California Deer Assocation

Name

California Deer Assocation

Legal name

California Deer Association

Website

https://caldeer.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Wildlife conservation
• Habitat restoration
• Conservation education
• Hunting heritage
• Outdoor recreation

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Fees: Annual and lifetime membership dues from individual supporters who advocate for wildlife conservation and hunting rights in California.
2. Donations and Contributions: Tax-deductible charitable donations from members and supporters to fund habitat restoration projects, scholarships, and youth programs.
3. Merchandise Sales: E-commerce sales of branded merchandise including hats, shirts, knives, glassware, calendars, and accessories through the organization's online store.
4. Corporate Sponsorships: Corporate sponsor calendar program and partnership opportunities for businesses to support conservation while gaining brand visibility with the hunting and outdoor community.
5. Event Revenue: Registration fees and fundraising from chapter banquets, youth events, and conservation projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The California Deer Association is a non-profit conservation organization that runs wildlife habitat restoration projects, advocacy for hunters' rights, youth education programs, the Abilities Outdoors Program for individuals with disabilities, a college scholarship program, and a branded merchandise e-commerce store. Its primary offerings are conservation programs (habitat restoration, youth education, scholarships, abilities outdoors) supported by membership enrollment, charitable donations, and merchandise sales of hats, shirts, knives, glassware, drinkware, and calendars.

Product overview

The California Deer Association is a non-profit conservation organization that operates primarily through a unified website platform selling branded merchandise and managing conservation programs. The product portfolio consists of an e-commerce store selling apparel (hats, shirts, hoodies), outdoor gear (knives), glassware and drinkware, and specialty items (calendars, cheese boards, coasters). The organization also offers three core programs: the Abilities Outdoors Program providing accessible hunting experiences for individuals with disabilities; a Youth Program for educating young people in conservation and hunting; and a Scholarship Program for students pursuing wildlife biology or resource management fields. Additional programs include habitat restoration projects, chapter events, and membership enrollment. The merchandise products are sold through a WooCommerce-powered online store with various product categories including Hats, Shirts & Hoodies, Knives, Glassware, Cups and Mugs, and Misc items.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Membership enrollment that funds California Deer Association's conservation, habitat improvement, educational, and hunting heritage preservation work; available to individual supporters via online registration.
• Charitable Donations Tax-deductible charitable giving channel funding habitat restoration, scholarships, and youth programs for California Deer Association supporters.
• Abilities Outdoors Program Charitable initiative giving children and adults with disabilities or serious medical conditions the opportunity to participate in fully guided outdoor hunting experiences from tag acquisition through harvest mounting, with adaptive equipment including a customized wheelchair-accessible side-by-side and chin-operated shooting equipment.
• Youth Program Educational program for California's next generation of conservationists featuring hands-on experiences, mentorship, youth hunts, hunter safety courses, conservation field days, habitat projects, and mentored hunts across California.
• CDA Scholarship Program College scholarship program combining academic recognition and financial assistance for students pursuing education and careers in Resource Management or Wildlife Biology, with a minimum 3.0 GPA requirement.
• Habitat Restoration Projects Conservation projects focused on restoring and protecting wildlife habitat in California so deer and other wildlife can thrive for future generations.
• CDA Merchandise Store Online e-commerce storefront selling California Deer Association branded apparel, outdoor gear, glassware, drinkware, and specialty items directly to consumers to support conservation funding.
• Corporate Sponsor Calendar 2026 calendar edition featuring custom-branded drop-down panels for corporate sponsors, sold at Tier 1, Tier 2, and Tier 3 levels ranging from $500 to $1,500, combining brand visibility for sponsors with conservation fundraising.
• General Calendar 2026 yearly calendar featuring stunning deer photography, California Chapter Banquet Dates, quotes from founding members, youth and veterans, and seasonal deer facts on 12x18 inch pages extending to 12x21 inches with a drop-down panel.

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Corporate SponsorsmoderateOthersCorporate sponsors support the Abilities Program and other CDA initiatives in exchange for brand visibility. The organization maintains a logo bar of partners and offers a Corporate Sponsor Calendar program with Tier 1, 2, and 3 sponsorship levels ranging from $500 to $1,500.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rocky Mountain Elk Foundation: Non-profit dedicated to big game (elk) conservation, habitat restoration, and hunting heritage preservation. Highly comparable mission structure to CDA, with membership, events, and youth programs, though focused on elk rather than deer across a multi-state geography.
• National Wild Turkey Federation: Non-profit dedicated to wild turkey conservation and preservation of the hunting heritage, with local chapters, banquets, youth programs (JAKES), and habitat projects. Highly comparable structure to CDA across events, membership, and youth engagement.
• Mule Deer Foundation: Non-profit conservation organization focused specifically on mule deer and black-tailed deer habitat, with chapter networks, fundraising events, and youth education programs. Closest direct peer to CDA given overlapping deer-conservation focus.
• Whitetails Unlimited: Non-profit focused on white-tailed deer habitat, conservation, and hunting heritage through chapter-based fundraising banquets. Directly comparable mission to CDA, with similar event-driven revenue model and deer-centric focus.
• Quality Deer Management Association: Non-profit focused on deer herd health, habitat management, and hunter education through science-based deer management. Comparable to CDA in mission and member-supported model, though education-heavy rather than advocacy-focused.

Broad incumbents

• Safari Club International: International hunting advocacy and conservation organization with a comparable mission to protect hunting rights and fund wildlife conservation. Broader incumbent in the same hunting-heritage advocacy space CDA occupies in California.
• National Wildlife Federation: Large U.S. wildlife conservation non-profit with advocacy, education, and habitat programs. Broader incumbent in the conservation-nonprofit space; less focused on hunting heritage than CDA but the largest comparable advocacy organization.
• Ducks Unlimited: Largest waterfowl habitat conservation non-profit in North America, with a similar chapter-based membership model, fundraising banquets, and conservation advocacy. Broader incumbent with national scope, but operates the same playbook CDA uses at a much larger scale.
• Boone & Crockett Club: Historic North American conservation and fair-chase hunting organization with advocacy, habitat programs, and hunter education. Older, broader incumbent that operates in the same hunting-conservation advocacy niche as CDA.

Emerging players

• Backcountry Hunters & Anglers: Non-profit advocating for public lands access, wildlife habitat, and hunting heritage, with grassroots chapter engagement and policy advocacy. Comparable in advocacy posture and member-driven structure, though younger and more focused on public-lands policy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/caldeerassoc
• LinkedInlinkedin.com/company/california-deer-assocation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Deer Assocation