What Toodisain does

Toodisain OÜ is an Estonian workplace environment planning consultancy founded in 2021 and headquartered in Peetri alevik, Estonia (registered as Toodisain OÜ, reg. 16288411). The firm helps organizations design and optimize their physical, virtual, and social work environments through three core consulting services: Work Environment Planning (Töökeskkonna kavandamine), Change Management (Muudatuste juhtimine), and Space Utilization Assessment (Pinnakasutuse hindamine). Its methodology starts with deep organizational analysis — interviews, workshops, process reviews, space usage audits, user journey mapping, and pilot projects — before producing a workplace strategy brief, positioning the firm at the intersection of organizational culture/strategy and physical space planning rather than as a traditional architecture or interior design practice.

The company operates as a small two-partner professional services practice, with Tiina Liitmae publicly identified as a partner and work environment strategist. The partners bring over 45 combined years of experience in results management and change implementation and have been involved in more than 30 workplace environment projects since inception. Toodisain earns revenue exclusively through project-based, quote-tailored consulting engagements with enterprise and institutional clients in Estonia. There is no software product, subscription tier, or self-serve channel, and no external investors, parent entity, or institutional ownership is disclosed; ownership is a founder/partnership model.

The go-to-market is sales-led and relationship-driven, supported by an Estonian-language blog covering hybrid work, office design, organizational health, and change management that references third-party research (Gensler, HBR, Forbes) and positions the founders as domain thought leaders. Pricing is bespoke and not publicly disclosed. The firm's customers include enterprise clients in logistics, finance, and cross-industry settings, though no revenue mix or anchor-client concentration is disclosed. Geographic scope is Estonia-only at present, with no evidence of cross-border delivery.

Name

Toodisain

Legal name

Toodisain OÜ

Website

https://toodisain.ee

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Toodisain is an Estonian workplace environment planning consultancy founded in 2021 that helps organizations design physical, virtual, and social work environments through work environment strategy, change management, and space utilization assessment services delivered to enterprise clients via bespoke project-based consulting engagements.

Ownership category

akta.pro rank

Product category

Workplace Consulting

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Workplace & Office Support Services (Reception/Mailroom/Porterage/Helpdesk) (IMAIAAAD)

Keywords

• Workplace consulting services
• Change management consulting
• Space utilization assessment
• Hybrid work design
• Organizational development

Headquarters

HQ city

Peetri

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workplace Environment Consulting: Project-based consulting engagements involving workplace environment analysis, strategy development, change management, and space utilization assessment. Services are tailored per client through workshops, interviews, and collaborative planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Toodisain is an Estonian workplace environment planning consultancy that helps organizations design their physical, virtual, and social work environment through three core services: Work Environment Planning, Change Management, and Space Utilization Assessment. Engagements begin with organizational analysis, workshops, and interviews to develop a workplace strategy and future-workspace brief, then support execution through pilot projects and change-management work tied to organizational culture and processes.

Product overview

Töödisain is a workplace environment planning consultancy offering three core services: Work Environment Planning (Töökeskkonna kavandamine), Change Management (Muudatuste juhtimine), and Space Utilization Assessment (Pinnakasutuse hindamine). The company helps organizations create work environments that support achieving results and develop company work culture and processes. Their approach combines analysis, workshops, surveys, interviews, process reviews, space usage audits, and pilot projects to develop work environment strategies. Töödisain does not offer a software product; their offerings are professional consulting services rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Work Environment Planning (Töökeskkonna kavandamine) A consulting service for organizations that helps design the work environment by starting with analysis and workshops to deeply examine the organization — what is done and how, what is today, and what the future is envisioned to be. The analysis, workshops, weighing of solution alternatives, and related activities result in a workplace environment strategy and a brief for the future workplace.
• Change Management (Muudatuste juhtimine) A consulting service focused on changing processes and practices within organizations, where the physical space serves as a tangible output of organizational culture and work-process transformation. The service emphasizes that the best results are achieved when workplace planning, change-supporting activities, and communication are holistically considered together.
• Space Utilization Assessment (Pinnakasutuse hindamine) An assessment service that provides an honest evaluation of whether and how an office meets company needs and offers recommendations for changes. The emphasis is that, beyond square-metre math, the office must support all work tasks and be user-friendly, and that the work environment should be a solution that fits the organization's needs rather than the other way around.

Quantifiable outcome

• 30+ workplace environment projects completed through their practice
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Tiina Saar-VeelmaaminorStrategic or Co-development PartnerReferenced as a 'tore koostööpartner' (nice cooperation partner) in a blog article on employee commitment. She is quoted on the formula for workplace happiness: the desire to feel that what one does is meaningful, to leave a lasting mark, and to be recognized at work for who one is as a person.
• DatelminorStrategic or Co-development PartnerToodisain visited Datel's friendly office to explore different workplace solutions and made the discovery that they themselves were not using all available functionality in their own office, illustrating the importance of user training.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Unispace: Workplace strategy and design firm focused on aligning space with organizational strategy and culture. Comparable to Toodisain in its emphasis on strategy-first consulting before physical redesign, though with global delivery.
• M Moser Associates: Global workplace strategy and design consultancy that pairs organizational analysis with physical space planning. Closely aligned with Toodisain's methodology of bridging culture, change, and workplace design, but operating at international scale.

Emerging players

• Leesman: Workplace experience analytics platform that benchmarks how employees use offices and supports change. Overlaps with Toodisain's utilization-assessment service and offers a data-driven angle the Estonian firm lacks.

Others

• Haworth: Furniture manufacturer with a workplace consulting practice offering space utilization and change management services. A supplier-adjacent peer whose bundled furniture-and-advisory model competes for transformation budgets in a related way.
• Steelcase 360: Office furniture manufacturer with a research and consulting arm (Steelcase 360) that publishes workplace research and advises organizations on space strategy. An adjacent ecosystem participant whose published insights Toodisain is positioned to consume and re-contextualize for Estonian clients.

Broad incumbents

• JLL Work Dynamics: Real estate services firm's dedicated workplace consulting arm, combining strategy, change management, and occupancy analytics. Competes with Toodisain on the change-management and hybrid-work angles but bundles it with global real estate brokerage.
• Gensler: Global architecture and design firm with a dedicated Workplace practice that publishes widely cited workplace research (the firm Toodisain references in its blog). Competes for the same clients in workplace strategy but at significantly larger scale and broader service scope.
• Cushman & Wakefield (Workplace): Global commercial real estate firm offering workplace strategy and occupancy advisory alongside brokerage. A broader incumbent peer that competes for enterprise workplace transformation budgets with bundled services.
• HOK: Global architecture firm with a workplace strategy practice that integrates organizational and change considerations into space planning. Serves a similar strategic-brief role to Toodisain but embedded within a full architectural delivery model.
• CBRE Workplace Strategy: Commercial real estate services giant offering workplace strategy, occupancy analytics, and change management as part of its broader portfolio. Relevant peer given overlapping consulting methodologies and access to enterprise client budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toodisain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toodisain