GreatCoops.com

What GreatCoops.com does

GreatCoops.com, operated by ETX Consulting, LLC, is a professional services consultancy and SaaS provider that serves exclusively the US electric cooperative industry. The company delivers advisory engagements across two divisions: Governance, Strategy & Risk Services (board governance, strategy consulting, enterprise risk management, and natural disaster planning/debriefing) and People & Culture Services (executive coaching, executive search, talent management, leadership development, and the VitalSigns Cooperative Assessment employee survey). Customers are electric distribution cooperatives, Generation & Transmission cooperatives, and statewide electric cooperative associations; the firm's published client list includes 140+ named cooperatives and associations across more than ten states, and it partners with organizations such as NRECA, Touchstone Energy Cooperatives, Texas Electric Cooperatives, and the Association of Missouri Electric Cooperatives for channel and program reach.

The company's technical core is the Momentum platform, an AI-powered SaaS product purpose-built for cooperative strategic planning and execution. Momentum combines strategic planning tools, strategy execution dashboards, metrics libraries, automated Word/PowerPoint/Excel reporting, and a personalized AI advisor that interviews users on first login, learns their role, and delivers ongoing analysis and management advice. Complementing this is the VitalSigns Cooperative Assessment, a nationally-benchmarked employee survey built from data on more than 5,000 co-op employees, with response rates of 80–95% and turnaround within roughly two weeks. The team is approximately 20+ professionals, comprising former cooperative CEOs (Don Crabbe, Ray Beavers, Karen Moore, Julie O'Dell), senior Fortune 100 HR and risk executives (José Berrios at Gannett, David Sommer from Wharton, Brett Landry in cybersecurity), and academic researchers with Ph.D.s from Wharton, Cambridge, Rice, UT Austin, and Copenhagen Business School.

GreatCoops operates a sales-led, professional services GTM with enterprise field sales targeting cooperative boards, CEOs, and HR leaders, supplemented by statewide association channel partnerships and inbound via the company website. Revenue is generated primarily through custom-quote, multi-year consulting engagements across both service divisions, with a growing subscription/recurring revenue layer from Momentum SaaS licensing. Pricing is not publicly disclosed; all engagements and SaaS contracts are quote-based and customized to client scope, size, and duration. The company is privately held with no disclosed funding, parent entity, or ownership changes, and serves the entire United States with no disclosed geographic restrictions.

Name

GreatCoops.com

Legal name

ETX Consulting, LLC

Website

https://greatcoops.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

GreatCoops.com is a US consultancy and SaaS provider exclusively serving electric cooperatives, delivering strategy, governance, risk, and people-and-culture advisory services alongside its Momentum AI-powered strategic planning platform and VitalSigns employee assessment.

Ownership category

akta.pro rank

Product category

Electric Cooperative Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAHAEAC

Customer Experience (CX) & Digital Experience

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

• Electric cooperative consulting
• Governance advisory services
• Executive search services
• Leadership development programs
• Strategic planning services

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting Services - Governance, Strategy & Risk: Project-based consulting engagements for governance self-assessments, board development workshops, strategy consulting, risk management programs, and disaster planning. Services are customized to client needs with engagements typically including stakeholder interviews, document reviews, plan development, and facilitation.
2. People & Culture Services: Executive coaching, executive search (CEO placements), talent management, leadership development programs, and employee surveys (VitalSigns). These services are delivered through individual coaching sessions, team workshops, search engagements, and organization-wide assessment programs.
3. Momentum Software Platform Subscription: SaaS-style subscription access to the Momentum strategic leadership platform, including AI advisor features, strategy execution dashboards, metrics tracking, and automated reporting tools. Enterprise licensing for cooperatives with multi-year contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ETX Consulting, LLC, operating as GreatCoops.com, is a management consulting firm exclusively serving U.S. electric cooperatives. It delivers governance, strategy, risk management, executive search, leadership development, executive coaching, and people & culture services, and licenses the Momentum AI-powered strategic leadership SaaS platform that drives continuous leadership effectiveness for cooperative boards and executive teams.

Product overview

GreatCoops.com operates as a consulting firm serving electric cooperatives with a portfolio of advisory services. The core offering is Momentum, an AI-powered SaaS platform for strategic planning, execution tracking, metrics management, and risk management. This platform is complemented by consulting services including Governance Services (board assessments, workshops, coaching), Strategy Consulting, Risk Management, Natural Disaster Management, Executive Coaching, Executive Search, Talent Management, Leadership Development, and the VitalSigns Cooperative Assessment employee survey product. The company is organized into two main service divisions: Governance, Strategy & Risk Services, and People & Culture Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Momentum Strategic Leadership Platform AI-powered strategic leadership SaaS platform that delivers continuous strategic clarity, leadership development, and execution support for U.S. electric cooperative boards and executive teams. Licensed on a subscription basis to cooperative clients.
• Governance Services

Quantifiable outcome

• Employee survey response rates of 80-95%
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• NRECA (National Rural Electric Cooperative Association)coreStrategic or Co-development PartnerGreatCoops is an associate member of NRECA. The company participates in NRECA programs and committees, including the NRECA 21st Century Cooperative Committee. Team members engage with NRECA initiatives on cooperative business model evaluation, industry trends, and professional development programs.
• Touchstone Energy CooperativescoreStrategic or Co-development PartnerGreatCoops team members have served as Touchstone Energy Regional Managers and facilitators. The company develops training programs and materials for the Touchstone Energy brand, including strategy execution curriculum and statewide conference programming for Touchstone Energy members.
• Texas Electric Cooperatives (TEC)coreStrategic or Co-development PartnerGreatCoops Director of Client Services previously served TEC in multiple roles including Special Assistant to the CEO and Touchstone Energy Regional Manager for 55 Texas member cooperatives. TEC serves as a key channel partner for reaching Texas co-ops.
• Association of Missouri Electric CooperativescoreChannel Partner/ Reseller/ DistributorAMEC has worked with GreatCoops for several years on leadership development programs for Missouri electric cooperatives. AMEC facilitates access to member cooperatives across Missouri, with GreatCoops delivering custom-designed leadership programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CliftonLarsonAllen (CLA): Large accounting and consulting firm with a dedicated Electric Cooperative practice serving distribution and G&T co-ops nationwide with audit, tax, and advisory services. Overlaps with GreatCoops on governance and board advisory, but operates at far broader scale across many industries.
• West Monroe Partners: Management and technology consulting firm with a sizable energy and utilities practice serving IOUs, G&Ts, and co-ops on strategy, operations, and digital transformation. Comparable to GreatCoops on the strategy/operations side, with much larger scale and broader industry coverage.
• Moss Adams: Accounting and consulting firm with a dedicated cooperative and energy practice advising electric co-ops on governance, strategy, and operations. Broad portfolio serving many industries but competes for co-op board-level advisory mandates.
• ICF International: Global consulting firm with a substantial energy and utilities practice advising on strategy, climate, and infrastructure. Comparable to GreatCoops at the strategy/regulatory layer for utilities, though much broader and not co-op-specialized.
• Crowe LLP: Public accounting and consulting firm with a cooperative and utility practice providing governance, risk, and advisory services to electric co-ops. Comparable at the board/strategy level but not co-op-exclusive.
• Forvis (formerly BKD): Top-10 U.S. accounting and advisory firm with a strong cooperative services practice that advises electric and other cooperatives on strategy, governance, and risk. Comparable to GreatCoops in serving co-op boards and executives, though not exclusive to electric co-ops.

Direct peers

• ScottMadden: Management and energy consulting firm serving electric and gas utilities on strategy, transformation, and organizational effectiveness. Closest direct competitor to GreatCoops in delivering strategy and organizational consulting to electric utilities, though not co-op-exclusive.

Others

• Smart Electric Power Alliance (SEPA): Industry association and research organization serving electric utilities (including co-ops) with research, advisory, and education on grid modernization and clean energy. Adjacent to GreatCoops as a partner/research resource rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreatCoops.com