Surface Gel Tek
Surface Gel Tek manufactures patented gelled acid products for concrete surface preparation, profiling, cleaning, and decorative etching, serving decorative and general concrete contractors, architects, engineers, and DIY homeowners across 11 US states via distributors, direct sales, and online channels.
- Company typePrivate
- Founded1993
- HeadquartersPensacola, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Surface Gel Tek does
Surface Gel Tek (SGT) is a privately held, family-owned manufacturer of patented gelled acid products for the concrete surface preparation and decorative concrete industry, founded in 1993 and headquartered at 10137 Huntsman Path, Pensacola, Florida. The company's core technology is a proprietary gelled acid formulation invented by Dan Doolan, in which the acid is suspended in a gel that adheres to the concrete surface — preventing the dripping, heavy fumes, and substrate damage (spalling, soft spots) associated with traditional liquid acid etchants. The product line consists of four graded gelled acids — HD24 Pre Grind (24% acid, 100-80 grit profile), Tek Gel for Profiling (20% acid, 120 grit profile), Easy Etch (16% acid), and Xfflorescence — together with the Stain Mule color thickener and the Flattoo Stencil System, a high-precision vinyl template process that enables decorative graphics and imagery etched directly into concrete using SGT's patented gel chemistry.
SGT operates a three-tier go-to-market model: a network of 13 regional distributors across 11 US states (Arizona, California, Colorado, Florida, Georgia, Louisiana, Michigan, Nevada, New Jersey, Pennsylvania, Texas), direct sales to contractors, architects, and engineers for larger projects, and consumer-facing DIY sales through a Shopify storefront and the Concrete Decor Marketplace. Pricing is approximately $0.22 per square foot for surface preparation on a quote basis for professional buyers, with unit pricing for DIY customers and a 10% veteran discount under the Pay It Forward program. The company serves decorative concrete contractors and general concrete contractors (its primary segments), architects and engineers specifying finishes for institutional and commercial projects, and DIY homeowners. Notable completed projects include Starbucks at Universal Studios, Edmunds HQ, UCLA, Cal Poly, the University of Washington, Gap Stores, the Old Donation School Geologic Time Walk, the Atlanta Motorsports Park two-mile track map showroom floor, and University House at Arizona State University. The company is operated by the Doolan family with Tamryn Doolan serving as CEO and Dan Doolan as inventor and patent holder; no external investors or institutional ownership are indicated.
The business is a small, founder-led niche chemical products manufacturer with 1-10 employees, no disclosed revenue or funding history, no M&A activity, and no AI/ML components in its product stack. Its competitive position rests on patented gel chemistry, an established multi-state distributor network, and long-standing relationships with Bomanite franchise contractors.
Surface Gel Tek firmographics
Firmographics- Name
- Surface Gel Tek
- Legal name
- Surface Gel Tek
- Website
- https://surfacegeltek.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Surface Gel Tek manufactures patented gelled acid products for concrete surface preparation, profiling, cleaning, and decorative etching, serving decorative and general concrete contractors, architects, engineers, and DIY homeowners across 11 US states via distributors, direct sales, and online channels.
- Ownership category
- akta.pro rank
Surface Gel Tek industry classification
Industry- Product category
- Concrete Surface Preparation Chemicals
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Concrete & Masonry Coatings (IMADAKAE)
- akta.pro secondary industry
- Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where Surface Gel Tek is headquartered
LocationHeadquarters
- HQ city
- Pensacola
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surface Gel Tek business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Gelled Acid Products: Sale of proprietary gelled acid products for concrete surface preparation including HD24 Pre Grind, Tek Gel for Profiling, Easy Etch, and related products. Products are sold through distributors and directly to contractors.
- Flattoo Stencils and Templates: Sale of high precision vinyl templates (Flattoos) for decorative concrete graphics and etching applications.
- Technical Documentation and SDS: Technical data sheets and safety data sheets provided for products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DIY/Small Projects - Shop page available |
| One time/ perpetual license | Pay-as-you-go | Professional/Contractor Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Surface Gel Tek product offering
Product offeringCore offering
Surface Gel Tek manufactures and sells patented gelled acid products for concrete surface preparation, cleaning, profiling, slip resistance, remediation, renovation, and decorative etching. The portfolio includes multiple acid-concentration grades (HD24 Pre Grind, Tek Gel for Profiling, Easy Etch, Xfflorescence) plus the proprietary Flattoo stencil system for high-precision decorative graphics on concrete.
Product overview
Surface Gel Tek is a manufacturer of patented gelled acid products for concrete surface preparation, cleaning, and decorative etching. The core product line consists of four gelled acid formulations: HD24 Pre Grind (24% acid) for aggressive etching and pre-grinding, Tek Gel for Profiling (20% acid) for standard surface profiling, Easy Etch (16% acid) for lighter etching, and Xfflorescence for efflorescence removal. Supporting products include the Stain Mule color thickener for controlling acid and water-based stain placement. The company also offers the Flattoo Stencil System, a high-precision vinyl template process that works in conjunction with their gelled acids to etch custom graphics and designs into concrete. All products are designed to be environmentally safe with no VOCs, neutralizable with water, and require no special equipment.
Differentiator
Problem solved
Functional benefit
Brands
- Flattoo: High-precision vinyl template system used with gelled acid for etching images and designs into concrete surfaces
- Stain Mule (Color Thickener)
- Tek Gel for Profiling
- HD24 Pre Grind
Products and services
- HD24 Pre Grind Most aggressive gelled acid product (24% acid concentration) used for etching concrete, providing approximately 100-80 sandpaper grit opening. Used as pre-grind for polished concrete floors and for removing contaminants such as grease, oil, mold, and mildew. Sold to contractors and through distributors.
- Tek Gel for Profiling (TGP) Medium-grade gelled acid (20% acid concentration) providing a 120-grit sandpaper profile required by most manufacturers of coatings, sealers, and paints for warranty compliance. Designed to be aggressive on top laitance and used for general concrete surface profiling.
- Easy Etch Gelled acid product (16% acid concentration) for concrete etching applications, providing the control and reduced-fuming benefits of gelled chemistry at a lower aggression level suited to lighter etching tasks.
- Xfflorescence Gelled acid product engineered specifically for removing efflorescence from concrete surfaces.
- Stain Mule Color Thickener Product that thickens both acid stains and water-based stains, enabling color placement control even on vertical surfaces for decorative concrete work.
- Flattoo Stencil System Process of etching images into concrete using SGT's patented gelled acid combined with high-precision vinyl templates (Flattoos) for decorative graphics. Custom or catalog vinyl adhesive templates are applied to concrete surfaces for acid etching and coloring. Used for projects such as logos, track maps, and educational fossil walkways.
Quantifiable outcome
- Approximately $0.22 per square foot for surface preparation
- +2 more outcomes
Companies that use Surface Gel Tek
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Surface Gel Tek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Surface Gel Tek partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Gulf Coast BomanitecoreSurface Gel Tek has worked with Bomanite contractors for over 15 years. Gulf Coast Bomanite specializes in polished concrete floors and has worked on projects including the Recovery Room corporate logo installation.
- Bomanite of New OrleanscoreLong-standing working relationship with Bomanite of New Orleans dating back many years. Chris at Bomanite of New Orleans represents a key relationship in the Bomanite contractor network.
- Rebekah & CompanycoreWoman minority ownership and family-based company serving as install contractors. Nearly three decades of experience in terrazzo flooring. Collaborated on Edmunds HQ project creating concrete floor graphics.
- Atlanta Concrete ArtistminorDecorative concrete artist who worked on Atlanta Motorsports Park project. SGT created the 24-piece Flattoo for the track map showroom floor.
- CFS (Concrete Flooring Solutions)minorFlooring contractor Jeremy Thiede of CFS worked with Surface Gel Tek on the University House project at Arizona State University, creating the biggest Flattoo to date on a 1,200 sq ft lobby floor.
- Gaye GoodmanminorConcrete staining professional with training materials including manuals and DVDs covering fundamentals to advanced artistic techniques. Collaborated on Monte's cigar lounge logo project.
- Decking AroundminorConcrete repair specialists with over 20 years of experience transforming concrete into beautiful surfaces. Offers maintenance services.
- Carolina Bomanite Corp.coreDecorative and architectural concrete contractor that installed and served as key design participant for Old Donation School Geologic Time Walk. Recommended materials and design details, provided answers to design challenges.
- Foundation for American VeteransminorPrivate non-profit promoting social welfare of community, assisting disabled and needy veterans. Part of Pay It Forward program where customers can donate their 10% veteran discount.
- Disabled American Veterans (DAV)minor1.2 million-member non-profit dedicated to building better lives for America's disabled veterans. CEO Tamryn Doolan is a proud member of DAV Chapter 22 in Scottsdale, AZ.
- Paralyzed Veterans of AmericaminorOrganization helping paralyzed veterans overcome setbacks and live productive lives. Part of Pay It Forward program.
- Arizona StandDown AllianceminorAlliance providing annual events connecting homeless and at-risk military veterans with services. Largest event serves approximately 1,500 veterans at Veterans Memorial Coliseum.
- Cell Phones for Soldiers Incminor501(c)(3) non-profit providing deployed troops cost-free communication with family. Has raised more than $7 million and provided over 114 million minutes of free talk time.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Surface Gel Tek competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Surface Gel Tek social profiles
Digital presenceSurface Gel Tek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surface Gel Tek leadership team
Management profileNumber of profiles
Profiles2 records
Surface Gel Tek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surface Gel Tek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surface Gel Tek
What does Surface Gel Tek do?
Surface Gel Tek manufactures and sells patented gelled acid products for concrete surface preparation, cleaning, profiling, slip resistance, remediation, renovation, and decorative etching. The portfolio includes multiple acid-concentration grades (HD24 Pre Grind, Tek Gel for Profiling, Easy Etch, Xfflorescence) plus the proprietary Flattoo stencil system for high-precision decorative graphics on concrete.
Is Surface Gel Tek a public or private company?
Surface Gel Tek is a private company. It is classified as family owned and is currently operating.
When was Surface Gel Tek founded?
Surface Gel Tek was founded in 1993. It employs 1 to 10 people.
Where is Surface Gel Tek based?
Surface Gel Tek is headquartered in Pensacola, United States, in the North America region.
How does Surface Gel Tek make money?
Three revenue lines are on record. Gelled Acid Products are the primary driver. The others are flattoo Stencils and Templates and technical Documentation and SDS.
Does Surface Gel Tek have an API?
No public API is recorded for Surface Gel Tek.
What industry is Surface Gel Tek in?
Surface Gel Tek's product category is Concrete Surface Preparation Chemicals. Its primary akta.pro industry code is IMADAKAE, Concrete & Masonry Coatings, with a secondary code of IMAIAKAM, Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating). Its SIC code is 2851.