Globoforce
Workhuman (formerly Globoforce) is an enterprise SaaS provider of AI-powered employee recognition and rewards software, serving large enterprises including Moderna, Merck, ADP, PepsiCo, and Intuit with peer-to-peer recognition, milestone celebrations, and leadership intelligence capabilities.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Globoforce does
Workhuman (formerly Globoforce) is an enterprise software provider of employee recognition and rewards platforms. The company's core product enables peer-to-peer recognition, manager-to-employee recognition, milestone celebrations, and team achievements within large organizations. Its visible customer base spans 13 named large enterprises across multiple industries: pharmaceuticals (Moderna, Merck), healthcare (UnitedHealth Group, Baystate Health), technology (Intuit, NCR, Conga), financial services (ADP, First Tech Federal Credit Union), automotive (Michelin), aerospace (CAE), entertainment (Creative Artists Agency), and consumer goods (PepsiCo). The company self-positions as the #1 player in the employee recognition software category.
The platform is described as AI-powered, using generative AI and a recommendation engine to convert employee appreciation data into what the company terms 'leadership intelligence' — an analytical layer intended to surface patterns from recognition activity. Specific technical components such as proprietary model architectures, training data assets, patents, or third-party benchmarks are not disclosed in the available source material, so the depth of the AI capability is not independently verifiable.
The company operates an enterprise SaaS subscription model with quote-based pricing and goes to market through a direct enterprise field-sales motion with a demo-request sales conversion path. The customer mix is entirely enterprise; there is no evidence in the input of mid-market or SMB offerings, indicating a deliberate focus on the upper end of the HR technology market.
Globoforce firmographics
Firmographics- Name
- Globoforce
- Website
- https://globoforce.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Workhuman (formerly Globoforce) is an enterprise SaaS provider of AI-powered employee recognition and rewards software, serving large enterprises including Moderna, Merck, ADP, PepsiCo, and Intuit with peer-to-peer recognition, milestone celebrations, and leadership intelligence capabilities.
- Ownership category
- akta.pro rank
Globoforce industry classification
Industry- Product category
- Employee Recognition Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Globoforce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscriptions: B2B SaaS subscription model for enterprise employee recognition platform, likely with per-employee or tiered pricing based on organization size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing via custom quote |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Globoforce product offering
Product offeringCore offering
Globoforce, operating as Workhuman, provides an AI-powered employee recognition and rewards software platform delivered as enterprise SaaS. The platform enables organizations to run social recognition, peer-to-peer appreciation, manager recognition, milestone celebrations, and team achievement programs, converting recognition data into actionable leadership intelligence through generative AI and recommendation capabilities. It is sold to large enterprises on annual subscription contracts via direct field sales.
Product overview
Workhuman (formerly Globoforce) is a unified employee recognition software platform ranked #1 in the market. The platform uses AI technology to transform employee appreciation into leadership intelligence, with guaranteed results. It is offered as a single integrated solution rather than modular components.
Differentiator
Problem solved
Functional benefit
Products and services
- Workhuman Employee Recognition Platform A unified AI-powered employee recognition and rewards SaaS platform that supports social recognition, peer-to-peer appreciation, manager recognition, milestone celebrations, and team achievement programs, converting recognition data into leadership intelligence. Sold to large enterprise customers via annual subscription contracts.
Companies that use Globoforce
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
Globoforce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
Globoforce partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights2 records
Globoforce competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Globoforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Globoforce leadership team
Management profileNumber of profiles
Globoforce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Globoforce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Globoforce
What does Globoforce do?
Globoforce, operating as Workhuman, provides an AI-powered employee recognition and rewards software platform delivered as enterprise SaaS. The platform enables organizations to run social recognition, peer-to-peer appreciation, manager recognition, milestone celebrations, and team achievement programs, converting recognition data into actionable leadership intelligence through generative AI and recommendation capabilities. It is sold to large enterprises on annual subscription contracts via direct field sales.
When was Globoforce founded?
Globoforce was founded in -1.
How does Globoforce make money?
One revenue line is on record: enterprise SaaS Subscriptions.
Does Globoforce have an API?
No public API is recorded for Globoforce.
What industry is Globoforce in?
Globoforce's product category is Employee Recognition Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.