Vinum

Name

Vinum

Legal name

Mercatus Vinum OÜ

Website

https://vinum.global

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Fine Wine NFT Marketplace

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Fine wine marketplace
• Wine NFTs
• Wine storage services
• Blockchain wine certificates
• Bordeaux wine trading

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Wine NFT Sales: Platform generates revenue through the sale of wine NFTs to customers. Each wine bottle listed has a price point, and the company sells curated fine wines from Bordeaux appellations. Prices are listed in euros and exclude duty and sales tax.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Vinum sells ownership of fine Bordeaux wines in the form of NFTs: customers browse a curated catalog of premium wines (Petrus, Mouton Rothschild, Margaux, Yquem, etc.), pay by card or cryptocurrency, and receive a blockchain-secured digital certificate tied to a specific physical bottle held in bonded storage at Bordeaux City Bond. The platform bundles sale, professional insured storage (up to €100M coverage via Marsh and Albingia), tax-free in-bond custody, portfolio tracking, and secondary-market resale via OpenSea.

Product overview

Vinum is a fine wine NFT platform that enables users to collect and own premium Bordeaux wines as digital certificates secured on the blockchain. The platform offers a unified ecosystem consisting of: (1) NFT Wine Ownership Certificates - blockchain-based digital ownership of wines, (2) Wine Marketplace - curated selection of fine Bordeaux wines with critic scores, (3) Wine Collection Storage - professional storage via Bordeaux City Bond with €100M insurance and tax-free storage, (4) Portfolio Tracker - dashboard for managing wine holdings, and (5) Secondary Market Trading - OpenSea integration for reselling wine NFTs. All wines are physically stored in Bordeaux, France, with insurance coverage provided through Marsh and Albingia partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine NFT Marketplace Online marketplace for browsing and purchasing curated fine Bordeaux wines from appellations including Pomerol, Pauillac, Margaux, Saint-Julien, Saint-Estephe, Pessac-Leognan, Saint-Emilion, Sauternes, Barsac, and Moulis en Medoc. Each purchase is delivered as a blockchain NFT certificate representing ownership of the physical bottle, with prices listed in euros exclusive of duty and sales tax.
• Bordeaux City Bond Storage Service Professional bonded wine storage service operated through partner Bordeaux City Bond in Bordeaux, France. Includes insurance coverage up to €100M via Marsh and Albingia, secure custody for purchased wines, and 0% tax treatment for wine held in bond.
• Secondary Market NFT Trading (OpenSea) Secondary market for buying and selling Vinum wine NFTs on OpenSea, giving holders an exit channel and providing price discovery and liquidity for the wine NFT asset class.

Quantifiable outcome

• Insurance coverage up to €100 million
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• Bordeaux City BondcoreStrategic or Co-development PartnerWorld-renowned wine storage facility in Bordeaux that serves as the storage partner for all wines purchased through the Vinum platform. Provides professional wine storage with up to €100 million insurance coverage, enabling tax-free storage while wine is held in bond.
• MarshmajorOthersTrusted global insurance partner providing insurance coverage for wine collections stored at Bordeaux City Bond facility. Part of the insurance ecosystem protecting customer wine investments.
• AlbingiamajorOthersInsurance partner alongside Marsh, providing coverage for wine collections stored in bond. Part of the €100 million insurance coverage partnership for customer wine investments.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Berry Bros. & Rudd: Historic fine wine merchant with bonded storage, brokerage, and investment services — a traditional incumbent that serves many of the same HNW collectors Vinum targets.
• Sotheby's Wine: Auction house for fine and rare wines, providing liquidity and price discovery at the high end of the market — comparable distribution channel for premium Bordeaux bottles.
• Cult Wines: Established fine wine investment platform offering curated Bordeaux portfolios, storage, and a managed secondary market — competes with Vinum for the same collector and investor segment at a more traditional scale.
• Liv-ex: Global fine wine exchange providing trading, data, and settlement infrastructure for the secondary fine wine market — the dominant incumbent in the space Vinum is trying to digitize.
• Acker Merrall & Condit: Major fine wine auction house and retailer focused on Bordeaux First Growths and rare vintages — overlaps with Vinum's collector-oriented Bordeaux sourcing model.

Others

• OpenSea: Leading NFT marketplace and infrastructure partner where Vinum's wine NFTs are listed for secondary trading — critical distribution dependency for Vinum's liquidity story.
• Wine-Searcher: Wine price comparison and marketplace platform — referenced directly by Vinum's product pages and serves as the price-discovery benchmark for the same fine wines Vinum sells.

Direct peers

• VinX: Wine futures exchange built on blockchain, enabling fractional ownership and trading of fine wine — overlaps with Vinum's NFT certificate and OpenSea-traded model for physical wine exposure.
• WiV: Blockchain-based wine investment platform that issues tokens representing ownership of physical fine wine bottles stored in bonded warehouses — directly comparable to Vinum's NFT-backed Bordeaux model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinum