Tallinn Moon Rotary Klubi

What Tallinn Moon Rotary Klubi does

Tallinn Moon Rotary Klubi is an Estonian nonprofit Rotary club (mittetulundusühing), officially chartered on July 1, 2017, and operating as a satellite club of Tallinn Hansa Rotary Klubi. The organization is part of Rotary International's District D1420 (which covers all 20 Estonian Rotary clubs and Southern Finland) and carries Rotary International club number 88755. Its stated mission is to address the sharp increase in Estonian youth depression and anxiety diagnoses, framing youth mental health as its central cause area.

The club's primary charitable initiative is Vahetund.ee, a school-based program that distributes equipment such as jumping sacks and football games to encourage physical activity during school recess. The program has been implemented in at least eight Estonian schools (Kristiine Gümnaasium, Keila Kool, Pääsküla Kool, Saue Gümnaasium, Haabneeme Kool, Põltsamaa Ühisgümnaasium, Lagedi Kool, Laulasmaa Kool). Other documented programs include direct financial support to young swimmer Maria Rein (€1,600 across two donations), a €4,260 charter-party fundraiser for the Estonian Youth Musical Theatre (Eesti Noorte Muusikaliteater), and renovation support for Kirna mõis (Kirna Manor), a holistic health center. The club does not develop proprietary technology products; its operational backbone consists of a WordPress-based website (rotarymoon.ee), a Facebook page, regular member meetings held at restaurants and event venues in Tallinn, and small-scale community fundraising events.

The revenue model is donations-based: member dues and public contributions, with the club registered on Estonia's list of income-tax-deductible nonprofit associations. It is governed internally by elected members led by a President (Liina Karlson for the 2025/2026 season), a Secretary (Tiina Hagen), and a Club Master (Kati Orro). The club has roughly 18 active listed members today, down from 21 charter members, with leadership rotating annually through a long succession of past presidents documented since the 2018/2019 season.

Name

Tallinn Moon Rotary Klubi

Legal name

Tallinn Moon Rotary Klubi

Website

https://rotarymoon.ee

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Tallinn Moon Rotary Klubi is an Estonian nonprofit Rotary club (District D1420, Club 88755) that runs community fundraising and the Vahetund.ee school recess initiative, serving Estonian youth mental health, schools, and partner charitable organizations.

Ownership category

akta.pro rank

Product category

Community Service Organization

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAJAJAC

Physical Education (PE) & Fitness Programs

Education/K–12 / Primary & Secondary Education/K–12 Extracurriculars & Athletics (School-Run)

SECONDARYEDAJAJAI

Community Service & Service-Learning Programs (School-Run)

Education/K–12 / Primary & Secondary Education/K–12 Extracurriculars & Athletics (School-Run)

SECONDARYEDAJALAM

After-School Academic Support Programs (Centers & Clubs)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

Keywords

• Community service organization
• Youth mental health
• Charitable fundraising
• Rotary International club
• Volunteer civic engagement

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Member Contributions and Donations: The club operates as a nonprofit organization collecting member dues and public donations. The club is listed in Estonia's income tax benefit list for nonprofit associations, allowing legal entities to make tax-deductible donations and individuals to deduct donations from taxable income.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tallinn Moon Rotary Klubi is a non-profit Rotary International service club that provides community-service and charitable programs focused on Estonian youth mental health. Its offerings include the Vahetund.ee school-based physical activity initiative, charity events (charter parties, concert dinners, seasonal celebrations), direct donations to individuals and nonprofit organizations, member networking meetings, and sponsorship of youth-focused causes. The club operates through member dues and donations rather than commercial product or service sales.

Product overview

Tallinn Moon Rotary Klubi is a charitable Rotary club established on July 1, 2017, as a satellite club of Tallinn Hansa Rotary Klubi. The club focuses on Estonian youth mental health and runs community projects including Vahetund.ee (youth physical activity initiative), support for Estonian Youth Musical Theater, Kirna mõis renovation, and young athlete Maria Rein. The club operates as a non-profit organization without commercial products or technology offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Vahetund.ee: Project initiated by Tallinn Moon Rotary Klubi to encourage children to be more active during school breaks. Brings jumping sacks and football games to schools to develop movement desire and concentration abilities in children.

