Metrax Indigenous

What Metrax Indigenous does

Metrax Indigenous Corp. is a Canadian non-profit organization headquartered in Calgary, Alberta, founded in 2023 and operating across 10+ provinces with a focus on First Nations, Métis, and Inuit communities. Its core offering combines two integrated product lines: a catalog of nine culturally appropriate, sustainably designed home models (ranging from 352 to 1,584 sq ft, including the Hummingbird, Blue Jay, Banff III, and Pelican) and the Indigenous Youth Opportunity Program, a four-module pathway covering pre-apprenticeship foundations, skilled trades training (carpentry, electrical, plumbing, HVAC, masonry), certification and job placement support, and ongoing mentorship. The organization also deploys a portable welding lab to overcome transportation barriers to training access.

The operating model pairs each home construction project with hands-on training for Indigenous youth, using a 'Learn-by-Doing' methodology that integrates traditional knowledge with modern trades certification. Distribution occurs through direct community engagement, formal Band Council Resolutions (e.g., the Pehdzeh Ki First Nation 15-home, 25-trainee 5-year program in the Dehcho region), and MoU partnerships with educational institutions such as Wolf Creek Public Schools. Marketing and donor acquisition run across Facebook, Instagram, LinkedIn, TikTok, YouTube, email newsletter, and on-site community events including the Ross Henderson Fashion Gala Night and HIP Youth-to-Youth camps.

Metrax is funded entirely through donations, partnership contributions, and event-driven fundraising rather than earned income. Total disclosed donations raised across all active projects stand at $93,973 from 28 supporters, with active project goals aggregating to roughly $1.225M. The organization employs 11-50 staff, is led by Executive Director Hermann Logsend, and has built an ecosystem of 15+ named partners spanning construction employers (EliteWeld, Coalta-Starr, KK Builders, AKRAM GROUP), Indigenous-led businesses, social impact investors, and reconciliation initiatives.

Name

Metrax Indigenous

Legal name

Metrax Indigenous Corp.

Website

https://metraxindigenous.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Metrax Indigenous Corp. is a Calgary-based Canadian non-profit that builds culturally appropriate homes in First Nations, Métis, and Inuit communities while training Indigenous youth in construction trades through a four-module apprenticeship-to-job-placement program funded by donations and partnerships.

Ownership category

akta.pro rank

Product category

Indigenous Community Housing Construction and Workforce Training

NAICS

Apprenticeship Training (611513), Technical and Trade Schools (6115), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Construction - Special Trade Contractors (1700), Services-Membership Organizations (8600)

akta.pro primary industry

Tribal Technical & Workforce Development Colleges (Trades/Applied Programs) (EDAHANAE)

Keywords

• Indigenous housing construction
• Skilled trades training
• Community development
• Apprenticeship programs
• Nonprofit social services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: Metrax Indigenous Corp. is a non-profit organization that relies on donations from individuals, organizations, and supporters to fund their housing construction and training programs. They run specific fundraising campaigns for projects such as the StandingOntheRoad home rebuild ($250,000 goal), Alexis family home ($275,000 goal), welding training lab ($50,000 goal), and Pehdzeh Ki First Nation tiny homes ($650,000 goal).
2. Partnership Contributions: The organization receives support through partnerships with social impact investors, philanthropic foundations, and government funding agencies that contribute to their programs and projects.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Metrax Indigenous Corp. is a non-profit organization that builds culturally appropriate homes in First Nations, Métis, and Inuit communities while simultaneously training Indigenous youth in skilled construction trades through a Learn-by-Doing approach. Its portfolio spans nine pre-designed home models ranging from 352 to 1,584 sq ft, the Indigenous Youth Opportunity Program (a four-step pre-apprenticeship, trades training, certification and job placement, and mentorship pathway), and a Portable Welding Lab mobile training service delivered in partnership with educational institutions.

Product overview

Metrax Indigenous is a non-profit organization offering culturally appropriate, sustainable home designs for Indigenous communities combined with construction trades training programs. The core product portfolio consists of 9 home models (Banff III, Blue Jay, Bluebird, Goldfinch, Hummingbird, Kingfisher, Lakewood I, Mockingbird, and Pelican) ranging from 352 sq ft to 1,584 sq ft, alongside the Indigenous Youth Opportunity Program with 4 training modules (Pre-Apprenticeship, Skilled Trades Training, Certification & Job Placement Support, and Ongoing Mentorship). The organization also provides a Portable Welding Lab service to deliver mobile welding training. These offerings work together to build homes while training Indigenous youth in construction trades, supporting community development and economic independence.

