Camrose Kodiaks Jr. A Hockey Club

What Camrose Kodiaks Jr. A Hockey Club does

The Camrose Kodiaks Jr. A Hockey Club is a community-owned, non-profit Junior A ice hockey team based in Camrose, Alberta, Canada, operating in the Alberta Junior Hockey League (AJHL) South Division since its establishment in 1996 by the Camrose Sport Development Society. The organization fields a competitive roster of approximately 25 players aged 16-20 per season and plays home games at Encana Arena, a state-of-the-art ~3,000-capacity multi-purpose facility. Revenue is generated from a diversified stack of streams: single-game and season ticket sales (Adult $15-17, Family Pack $35, Season Adult $325, Family $650, Business $1,200), a multi-tiered sponsorship program (Platinum $10k+, plus Gold/Silver/Bronze with 40+ local business partners), a 50/50 raffle program operated via Rafflebox (with individual draws exceeding $10,000), semi-private SkySuite and SkyBox rentals, and youth hockey development camps ($350 per participant). The team distributes its product through in-arena box office, an online ticketing platform (tickets.camrosekodiaks.ca), FloHockey live game streaming, and New Country 98.1-FM radio broadcasts. Distribution extends across Alberta, with scout networks in BC, Ontario, and Minnesota supporting prospect acquisition.

The Kodiaks' go-to-market combines event-driven (game day attendance) and direct-to-consumer (ticketing, raffle, camps) motions, layered with a community-based sponsorship and engagement flywheel. Beyond the on-ice product, the club operates an off-ice support ecosystem including a billet family program (host families receive season tickets and an honorarium), two education advisors, an athletic therapist, an equipment manager, a statistician, and partnerships with University of Alberta Augustana Faculty, Wild Rose Co-op, Tim Hortons, Pro Sports Photography, Rafflebox, and local healthcare providers. Marketing leverages social media (Facebook, X, Instagram, YouTube, TikTok), an email newsletter, community outreach programs (Read with the Kodiaks, Kodiaks Cubs Club, Future Prospect), and organic earned media through alumni advancement announcements.

The organization has built a competitive track record of 5 AJHL Championships (2001, 2003, 2005, 2007, 2008), 5 Doyle Cup titles (2001, 2003, 2005, 2007, 2008), 6 RBC Cup national championship appearances (2001, 2003, 2005, 2007, 2008, 2011), and a player-development track record of 330+ alumni advancing to post-secondary hockey (NCAA D1, NCAA D3, USports, ACAC) with 20 NHL players and 36 professional players documented. Notable alumni include Mason Raymond, Joe Colborne (1st round, 16th overall), Nick Holden, and Dylan Olsen (1st round). Governance rests with a 9-member board led by President Brad Huolt and Vice President Dustin Platz; operational leadership includes General Manager Eric Kroetch, Assistant GM/Head Scout Brock Lycan, and Head Coach Geoff Walker.

Name

Camrose Kodiaks Jr. A Hockey Club

Legal name

Camrose Kodiaks Jr. A Hockey Club

Website

https://www.camrosekodiaks.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

The Camrose Kodiaks are a community-owned, non-profit Junior A ice hockey club based in Camrose, Alberta, competing in the AJHL. They develop players aged 16-20 for collegiate and professional hockey while delivering home games, camps, sponsorships, and community programming at Encana Arena.

Ownership category

akta.pro rank

Product category

Amateur Ice Hockey Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industries

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Junior hockey team
• Hockey game tickets
• Hockey development camps
• Corporate hockey sponsorship
• Amateur sports entertainment

Headquarters

HQ city

Camrose

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from gate admission for regular season home games, playoff games, and exhibition games at Encana Arena. Single-game tickets, season tickets, and group/corporate ticket packages are sold.
2. Season Tickets & Corporate Packages: Season ticket packages (Adult $325, Senior $275, Student $140, Family $650, Business $1200) and semi-private SkySuite rentals (Half Season $3000, 5-Game Pack $1200, One Game $300) provide upfront recurring revenue from fans and corporate buyers.
3. Sponsorship Revenue: Multi-tiered sponsorship program with Platinum ($10k+), Gold, Silver, and Bronze levels providing brand visibility through rink advertising, in-game announcements, social media, and game day activations. Sponsors receive season tickets and various brand exposure benefits.
4. 50/50 Raffle Program: Ongoing 50/50 raffle draws at home games and online via Rafflebox, generating revenue from fan participation with prizes ranging from hundreds to thousands of dollars.
5. Hockey Camps: Revenue from hockey school camps (e.g., $350 per participant for the 2026 Athletic Development Camp for players born 2011-2016) held at Encana Arena.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

