Go Hotel Copenhagen Aps

What Go Hotel Copenhagen Aps does

Go Hotel Copenhagen ApS is a privately held Danish budget hotel operator headquartered in Kastrup that runs a six-property chain totaling 763 rooms across the Copenhagen metropolitan area. Founded in March 2012 with its flagship Go Hotel Copenhagen near the airport, the group expanded through acquisitions: Go Hotel City (opened 2020 from a 2019 building purchase, 140 rooms), Go Hotel Saga and Go Hotel Ansgar (acquired 2021, combined 164 rooms near Central Station), Go Hotel Herlev (2022, 70 rooms, Greater Copenhagen), and Go Hotel Østerport (2024, 170 rooms at Østerport Station). Room inventory currently spans 2-star and 3-star properties in Amager, Vesterbro, Østerbro, and Herlev, priced 449-1,798 DKK per night.

The business operates on a room-night revenue model supplemented by ancillary streams including breakfast buffet (from 109 DKK), meeting and conference packages (199-499 DKK/person), event venue rentals (up to 60 attendees), gift cards (from 500 DKK), parking (100-200 DKK/day), bicycle rental (150 DKK/day), and length-of-stay promotions up to 45% off. Underlying technology is a cloud-based Guestcentric/Mews booking and property management stack with online check-in, plus integrations with Google Analytics and social platforms for marketing analytics. Three Green Key-certified properties and four Bronze Organic Dining Label sites evidence a sustainability positioning layered onto the budget offer.

Distribution is multi-channel: a direct website booking engine, central telephone reservations, corporate agreement program (no minimum booking, CVR-registered), group reservations (10+ persons/rooms with free bus parking), and major GDS connectivity (Sabre, Amadeus, Galileo/Apollo, Worldspan). Customer segments span individual leisure travelers, school and tour groups, corporate clients, and long-term stay guests (7-14+ nights), with the Go Friends loyalty program (5% points, 200 DKK welcome bonus) and a status-matching partnership with Norway's Smarthotel providing retention mechanics. The chain is privately held under corporate ownership with no disclosed VC/PE backing, and the 2024-launched construction of two new Amager hotels and a Vesterbro renovation signals continued organic capex-led expansion through 2027.

Name

Go Hotel Copenhagen Aps

Legal name

Go Hotel Copenhagen ApS

Website

https://go-hotel.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Go Hotel Copenhagen ApS operates a privately held budget hotel chain of six properties totaling 763 rooms across Copenhagen's Amager, Vesterbro, Østerbro, and Herlev districts, serving leisure travelers, corporate clients, school and tour groups, and long-stay guests with rooms from 449 DKK per night and an expanding MICE/event business.

Ownership category

akta.pro rank

Product category

Budget Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industry

Budget Limited-Service Hotels (THAGABAB)

Keywords

• Budget hotels
• Hotel accommodations
• Meeting conference facilities
• Group reservations
• Corporate lodging

Headquarters

HQ city

Kastrup

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue stream from overnight accommodations across 763 rooms at six Copenhagen hotels. Includes various room types from economy single rooms to family rooms and hotel apartments. Pricing ranges from 449-1699 DKK per night with seasonal variations and length-of-stay discounts up to 45%
2. Meeting and Conference Services: Meeting room rentals and conference packages at multiple properties. Meeting packages range from 199-499 DKK per person with catering options. Venue rentals available for up to 60 attendees at event spaces in Herlev and Østerport
3. Food and Beverage: Breakfast buffet service across all hotels (starting at 109 DKK), barception (reception bar) offerings, and optional meal packages. Organic breakfast with 30-60% organic products at certified locations
4. Gift Cards: Gift card sales starting at 500 DKK, redeemable for accommodations, restaurant services, and front desk purchases at any of six hotels
5. Ancillary Services: Additional revenue from parking (100-200 DKK/day), bicycle rental (150 DKK/day), pet fees (100-275 DKK), laundry service (50 DKK/wash), and luggage storage

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Go Hotel Copenhagen ApS operates a chain of six budget hotels in Copenhagen with a total inventory of 763 rooms, offering overnight accommodations starting at 449 DKK per night across multiple property tiers (2-star and 3-star). The core offering is hotel room rentals complemented by breakfast service, free Wi-Fi, parking, and ancillary guest amenities. Supplementary services include meeting and conference facilities, event venue rental, corporate agreements, group reservations, gift cards, and the Go Friends loyalty program.

Product overview

Go Hotels is a Copenhagen-based budget hotel chain consisting of six properties across Copenhagen and surrounding areas: Go Hotel Copenhagen (2-star, 219 rooms, near airport), Go Hotel City (2-star, 140 rooms, Amager with apartments), Go Hotel Saga (2-star, Vesterbro near Central Station), Go Hotel Ansgar (3-star, 164 rooms combined with Saga), Go Hotel Herlev (3-star, 70 rooms, west of Copenhagen), and Go Hotel Østerport (3-star, 170 rooms, at train station). The portfolio totals 763 rooms offering modern budget accommodations with central Copenhagen locations. Supporting services include Go Friends loyalty program (5% rewards), corporate agreements, group reservations (10+ persons), meeting and conference facilities (up to 30 people), event venue rentals (up to 60 people), gift cards, and promotional offers including Stay & Save, Stay & Pay, Long-term 7/14 (up to 45% discount), and Discover Copenhagen packages.

Differentiator

Problem solved

Functional benefit

Brands

• Go Friends: Loyalty rewards program offering 5% points on bookings, welcome bonus of 200 DKK, and various discounts for members.

Products and services

• Go Hotel Copenhagen A 2-star budget airport hotel in Kastrup with 219 rooms, offering free parking and convenient access between central Copenhagen and Copenhagen Airport, targeted at travelers seeking affordable transit-adjacent lodging.
• Go Hotel City A 2-star, 140-room hotel in Amager featuring views of Amager Strandpark, rooftop terrace access, hotel apartments and studios suited to extended stays (with up to 45% long-stay discounts), and an event venue for up to 40 people.
• Go Hotel Saga A 2-star budget hotel in Vesterbro located 150 meters from Copenhagen Central Station, offering affordable rooms starting from 450 DKK with views over central Copenhagen.
• Go Hotel Ansgar A 3-star, modern hotel in Vesterbro located 250 meters from Copenhagen Central Station, with access to a cozy courtyard and proximity to Tivoli, Central Station, and Strøget shopping.
• Go Hotel Herlev A 3-star, 70-room hotel west of Copenhagen in Herlev offering completely renovated accommodations in a quiet setting with free parking and event/banquet facilities.
• Go Hotel Østerport A 3-star, 170-room hotel at Østerport Station in Østerbro offering historic architectural details, free fitness center access for guests, and central proximity to The Little Mermaid, Amalienborg, and Kastellet.
• Go Friends Loyalty Program A free loyalty program offering 5% point accumulation on bookings, a 200 DKK welcome bonus, status matching with Smarthotel Norway, and points redeemable for accommodations across all Go Hotels.
• Group Reservations Group reservation program offering discounted rates for parties of 10+ people and 10+ rooms, including school groups, sports teams, and tour groups, with free bus parking and dorm-style room configurations at Go Hotel Copenhagen.
• Corporate Agreement Program Corporate discount program offering fixed low rates year-round for Danish businesses with Copenhagen accommodation needs, no minimum booking requirements, and flexible tailored terms across all six Go Hotels.
• Meeting and Conference Services Meeting room rentals and conference packages at multiple properties with audiovisual equipment, catering options, and meeting packages ranging from 199–499 DKK per person, suitable for up to 30 attendees.
• Event Venue Rental Event venue rentals at Go Hotel City (up to 40 attendees), Go Hotel Østerport (up to 60 attendees), and Go Hotel Herlev for weddings, confirmations, birthdays, and memorial services, with service, dishwashing, and final cleaning included.
• Gift Cards Hotel gift cards starting at 500 DKK, usable for accommodations, restaurant services, or front desk purchases at any of the six Go Hotels in Copenhagen.
• Hotel Facilities and Amenities Common hotel amenities and pay-as-you-go services across the chain, including free high-speed Wi-Fi, breakfast buffet starting at 109 DKK, bicycle rental starting at 150 DKK/day, parking (100–200 DKK/day), pet fees (100–275 DKK), laundry from 50 DKK per wash, and luggage storage.

Quantifiable outcome

• Up to 45% savings on long-term stays (14+ nights)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Smarthotel NorwayminorStrategic or Co-development PartnerStatus matching partnership allowing Go Friends loyalty members to match their membership level with Smarthotel in Norway and receive equivalent benefits, expanding the loyalty program's cross-border value proposition

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wakeup Copenhagen: Boutique-budget chain with multiple Copenhagen properties targeting design-conscious budget travelers. Competes for the same value-conscious leisure and corporate guest segments across the Copenhagen metro.
• First Hotels: Scandinavian mid-scale and budget hotel chain with Nordic-wide footprint including Copenhagen properties. Competes in the same value tier with similar amenities and group/corporate booking capabilities.
• Danhostel Copenhagen: Danish hostel/hotel chain with Copenhagen properties catering to budget travelers, school groups, and tour groups. Competes for the same group-booking (10+ persons) segment Go Hotels targets.
• Cabinn: Danish budget hotel chain operating compact, functional rooms across Copenhagen and other Danish cities at value price points. Closest direct peer to Go Hotels in budget positioning, customer segment, and city geography.
• Brøchner Hotels: Danish independent hotel group operating multiple boutique and budget properties in Copenhagen and Aarhus. Direct competitor in the Copenhagen limited-service segment with similar pricing tiers.
• Zleep Hotels: Scandinavian budget hotel brand with properties in Denmark and other Nordic countries. Closely comparable limited-service budget model serving price-sensitive business and leisure travelers.
• Smarthotel: Norwegian budget chain and existing Go Hotels loyalty partner (status matching). Serves the same budget-conscious Scandinavian traveler with a similar compact-room, central-location model.

Emerging players

• Generator Hostels: Design-led hostel/hybrid accommodation brand across European cities including Copenhagen. Overlaps at the budget/affordable end of the market, particularly for groups, school trips, and young travelers.

Broad incumbents

• Scandic Hotels: Largest Nordic full-service hotel operator with extensive Copenhagen presence. Overlaps with Go Hotels on corporate agreements, meeting facilities, and group bookings but operates at the full-service tier rather than budget specialization.
• Comwell Hotels: Danish hotel chain with conference/event capabilities across multiple properties. Comparable on the meeting/conference/event-venue business line that Go Hotels offers at Herlev and Østerport, though positioned more upscale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GOHotelsDenmark
• LinkedInlinkedin.com/company/gohotel
• Instagraminstagram.com/gohotelsdk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Hotel Copenhagen Aps