Differentiator

Problem solved

Functional benefit

Products and services

• Banff III Home Model

Quantifiable outcome

• 100+ Apprentices trained and 100+ Communities supported
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered featured and core.

• Rotary District 5360featuredStrategic or Co-development Partner · 31 May 2026Rotary District 5360 collaborated with Metrax Indigenous Corp. and Tsuut'ina Nation to host the Indigenous Land Knowledge-Based Training Course on May 31, 2025, at the Brown Bear Woman Events Centre. The event brought together 23 Rotarians, family members, and friends for an immersive experience in Indigenous culture and history.
• Honouring Indigenous Peoples (HIP)featuredStrategic or Co-development Partner · 22 March 2026HIP is a National Reconciliation Initiative that brings together Indigenous and non-Indigenous youth from coast to coast to build meaningful relationships and co-create reconciliation-focused initiatives. Metrax Indigenous Corp. supports Indigenous youth participation in the HIP National Youth-to-Youth (Y2Y) Program, hosted at Six Nations of the Grand River, Ontario, on March 22-28, 2026. The program responds to Truth and Reconciliation Commission Calls to Action (62-66).
• Ecco Recycling & EnergyfeaturedOthersECCO Recycling & Energy repurposes industrial and commercial materials into eco-friendly products through its Materials Recycling Facility (MRF), one of the largest in North America. The company is willing to engage Indigenous students who graduate from Metrax Indigenous programs, providing potential employment pathways.
• Allan Friesen BenefitsfeaturedOthersAllan Friesen Benefits offers personalized employee health and wellness benefit strategies. They partner with Metrax Indigenous Corp. in supporting Indigenous future through health wealth solutions.
• Avenir PlacementfeaturedOthersAvenir Placement researches the job market and publishes Top 10 Job Opportunities featuring careers from employers and industry leaders across Canada. They believe Indigenous employment and success is key to making a strong community.
• PlugCarefeaturedOthersPlugCare specializes in recruiting and placing qualified healthcare professionals in Canada. Partnering with Metrax Indigenous Corp. has allowed them to support Indigenous communities in Northern Canada with impactful healthcare services.
• Wolf Creek Public SchoolsfeaturedStrategic or Co-development PartnerWolf Creek Public Schools is a school board catering for 30+ schools, 7,800+ students, and 850+ staff, focused on inclusivity, leadership development, Indigenous celebration, and health & well-being. They signed an MoU with Metrax Indigenous Corp. on January 12, 2026, to establish a portable welding lab at Ponoka Secondary Campus. Recognized in Top 10 World's Best Schools in Environmental Action (T4 Education, 2022).
• The Vintage PostfeaturedOthersThe Vintage Post offers curated second-hand clothing and goods with a mission to create inclusive opportunities, reinvest in community development, and uplift human values through ethical commerce. They proudly support Metrax Indigenous Corp.
• EliteWeld Industries Ltd.featuredChannel Partner/ Reseller/ DistributorBased in Alberta, EliteWeld Industries Ltd. provides exceptional welding services and practicum training programs. They serve various sectors including Food & Beverage, Oil & Gas, and Mining. The company is willing to engage Indigenous students trained by Metrax Indigenous Corp.
• Ross Henderson Native ArtsfeaturedStrategic or Co-development PartnerRoss Henderson is a Kwakwaka'wakw artist from British Columbia known for finely carved red cedar paddles, masks, and ceremonial objects carrying traditional Northwest Coast design and storytelling. Metrax hosted the Ross Henderson Fashion Gala Night celebrating 39 years of his contributions to Indigenous arts.
• Regional Innovation (RINSA)featuredOthersRegional Innovation Network of Southern Alberta (RINSA) was formed in 2011 as a collaborative partnership between Alberta Innovates with Economic Development Lethbridge/Tecconnect, Lethbridge College, and University of Lethbridge. It has grown to over 14 member organizations including Piikani Resource Development (Piikani First Nation) and Blackfoot Confederacy Tribal Council Entrepreneurship Committee.
• Coalta StarrfeaturedChannel Partner/ Reseller/ DistributorCoalta Starr is a 100% owned Indigenous business providing civil earthwork services in Alberta. They act as Indigenous Participation Plan (IPP) partner and sub-contractor, ensuring projects benefit from Indigenous perspectives. They are willing to hire Indigenous students who graduate from Metrax Indigenous hands-on programs.
• Pehdzeh Ki First NationcoreStrategic or Co-development PartnerPKFN is a member of Dehcho First Nations in Northwest Territories with over 300 band members located in Wrigley. Metrax Indigenous Corp. received a signed Band Council Resolution to build 15 homes and train 25 PKFN Youth over 5 years (3 homes and 5 students per year).
• KK Builders Canada Inc.featuredChannel Partner/ Reseller/ DistributorLeader in residential construction, commercial projects, and custom home building. KK Builders is willing to engage Indigenous students trained by Metrax Indigenous Corp.
• AKRAM GROUPfeaturedChannel Partner/ Reseller/ DistributorA gas station company operating in Alberta, British Columbia, and Saskatchewan. They are willing to hire Indigenous workers who graduated from Metrax Indigenous programs to participate in their gas station and convenience stores construction projects.
• Roca CustomsfeaturedOthersA 100% Indigenous owned business based at Siksika First Nation in Alberta. They are willing to volunteer as hands-on mentors and assist Indigenous students in their training.
• Foresight FinancingfeaturedOthersForesight Financing provides tailored financial consulting support services including loan application assistance, grant and subsidy navigation, business advisory, mergers & acquisition advisory, and financial literacy workshops to help individuals and organizations access funding.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Indspire: Canada's largest Indigenous-led charity funding Indigenous education (bursaries, scholarships, K-12 programs). Directly comparable as an Indigenous-focused education funder supporting Indigenous youth outcomes, complementing Metrax's scholarship and training work.
• First Nations Technical Institute (FNTI): An Indigenous-led post-secondary institution in Ontario offering trades, technology, and apprenticeship programs. Directly comparable to Metrax's trade training pathway for Indigenous learners, though FNTI is a chartered Indigenous institute rather than a non-profit.
• Habitat for Humanity Canada: Canada's largest non-profit affordable housing builder, also pairing home construction with volunteer and training opportunities. Directly comparable as a non-profit that builds housing for underserved Canadian communities, though its volunteer model is broader (not Indigenous-specific).
• Build Together: Canadian non-profit promoting diversity and inclusion in the skilled construction trades through recruitment, training, and retention. Comparable as a trade-training non-profit targeting underrepresented groups in construction, including Indigenous apprentices.

