Green Garage A/s
Green Garage A/s is a Danish brand-neutral electric vehicle dealership in Birkerød selling new and used EVs across 15+ manufacturers (Tesla, VW, BMW, Porsche, Volvo, etc.), serving primarily individual Danish EV buyers and secondarily commercial fleet operators with bundled financing, charging, trade-in, and warranty services.
- Company typePrivate
- Founded2021
- HeadquartersBirkerød, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Green Garage A/s does
Green Garage A/s is a privately held Danish brand-neutral electric vehicle dealership headquartered at Birkerød Kongevej 74, Birkerød, Denmark. The company retails new and used EVs across 15+ manufacturers — including Tesla, Volkswagen, Polestar, BMW, Porsche, Mercedes-Benz, Audi, Volvo, Fiat, Mini, Cupra, Kia, Ford, Smart, Peugeot, and Xpeng — positioning itself as a multi-brand ('mærkeneutral') advisor rather than a manufacturer-affiliated dealer. Its core offering is the EV itself, bundled with adjacent services: financing and green-loan leasing (private and commercial), charging infrastructure advisory, all-powertrain trade-in, standardized 12-month warranty, battery health testing with documented test results, and personalized 360-degree video walkthroughs and test drive bookings. The primary customer segment is individual Danish EV buyers seeking unbiased guidance; a secondary segment comprises Danish business fleet operators, served through dedicated commercial leasing products such as the Kia PV5 Cargo.
The business operates from a single physical showroom with a 7-person team led by Director Frederik Bøttcher and Sales Manager Andreas Terp Jensen. Revenue is generated primarily through one-time vehicle sales (entry-level from ~94,900 kr for a Fiat 500e to over 774,900 kr for a Volvo EX90), supplemented by recurring leasing/financing commissions, charging hardware resale, trade-in transaction margins, and optional extended warranty sales. Pricing is per-vehicle with monthly leasing rates from 2,445 kr + VAT (commercial) and from 3,295–4,495 kr (private, FDM contracts). Go-to-market is enterprise-field-sales style — high-touch advisory with both in-person showroom engagement and remote (video/email) outreach. The company relies on its website as the primary digital storefront, Trustpilot reputation (4.8/5) for social proof, and a minor partnership with AutoUncle for trade-in valuation.
Strategic differentiation rests on brand neutrality, EV-specialist expertise, the integrated service bundle (financing + charging + trade-in + warranty), and a battery-testing protocol that reduces buyer uncertainty in the used-EV market. The model is constrained by single-location geography, a small team, absence of disclosed external funding, and no AI/automation layer in the technology stack — factors that bound scale but also keep the cost base low.
Green Garage A/s firmographics
Firmographics- Name
- Green Garage A/s
- Legal name
- Green Garage A/s
- Website
- https://greengarage.dk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Green Garage A/s is a Danish brand-neutral electric vehicle dealership in Birkerød selling new and used EVs across 15+ manufacturers (Tesla, VW, BMW, Porsche, Volvo, etc.), serving primarily individual Danish EV buyers and secondarily commercial fleet operators with bundled financing, charging, trade-in, and warranty services.
- Ownership category
- akta.pro rank
Where Green Garage A/s is headquartered
LocationHeadquarters
- HQ city
- Birkerød
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Green Garage A/s business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of used and new electric vehicles across multiple brands including Tesla, VW, Polestar, BMW, Porsche, Audi, Mercedes-Benz, Mini, Cupra, Fiat, Ford, Kia, Smart, Volvo, Peugeot, and Xpeng. Both outright purchase and leasing options available.
- Financing and Leasing Services: Vehicle financing and leasing solutions including green loans with low interest rates. Both business leasing and private leasing options offered.
- Charging Solutions: Charging solutions advisory and sales to support EV ownership.
- Trade-in Services: Accepts all types of cars (diesel, petrol, electric) in trade-in arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level EVs (e.g., Fiat 500e, Smart Fortwo) |
| Subscription | Monthly | Commercial Vehicle Leasing (e.g., Kia PV5 Cargo) |
| Subscription | Monthly | Private Vehicle Leasing (e.g., Mini Aceman) |
| One time/ perpetual license | Pay-as-you-go | Premium/Executive EVs (e.g., Porsche Taycan, Volvo EX90, BMW iX) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Green Garage A/s product offering
Product offeringCore offering
Green Garage A/s is a brand-neutral Danish electric vehicle dealership selling new and used EVs from 15+ manufacturers (Tesla, VW, Polestar, BMW, Porsche, Audi, Mercedes-Benz, Volvo, Kia, Fiat, Mini, Cupra, Ford, Smart, Peugeot). It supplements sales with vehicle financing and leasing (including green car loans), charging infrastructure advisory, trade-in of any vehicle type, a 12-month warranty, test drives, and personalized 360-degree video walkthroughs.