The Camrose Kodiaks are a Junior A ice hockey club competing in the Alberta Junior Hockey League (AJHL), South Division, playing home games at Encana Arena in Camrose, Alberta. The club develops elite hockey talent aged 16-20 with development pathways to collegiate and professional hockey, and operates ticketed home games, season ticket packages, hockey development camps, sponsorship programs, and community engagement initiatives including a Future Prospect youth program and Billet Family host program.

Product overview

The Camrose Kodiaks Jr. A Hockey Club operates as a single-junior-hockey-team organization competing in the AJHL South Division. The core offering is the competitive Jr. A hockey team with ticket sales to home games at Encana Arena. The organization supplements with sponsorship packages (Platinum through Bronze tiers), youth hockey development camps, a 50/50 raffle program, and fan engagement initiatives. Additional programs include a Future Prospect program for youth ages 6-12, billet family hosting for players, and live game streaming via FloHockey. The team maintains broadcast partnerships with New Country 98.1-FM for radio and FloHockey for video streaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Camrose Kodiaks Junior A Hockey Team A Junior A competitive ice hockey team in the Alberta Junior Hockey League (AJHL) South Division, developing elite talent aged 16-20 with pathways to NCAA, USports, and professional hockey. Plays home games at Encana Arena in Camrose, Alberta.
• Game Tickets and Season Passes Gate admission and season ticket packages for regular season home games at Encana Arena. Pricing tiers include Adult ($17), Senior ($15), Student ($8), Family Pack ($35), with season packages ranging from Adult ($325) to Business ($1,200).
• Corporate Sponsorship Packages Tiered sponsorship program with Platinum ($10,000+), Gold, Silver, and Bronze levels providing local and regional businesses with brand visibility through rink advertising, in-game announcements, social media exposure, and community event activations.
• Hockey Development Camps Annual hockey development camps for youth players aged 6-12 (Future Prospect) and ages 11-16 (Hockey School), featuring smaller group sizes focused on individual skill development at Encana Arena.
• SkySuite and SkyBox Premium Rentals Semi-private premium seating rentals at Encana Arena for corporate entertainment and group experiences. SkySuite includes 18 tickets per game plus 3rd level bar access and food allowance.
• Kodiaks 50/50 Raffle Program In-game and online 50/50 raffle draws available at home games and through the Rafflebox platform, with winners announced at games and on social media.
• Kodiaks Future Prospect Program Community program enabling youth ages 6-12 to experience game day like a Kodiak player, supported by Wild Rose Co-op, Boston Pizza, Garnett Radchenko Mackay LLP, Meridian Manufacturing, and Camrose Veterinary Hospital.
• Billet Family Program Host family program providing accommodation for Kodiaks players aged 16-20; billet families receive season tickets and an honorarium in exchange.
• Live Game Streaming and Radio Broadcast Live and archived game viewing through FloHockey streaming platform with dual audio; regular season road games and playoff games available via New Country 98.1-FM radio broadcast.