Products and services

• Annual Club Membership in Tallinn Moon Rotary Klubi Annual membership in the Rotary International-affiliated service club for adult professionals in Tallinn. Members participate in regular meetings, charitable projects, networking, and the club's youth mental health mission.
• Vahetund.ee Active Recess Program A school-based physical activity initiative that brings jumping sacks and football games to Estonian schools to develop movement, concentration, cooperation, and communication skills among children during school breaks. Implemented across multiple schools including Kristiine Gümnaasium, Keila Kool, Päästla Kool, Saue Gümnaasium, Haabneeme Kool, Põltsamaa Ühisgümnaasium, Lagedi Kool, and Laulasmaa Kool.
• Estonian Youth Musical Theatre (Eesti Noorte Muusikaliteater) Sponsorship Program Charitable sponsorship program for Estonia's largest amateur musical theater, which provides talented youth performers with opportunities to perform for larger audiences. The club raised €4,260 at its charter party in support of the organization.
• Kirna Manor (Kirna Mõis) Renovation Support Program Charitable support program for Kirna Manor, a community-operated, donation-funded nature therapy and holistic health center in Estonia. The club supports the manor's renovation work and hosts events there, including the annual tulip festival visit.
• Maria Rein Athlete Sponsorship Program Charitable sponsorship program for an 18-year-old Estonian athlete with Down syndrome who has won 13 championship medals in swimming at DSISO European Championships and INAS World Championships between 2015 and 2017. The club collected donations twice, totaling €750 and €850 (combined €1,600), to support her competitive participation.
• Charity Event Participation (Charter Party, Concert Dinners, Seasonal Galas) Ticketed or RSVP-based participation in the club's charity events, including the charter party held at Viktoria Restoran & Sündmuskeskus on 2019-03-30, concert dinners at Kirna Manor (Purple Pop quartet performance), and seasonal opening/closing parties. Funds raised at these events are directed to specific named projects (e.g., €4,260 raised for Estonian Youth Musical Theatre).

Quantifiable outcome

• Vahetund.ee project implemented in 8+ schools across Estonia
• +3 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Rotary InternationalcoreStrategic or Co-development PartnerTallinn Moon Rotary Klubi is an official member club of Rotary International, part of District D1420 which includes all Estonian Rotary clubs and Southern Finland. Rotary International provides the global framework, standards, insurance, and network access for the club's charitable activities.
• Tallinn Hansa Rotary KlubicoreStrategic or Co-development PartnerTallinn Moon Rotary Klubi was established as a satellite club of Tallinn Hansa Rotary Klubi, which provided support and mentorship during the founding period.
• Kirna Mõis (Kirna Manor)minorStrategic or Co-development PartnerThe club supports Kirna Manor's renovation efforts. The manor is a holistic health center in Estonia and hosts club events including the annual tulip festival visit.
• Eesti Noorte Muusikaliteater (Estonian Youth Musical Theatre)minorStrategic or Co-development PartnerThe club organized a charter party charity event raising €4,260 to support talented youth performers in reaching larger audiences on bigger stages.
• Kristiine GümnaasiumminorStrategic or Co-development PartnerThe school hosted the Vahetund.ee project launch event on November 27, 2019, marking the beginning of the active recess initiative.
• Estonian School Psychology Association (Eesti Koolipsühholoogide Ühing)minorStrategic or Co-development PartnerClub met with the association's leader Karmen Maikalu on January 17, 2024 to discuss the Vahetund.ee project.
• District D1420coreStrategic or Co-development PartnerThe club belongs to District D1420, which includes all 20 Estonian Rotary clubs and coordinates with Southern Finnish clubs. The district organizes annual conferences and governor visits.
• Rae Rotary KlubiminorStrategic or Co-development PartnerSister club relationship with joint meetings and events. Rae Rotary Club visited on October 23, 2025 and the club visited Rae on March 18, 2025.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Rotary International: Global parent organization of which Tallinn Moon is a member club. Rotary International provides the governance framework, brand, and grant infrastructure that defines how the club operates.

Regional players

• Pealinna Rotary Klubi: One of the other Tallinn-based Rotary clubs under District D1420. Comparable service-oriented Rotary club operating in the same city with overlapping potential member base.

Emerging players

• MTÜ Peaasi.ee: Estonian nonprofit focused on mental health awareness and youth mental wellbeing. Shares the target beneficiary base (Estonian youth) and mission overlap with Tallinn Moon's mental health focus.

Direct peers

• Tallinn Hansa Rotary Klubi: Parent club of Tallinn Moon Rotary Klubi. Both operate as Rotary International clubs in Tallinn under District D1420, with overlapping member networks and similar community-service missions.
• Rae Rotary Klubi: Sister club of Tallinn Moon Rotary Klubi with documented joint meetings and reciprocal visits. Operates under the same Rotary International framework in Estonia with similar service focus.

Others

• Eesti Noorte Muusikaliteater (Estonian Youth Musical Theatre): Beneficiary nonprofit supported by Tallinn Moon Rotary Klubi. Estonia's largest amateur musical theater is operationally comparable as a youth-focused Estonian nonprofit.
• Estonian School Psychology Association: Professional association engaged by Tallinn Moon for the Vahetund.ee project. Operates in the same youth-mental-health ecosystem in Estonia.
• Kirna Mõis (Kirna Manor): Holistic health center in Estonia supported by the club. A community-run, donation-funded nonprofit that aligns thematically with the club's youth mental health and wellness mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rotarymoon

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tallinn Moon Rotary Klubi