Product overview
Green Garage A/s operates as a brand-neutral electric vehicle dealership in Denmark, offering a curated portfolio of new and used EVs from multiple manufacturers including Tesla, VW, Polestar, BMW, Porsche, Mercedes-Benz, Audi, Volvo, Fiat, Mini, Cupra, Kia, and Ford. The core offering is electric vehicle sales with personalized advisory services, complemented by charging solutions, financing services, vehicle trade-ins, and a 12-month warranty included with every purchase. The company differentiates through brand-neutral guidance, helping customers select vehicles based on individual needs rather than promoting specific manufacturers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 12-month warranty included with every EV purchase
Companies that use Green Garage A/s
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Green Garage A/s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Green Garage A/s partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AutoUncleminorPrice comparison partnership for vehicle valuation. AutoUncle provides pristjek (price check) functionality allowing customers to assess their trade-in vehicle values through Green Garage's platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Green Garage A/s competitors and assessment
Company assessmentBroad incumbents
- Tesla: Direct-to-consumer EV manufacturer with its own retail showrooms in Denmark. Comparable because both sell new EVs to Danish consumers, and Tesla's manufacturer-direct model represents the structural threat to Green Garage's independent-dealer intermediation.
- Hedin Mobility Group: Large European multi-brand automotive dealer group operating across several countries. Comparable in that both are multi-brand dealers selling new and used vehicles across numerous OEMs; Hedin is much larger, geographically diversified, and serves as a broader incumbent.
- Polestar: Premium EV manufacturer selling direct to Danish consumers via Polestar Spaces. Comparable target customer and EV-only positioning; together with Tesla represents the OEM-direct channel that pressures independent multi-brand dealers.
Others
- AutoScout24: Europe's largest online car listings platform with established Denmark presence. Competes for used-EV buyer attention and pre-purchase research; AutoScout24 is an enabling listings channel rather than an inventory-holding dealer, making it ecosystem-adjacent.
- FDM (Forenede Danske Motorejere): Danish automobile club providing the FDM leasing contracts referenced in Green Garage's private lease offerings. Ecosystem participant in Danish EV leasing infrastructure and a potential partner or competitor in the consumer-car-lease intermediation chain.
Emerging players
- Carwow: Online car-transaction marketplace connecting consumers with dealers across Europe. Competes with Green Garage as a channel for Danish EV buyers researching and purchasing vehicles, though Carwow operates a marketplace model rather than holding inventory.
- Auto1 Group: Pan-European online used-car platform holding multi-brand inventory and competing for similar Danish used-car customers. Directly comparable inventory positioning, but Auto1 operates an asset-heavy digital-only model at scale rather than a local advisory showroom.
- Finn.auto: German-headquartered car subscription service offering flexible all-inclusive EV access without ownership. Represents an alternative Danish-accessible channel for consumers who might otherwise lease or buy from a multi-brand dealer like Green Garage, particularly for short-term EV experiences.
Direct peers
- Møller Mobility Group: Norwegian-owned automotive retailer and importer with operations across Scandinavia including Denmark. Directly comparable as a multi-brand dealer selling vehicles from many of the same OEMs (VW, Mercedes-Benz, Audi) to Nordic consumers with similar service attach economics.
- Bilia AB: Largest Nordic multi-brand automotive retailer operating across Sweden, Norway, and select markets including Denmark. Both companies share the multi-brand EV-and-internal-combustion retail model with bundled service offerings, though Bilia operates at substantially greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Green Garage A/s social profiles
Digital presenceGreen Garage A/s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Garage A/s leadership team
Management profileNumber of profiles
Profiles7 records
Green Garage A/s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Garage A/s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Garage A/s
What does Green Garage A/s do?
Green Garage A/s is a brand-neutral Danish electric vehicle dealership selling new and used EVs from 15+ manufacturers (Tesla, VW, Polestar, BMW, Porsche, Audi, Mercedes-Benz, Volvo, Kia, Fiat, Mini, Cupra, Ford, Smart, Peugeot). It supplements sales with vehicle financing and leasing (including green car loans), charging infrastructure advisory, trade-in of any vehicle type, a 12-month warranty, test drives, and personalized 360-degree video walkthroughs.
Is Green Garage A/s a public or private company?
Green Garage A/s is a private company. It is classified as unknown and is currently operating.
When was Green Garage A/s founded?
Green Garage A/s was founded in 2021. It employs 1 to 10 people.
Where is Green Garage A/s based?
Green Garage A/s is headquartered in Birkerød, Denmark, in the Europe region.
How does Green Garage A/s make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are financing and Leasing Services, charging Solutions and trade-in Services.
Who are Green Garage A/s's main competitors?
Broad incumbents on record are Tesla, Hedin Mobility Group and Polestar. Others are AutoScout24 and FDM (Forenede Danske Motorejere). Emerging players are Carwow, Auto1 Group and Finn.auto. Direct peers are Møller Mobility Group and Bilia AB.
Does Green Garage A/s have an API?
No public API is recorded for Green Garage A/s.