Hoops

What Hoops does

HOOPS Inc. is a Peoria, Illinois-headquartered nonprofit founded by former US Marine Corps infantryman Willie Williams. It operates three community sports leagues serving distinct segments: men's basketball leagues for ages 21-39 and 40+ held at the Trewyn facility (operated through a partnership with Peoria Public Schools), and an eight-week seasonal bowling league at Mt. Hawley Bowl. The acronym HOOPS stands for Honor-Oneness-Opportunity-Purpose-Selfless, and the organization explicitly integrates Christian teachings with athletic competition.

Beyond sports, HOOPS Inc. bundles a portfolio of social-support services into league participation: mentorship by faith-driven role models, educational support and tutoring, job placement via partnerships with local businesses, and referral-based mental health access. The mission is explicitly violence reduction among adult men in Peoria through athletics, mentorship, and community leadership, framed around Christian teachings.

The business model combines four revenue streams with no disclosed consolidated financials: (1) individual league registration fees ($150 per bowling player for an 8-week season, $10 per night for substitutes); (2) donations via a PayPal business account; (3) apparel sales through the hoops-inc.store e-commerce storefront carrying Team Impact GA and HOOPS Inc. branded merchandise; and (4) corporate sponsorships and in-kind support from a roster of local partners including PIPCO Construction, X1 Marketing, Turf Solutions, Rumberger's Wings, and Country Financial. Geographic reach is anchored in Peoria with an emerging Georgia presence through the Team Impact GA partnership covering 100+ youth athletes.

Name

Hoops

Legal name

HOOPS Inc.

Website

https://hoops-inc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HOOPS Inc. is a Peoria, Illinois-based nonprofit that runs adult men's basketball and bowling leagues, integrating mentorship, education, job placement, and mental health support to curb community violence through faith-based athletics.

Ownership category

akta.pro rank

Product category

Community Sports and Youth Development Programs

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Community basketball leagues
• Faith-based mentorship
• Youth athletic programs
• Nonprofit community outreach
• Sports league operations

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations: The organization accepts donations via PayPal (business account: 8DXAXCTK6SXH2) for supporting mentorship, education, job placement, mental health, and community leadership programs.
2. League Registration Fees: Basketball and bowling league participants pay registration fees. Bowling league costs $150 per player for the full 8-week league (includes game, shoe rental, league shirt, food, fellowship) or $10 per night for substitutes.
3. Apparel Sales: The organization operates an e-commerce storefront (hoops-inc.store) selling Team Impact GA and HOOPS Inc. branded apparel including hoodies, dri-fit shirts, joggers, and shorts. Revenue supports athletes and community programs.
4. Corporate Sponsorships: Local businesses and organizations provide financial and in-kind support including PIPCO Construction Ltd, X1 Marketing Inc, Turf Solutions, Rumberger's Wings, and Country Financial (Chris Kappes). Sponsors receive recognition on the website and at events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

HOOPS Inc. operates faith-based recreational sports leagues—men's basketball leagues for ages 21-39 and 40+ plus an 8-week Friday-night bowling league—combined with mentorship, educational support, job placement assistance, and mental health access programs for adults in Peoria, Illinois. The organization also sells branded apparel through an online storefront and accepts donations to fund its violence-prevention and personal development mission.

Product overview

HOOPS Inc. is a faith-based community organization that operates a portfolio of sports and personal development programs centered around basketball and bowling leagues. The core offerings include basketball leagues for adult men (ages 21-39 and 40+), an eight-week bowling league with weekly fellowship events, and official branded apparel sold through the HOOPS store. These athletic programs are integrated with mentorship, educational support, job placement, and mental health access services, creating a holistic approach to community empowerment and violence prevention.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Basketball League (Ages 21-39) Competitive basketball league for adult men aged 21-39 in Peoria, Illinois, held at the Trewyn location through a Peoria Public Schools partnership. Combines weekly games with mentorship, spiritual guidance, and community building.
• Men's Basketball League (Ages 40+) Competitive basketball league for adult men aged 40 and older in Peoria, Illinois, held at the Trewyn location. Provides fellowship, mentorship, and faith-based community alongside weekly games.
• Bowling League Eight-week Friday-night bowling league at Mt. Hawley Bowl in Peoria, IL, running August through October. Full-season player fee is $150 covering one game per week, shoe rental, league shirt, light food, weekly fellowship, and guest speakers; substitute players pay $10 per night. Teams of four drawn from churches, workplaces, and friend groups compete for cash prizes.
• Team Impact GA Apparel Collection Official branded apparel line sold through the HOOPS Inc. online storefront (hoops-inc.store), including premium hoodies, dri-fit performance shirts, joggers, and shorts in youth and adult sizes. Ships nationwide and supports athletes served by HOOPS Inc. and Team Impact GA.
• Mentorship Program Connects adult male participants with mentors offering positive role modeling, spiritual support, and leadership guidance to foster personal development and community involvement.
• Educational Support Services Tutoring and workshop programs aimed at improving academic performance and fostering a passion for learning among program participants.
• Job Placement Services Collaboration with local businesses to provide job placements and work experience opportunities for program participants seeking employment.
• Mental Health Access Program Provides access to counseling and mental health support services for participants through partnerships with mental health professionals.