Quantifiable outcome

• 20 NHL players produced including Mason Raymond (2nd round), Joe Colborne (1st round, 16th overall), Nick Holden (multiple NHL teams), Dylan Olsen (1st round, 28th overall)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Alberta Junior Hockey League (AJHL)coreStrategic or Co-development PartnerThe Camrose Kodiaks are a founding and active member team of the AJHL, one of Canada's premier Junior A hockey leagues. AJHL membership governs league competition, scheduling, officiating, and player eligibility standards.
• Camrose Sport Development SocietycoreStrategic or Co-development PartnerThe non-profit society established in 1996 by 27 local business owners to create and support the Jr. A hockey organization in Camrose. Oversees overall operations and governance of the hockey club through a board of 9 directors.
• New Country 98.1-FM RadiocoreGTM or Marketing PartnerOfficial radio broadcast partner providing live play-by-play audio of all regular season road games and all playoff games during the 2026-27 season. Stream available at player2.newcountry981.com. Extends fan reach beyond the local arena.
• FloHockey (SportsCanal LLC)coreGTM or Marketing PartnerOfficial streaming partner for Kodiaks home and away games. All games available on FloHockey.tv with dual audio option. Extends game access to national/international audience.
• University of Alberta, Augustana Faculty (Camrose)minorStrategic or Co-development PartnerLocated in Camrose, the Augustana Faculty offers post-secondary education opportunities for Kodiaks players. The team promotes player education and requires players to continue studies or work in the community.
• Pro Sports Photography (Sean & Lisel)minorGTM or Marketing PartnerOfficial photographer of the Camrose Kodiaks. Volunteers time to capture game action and player portraits available for purchase at prosportsphotography.ca. Provides professional visual content for fan engagement and team branding.
• Wild Rose Co-opminorGTM or Marketing PartnerSponsor of the Kodiaks Future Prospect program and Hockey Hooky Game initiative. Provides community event support and promotional involvement in youth engagement activities.
• Tim HortonsminorGTM or Marketing PartnerPartner in the Tim Bit Hockey Program welcoming young players to Kodiaks games. Community outreach initiative connecting minor hockey families with the team.
• Parsons Family Chiropractic & Wellness (Dr. Brad Parsons)minorOthersChiropractic care provider for team staff listed on the support staff page. Part of the player health and wellness support network.
• Camrose Physiotherapy (Ryan Peters)minorOthersPhysiotherapy services for team staff listed on the support staff page. Part of the player health and wellness support network.
• Platinum Sponsors (10k+ tier)coreGTM or Marketing PartnerTop-tier sponsors at $10,000+ annually including Camrose Chrysler, Norsemen/Camalts, Garnett Radchenko Mackay LLP, Lambford & Co., and others. Receive maximum brand exposure through rink signage, in-game announcements, social media, and priority event access.
• Gold, Silver, and Bronze Tier SponsorsminorGTM or Marketing PartnerMulti-tiered sponsorship program (Gold, Silver, Bronze) covering businesses such as Boston Pizza, Battle River Plumbing, Fortis Alberta, City of Camrose, Edge Orthodontics, and 40+ others. Provides graduated brand visibility and community engagement benefits.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bonnyville Pontiacs: Fellow AJHL member team directly listed alongside the Kodiaks on the league site, sharing identical league schedule, officiating, and sponsorship market dynamics in the Alberta Junior A ecosystem.
• Calgary Canucks (AJHL): AJHL South Division opponent of the Kodiaks; operates the same Junior A hockey business model (games, sponsorships, billets, camps) in a larger urban market, making it the closest structural comparator.
• Drumheller Dragons: Another AJHL member team comparable in small-city Alberta setting; runs identical revenue streams from gate receipts, sponsorship tiers, billet families, and development camps.
• Fort McMurray Oil Barons: AJHL member with similar community-driven Junior A model; historically strong player-development reputation and sponsorship-rich sponsor base tied to local industry, paralleling Camrose's local-business-driven sponsor ecosystem.
• Grande Prairie Storm: AJHL North Division team that recently traded players with the Kodiaks (Frost, Sexsmith for Grycan), evidencing direct roster-level competition for the same talent pool within the league.
• Olds Grizzlys: AJHL member serving a rural Alberta community near Camrose; closely mirrors the Kodiaks' small-town Junior A sponsorship and billet-driven structure.
• Canmore Eagles: AJHL member team operating in a tourism-influenced small Alberta town; same Junior A model with comparable revenue mix of tickets, sponsorships, billets, and development programming.
• Lloydminster Bobcats: AJHL member team serving a similarly sized border community; comparable Junior A operations on a comparable small-city arena footprint with a similar development-pitch value proposition.
• Whitecourt Wolverines: AJHL member team in a rural Alberta community (per the league sidebar), operating with the same Junior A hockey business model and local-sponsor-driven funding base as the Kodiaks.
• Spruce Grove Saints (AJHL): Long-standing AJHL member team (Greater Metro Edmonton) running an identical Junior A model with similar billet and sponsorship structures, providing another high-fidelity peer benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/camrosekodiaks
• YouTubeyoutube.com/@camrosekodiaks6777
• Facebookfacebook.com/kodiakscamroseajhl
• Instagraminstagram.com/camrosekodiaks_ajhl
• TikToktiktok.com/@kodiakscamrose

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camrose Kodiaks Jr. A Hockey Club