Glas Seele Gmbh

What Glas Seele Gmbh does

Glas Seele GmbH is a family-owned German metal and glass construction company headquartered in Neusäß near Augsburg, Bavaria, founded in 1957 by Elfriede and Wilhelm Seele. The company designs, fabricates, and installs custom aluminum and steel building envelopes — including facades, windows, doors, and fire/smoke protection systems — for commercial and public building owners, working through architects as key specifiers. Manufacturing is performed in-house at a 1,800 m² facility equipped with CNC machining centers (bar processing since 2008, high-performance milling and cutting saw since 2019), with all assembly done by the company's own installation teams. The company is currently led by the third generation of the Seele/Motzet family and employs approximately 60 people.

The business operates on a project-based B2B model with custom quote-based pricing, complemented by recurring revenue from customized framework maintenance and repair contracts covering fire protection, doors, and smoke ventilation systems. Distribution is exclusively direct, with no resellers or e-commerce channels. Partnerships with leading materials providers (Schüco, Wicona, GEZE) anchor the technical offering, and a co-development with Hochschule Augsburg produced the Smart Mirror IoT innovation. The company is currently investing in digitalization, including ERP implementation (since April 2020) and BIM integration, alongside a planned 4,000 m² expansion of its premises to support growing capacity needs.

Name

Glas Seele Gmbh

Legal name

glas seele GmbH

Website

https://glas-seele.de

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Glas Seele GmbH is a family-owned German metal and glass construction company in Neusäß near Augsburg. It designs, fabricates, and installs custom aluminum and steel facades, windows, doors, and fire/smoke protection systems for commercial and public buildings, with recurring maintenance contracts.

Ownership category

akta.pro rank

Product category

Architectural Metal and Glass Construction

NAICS

Metal Window and Door Manufacturing (332321), Glass and Glazing Contractors (23815)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Architectural Glazing & Fenestration (Curtain Wall, Windows, Storefronts, Skylights) (IMAFAMAC)

Keywords

• Architectural metal construction
• Building envelope fabrication
• Aluminum window installation
• Fire protection systems
• Facade construction services

Headquarters

HQ city

Neusäß

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Facade Construction: Design, fabrication, and installation of custom aluminum and steel building envelopes, windows, doors, and facade systems for commercial and public buildings. Projects are managed from consultation through on-site assembly.
2. Maintenance and Repair Services: Customized framework contracts for the maintenance and repair of metal construction elements, windows, doors, fire protection systems, and smoke extraction systems. Services include regular precision adjustment and on-site repairs.
3. Brand- and Smoke Protection Products: Sale and installation of fire protection doors, smoke extraction systems, and door closers, all manufactured in-house and meeting the strictest fire protection standards with CE marking.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Glas Seele GmbH designs, fabricates, and installs custom glass and metal building envelopes, aluminum windows and doors, and certified fire and smoke protection systems for commercial and public buildings. Projects are executed end-to-end in-house, from consultation and feasibility analysis through CNC manufacturing, logistics, and on-site assembly, with long-term maintenance and repair offered via framework contracts. The company also pursues niche innovations such as the Smart Mirror developed with Hochschule Augsburg.

