COTSWOLD INNS AND HOTELS LIMITED

What COTSWOLD INNS AND HOTELS LIMITED does

Cotswold Inns and Hotels Limited is a privately held UK hospitality company operating a curated collection of seven country house hotels and historic inns across the Cotswolds region of England: The Bay Tree (Burford), The Bear of Rodborough (Stroud), The Close (Tetbury), Hare & Hounds (Tetbury), The Lamb Inn (Burford), The Manor House (Moreton-in-Marsh), and The Swan (Bibury). Several properties date to the 15th–18th centuries, and the company holds a minimum of one AA Rosette across its restaurant estate. The business was founded in 1997 by Michael and Pamela Horton and was acquired by Fuller, Smith & Turner PLC (Fuller's) on 31 October 2019; it now operates as a wholly owned subsidiary of the London-listed pub and hotel operator.

The company generates revenue across four streams: hotel accommodation (unit-priced per room per night, with supplements for dogs, extra beds, and early/late check-in), food and beverage (seasonal menus across all seven restaurants and bars), events and conferences (day delegate packages from £69 per person and 24-hour residential packages from £205 per person at venues accommodating up to 200+ delegates, plus weddings and team building), and gift vouchers (monetary and experiential, sold via gifts.cotswold-inns-hotels.co.uk). Distribution is exclusively direct-to-consumer through a branded booking engine (booking.cotswold-inns-hotels.co.uk), a central reservations line (01386 769100, Mon–Fri 9am–5pm), individual hotel phones, and event enquiry funnels; a best-rate guarantee incentivises direct booking over third-party channels.

Customer segments span couples and romantic getaways (primary), families, wedding parties, and corporate event clients; marketing is conducted via email newsletter, SEO, organic social, and partnerships with event ticketing platforms such as Design My Night for outdoor theatre and opera in hotel gardens. The company's competitive position rests on irreplaceable heritage real estate, an established regional brand identity, and a multi-property portfolio strategy that allows it to capture both leisure and group demand across a defined geographic cluster. Revenue figures are not publicly disclosed.

Name

COTSWOLD INNS AND HOTELS LIMITED

Legal name

Cotswold Inns and Hotels Ltd

Website

https://cotswold-inns-hotels.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Cotswold Inns and Hotels Limited operates a portfolio of seven heritage country house hotels and inns across the Cotswolds region of England, serving leisure couples, families, wedding parties, and corporate event clients with accommodation, dining, and event venues as a wholly owned subsidiary of Fuller's.

Ownership category

akta.pro rank

Product category

Country House Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

akta.pro secondary industry

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

Keywords

• Country house hotels
• Hotel accommodation
• Wedding venues
• Corporate conferences
• Hospitality services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel accommodation: Room bookings across seven country house hotels in the Cotswolds, with rates varying by hotel, room type, season, and package. Revenue is generated per room per night with optional add-ons such as early check-in, extra beds, and dog paw-print charges.
2. Food and beverage: On-site dining across all seven hotels including restaurants, bars, afternoon teas, and room service. Menus are seasonal and locally sourced. Revenue is generated per transaction across breakfast, lunch, dinner, and bar service.
3. Events and conferences: Corporate event hosting including day delegate packages (from £69 per person) and 24-hour residential packages (from £205 per person). Additional revenue from team building activities, weddings, and private dining.
4. Gift vouchers: Sale of monetary gift vouchers and experiential gift cards (overnight stays, afternoon tea) available online, generating upfront cash flow prior to redemption.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cotswold Inns and Hotels Limited operates a curated collection of seven historic country house hotels and inns across the Cotswolds in England, including The Bay Tree, The Bear of Rodborough, The Close Hotel, Hare & Hounds, The Lamb Inn, The Manor House and The Swan Hotel. The core offering is bed-and-breakfast accommodation in heritage properties, complemented by AA Rosette dining, function rooms for weddings and corporate meetings, and ancillary services such as gift vouchers. The company positions itself as a direct-booking collection with a best-rate guarantee.

Product overview

Cotswold Inns & Hotels is a collection of seven country house hotels and inns across the Cotswolds region of England. The portfolio includes The Bay Tree (Burford), The Bear of Rodborough (near Stroud), The Close (Tetbury), Hare & Hounds (Westonbirt), The Lamb Inn (Burford), The Manor House (Moreton-in-Marsh), and The Swan (Bibury). Each property offers accommodation in individually designed bedrooms, award-winning dining with locally sourced seasonal ingredients, and venue hire for weddings and conferences. The group also provides gift cards and seasonal packages such as the Cotswold Hideaway romantic escape. The offering is hospitality-focused rather than technology-based, with no SaaS product, public API, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bay Tree Hotel A Cotswold stone-built country house hotel in Burford offering bed-and-breakfast accommodation, on-site dining, and event facilities, targeting couples, families and leisure travellers visiting the Cotswolds.
• The Bear of Rodborough Hotel A former 17th-century coaching inn near Stroud offering bed-and-breakfast accommodation, AA Rosette dining and event facilities for leisure travellers and corporate guests.
• The Close Hotel A 16th-century manor house hotel in Tetbury offering bed-and-breakfast accommodation, on-site dining and private gardens for leisure and business guests.
• Hare & Hounds Hotel A country house hotel near Tetbury offering bed-and-breakfast accommodation, dog-friendly rooms, on-site dining and event facilities including weddings and meetings.
• The Lamb Inn A historic Cotswold inn in Burford offering bed-and-breakfast accommodation, traditional pub dining, and a village setting for leisure travellers.
• The Manor House Hotel A 15th-century manor house hotel in Moreton-in-Marsh offering bed-and-breakfast accommodation, dining, an outdoor pool and function facilities for leisure and corporate guests.
• The Swan Hotel A 16th-century coaching inn in Bibury offering bed-and-breakfast accommodation, AA Rosette dining and event facilities for leisure travellers and corporate guests.
• Wedding Services A bespoke wedding service providing use of historic Cotswold country house venues for civil ceremonies, receptions and exclusive-hire events, with dedicated in-house wedding coordinators, on-site catering and guest accommodation. Targeted at engaged couples planning weddings in the Cotswolds.
• Conference and Corporate Meeting Hire Meeting room hire and 24-hour delegate packages across the collection's function rooms, inclusive of room hire, three-course dinner, bed-and-breakfast accommodation and refreshments. Targeted at SME and corporate bookers arranging off-site meetings, training days and small conferences.
• Cotswold Hideaway Short-Break Package A seasonal bundled short-break offer combining bed-and-breakfast accommodation and dinner at participating Cotswold Inns and Hotels properties. Targeted at couples and families seeking a countryside weekend or holiday package.
• Gift Vouchers Pre-paid gift vouchers redeemable against stays, dining and experiences at any of the seven Cotswold Inns and Hotels properties, targeted at consumers purchasing presents for friends and family.

Quantifiable outcome

• Minimum of 1 AA Rosette across all hotel restaurants
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fuller's (Fuller, Smith & Turner)coreOthersCotswold Inns & Hotels was sold to Fuller's (Fuller, Smith & Turner) on 31 October 2019. The Horton family (Michael and Pamela Horton, founders since 1997) sold the business after 22 years. Fuller's is a London-listed pub and hotel company that owns and operates pubs, inns, and hotels across southern England. The acquisition brought the seven Cotswold properties under Fuller's umbrella alongside its existing pub estate.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hotel du Vin: A UK boutique hotel collection of heritage buildings with strong food & beverage and event positioning. Closely comparable operating model — individually designed historic properties, premium dining, weddings, and corporate events.
• Hand Picked Hotels: A curated collection of country house and spa hotels across the UK. Closest analogue to Cotswold Inns & Hotels — similar portfolio structure (multiple individually-designed historic properties), similar leisure and events positioning, and similar premium ADR band.
• The Pig Hotels: A small UK collection of boutique country house hotels with award-winning restaurants and gardens, marketed around locally sourced seasonal food. Direct competitor for the same couples, families, and wedding customer segments across southern England.

Peers

• Exclusive Collection (Exclusive Hotels and Venues):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cotswold-inns-and-hotels-limited

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COTSWOLD INNS AND HOTELS LIMITED