What Gloedonline does

Gloed (legal entity Gloedcommunicatie B.V., trading under names including Gloedonline / Gloed) is a Dutch strategic communication agency headquartered at Sloetstraat 5, 6524 AR Nijmegen. Operating since 1998, the firm delivers integrated communication, branding, design, content, and online marketing services to Dutch public-sector and mission-driven organizations.

The firm's offering is organized under four service focus areas: De gezonde mens (healthcare communication), De ontwikkelde samenleving (education and science communication), De duurzame leefomgeving (sustainability and infrastructure communication), and Het innovatieve bedrijf (innovative commercial-sector communication). Core deliverables include brand identity development, campaign creation, organizational storytelling, annual report production, and magazine production. No proprietary technology platform, API, SDK, or AI/ML capability is disclosed; core technology is described as not explicitly disclosed and the firm is positioned as a strategic communication agency rather than a technology product company.

Gloed operates a sales-led, direct-engagement GTM with project-based professional services engagements. Pricing is not publicly disclosed and is negotiated per project. Named clients include Radboud Universiteit Nijmegen, Bureau Financieel Toezicht (BFT), Stichting De Vierdaagse, Gemeente Arnhem, Veiligheidsregio Gelderland Zuid, Nederlandse Loterij, CWZ (Canisius Wilhelmina Ziekenhuis), and ViA15. Geographic focus is domestic (Netherlands, with activity concentrated in Nijmegen/Gelderland). Marketing channels include a content website, newsletter, and direct contact via phone and email.

Name

Gloedonline

Legal name

Gloedcommunicatie B.V.

Website

https://gloedonline.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Gloed is a Nijmegen, Netherlands-based strategic communication agency providing branding, campaign, content, and online marketing services to Dutch public-sector and mission-driven organizations, including government agencies, universities, healthcare providers, and large enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communication Services: Professional services revenue from strategic communication consulting, brand development, campaign creation, and organizational storytelling. Project-based engagements with clients including government agencies, universities, and public organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gloedonline is a Dutch strategic communication agency that develops campaigns, brand identities, storytelling, and content (including magazines and annual reports) for organizations working on societal themes. It serves clients across healthcare, education, sustainability, and innovation, with a strong focus on Dutch public-sector and knowledge institutions.

Product overview

Gloedonline is a strategic communication agency offering integrated communication services under the brand 'Communicatie als het echt om gaat' (Communication when it really matters). The agency operates across four service focus areas: De gezonde mens (healthcare communication), De ontwikkelde samenleving (education and science communication), De duurzame leefomgeving (sustainable environment communication), and Het innovatieve bedrijf (innovative business communication). Services include campaign development, brand identity redesign, magazine production, and stakeholder storytelling. This is a unified service offering rather than a modular product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communication Campaigns
• Brand Identity Development
• Magazine Production Editorial concepting, design, and production of branded magazines for client organizations, exemplified by the 'vier!' magazine produced for Stichting De Vierdaagse. Targeted at foundations, public-sector, and institutional clients with recurring publication needs.
• Annual Report Creation

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Edelman: Global public relations and communications firm with strong public-affairs and purpose-led positioning. Directly comparable to Gloed on stakeholder communications, brand storytelling, and crisis/narrative work for governments, NGOs, and regulated enterprises, though operating at global scale.
• Dentsu: Japanese-headquartered global advertising group with a large Benelux presence (Dentsu Creative Netherlands). Overlaps with Gloed on integrated brand campaigns and public-sector communications but operates at significantly larger scale.
• Omnicom Group: Global marketing and communications holding company whose agencies (FleishmanHillard, Ketchum, BBDO, DDB) compete across the full spectrum of strategic communication services that Gloed provides, including public affairs and brand storytelling.
• Publicis Groupe: Global advertising and communications holding company with significant Dutch operations (Publicis Netherlands). Overlaps with Gloed on brand identity, campaign, and public-sector communications, but competes across the full marketing-services spectrum rather than specializing in mission-driven strategic communication.
• WPP: World's largest advertising holding group, with WPP agencies (e.g., Ogilvy, VMLY&R, FGS Global) competing for the same Dutch public-sector, healthcare, and institutional communications mandates that Gloed pursues, but at significantly greater scale and with multi-market delivery capability.
• Havas: Global communications group operating creative, media, and health networks. Comparable to Gloed on brand identity, corporate communications, and integrated campaigns, especially through Havas Netherlands, but with broader service portfolio.
• Interpublic Group: Global advertising holding company (McCann, FCB, MullenLowe, Weber Shandwick). Its public-affairs and PR networks compete with Gloed for Dutch institutional and healthcare communications mandates.
• FleishmanHillard: Omnicom-owned global PR and integrated communications agency. Competes with Gloed for public-sector, healthcare, and purpose-driven communications engagements, with stronger international reach and integrated media capabilities.
• WE Communications: Global communications agency with deep technology and public-sector practice, including European operations. Comparable to Gloed in positioning around purpose-driven brand storytelling and stakeholder engagement for regulated and mission-led organizations.

Direct peers

• Dept Agency: Amsterdam-headquartered creative and digital agency operating across brand, marketing, and technology services. Comparable to Gloed as a Dutch-origin independent agency serving enterprise and institutional clients, though materially larger and more digitally focused.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3191979

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gloedonline