Product overview

Glas Seele GmbH is a medium-sized family business specializing in glass and metal construction for innovative architecture. The company operates as a unified product-and-service provider combining manufacturing, assembly, and maintenance. Core products include building envelopes (glass facades with post-and-rail metal constructions), aluminum windows and doors (with thermal insulation up to passive house standards), and fire/smoke protection systems. These are complemented by maintenance and repair services, including a repair service for fixed fire protection systems, doors, door closers, automatic doors, windows, and smoke ventilation systems. The company also developed the Smart Mirror innovation in partnership with Hochschule Augsburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Building Envelopes (Gebäudehüllen) Modern post-and-rail (Pfosten-Riegel) constructions made from lightweight metal combined with generous glass facades, designed for representative commercial buildings and distinctive private properties. The offering covers consultation, feasibility analysis, in-house fabrication, logistics, delivery, and on-site assembly.
• Aluminum Windows and Doors Aluminum window and door solutions delivering thermal insulation values up to passive house standards, combining aesthetics with maximum protection. Manufactured in-house using certified profile systems from suppliers such as Schüco and Wicona.
• Fire and Smoke Protection Systems (Brand- und Rauchschutz) Fire protection doors, smoke extraction systems (RWA), and door closers designed for maximum protection against fire damage, manufactured in-house to meet all current fire protection regulations, standards, approvals, and CE marking requirements. Solutions include wireless fire detection kits (e.g., GEZE GC 170) suitable for heritage buildings where cable installation is not feasible.
• Maintenance and Repair Service (Wartung und Reparatur) Customized maintenance and repair services for metal construction elements, fire protection systems, doors, door closers, automatic door drives, windows, and RWA (smoke ventilation) systems, provided by qualified in-house specialists and structured under framework contracts to ensure long-term functionality beyond initial commissioning.
• Smart Mirror Interactive mirror display (Smart Mirror) developed in collaboration with Hochschule Augsburg. It shows time, appointments, and public transit schedules, with planned integration of weather information and smart home device controls such as heating and lighting.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SchücocoreTechnology or IntegrationSchüco is a leading supplier of certified and tested aluminum profile systems, facade systems, windows, and doors. glas seele uses Schüco systems (e.g., Schüco AWS 75 Si, ADS 75 HD) in its projects and explicitly references using certified material from industry leaders like Schüco and Wicona in its in-house manufacturing.
• WiconacoreTechnology or IntegrationWicona is a key supplier of aluminum building envelope systems used by glas seele in its facade and window construction. Referenced alongside Schüco as a leading certified materials provider for in-house manufacturing.
• GEZEcoreTechnology or IntegrationGEZE is a partner for door, window, and building automation systems, including fire protection and smoke extraction solutions. glas seele installs GEZE wireless fire detection kits (GC 170) and GEZE products in its fire protection projects.
• Uvex SafetyminorOthersUvex Safety is listed as a partner and supplier in the glas seele partner network.
• Hochschule Augsburg (Augsburg University of Applied Sciences)coreStrategic or Co-development PartnerHochschule Augsburg led the development of the Smart Mirror technology under the direction of Johannes Strobel. glas seele contributed a 'Spionspiegel' (one-way mirror) component to the Smart Mirror project, developed at the university.
• kbw brands UG (Web Design & Programming)minorOtherskbw brands UG (Agentur für Markenkommunikation, Bahnhofstraße 9, 86368 Gersthofen) is credited as the web design and programming agency for the glas seele website.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Seele Group: German-Austrian full-service glass facade engineering and manufacturing firm specializing in custom architectural building envelopes. Directly comparable as a custom facade contractor for architect-led commercial and cultural projects, though materially larger in scale than glas seele.
• Peneder Gruppe: Austrian facade specialist offering custom aluminum/glass envelopes, fire protection, and architectural metal construction for commercial buildings. Closely comparable mid-sized custom facade contractor serving architects and public/commercial clients in the DACH region.

Others

• GEZE GmbH: German specialist in door, window, and building automation systems, including RWA smoke extraction and fire protection solutions. Comparable as a strategic supplier (not direct competitor) whose products glas seele integrates into its fire/smoke protection installations.
• Glas Trösch Group: Swiss-based glass manufacturer and processor supplying flat glass and processed glass products to facade contractors. Comparable as a key upstream supplier in glas seele's value chain rather than a direct competitor.

Broad incumbents

• Aluprof SA: Major European aluminum systems manufacturer offering window, door, and facade profile systems for commercial and residential buildings. Comparable as a broader incumbent in aluminum fenestration systems used by facade contractors across Europe.
• Schüco International KG: Global leader in aluminum and steel facade, window, and door systems. Comparable as the dominant systems supplier in the same value chain, providing the certified aluminum profile systems (e.g., AWS 75 Si) that glas seele uses in its projects.
• Wicona (Hydro): Aluminum building envelope systems brand owned by Norsk Hydro, providing certified curtain wall, window, and door systems. Comparable as a major certified systems supplier that competes for the same facade engineering and fabrication scope.
• RAICO Bautechnik GmbH: German specialist in curtain wall and facade technology, including timber-aluminum and steel constructions. Comparable as a mid-sized aluminum curtain wall systems specialist serving commercial facade contractors.
• Forster Profilsysteme AG: Swiss manufacturer of steel and stainless-steel profile systems for windows, doors, and facades, including fire-rated systems. Comparable as a certified systems supplier serving facade contractors with fire protection offerings.
• Heroal: Large German manufacturer of aluminum profile systems for windows, doors, curtain walls, and sliding systems. Comparable as a broader aluminum fenestration systems player serving facade contractors, though operating at a much larger scale than glas seele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/glas-seele

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glas Seele Gmbh