Great Midwest Athletic Conference
Great Midwest Athletic Conference (GMAC) is a private non-profit NCAA Division II athletic conference. It governs intercollegiate competition among its member institutions and operates a Sidearm Sports-powered web platform providing schedules, results, news, and multimedia content.
- Company typePrivate
- Founded2011
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Great Midwest Athletic Conference does
Great Midwest Athletic Conference (GMAC) is a private non-profit collegiate athletic conference operating within NCAA Division II. The organization governs intercollegiate athletic competition among its member institutions, participating in NCAA-sponsored competitions and aligning with the NCAA Division II 'Make It Yours' initiative. It is also affiliated with the Conference Commissioners Association (CCA), a professional body that provides governance support and advocacy for NCAA conference commissioners and athletic administrators.
The conference's principal operational asset is its digital platform, hosted at greatmidwestsports.com and powered by Sidearm Sports technology. This platform delivers schedule management, event listings, results tracking, top stories, slideshows, and video content for member schools and their fan communities. It functions as the central communications and information hub for the conference, with footer branding that confirms its NCAA Division II and CCA affiliations.
GMAC does not sell products or services to the public and pricing is not applicable to its operating model. As a non-profit conference organization, its revenue mechanics are not disclosed in the source data, but are typically composed of member-institution dues, NCAA distributions, and limited sponsorship. No headcount, financial statements, leadership roster, founding date, subsidiaries, M&A activity, or technology-stack detail beyond the Sidearm Sports platform are available in the input.
Great Midwest Athletic Conference firmographics
Firmographics- Name
- Great Midwest Athletic Conference
- Legal name
- Great Midwest Athletic Conference
- Website
- https://greatmidwestsports.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Great Midwest Athletic Conference (GMAC) is a private non-profit NCAA Division II athletic conference. It governs intercollegiate competition among its member institutions and operates a Sidearm Sports-powered web platform providing schedules, results, news, and multimedia content.
- Ownership category
- akta.pro rank
Great Midwest Athletic Conference industry classification
Industry- Product category
- Collegiate Athletic Conference
- NAICS
- Spectator Sports (7112), Spectator Sports (71121)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Collegiate Athletic Conferences & Associations (MPAKACAA)
- akta.pro secondary industries
- National Collegiate Governing Bodies (e.g., NCAA/NAIA/NJCAA/USCAA) (MPAKACAC), University/School Sport Governing Bodies (Collegiate/Scholastic Associations) (MPAKAFAG), College/University Sports Events (NCAA & equivalents) (MPAGAMAE)
Keywords
Where Great Midwest Athletic Conference is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Great Midwest Athletic Conference business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Great Midwest Athletic Conference product offering
Product offeringCore offering
Great Midwest Athletic Conference operates as an NCAA Division II collegiate athletic conference, organizing and governing intercollegiate athletic competition among its member institutions. The conference delivers a unified digital platform (powered by Sidearm Sports) that provides schedule management, event listings, results tracking, news, and multimedia content for member schools and the broader college sports community.
Product overview
The Great Midwest Athletic Conference operates as an NCAA Division II athletic conference with a unified web platform providing digital access to conference schedules, event results, top stories, and multimedia content. The platform is powered by Sidearm Sports technology and serves member institutions across various collegiate sports.
Differentiator
Problem solved
Functional benefit
Products and services
- Conference Website Platform
Companies that use Great Midwest Athletic Conference
Customer profileIdeal customer profiles1 record
Great Midwest Athletic Conference technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Great Midwest Athletic Conference partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NCAA Division IIcoreGreat Midwest Athletic Conference operates as an NCAA Division II athletic conference, governed by NCAA rules and part of the Division II membership. The conference participates in NCAA-sponsored competitions and aligns with the NCAA Division II 'Make It Yours' initiative.
- Conference Commissioners AssociationcoreGMAC is affiliated with the Conference Commissioners Association (CCA), a professional organization for NCAA conference commissioners and athletic administrators. The association provides governance support and advocacy for member conferences.
