Gro 'n Sell, Inc
- Company typePrivate
- Founded1969
- HeadquartersChalfont, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gro 'n Sell, Inc does
Gro 'n Sell, Inc. is a wholesale greenhouse grower founded in 1969 by Dave Eastburn in Chalfont, Pennsylvania, operating from a single 2.5-3 acre production facility. The company produces over 3,000 varieties of starter plants including annuals, perennials, herbs, vegetables, cut flowers, and specialty crops, organized under six trademarked brands: Big Burly (large perennials), Bloomin Plugs (annuals and seed/vegetative material with the Pot-Ables sub-brand for cut flowers and tissue culture), and Ed-Ables (herbs, fruits, and vegetables). Its technical stack centers on controlled-environment horticulture, including Argus Control Systems for environmental monitoring, automated GTI boom irrigation and fertilization, under-bench heating, rolling bench systems, HPS supplemental lighting, diffused lighting panels, and an Integrated Pest Management program using beneficial insects and nematodes implemented since 2016. Genetic inputs are sourced from over 30 plant breeders worldwide including Takii, Benary, Danziger, Dummen Orange, PanAmerican Seed, Sakata, and Syngenta Flowers.
Gro 'n Sell, Inc firmographics
Firmographics- Name
- Gro 'n Sell, Inc
- Legal name
- Gro 'n Sell, Inc.
- Website
- https://gro-n-sell.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gro 'n Sell, Inc industry classification
Industry- Product category
- Wholesale Horticultural Starter Plants
- NAICS
- Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)
- akta.pro primary industry
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
Keywords
Where Gro 'n Sell, Inc is headquartered
LocationHeadquarters
- HQ city
- Chalfont
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gro 'n Sell, Inc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Wholesale Starter Plant Sales: Gro 'n Sell generates revenue through the sale of wholesale starter plants including plugs, liners, annuals, perennials, herbs, vegetables, and specialty crops. Products are sold in various tray sizes (51 strips, 128, 216, 288, and custom sizes) to commercial growers. The company also generates revenue from custom plant tags and specialty products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No minimum order requirement for tray orders |
| Unit Pricing | Pay-as-you-go | Custom plant tags with per-unit pricing |
| Other | Pay-as-you-go | Freight/shipping charges based on destination |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Gro 'n Sell, Inc product offering
Product offeringCore offering
Gro 'n Sell is a wholesale greenhouse grower that produces and sells starter plants (plugs, liners, and unrooted cuttings) including annuals, perennials, herbs, vegetables, and specialty crops. The company operates a 2.5–3 acre production facility in Chalfont, PA, producing over 3,000 varieties sold in standard tray sizes (51, 128, 216, 288) to commercial growers, independent garden centers, greenhouses, landscapers, and cut flower operations.
Product overview
Gro 'n Sell is a wholesale greenhouse grower offering starter plants for the horticultural industry. Their product portfolio consists of three main branded product lines: Big Burly® (large perennial starter plants in multiple tray sizes for spring and summer production), Bloomin Plugs® (annual seed and vegetative plant material in four tray sizes including the Pot-Ables™ sub-brand for cut flowers and specialty crops), and Ed-Ables® (herbs, fruits, and vegetables with custom branded tags). The company produces over 3,000 varieties of annuals, perennials, specialty crops, cut flowers, herbs, and vegetables for independent garden centers, retail/wholesale greenhouses, landscapers, industry breeders, and cut flower growers.
Differentiator
Problem solved
Functional benefit
Products and services
- Big Burly® Large, quick-finishing perennial starter plants offered in vernalized 32 trays for early spring production and custom-grown summer perennials in 72, 102, and 128 trays for late summer/fall color and variety. Targeted at commercial perennial growers and garden centers.
- Bloomin Plugs® Diverse line of annual seed and vegetative plant material offered in four tray sizes (51 strips, 128, 216, and 288 trays) to fit varying budgets and production schedules. Now includes the Pot-Ables sub-line for cut flowers and specialty crops. Targeted at annual plant growers and garden centers.