Quantifiable outcome

• Reduction in youth violence in Peoria through sports and mentorship engagement
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• PIPCO Construction LtdcoreStrategic or Co-development PartnerKnown for expertise in complex civil and industrial projects, recognized for excellence in construction and safety standards. Supports HOOPS Inc. infrastructure needs and community construction projects.
• X1 Marketing InccoreGTM or Marketing PartnerLeader in innovative marketing solutions with awards for creative approaches and results-driven strategies. Their digital promotion expertise significantly boosts HOOPS Inc. visibility and outreach efforts.
• Turf SolutionscoreStrategic or Co-development PartnerSpecializing in premium landscaping and turf management with praised sustainable practices. Ensures HOOPS Inc. sports facilities are functional and environmentally friendly.
• Rumberger's WingssupportingGTM or Marketing PartnerLocal favorite celebrated for community service and culinary excellence. Sponsorship helps fund community events and gatherings, enhancing local engagement.
• US Representative Darren LaHoodcoreGTM or Marketing PartnerRepresenting Illinois's 18th congressional district, vocal supporter of community initiatives and local development. Advocacy brings vital attention and federal support to HOOPS Inc. programs.
• Attorney Chris McCallcoreImplementation/ SI/ Consulting PartnerRenowned for legal expertise and commitment to justice, highly respected in Peoria community. Legal guidance ensures HOOPS Inc. operations are secure and compliant, facilitating smooth program execution.
• Team Impact GAcoreStrategic or Co-development PartnerPartnership to develop youth athletes across Georgia into confident, character-driven leaders through basketball and the Live, Love, Laugh, Lead philosophy. Joint apparel line sold through hoops-inc.store.
• Peoria Public Schools (Trewyn)coreStrategic or Co-development PartnerTrewyn location provides basketball league facilities through Peoria Public Schools partnership, enabling program delivery for adult men in the community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Police Athletic League: The National Police Athletic League is a youth-development network that combines athletics, mentoring, and educational activities. It is comparable to HOOPS in using organized sport and trusted community relationships to support young people.
• Up2Us Sports: Up2Us Sports is a nonprofit focused on sports-based youth development and training coaches to strengthen outcomes for young people. It shares HOOPS's combination of organized athletics, mentorship, and positive community development.
• Playworks: Playworks operates sports-based youth-development and coaching programs designed to improve social and emotional outcomes. HOOPS is comparable because it also uses sport as an engagement platform for mentorship, personal development, and community outcomes.

Regional players

• Zog Sports: Zog Sports organizes adult social and recreational sports leagues across major metropolitan markets. Its fee-based league and community-participation model is comparable to HOOPS, although its geography and sport mix are broader.
• Chicago Sport and Social Club: Chicago Sport and Social Club operates fee-based adult recreational leagues that combine sport with social engagement. It is comparable to HOOPS's participant-funded adult basketball and bowling leagues, but serves the Chicago market rather than Peoria.

Emerging players

• Cal Ripken Sr. Foundation: The Cal Ripken Sr. Foundation delivers youth sports, mentoring, and character-development programs in underserved communities. Its sports-plus-personal-development model is comparable to HOOPS, although it operates at a broader geographic and programmatic scale.

Broad incumbents

• YMCA of the USA: The YMCA is a large nonprofit network offering sports, recreation, youth development, mentoring, education, and wellness programs. HOOPS is comparable at the program-model level through its combination of athletics and holistic community support, but is smaller and locally focused.
• Boys & Girls Clubs of America: Boys & Girls Clubs of America operates a broad youth-development network incorporating recreation, mentoring, education, and community support. HOOPS shares its youth and adult development mission, though it is more specifically centered on sports and faith.
• AAU Sports: AAU Sports is a large organizer of amateur athletic competitions and leagues, including basketball. It is comparable to HOOPS's league-based basketball model, but it is much larger and has less emphasis on faith-based mentorship and social services.
• Fellowship of Christian Athletes: The Fellowship of Christian Athletes is an established faith-and-sports organization focused on coaching, mentorship, leadership, and community programs. It is closely comparable to HOOPS's explicit Christian sports positioning and developmental mission, though it has a substantially larger national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HOOPSINC2023

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoops