex products meet official Mexican standards (NOM) for safety and efficiency.
• ANCE (Asociacion de Normalizacion y Certificacion)minorOthersStandards and certification organization that verifies Magamex water heaters comply with Mexican Official Standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Whirlpool: Whirlpool is a global appliance conglomerate with water heater and residential appliance products in Mexico. It competes in the broader household appliance category and overlaps with Magamex at the household water-heating level, though its core is white goods rather than water heating.
• A. O. Smith: A. O. Smith is a global leader in water heating and treatment with established Mexican distribution. It is comparable to Magamex as a competing residential water-heater brand but operates at much larger scale and with broader product breadth including water treatment.
• Bradford White: Bradford White is a US-based water heater manufacturer selling residential and commercial units. While its core distribution is North American, it competes in the same residential water-heating category and on similar durability/compliance claims.
• Rinnai: Rinnai is a global tankless and condensing water heater specialist with Mexico distribution. It directly competes with Magamex's instant/electronic-ignition lines on energy efficiency and gas savings claims.
• Ariston: Ariston (Ariston Group) is a global water heating brand with strong presence in Latin America. It offers gas, electric, and heat-pump water heaters overlapping with Magamex's storage, instant, and solar lines.
• Bosch Thermotechnology: Bosch manufactures residential and commercial water heaters (tankless and storage) sold in Mexico through appliance and HVAC channels. It overlaps with Magamex on tankless instant and storage lines but competes from a broader European-led portfolio.
• Rheem: Rheem is a global water heating and HVAC manufacturer with a presence in Mexico. It competes with Magamex across gas, electric, and tankless water heaters, but operates as a broad incumbent with a wider product portfolio and global scale.

Direct peers

• Calorex: Calorex is the leading Mexican water heater brand, offering storage, instant, and solar units across Mexico. It is the most direct head-to-head competitor to Magamex in the same product categories, channels (hardware stores and distributors), and customer segments (Mexican households).
• Solahart: Solahart is a global solar water heating specialist with operations in Latin America. It directly competes with Magamex's CSM Solar line in residential photothermal systems.

Emerging players

• Navien: Navien is a US/Korean manufacturer of high-efficiency condensing tankless water heaters with growing Latin American presence. It is comparable to Magamex's instant/electronic-ignition products and competes on energy efficiency and digital controls.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChKXyc3sFPGofCpHskOg7cw
• Facebookfacebook.com/magamex.mx
• Instagraminstagram.com/magamex.mx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calentadores Magamex, S.a. De C.v.