Great Midwest Athletic Conference

What Great Midwest Athletic Conference does

Great Midwest Athletic Conference (GMAC) is a private non-profit collegiate athletic conference operating within NCAA Division II. The organization governs intercollegiate athletic competition among its member institutions, participating in NCAA-sponsored competitions and aligning with the NCAA Division II 'Make It Yours' initiative. It is also affiliated with the Conference Commissioners Association (CCA), a professional body that provides governance support and advocacy for NCAA conference commissioners and athletic administrators.

The conference's principal operational asset is its digital platform, hosted at greatmidwestsports.com and powered by Sidearm Sports technology. This platform delivers schedule management, event listings, results tracking, top stories, slideshows, and video content for member schools and their fan communities. It functions as the central communications and information hub for the conference, with footer branding that confirms its NCAA Division II and CCA affiliations.

GMAC does not sell products or services to the public and pricing is not applicable to its operating model. As a non-profit conference organization, its revenue mechanics are not disclosed in the source data, but are typically composed of member-institution dues, NCAA distributions, and limited sponsorship. No headcount, financial statements, leadership roster, founding date, subsidiaries, M&A activity, or technology-stack detail beyond the Sidearm Sports platform are available in the input.

Name

Great Midwest Athletic Conference

Legal name

Great Midwest Athletic Conference

Website

https://greatmidwestsports.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Midwest Athletic Conference (GMAC) is a private non-profit NCAA Division II athletic conference. It governs intercollegiate competition among its member institutions and operates a Sidearm Sports-powered web platform providing schedules, results, news, and multimedia content.

Ownership category

akta.pro rank

Product category

Collegiate Athletic Conference

NAICS

Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Collegiate Athletic Conferences & Associations (MPAKACAA)

akta.pro secondary industries

National Collegiate Governing Bodies (e.g., NCAA/NAIA/NJCAA/USCAA) (MPAKACAC), University/School Sport Governing Bodies (Collegiate/Scholastic Associations) (MPAKAFAG), College/University Sports Events (NCAA & equivalents) (MPAGAMAE)

Keywords

• Collegiate athletic conference
• NCAA Division II
• Intercollegiate athletics
• Conference scheduling
• College sports governance

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Great Midwest Athletic Conference operates as an NCAA Division II collegiate athletic conference, organizing and governing intercollegiate athletic competition among its member institutions. The conference delivers a unified digital platform (powered by Sidearm Sports) that provides schedule management, event listings, results tracking, news, and multimedia content for member schools and the broader college sports community.

Product overview

The Great Midwest Athletic Conference operates as an NCAA Division II athletic conference with a unified web platform providing digital access to conference schedules, event results, top stories, and multimedia content. The platform is powered by Sidearm Sports technology and serves member institutions across various collegiate sports.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference Website Platform

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• NCAA Division IIcoreOthersGreat Midwest Athletic Conference operates as an NCAA Division II athletic conference, governed by NCAA rules and part of the Division II membership. The conference participates in NCAA-sponsored competitions and aligns with the NCAA Division II 'Make It Yours' initiative.
• Conference Commissioners AssociationcoreOthersGMAC is affiliated with the Conference Commissioners Association (CCA), a professional organization for NCAA conference commissioners and athletic administrators. The association provides governance support and advocacy for member conferences.

Expansion highlights1 record

Others

• Conference Commissioners Association: The umbrella professional association for NCAA conference commissioners in which GMAC participates; provides governance, advocacy, and industry benchmarking that frames GMAC's operating context.
• Sidearm Sports: Digital platform vendor powering GMAC's official website; adjacent ecosystem participant that supplies the technology infrastructure underlying GMAC's digital presence and fan engagement.

Direct peers

• Conference Carolinas: NCAA Division II conference offering a directly comparable slate of championships and member-institution services; serves as a strong operational peer for assessing GMAC's competitive positioning in D-II.
• Lone Star Conference: NCAA Division II conference operating a similar member-institution model and championship structure; relevant peer for evaluating D-II conference operations at scale.
• Pennsylvania State Athletic Conference: One of the largest NCAA Division II conferences by membership, providing a useful benchmark for GMAC on scale, sponsorship monetization, and championship operations in D-II.
• Great Lakes Valley Conference: NCAA Division II conference serving Midwest institutions with similar championship structure, member composition, and digital platform usage; closest direct competitor for D-II Midwest talent and scheduling.
• Northern Sun Intercollegiate Conference: NCAA Division II conference serving Midwest-adjacent institutions; comparable governance, membership dues structure, and sport offerings to GMAC.
• Peach Belt Conference: NCAA Division II conference operating with comparable administrative scale and membership model; useful benchmark for D-II conference operations, sponsorship, and digital fan engagement.
• Sunshine State Conference: NCAA Division II conference widely regarded as a strong D-II brand; serves as an aspirational operational and sponsorship benchmark for GMAC.
• Great Lakes Intercollegiate Athletic Conference: Another NCAA Division II conference with overlapping Midwest membership footprint; directly comparable in governance structure, sport offerings, and D-II competitive positioning to GMAC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/greatmidwestac
• Facebookfacebook.com/greatmidwestac
• LinkedInlinkedin.com/company/great-midwest-athletic-conference-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Midwest Athletic Conference