What HARP Rehab Melbourne does

HARP Private Rehab Melbourne operates a luxury, concierge-style addiction and mental health treatment business serving high-net-worth individuals, executives, and professionals across Australia. The company runs a small-footprint estate-based model in the Dandenong Ranges, anchored by the Sanctuary of Olinda (up to 12 guests), Stonehurst of Sassafras (up to 4 guests), Monreale House cottages, and ancillary retreats including an Ocean Blue Yacht program and Byron Bay/Point Lonsdale locations.

HARP's core treatment stack is the proprietary '5i Recovery Curriculum', delivered by a multidisciplinary clinical team (psychiatrists, psychologists, nurses, naturopaths) and extended through HARP+ aftercare, HARP Infusions, and the Longevity by HARP program. Public materials reference treatment pathways for alcohol, cocaine, gambling, methamphetamine, opioid and broader drug dependencies alongside co-occurring mental health conditions. Average rating of 4.9/5.0 across 1,600+ lives supported since 2019 is the principal scale signal disclosed.

The business model is direct-to-consumer, private-pay with Price-on-Application (POA) pricing across three tiers (General Admission, Premium, C-Suite), supplemented by a claimed 100% superannuation funding approval pathway. Sales is handled through named Client Experience Managers in a high-touch concierge intake flow. HARP is founder-led by CEO Edward Handley, has 101–250 employees, and is currently single-region (Victoria) with a publicly disclosed four-city rollout plan covering Perth, Sydney, Brisbane and Auckland through 2027.

Name

HARP Rehab Melbourne

Legal name

HARP Private Rehab

Website

https://harprehab.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Residential Addiction Rehabilitation Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Luxury addiction rehab
• Residential drug treatment
• Mental health treatment
• Executive rehab services
• Addiction recovery programs

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Rehabilitation Programs: Core revenue stream from luxury residential addiction treatment programs. Pricing varies by facility tier (General Admission, Premium Individual Cottages, C-Suite/Executive). Duration typically 28-90 days. Programs include accommodation, clinical care, therapy, meals, and wellness activities.
2. HARP+ Aftercare Program: Ongoing post-rehab support including 24/7 access to professional support, discreet home visits, concierge health services, weekly psychology and counselling sessions, and relapse prevention.
3. HARP Infusion - IV Therapy: Clinical-grade vitamin and NAD+ IV therapy administered by AHPRA-registered clinicians. Mobile IV services available at facilities or client location.
4. Longevity by HARP: Advanced health diagnostics including Advanced Blood Panel testing and Whole Body MRI screening in partnership with Everlab.
5. Ocean Blue Yacht Experience: Luxury yacht-based rehabilitation program operating in Caribbean, Coral Seas, Pacific, Mediterranean, and Cayman Islands. Premium superyacht and megayacht options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

HARP Rehab Melbourne operates luxury private residential addiction and mental health treatment programs in the Dandenong Ranges. Core services include 28-90 day personalised clinical programs delivered through evidence-based therapies (CBT, DBT, trauma-informed care) using the proprietary 5i Recovery Curriculum, with additional offerings spanning IV infusion therapy, advanced health diagnostics, aftercare, and yacht-based recovery experiences.

Product overview

HARP Private Rehab is a luxury rehabilitation facility offering discrete, personalised addiction and mental health treatment programs. The portfolio includes their signature 5i Recovery Curriculum (a five-module treatment methodology combining CBT, DBT, and trauma-informed therapy) and HARP+ Aftercare for ongoing support. Add-on services include HARP Infusions (NAD+ IV therapy) and Longevity by HARP (advanced health diagnostics in partnership with Everlab). Treatment is delivered across multiple luxury facilities: Stonehurst of Sassafras (executive/C-suite, 4 beds), Monreale House (premium cottages), Sanctuary of Olinda (general admission, 12 beds), Ocean Blue Yacht Experience (superyacht and megayacht recovery), and Health and Wellness Retreat (Byron Bay/Point Lonsdale). The company treats alcohol, cocaine, gambling, methamphetamine, drug, and opioid addictions, plus co-occurring mental health conditions including depression, anxiety, PTSD, and trauma. Future expansion includes Sydney (Q4 2026), Perth (Q2 2026), Brisbane (Q2 2027), and Auckland (Q4 2027) facilities.

Differentiator

Problem solved

Functional benefit

Brands

• HARP+: Aftercare programme providing ongoing support, counsellor check-ins and guidance 7 days a week, 365 days a year after clients leave the facility.
• HARP Infusions
• Longevity by HARP
• 5i Curriculum
• Ocean Blue
• Stonehurst of Sassafras
• Monreale Estate
• Sanctuary of Olinda

Products and services

• 5i Recovery Curriculum Signature five-module treatment methodology combining CBT, DBT, trauma-informed therapy, and abstinence-based principles for addiction and mental health recovery. Delivered to clients across all HARP facilities.
• HARP+ Aftercare Program Ongoing post-rehab support program with access to counsellors for check-ins and guidance 7 days a week, 365 days a year after clients leave the residential facility.
• HARP Infusions Clinical-grade vitamin and NAD+ IV therapy administered by AHPRA-registered clinicians, available at facilities or via mobile IV services to client location.
• Longevity by HARP Advanced health diagnostics combining Advanced Blood Panel testing and Whole Body MRI screening in partnership with Everlab to identify health risks early.
• Stonehurst of Sassafras C-Suite and executive treatment facility in Sassafras, Victoria, accommodating a maximum of 4 guests with a 4:1 staff-to-client ratio and 28-90 day programs including business center access.
• Monreale House Premium ultra-luxury chateau facility with four self-contained rainforest lofts, family and pet friendly, featuring a 2:1 staff-to-client ratio and personal butler service.
• Sanctuary of Olinda General admission luxury treatment facility on Mount Dandenong accommodating 12 guests, with individually tailored rehabilitation plans and private suites in a rainforest setting.
• Ocean Blue Yacht Experience Luxury yacht-based rehabilitation experience with HARP Exclusive superyacht (Sydney Harbour, Whitsundays, Coral Sea) and HARP Caribbean megayacht (Miami, Bahamas, Mediterranean, Caribbean Islands).
• Health and Wellness Retreat Group bookings luxury health and wellness retreat in Byron Bay NSW and Point Lonsdale Victoria for discerning individuals seeking premium wellness experiences.
• Alcohol Addiction Treatment Evidence-based residential alcohol addiction treatment with personalised care, integrated into the broader 5i curriculum and HARP clinical framework.
• Cocaine Addiction Treatment Comprehensive residential cocaine addiction treatment addressing the specific complexities and challenges of cocaine dependency through evidence-based programs and individualised care.
• Methamphetamine Addiction Treatment Residential meth/ice addiction treatment including counselling services, recovery programming, and seamless detox coordination through partner facilities.
• Gambling Addiction Treatment Residential gambling addiction treatment using DBT and CBT to identify triggers and develop healthy coping skills for gambling recovery.
• Opioid Addiction Treatment Personalised residential opioid addiction treatment focusing on compassionate care, discretion, privacy, evidence-based clinical programs, and Sobriety Companion support.
• Drug Addiction Treatment Comprehensive residential drug addiction rehabilitation covering benzodiazepines and other substances through counselling, support groups, and rehab programs.
• Mental Health Treatment Residential mental health treatment covering depression, anxiety, PTSD, trauma, OCD, personality disorders, ADHD, bipolar disorder, burnout, and co-occurring conditions.

Quantifiable outcome

• 1600+ lives supported
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• EverlabcoreStrategic or Co-development PartnerPartnership for Longevity by HARP - advanced health diagnostics service. Everlab provides Advanced Blood Panel testing and Whole Body MRI screening as part of HARP's optional health optimization add-on.
• Detox Partner FacilitiescoreStrategic or Co-development PartnerPartnership with external detox facilities to provide seamless 24-hour medical monitoring and support during alcohol, cocaine, meth, and drug detoxification. HARP coordinates transition and ensures comfortable detox experience through qualified medical professionals.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• The Kusnacht Practice: Ultra-luxury private addiction and mental health rehab in Switzerland with high staff-to-client ratios, full concierge service and a similar executive/HNW target market. Directly comparable to HARP's C-Suite tier positioning and international inbound model.
• Paracelsus Recovery: Zurich-based ultra-premium private rehab treating one client at a time with bespoke medical and psychiatric care. Closely comparable to HARP's Stonehurst (max 4 guests) ultra-private, executive-tier offering.
• South Pacific Private: Established Australian private mental health and addiction treatment hospital on Sydney's Northern Beaches. Directly comparable Australian residential rehab competitor with a similar private-pay model and clinical programs.
• The Dawn Thailand: Premium rehab in Chiang Mai, Thailand delivering intensive residential treatment with low client-to-therapist ratios. Comparable to HARP on clinical intensity, international intake and premium tiering within Asia-Pacific medical tourism.
• The Sanctuary Byron Bay: Luxury residential rehab in Byron Bay, NSW offering premium accommodation and holistic treatment. Closely comparable to HARP on geography (Australia), residential model and luxury positioning; HARP is also entering Byron Bay with a retreat.
• The Cabin Sydney: Australian outpatient and day-program addiction treatment provider with clinics in Sydney and other cities. Comparable to HARP on Australian geography, addiction focus, and evidence-based clinical methods (CBT/DBT), though operating on an outpatient rather than residential model.
• Cottonwood Tucson: US-based luxury residential rehab in Arizona offering small-cohort, high-touch addiction and mental health treatment. Directly comparable to HARP's premium cottages and executive facility tiers on clinical model and HNW/executive customer profile.
• The Balance (Mallorca): Luxury residential rehab and mental health clinic in Mallorca, Spain offering personalised programs to an international HNW/executive client base. Closely comparable to HARP on luxury hospitality-driven treatment model and international intake.
• The Cabin Chiang Mai: Well-known international residential addiction rehab in Thailand serving an Australian and Asian expatriate client base. Comparable to HARP on international inbound clientele, evidence-based clinical model and Asia-Pacific medical tourism positioning.
• Promises Treatment Centers (Malibu): Long-established luxury US residential rehab brand (Malibu, West LA, etc.) serving executives, celebrities and HNW individuals. Comparable to HARP on premium pricing tier, celebrity-adjacent clientele, and curated amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/harp_rehab
• YouTubeyoutube.com/@hillsandrangesprivateharp1403
• Facebookfacebook.com/hillsandrangesprivate
• LinkedInlinkedin.com/company/hillsandrangesprivate
• Instagraminstagram.com/harp_rehab

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HARP Rehab Melbourne