Great Lakes Packaging Corporation

Name

Great Lakes Packaging Corporation

Legal name

Green Bay Packaging Inc.

Website

https://glpc.com

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Great Lakes Packaging Corporation (DBA Green Bay Packaging's Great Lakes Division) is a Wisconsin-based corrugated packaging manufacturer producing brown boxes, custom containers, POP displays, and fulfillment services for upper Midwest and nationwide customers.

Ownership category

akta.pro rank

Product category

Corrugated Packaging Manufacturing

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Other Paperboard Container Manufacturing (322219), Folding Paperboard Box Manufacturing (322212), Paper Mills (32212)

SIC

Paperboard Containers & Boxes (2650), Paper Mills (2621), Paperboard Mills (2631)

akta.pro primary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

akta.pro secondary industries

Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA), Paper-Based Foodservice Packaging (Cups, Lids, Trays, Takeout Containers) (IMALACAJ)

Keywords

• Corrugated packaging manufacturing
• Point-of-purchase displays
• Retail ready packaging
• E-commerce packaging solutions
• Custom packaging design

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Corrugated Packaging Products: Manufacture and sale of corrugated containers, brown boxes, and specialty packaging products. Revenue generated from custom packaging manufacturing with various flute options (B, C, E, Double Wall).
2. Point-of-Purchase Display Solutions: Design and fulfillment of point-of-purchase display requirements nationwide, including temporary and semi-permanent displays.
3. Design and Testing Services: In-house packaging design services and ISTA-certified packaging testing lab services provided to customers.
4. Fulfillment Services: Comprehensive fulfillment services for packaging requirements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Great Lakes Packaging Corporation, operating as the Great Lakes Division of Green Bay Packaging, manufactures corrugated containers, point-of-purchase (POP) displays, and specialty packaging, and provides contract packaging, design, and fulfillment services. The company uses an integrated paper mill to produce both recycled and virgin fiber materials, and serves brown box customers in the upper Midwest while delivering POP displays nationwide.

Product overview

Great Lakes Packaging Corporation (operating as Green Bay Packaging) offers a diversified packaging portfolio structured as an integrated packaging platform. The core offerings include corrugated packaging containers and boxes, e-commerce packaging solutions, retail ready packaging, folding cartons, in-store innovation displays, coated label products, and paper mill operations. The company differentiates through integrated mill operations that manufacture both recycled and virgin fiber materials. Point-of-purchase (POP) displays and specialty packaging are delivered nationwide, with fulfillment services complementing the manufacturing capabilities. PowerPack represents a branded add-on program. The product architecture is organized as a unified manufacturing platform serving multiple packaging segments (corrugated, retail, e-commerce, labels) with shared sustainability and quality certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Great Lakes Division: Corrugated box manufacturing division specializing in comprehensive packaging solutions, corrugated containers, point-of-purchase displays, specialty packaging, and fulfillment services for the upper Midwest and nationwide POP customers.

Products and services

• Corrugated Packaging Corrugated containers and boxes offering comprehensive packaging solutions for various industries, including brown boxes, custom designs, and multiple flute types (B, C, E, Double Wall).
• E-Commerce Packaging Solutions Packaging solutions designed specifically for e-commerce businesses, addressing the unique challenges of shipping products directly to consumers.
• Retail Ready Packaging Solutions Packaging designed for retail environments that is ready for shelves upon delivery, reducing in-store handling time.
• Folding Cartons Carton packaging products for various consumer goods applications.
• In-Store Innovation Displays Packaging solutions and displays designed to enhance the in-store shopping experience.
• Coated Label Products Coated label products for various labeling applications, operated as a separate business unit.
• Paper Mill Operations Integrated paper mill operations that manufacture both recycled and virgin fiber materials for sustainable packaging production.
• Point-of-Purchase (POP) Displays Point-of-purchase displays for brand and shopper engagement, including temporary and semi-permanent displays, fulfilling nationwide POP requirements.
• Specialty Packaging Custom specialty packaging solutions tailored to specific customer requirements beyond standard corrugated boxes.
• Fulfillment Services Comprehensive contract fulfillment services for packaging requirements, serving customers nationwide.
• Packaging Design Services In-house graphic and structural design services collaborating with customers from concept to production-ready stage for corrugated packaging, brown boxes, POP displays, and retail-ready packaging.
• Quality & Testing Services In-house ISTA-certified packaging testing lab providing structural integrity and package optimization testing (1A to 6A testing capabilities).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Sonoco Products Company: Sonoco is a diversified global packaging manufacturer with a paper-based segment including corrugated and protective packaging. It is a broad incumbent peer that competes across several of Great Lakes' product categories including industrial and consumer packaging.
• Smurfit Westrock: Formed from the merger of Smurfit Kappa and WestRock, Smurfit Westrock is the world's largest containerboard and corrugated packaging producer. It is a broad incumbent competitor with substantially greater scale, geographic reach, and product breadth than Great Lakes.
• International Paper: International Paper is the world's largest pulp and paper company with significant containerboard and corrugated operations. It is a broad incumbent peer operating at scale across the full value chain that Great Lakes' integrated mill business touches.

Direct peers

• Cascades Inc. Cascades is a Canadian-based manufacturer of corrugated packaging, containerboard, and tissue products with U.S. operations. It directly competes in the corrugated converter space with a similar sustainability-focused product mix and overlapping customer base in consumer goods and food packaging.
• Pratt Industries: Pratt Industries is a private, family-owned corrugated packaging manufacturer with integrated paper mills producing 100% recycled containerboard. It is the closest private, vertically integrated peer to the Great Lakes Division, competing on similar integrated mill economics, sustainability positioning, and customer mix across brown boxes and displays.
• Hood Container Corporation: Hood Container is a privately held manufacturer of corrugated packaging and containerboard with operations across the U.S. It is a direct comparable on private, multi-region corrugated manufacturing with similar end-market exposure to industrial and consumer goods shippers.
• Graphic Packaging Holding Company: Graphic Packaging manufactures paperboard packaging including folding cartons and is a comparable for the Great Lakes Division's folding carton and retail-ready packaging offerings, particularly for food, beverage, and consumer goods customers.
• Greif Inc. Greif is a global producer of industrial packaging including corrugated products, containerboard, and protective packaging. It competes in similar end markets and offers overlapping product capabilities with Great Lakes' corrugated container business.
• Packaging Corporation of America: PCA is a publicly traded integrated producer of containerboard and corrugated products. It competes directly in the U.S. corrugated box market with a similar mill-to-converter model, though at much greater scale, and is a relevant comparable on operational economics and end-market exposure.

Regional players

• Welch Packaging Group: Welch Packaging is a regional corrugated and custom packaging converter serving the Midwest U.S. It directly overlaps with Great Lakes' brown box and custom packaging footprint in the upper Midwest and competes for similar regional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/greenbaypkging
• Facebookfacebook.com/GreenBayPkging
• LinkedInlinkedin.com/company/great-lakes-packaging-corporation
• Instagraminstagram.com/greenbaypkging

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Lakes Packaging Corporation