Globe Studios Aps

What Globe Studios Aps does

Globe Studios ApS is a Danish private limited company founded in 2022 by Yazn Razik (CEO & Founder) and Mia Birch (Creative Director & Founder), operating as a direct-to-consumer unisex fashion brand. Its catalog spans approximately 168 SKUs across t-shirts, long sleeves, sweatshirts, hoodies, denim (including raw selvedge jeans and jackets), outerwear, bottoms, shorts, knitwear, accessories, and a dedicated 195 Activewear sub-line, organized into named collections such as Summer Affairs, Workers, Nostalgia, Backseat Stories, Rewind, and Neighbourhood. Products are priced in Danish Kroner from roughly 199 DKK for basics to 1,199 DKK for premium jackets, with sale discounts up to 47% and free shipping above 799 DKK.

The business runs on a Shopify-powered e-commerce storefront at globestudios.dk (and globestudioss.com) with multi-currency checkout, 35+ shipping destinations, and a registered Copenhagen flagship store at Silkegade 5 that opened on August 7, 2024. Operations are bootstrapped with 1-10 employees, no disclosed external funding, and a registered office at Frederikssundsvej 62, Copenhagen NV (CVR 43640755). The revenue model is one-time product sales to individual consumers, supported by community-driven marketing across Instagram, TikTok, Facebook, and Pinterest, plus email capture with a 10% first-order incentive, and physical activations such as the July 2024 Backyard Runway Show.

The core technology is a standard Shopify stack with print-on-demand origins that evolved into full production, integrated with Google Analytics, cookie consent tooling, a Returnflows return portal, and payments via Visa, Mastercard, Visa Electron, PayPal, MobilePay, and Anyday BNPL. Customer segments center on unisex fashion consumers of any age or gender, with secondary appeal to youth (13-17 sizing exists) and streetwear/workwear enthusiasts drawn to the Workers collection. There is no B2B, wholesale, or subscription revenue disclosed.

Name

Globe Studios Aps

Legal name

Globe Studios ApS

Website

https://www.globestudios.dk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Globe Studios ApS is a Danish direct-to-consumer unisex fashion brand selling clothing, denim, activewear, and accessories via its Shopify storefront worldwide and a flagship store in Copenhagen, targeting style-conscious consumers of any age or gender.

Ownership category

akta.pro rank

Product category

Unisex Streetwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Unisex streetwear apparel
• Fashion e-commerce
• Direct-to-consumer clothing
• Denim garments
• Activewear brand

Headquarters

HQ city

Kastrup

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: One-time product sales through e-commerce storefront and flagship retail location. No subscription model. Products include clothing, accessories, and limited edition releases. Global shipping with regional delivery partners (GLS, Instabox for Denmark).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Globe Studios ApS designs, produces, and sells unisex streetwear clothing, denim, activewear, knitwear, outerwear, and accessories through a direct-to-consumer Shopify e-commerce storefront and a physical flagship store in Copenhagen, Denmark. The brand operates multiple named collections (Summer Affairs, Workers, Nostalgia, Backseat Stories, Rewind, Neighbourhood, and the 195 Activewear sub-brand) with worldwide shipping to 35+ countries.

Product overview

Globe Studios Aps is a Danish unisex streetwear fashion brand founded in 2022, offering a comprehensive clothing portfolio spanning multiple product categories and named collections. The core offering includes: (1) The 195 Activewear Line - a dedicated athletic performance sub-brand with running gear, track wear, and active tights; (2) Denim products featuring raw selvedge and washed denim jeans and jackets; (3) Outerwear including windbreakers, track jackets, leather jackets, and seasonal bombers; (4) Tops spanning t-shirts, shirts, sweatshirts, hoodies, and long sleeves; (5) Bottoms including pants and shorts; (6) Knitwear with wool and mohair blends; (7) Accessories including caps and tote bags; and (8) Multiple seasonal/named collections including Workers, Backseat Stories, Rewind, Summer Affairs, Nostalgia, and Neighbourhood. All products are designed as unisex pieces with a blend of streetwear aesthetics and classic tailoring, manufactured primarily in Denmark with worldwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• 195 Activewear Line A dedicated activewear sub-brand featuring running shorts, loose t-shirts, track jackets, active tights, windbreakers, and pocketable running jackets designed for athletic performance and casual wear.
• Denim Collection Extensive range of denim products including raw selvedge denim jeans, raw denim jeans, checkered detail jeans, washed denim jackets, and denim shorts in various colors and washes.
• Outerwear (Jakker) Jackets and outerwear including windbreakers, track jackets, bomber jackets, leather hood jackets, denim jackets, shell jackets, and winter jackets in multiple colorways.
• Tops (T-Shirts, Shirts, Sweatshirts, Hoodies) Various top styles including graphic t-shirts, printed t-shirts, henley t-shirts, checkered shirts, logo shirts, sweatshirts, hoodies, and long sleeve garments.
• Bottoms (Bukser, Shorts) Pants and shorts including track pants, windbreaker pants, suit pants, canvas shorts, denim shorts, and running shorts in various colors and styles.
• Accessories Fashion accessories including caps, tote bags, boxers, and other small goods to complement the clothing line.
• Knitwear Knitted garments including wool hood jackets, zip knits, and mohair blend pullovers with various color options.
• Gift Cards (Gavekort) Digital gift cards available for purchase to give as presents to friends and family for use on any products.
• Workers Collection Workwear-inspired collection featuring raw selvedge denim jeans, waterproof windbreakers, striped long sleeves, suit pants, and tank tops designed with practical workwear aesthetics.
• Backseat Stories Collection A lifestyle collection featuring logo shirts, zip hoodies, sweatpants, denim jackets, and denim shorts with a relaxed streetwear aesthetic.
• Rewind Collection A retrospective collection featuring leather jackets, wool knitted polo shirts, reversible canvas jackets, logo zip knits, and mohair blend pullovers with discounted sale items.
• Summer Affairs Collection Summer seasonal collection featuring lightweight garments appropriate for warm weather including new styles in shorts, t-shirts, and other warm-weather essentials.
• Neighbourhood Collection Urban streetwear-inspired collection featuring unisex clothing pieces for everyday wear.
• Nostalgia Collection A throwback-inspired collection featuring classic designs and vintage aesthetics in unisex clothing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• RimowaminorGTM or Marketing Partner · 7 August 2024One-of-a-kind Rimowa suitcase (worth 10,000 DKK) offered as giveaway prize during flagship store grand opening weekend August 7-9, 2024. Entry required minimum 999 DKK in-store purchase and registration at counter.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Norse Projects: Copenhagen-based contemporary menswear and unisex brand blending streetwear with classic Scandinavian aesthetics. Closely comparable to Globe Studios on geography, design philosophy, price point, and DTC-plus-flagship distribution model.
• Soulland: Copenhagen-based contemporary label founded in the early 2000s, known for unisex collections, workwear influences, and seasonal drops. Highly comparable to Globe Studios on Danish heritage, unisex positioning, and streetwear-meets-classic tailoring.
• Weekday: Scandinavian fashion retailer (part of H&M group) offering affordable unisex streetwear and denim with a youth-focused brand identity. Comparable to Globe Studios on target demographic, product mix, and DTC-plus-physical-store distribution.
• Represent: UK-based premium streetwear brand with a similar trajectory of growing from a small founder-led operation to a global DTC and wholesale business with flagship retail. Comparable on unisex positioning, activewear extension, and premium streetwear pricing.
• Naked & Famous Denim: Canadian premium denim and streetwear brand specializing in selvedge and raw denim with a playful, founder-led identity. Directly comparable to Globe Studios' denim-first product mix and workwear-adjacent positioning.

Broad incumbents

• Carhartt WIP: European arm of Carhartt producing workwear-inspired streetwear with global DTC, wholesale, and flagship retail. Globe Studios' Workers Collection (raw selvedge denim, waterproof windbreakers) explicitly mirrors the Carhartt WIP aesthetic and price positioning.
• Stüssy: Pioneering California streetwear brand with global DTC, flagship stores, and seasonal drops. Comparable to Globe Studios on unisex product, drop model, and youth-driven community marketing, but operates at vastly larger scale.

Others

• END. Global multi-brand streetwear and contemporary fashion retailer carrying labels similar in positioning to Globe Studios (Represent, Norse Projects, Carhartt WIP). Useful comparable for the channel and audience, though not a direct brand competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Vintagemarked.dk
• Instagraminstagram.com/globestudios
• Pinterestpinterest.dk/Globestudioss
• TikToktiktok.com/@globestudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globe Studios Aps