Expansion highlights1 record
Great Midwest Athletic Conference competitors and assessment
Company assessmentOthers
- Conference Commissioners Association: The umbrella professional association for NCAA conference commissioners in which GMAC participates; provides governance, advocacy, and industry benchmarking that frames GMAC's operating context.
- Sidearm Sports: Digital platform vendor powering GMAC's official website; adjacent ecosystem participant that supplies the technology infrastructure underlying GMAC's digital presence and fan engagement.
Direct peers
- Conference Carolinas: NCAA Division II conference offering a directly comparable slate of championships and member-institution services; serves as a strong operational peer for assessing GMAC's competitive positioning in D-II.
- Lone Star Conference: NCAA Division II conference operating a similar member-institution model and championship structure; relevant peer for evaluating D-II conference operations at scale.
- Pennsylvania State Athletic Conference: One of the largest NCAA Division II conferences by membership, providing a useful benchmark for GMAC on scale, sponsorship monetization, and championship operations in D-II.
- Great Lakes Valley Conference: NCAA Division II conference serving Midwest institutions with similar championship structure, member composition, and digital platform usage; closest direct competitor for D-II Midwest talent and scheduling.
- Northern Sun Intercollegiate Conference: NCAA Division II conference serving Midwest-adjacent institutions; comparable governance, membership dues structure, and sport offerings to GMAC.
- Peach Belt Conference: NCAA Division II conference operating with comparable administrative scale and membership model; useful benchmark for D-II conference operations, sponsorship, and digital fan engagement.
- Sunshine State Conference: NCAA Division II conference widely regarded as a strong D-II brand; serves as an aspirational operational and sponsorship benchmark for GMAC.
- Great Lakes Intercollegiate Athletic Conference: Another NCAA Division II conference with overlapping Midwest membership footprint; directly comparable in governance structure, sport offerings, and D-II competitive positioning to GMAC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Great Midwest Athletic Conference social profiles
Digital presenceGreat Midwest Athletic Conference financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Midwest Athletic Conference leadership team
Management profileNumber of profiles
Great Midwest Athletic Conference funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Midwest Athletic Conference M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Midwest Athletic Conference
What does Great Midwest Athletic Conference do?
Great Midwest Athletic Conference operates as an NCAA Division II collegiate athletic conference, organizing and governing intercollegiate athletic competition among its member institutions. The conference delivers a unified digital platform (powered by Sidearm Sports) that provides schedule management, event listings, results tracking, news, and multimedia content for member schools and the broader college sports community.
Is Great Midwest Athletic Conference a public or private company?
Great Midwest Athletic Conference is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Great Midwest Athletic Conference founded?
Great Midwest Athletic Conference was founded in 2011. It employs 1 to 10 people.
Where is Great Midwest Athletic Conference based?
Great Midwest Athletic Conference is headquartered in Indianapolis, United States, in the North America region.
Who are Great Midwest Athletic Conference's main competitors?
Others on record are Conference Commissioners Association and Sidearm Sports. Direct peers are Conference Carolinas, Lone Star Conference, Pennsylvania State Athletic Conference, Great Lakes Valley Conference, Northern Sun Intercollegiate Conference, Peach Belt Conference, Sunshine State Conference and Great Lakes Intercollegiate Athletic Conference.
Does Great Midwest Athletic Conference have an API?
No public API is recorded for Great Midwest Athletic Conference.
What industry is Great Midwest Athletic Conference in?
Great Midwest Athletic Conference's product category is Collegiate Athletic Conference. Its primary akta.pro industry code is MPAKACAA, Collegiate Athletic Conferences & Associations, with a secondary code of MPAKACAC, National Collegiate Governing Bodies (e.g., NCAA/NAIA/NJCAA/USCAA). Its NAICS code is 7112 and its SIC code is 8600.