Emerging players

• Actua: Canadian charity delivering STEM and skills education to youth, with a strong Indigenous youth programming strand. Comparable as a youth-focused skills-development non-profit serving Indigenous communities, though its core domain is STEM rather than construction trades.
• NPower Canada: Non-profit providing skills training and job placement for underserved youth, including Indigenous learners. Comparable training-plus-placement model and outcomes framework (job placement rates) though focused on tech/digital rather than construction trades.
• AFOA Canada: Indigenous-led organization advancing Indigenous excellence in finance, management, and administration. Comparable as an Indigenous-focused professional capacity-building organization serving First Nations communities, though focused on governance rather than construction trades.

Regional players

• Blue Quills First Nations College: Indigenous-owned post-secondary institution in Alberta offering trades, education, and language programs. Comparable as an Indigenous-led trades and cultural education provider, but operates as a chartered institute on-reserve in Eastern Alberta.

Broad incumbents

• Skills Canada: National non-profit promoting skilled trades and technologies careers across Canada. Comparable as a trade-career promotion organization, though Skills Canada is a sector-wide advocacy body rather than a direct training provider like Metrax.
• Habitat for Humanity International: Global parent organization of Habitat for Humanity affiliates. Comparable as a large non-profit housing construction model serving low-income communities, but operates at much broader scale and is not Indigenous-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MetraxIndigenous
• Facebookfacebook.com/61572995461621
• LinkedInlinkedin.com/company/metrax-indigenous-corp
• Instagraminstagram.com/metraxindigenous
• TikToktiktok.com/@metraxindigenous

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrax Indigenous