- Pot-Ables™ Cut flowers, larger plug sizes, and tuberous begonias along with specialty seed, vegetative, and tissue culture annual and perennial plants, now distributed under the Bloomin Plugs umbrella. Targeted at cut flower growers and growers needing specialty plant material.
- Ed-Ables® Herbs, fruits, and vegetables sourced from world-renowned breeders, supplied with custom herb/vegetable combo tags for easy container programs and specialty branded tags. Targeted at growers supplying edible plant programs and garden centers.
Quantifiable outcome
- Successfully reduced chemical usage through IPM program implementation since 2016
- +1 more outcomes
Companies that use Gro 'n Sell, Inc
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Gro 'n Sell, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Gro 'n Sell, Inc partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- TakiicoreJapanese seed breeder partner providing seed genetics for Gro 'n Sell's diverse plant offerings. One of over 30 plant breeders from around the world.
- ABZ SeedscoreStrawberry breeding specialist providing genetics for Gro 'n Sell's berry and strawberry plant offerings.
- BeekenkampcoreDutch ornamental plant breeder providing quality genetics for Gro 'n Sell's product line.
- BenarycoreMajor seed breeder providing genetics for Gro 'n Sell's annual and perennial offerings.
- DanzigercoreIsraeli ornamental plant breeder providing genetics for Gro 'n Sell's product line.
- Dummen OrangecoreGlobal ornamental plant breeding company providing vegetative genetics for Gro 'n Sell.
- PanAmerican SeedcoreMajor seed breeder providing genetics for Gro 'n Sell's product offerings.
- SakatacoreJapanese seed breeder providing quality genetics for Gro 'n Sell's plant offerings.
- Syngenta FlowerscoreGlobal flower seed and vegetative breeder providing genetics for Gro 'n Sell.
- Ball HorticulturecoreMajor horticultural broker/distributor that helps place orders with Gro 'n Sell. Part of the broker network that facilitates customer ordering.
- EHR (Edward J. Hanrahan)majorHorticultural broker that helps place orders with Gro 'n Sell. Part of the broker network.
- Farmer BaileymajorHorticultural broker providing customer connections to Gro 'n Sell products.
- GriffincoreMajor horticultural distributor/broker facilitating orders with Gro 'n Sell.
- Harris SeedsmajorHorticultural broker providing ordering services for Gro 'n Sell products.
- Delaware Valley UniversityminorUniversity with excellent horticultural programs. Gro 'n Sell employs graduates from this university and has direct access to university professionals for consulting.
- The Pennsylvania State University (Penn State)minorUniversity with renowned horticultural programs. Gro 'n Sell employs graduates and has access to university professionals and industry consultants.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Gro 'n Sell, Inc competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gro 'n Sell, Inc social profiles
Digital presenceGro 'n Sell, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gro 'n Sell, Inc leadership team
Management profileNumber of profiles
Profiles7 records
Gro 'n Sell, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gro 'n Sell, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gro 'n Sell, Inc
What does Gro 'n Sell, Inc do?
Gro 'n Sell is a wholesale greenhouse grower that produces and sells starter plants (plugs, liners, and unrooted cuttings) including annuals, perennials, herbs, vegetables, and specialty crops. The company operates a 2.5–3 acre production facility in Chalfont, PA, producing over 3,000 varieties sold in standard tray sizes (51, 128, 216, 288) to commercial growers, independent garden centers, greenhouses, landscapers, and cut flower operations.
Is Gro 'n Sell, Inc a public or private company?
Gro 'n Sell, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gro 'n Sell, Inc founded?
Gro 'n Sell, Inc was founded in 1969. It employs 11 to 50 people.
Where is Gro 'n Sell, Inc based?
Gro 'n Sell, Inc is headquartered in Chalfont, United States, in the North America region.
How does Gro 'n Sell, Inc make money?
One revenue line is on record: wholesale Starter Plant Sales.
Does Gro 'n Sell, Inc have an API?
No public API is recorded for Gro 'n Sell, Inc.
What industry is Gro 'n Sell, Inc in?
Gro 'n Sell, Inc's product category is Wholesale Horticultural Starter Plants. Its primary akta.pro industry code is AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers). Its NAICS code is 11142.